Spreads in Belgium to 2013

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Market	Food and Drink
Report Type	Market Research
Country	Belgium
Published	9 October 2009
Number of Pages	159
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the spreads market in Belgium. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in Belgium increased at a compound annual growth rate of 0.9% between 2003 and 2008.

The Chocolate spreads category led the spreads market in Belgium, accounting for a share of 46%.

Leading players in Belgian spreads market include Ferrero S.p.A, Penotti and Unilever.

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*Develop business strategies by understanding the quantitative trends within the spreads market in Belgium

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*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Ferrero 44
Unilever 46
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Euro), 2003?08 49
Value analysis (Euro), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Euro), 2003?08 75
Value analysis (Euro), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Nut-based spreads 88
Value analysis (Euro), 2003?08 88
Value analysis (Euro), 2008?13 89
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Category Analysis: Savory spreads 101
Value analysis (Euro), 2003?08 101
Value analysis (Euro), 2008?13 102
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 103
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 PESTLE Analysis 123
Summary 123
Political analysis 124
Economic analysis 128
Social analysis 132
Technological analysis 136
Legal analysis 140
Environmental analysis 143
Chapter 12 New Product Development 146
Product launches over time 146
Recent product launches 148
Chapter 13 Macroeconomic Profile 149
Macroeconomic indicators 149
Chapter 14 Research Methodology 154
Methodology overview 154
Secondary research 155
Market modeling 156
Creating an initial data model 156
Revising the initial data model 156
Creating a final estimate 157
Creating demographic value splits 157
Primary research 157
Data finalization 158
Ongoing research 158
Chapter 15 APPENDIX 159
Future readings 159
How to contact experts in your industry 159
Disclaimer 159

LIST OF FIGURES
Figure 1: Belgium spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Belgium spreads category growth comparison, by value, 2003?13 29
Figure 3: Belgium spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Belgium spreads category growth comparison, by volume, 2003?13 33
Figure 5: Belgium spreads company share, by value, 2007?08 (%) 36
Figure 6: Belgium spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Belgium chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 50
Figure 8: Belgium chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Belgium chocolate spreads company share, by value, 2007?08 (%) 55
Figure 10: Belgium chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 11: Belgium honey value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 12: Belgium honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 13: Belgium honey company share, by value, 2007?08 (%) 68
Figure 14: Belgium honey distribution channels, by value, 2007?08 (%) 71
Figure 15: Belgium jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 16: Belgium jams & preserves volume and volume forecast, 2003?13 (kg, million) 79
Figure 17: Belgium jams & preserves company share, by value, 2007?08 (%) 81
Figure 18: Belgium jams & preserves distribution channels, by value, 2007?08 (%) 84
Figure 19: Belgium nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 89
Figure 20: Belgium nut-based spreads volume and volume forecast, 2003?13 (kg, million) 92
Figure 21: Belgium nut-based spreads company share, by value, 2007?08 (%) 94
Figure 22: Belgium nut-based spreads distribution channels, by value, 2007?08 (%) 97
Figure 23: Belgium savory spreads value and value forecast, 2003?13 (€m, nominal prices) 102
Figure 24: Belgium savory spreads volume and volume forecast, 2003?13 (kg, million) 105
Figure 25: Belgium savory spreads company share, by value, 2007?08 (%) 107
Figure 26: Belgium savory spreads distribution channels, by value, 2007?08 (%) 110
Figure 27: Global spreads market split (value terms, 2008), top five countries 115
Figure 28: Global spreads market value, 2003–08, top five countries 117
Figure 29: Global spreads market split (volume terms, 2008), top five countries 119
Figure 30: Global spreads market volume, 2003–08, top five countries 121
Figure 31: Annual data review process 155

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Belgium spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Belgium spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Belgium spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Belgium spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Belgium spreads volume, 2003?08 (kg, million) 30
Table 8: Belgium spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Belgium spreads brand share, by value, 2007?08 (%) 34
Table 10: Belgium spreads value, by brand 2007?08 (€m, nominal prices) 35
Table 11: Belgium spreads company share by value, 2007?08 (%) 37
Table 12: Belgium spreads value, by company, 2007?08 (€m, nominal prices) 37
Table 13: Belgium spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Belgium spreads value, by distribution channel, 2007?08 (€m, nominal prices) 38
Table 15: Belgium spreads expenditure per capita, 2003?08 (€, nominal prices) 40
Table 16: Belgium spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 17: Belgium spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Belgium spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Belgium spreads consumption per capita, 2003?08 (kg) 42
Table 20: Belgium spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Ferrero key facts 44
Table 22: Unilever key facts 46
Table 23: Belgium chocolate spreads value, 2003?08 (€m, nominal prices) 49
Table 24: Belgium chocolate spreads value forecast, 2008?13 (€m, nominal prices) 50
Table 25: Belgium chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Belgium chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Belgium chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Belgium chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Belgium chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Belgium chocolate spreads value, by brand 2007?08 (€m, nominal prices) 54
Table 31: Belgium chocolate spreads company share by value, 2007?08 (%) 56
Table 32: Belgium chocolate spreads value, by company, 2007?08 (€m, nominal prices) 56
Table 33: Belgium chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: Belgium chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 57
Table 35: Belgium chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 59
Table 36: Belgium chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 59
Table 37: Belgium chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Belgium chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Belgium chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: Belgium chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: Belgium honey value, 2003?08 (€m, nominal prices) 62
Table 42: Belgium honey value forecast, 2008?13 (€m, nominal prices) 63
Table 43: Belgium honey value, 2003?08 ($m, nominal prices) 64
Table 44: Belgium honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Belgium honey volume, 2003?08 (kg, million) 65
Table 46: Belgium honey volume forecast, 2008?13 (kg, million) 66
Table 47: Belgium honey brand share, by value, 2007?08 (%) 67
Table 48: Belgium honey value, by brand 2007?08 (€m, nominal prices) 67
Table 49: Belgium honey company share by value, 2007?08 (%) 69
Table 50: Belgium honey value, by company, 2007?08 (€m, nominal prices) 69
Table 51: Belgium honey distribution channels, by value, 2007?08 (%) 70
Table 52: Belgium honey value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 53: Belgium honey expenditure per capita, 2003?08 (€, nominal prices) 72
Table 54: Belgium honey forecast expenditure per capita, 2008?13 (€, nominal prices) 72
Table 55: Belgium honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Belgium honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Belgium honey consumption per capita, 2003?08 (kg) 74
Table 58: Belgium honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: Belgium jams & preserves value, 2003?08 (€m, nominal prices) 75
Table 60: Belgium jams & preserves value forecast, 2008?13 (€m, nominal prices) 76
Table 61: Belgium jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Belgium jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Belgium jams & preserves volume, 2003?08 (kg, million) 78
Table 64: Belgium jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 65: Belgium jams & preserves brand share, by value, 2007?08 (%) 80
Table 66: Belgium jams & preserves value, by brand 2007?08 (€m, nominal prices) 80
Table 67: Belgium jams & preserves company share by value, 2007?08 (%) 82
Table 68: Belgium jams & preserves value, by company, 2007?08 (€m, nominal prices) 82
Table 69: Belgium jams & preserves distribution channels, by value, 2007?08 (%) 83
Table 70: Belgium jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 83
Table 71: Belgium jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 85
Table 72: Belgium jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 85
Table 73: Belgium jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 86
Table 74: Belgium jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 86
Table 75: Belgium jams & preserves consumption per capita, 2003?08 (kg) 87
Table 76: Belgium jams & preserves forecast consumption per capita, 2008?13 (kg) 87
Table 77: Belgium nut-based spreads value, 2003?08 (€m, nominal prices) 88
Table 78: Belgium nut-based spreads value forecast, 2008?13 (€m, nominal prices) 89
Table 79: Belgium nut-based spreads value, 2003?08 ($m, nominal prices) 90
Table 80: Belgium nut-based spreads value forecast, 2008?13 ($m, nominal prices) 90
Table 81: Belgium nut-based spreads volume, 2003?08 (kg, million) 91
Table 82: Belgium nut-based spreads volume forecast, 2008?13 (kg, million) 92
Table 83: Belgium nut-based spreads brand share, by value, 2007?08 (%) 93
Table 84: Belgium nut-based spreads value, by brand 2007?08 (€m, nominal prices) 93
Table 85: Belgium nut-based spreads company share by value, 2007?08 (%) 95
Table 86: Belgium nut-based spreads value, by company, 2007?08 (€m, nominal prices) 95
Table 87: Belgium nut-based spreads distribution channels, by value, 2007?08 (%) 96
Table 88: Belgium nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 96
Table 89: Belgium nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 98
Table 90: Belgium nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 98
Table 91: Belgium nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 99
Table 92: Belgium nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 93: Belgium nut-based spreads consumption per capita, 2003?08 (kg) 100
Table 94: Belgium nut-based spreads forecast consumption per capita, 2008?13 (kg) 100
Table 95: Belgium savory spreads value, 2003?08 (€m, nominal prices) 101
Table 96: Belgium savory spreads value forecast, 2008?13 (€m, nominal prices) 102
Table 97: Belgium savory spreads value, 2003?08 ($m, nominal prices) 103
Table 98: Belgium savory spreads value forecast, 2008?13 ($m, nominal prices) 103
Table 99: Belgium savory spreads volume, 2003?08 (kg, million) 104
Table 100: Belgium savory spreads volume forecast, 2008?13 (kg, million) 105
Table 101: Belgium savory spreads brand share, by value, 2007?08 (%) 106
Table 102: Belgium savory spreads value, by brand 2007?08 (€m, nominal prices) 106
Table 103: Belgium savory spreads company share by value, 2007?08 (%) 108
Table 104: Belgium savory spreads value, by company, 2007?08 (€m, nominal prices) 108
Table 105: Belgium savory spreads distribution channels, by value, 2007?08 (%) 109
Table 106: Belgium savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 109
Table 107: Belgium savory spreads expenditure per capita, 2003?08 (€, nominal prices) 111
Table 108: Belgium savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 111
Table 109: Belgium savory spreads expenditure per capita, 2003?08 ($, nominal prices) 112
Table 110: Belgium savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 111: Belgium savory spreads consumption per capita, 2003?08 (kg) 113
Table 112: Belgium savory spreads forecast consumption per capita, 2008?13 (kg) 113
Table 113: Global spreads market value, 2008 114
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 117
Table 115: Global spreads market volume, 2008 118
Table 116: Global spreads market split (volume terms, 2008), top five countries 121
Table 117: Leading players, top five countries 122
Table 118: Analysis of Belgium’s political landscape 124
Table 119: Analysis of Belgium’s economy 128
Table 120: Analysis of Belgium’s social system 132
Table 121: Analysis of Belgium’s technology landscape 136
Table 122: Patents granted by the US Patent and Trademark Office to major EU countries, 2000–06 139
Table 123: Analysis of Belgium’s legal landscape 140
Table 124: Analysis of Belgium’s environmental landscape 143
Table 125: Belgium spreads new product launches reports, by company (top five companies), 2008 146
Table 126: Belgium spreads new product launches SKUs, by company (top five companies), 2008 146
Table 127: Belgium spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 147
Table 128: Belgium spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 147
Table 129: Belgium spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 148
Table 130: Belgium spreads new product launches (reports) - Recent five launches (2008) 148
Table 131: Belgium population, by age group, 2003?08 (millions) 149
Table 132: Belgium population forecast, by age group, 2008?13 (millions) 150
Table 133: Belgium population, by gender, 2003?08 (millions) 150
Table 134: Belgium population forecast, by gender, 2008?13 (millions) 151
Table 135: Belgium nominal GDP, 2003?08 (€bn, nominal prices) 151
Table 136: Belgium nominal GDP forecast, 2008?13 (€bn, nominal prices) 151
Table 137: Belgium real GDP, 2003?08 (€bn, 2000 prices) 152
Table 138: Belgium real GDP forecast, 2008?13 (€bn, 2000 prices) 152
Table 139: Belgium real GDP, 2003?08 ($bn, 2000 prices) 152
Table 140: Belgium real GDP forecast, 2008?13 ($bn, 2000 prices) 153
Table 141: Belgium consumer price index, 2003?08 (2000=100) 153
Table 142: Belgium consumer price index, 2008?13 (2000=100) 153

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