TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Canadian Dollar), 2003?08 24
Value analysis (Canadian Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Kraft Foods Inc. 42
The J.M. Smucker Company 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Canadian Dollar), 2003?08 46
Value analysis (Canadian Dollar), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Honey 58
Value analysis (Canadian Dollar), 2003?08 58
Value analysis (Canadian Dollar), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Jams & preserves 70
Value analysis (Canadian Dollar), 2003?08 70
Value analysis (Canadian Dollar), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Canadian Dollar), 2003?08 86
Value analysis (Canadian Dollar), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: Savory spreads 99
Value analysis (Canadian Dollar), 2003?08 99
Value analysis (Canadian Dollar), 2008?13 100
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 101
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company and brand share analysis 104
Distribution analysis 106
Expenditure and consumption per capita 108
Chapter 10 Country Comparison 111
Value 111
Volume 115
Market share 119
Chapter 11 PESTLE Analysis 120
Summary 120
Political analysis 121
Economic analysis 124
Social analysis 128
Technological analysis 131
Legal analysis 136
Environmental analysis 140
Chapter 12 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 13 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 14 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 15 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157
LIST OF FIGURES
Figure 1: Canada spreads value and value forecast, 2003?13 (C$m, nominal prices) 26
Figure 2: Canada spreads category growth comparison, by value, 2003?13 29
Figure 3: Canada spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Canada spreads category growth comparison, by volume, 2003?13 32
Figure 5: Canada spreads company share, by value, 2007?08 (%) 34
Figure 6: Canada spreads distribution channels, by value, 2007?08 (%) 37
Figure 7: Canada chocolate spreads value and value forecast, 2003?13 (C$m, nominal prices) 47
Figure 8: Canada chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: Canada chocolate spreads distribution channels, by value, 2007?08 (%) 54
Figure 10: Canada honey value and value forecast, 2003?13 (C$m, nominal prices) 59
Figure 11: Canada honey volume and volume forecast, 2003?13 (kg, million) 62
Figure 12: Canada honey distribution channels, by value, 2007?08 (%) 66
Figure 13: Canada jams & preserves value and value forecast, 2003?13 (C$m, nominal prices) 72
Figure 14: Canada jams & preserves category growth comparison, by value, 2003?13 74
Figure 15: Canada jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 16: Canada jams & preserves category growth comparison, by volume, 2003?13 77
Figure 17: Canada jams & preserves company share, by value, 2007?08 (%) 79
Figure 18: Canada jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 19: Canada nut-based spreads value and value forecast, 2003?13 (C$m, nominal prices) 87
Figure 20: Canada nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 21: Canada nut-based spreads company share, by value, 2007?08 (%) 92
Figure 22: Canada nut-based spreads distribution channels, by value, 2007?08 (%) 95
Figure 23: Canada savory spreads value and value forecast, 2003?13 (C$m, nominal prices) 100
Figure 24: Canada savory spreads volume and volume forecast, 2003?13 (kg, million) 103
Figure 25: Canada savory spreads distribution channels, by value, 2007?08 (%) 107
Figure 26: Global spreads market split (value terms, 2008), top five countries 112
Figure 27: Global spreads market value, 2003–08, top five countries 114
Figure 28: Global spreads market split (volume terms, 2008), top five countries 116
Figure 29: Global spreads market volume, 2003–08, top five countries 118
Figure 30: Annual data review process 153
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Canada spreads value, 2003?08 (C$m, nominal prices) 24
Table 4: Canada spreads value forecast, 2008?13 (C$m, nominal prices) 25
Table 5: Canada spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Canada spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Canada spreads volume, 2003?08 (kg, million) 30
Table 8: Canada spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Canada spreads brand share, by value, 2007?08 (%) 33
Table 10: Canada spreads value, by brand 2007?08 (C$m, nominal prices) 33
Table 11: Canada spreads company share by value, 2007?08 (%) 35
Table 12: Canada spreads value, by company, 2007?08 (C$m, nominal prices) 35
Table 13: Canada spreads distribution channels, by value, 2007?08 (%) 36
Table 14: Canada spreads value, by distribution channel, 2007?08 (C$m, nominal prices) 36
Table 15: Canada spreads expenditure per capita, 2003?08 (C$, nominal prices) 38
Table 16: Canada spreads forecast expenditure per capita, 2008?13 (C$, nominal prices) 39
Table 17: Canada spreads expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: Canada spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: Canada spreads consumption per capita, 2003?08 (kg) 40
Table 20: Canada spreads forecast consumption per capita, 2008?13 (kg) 41
Table 21: Kraft Foods Inc. key facts 42
Table 22: The J.M. Smucker Company key facts 44
Table 23: Canada chocolate spreads value, 2003?08 (C$m, nominal prices) 46
Table 24: Canada chocolate spreads value forecast, 2008?13 (C$m, nominal prices) 47
Table 25: Canada chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 26: Canada chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 27: Canada chocolate spreads volume, 2003?08 (kg, million) 49
Table 28: Canada chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 29: Canada chocolate spreads brand share, by value, 2007?08 (%) 51
Table 30: Canada chocolate spreads value, by brand 2007?08 (C$m, nominal prices) 51
Table 31: Canada chocolate spreads company share by value, 2007?08 (%) 52
Table 32: Canada chocolate spreads value, by company, 2007?08 (C$m, nominal prices) 52
Table 33: Canada chocolate spreads distribution channels, by value, 2007?08 (%) 53
Table 34: Canada chocolate spreads value, by distribution channel, 2007?08 (C$m, nominal prices) 53
Table 35: Canada chocolate spreads expenditure per capita, 2003?08 (C$, nominal prices) 55
Table 36: Canada chocolate spreads forecast expenditure per capita, 2008?13 (C$, nominal prices) 55
Table 37: Canada chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 56
Table 38: Canada chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 39: Canada chocolate spreads consumption per capita, 2003?08 (kg) 57
Table 40: Canada chocolate spreads forecast consumption per capita, 2008?13 (kg) 57
Table 41: Canada honey value, 2003?08 (C$m, nominal prices) 58
Table 42: Canada honey value forecast, 2008?13 (C$m, nominal prices) 59
Table 43: Canada honey value, 2003?08 ($m, nominal prices) 60
Table 44: Canada honey value forecast, 2008?13 ($m, nominal prices) 60
Table 45: Canada honey volume, 2003?08 (kg, million) 61
Table 46: Canada honey volume forecast, 2008?13 (kg, million) 62
Table 47: Canada honey brand share, by value, 2007?08 (%) 63
Table 48: Canada honey value, by brand 2007?08 (C$m, nominal prices) 63
Table 49: Canada honey company share by value, 2007?08 (%) 64
Table 50: Canada honey value, by company, 2007?08 (C$m, nominal prices) 64
Table 51: Canada honey distribution channels, by value, 2007?08 (%) 65
Table 52: Canada honey value, by distribution channel, 2007?08 (C$m, nominal prices) 65
Table 53: Canada honey expenditure per capita, 2003?08 (C$, nominal prices) 67
Table 54: Canada honey forecast expenditure per capita, 2008?13 (C$, nominal prices) 67
Table 55: Canada honey expenditure per capita, 2003?08 ($, nominal prices) 68
Table 56: Canada honey forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 57: Canada honey consumption per capita, 2003?08 (kg) 69
Table 58: Canada honey forecast consumption per capita, 2008?13 (kg) 69
Table 59: Canada jams & preserves value, 2003?08 (C$m, nominal prices) 70
Table 60: Canada jams & preserves value forecast, 2008?13 (C$m, nominal prices) 71
Table 61: Canada jams & preserves value, 2003?08 ($m, nominal prices) 73
Table 62: Canada jams & preserves value forecast, 2008?13 ($m, nominal prices) 73
Table 63: Canada jams & preserves volume, 2003?08 (kg, million) 75
Table 64: Canada jams & preserves volume forecast, 2008?13 (kg, million) 76
Table 65: Canada jams & preserves brand share, by value, 2007?08 (%) 78
Table 66: Canada jams & preserves value, by brand 2007?08 (C$m, nominal prices) 78
Table 67: Canada jams & preserves company share by value, 2007?08 (%) 80
Table 68: Canada jams & preserves value, by company, 2007?08 (C$m, nominal prices) 80
Table 69: Canada jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 70: Canada jams & preserves value, by distribution channel, 2007?08 (C$m, nominal prices) 81
Table 71: Canada jams & preserves expenditure per capita, 2003?08 (C$, nominal prices) 83
Table 72: Canada jams & preserves forecast expenditure per capita, 2008?13 (C$, nominal prices) 83
Table 73: Canada jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 74: Canada jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 75: Canada jams & preserves consumption per capita, 2003?08 (kg) 85
Table 76: Canada jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 77: Canada nut-based spreads value, 2003?08 (C$m, nominal prices) 86
Table 78: Canada nut-based spreads value forecast, 2008?13 (C$m, nominal prices) 87
Table 79: Canada nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 80: Canada nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 81: Canada nut-based spreads volume, 2003?08 (kg, million) 89
Table 82: Canada nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 83: Canada nut-based spreads brand share, by value, 2007?08 (%) 91
Table 84: Canada nut-based spreads value, by brand 2007?08 (C$m, nominal prices) 91
Table 85: Canada nut-based spreads company share by value, 2007?08 (%) 93
Table 86: Canada nut-based spreads value, by company, 2007?08 (C$m, nominal prices) 93
Table 87: Canada nut-based spreads distribution channels, by value, 2007?08 (%) 94
Table 88: Canada nut-based spreads value, by distribution channel, 2007?08 (C$m, nominal prices) 94
Table 89: Canada nut-based spreads expenditure per capita, 2003?08 (C$, nominal prices) 96
Table 90: Canada nut-based spreads forecast expenditure per capita, 2008?13 (C$, nominal prices) 96
Table 91: Canada nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 97
Table 92: Canada nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 93: Canada nut-based spreads consumption per capita, 2003?08 (kg) 98
Table 94: Canada nut-based spreads forecast consumption per capita, 2008?13 (kg) 98
Table 95: Canada savory spreads value, 2003?08 (C$m, nominal prices) 99
Table 96: Canada savory spreads value forecast, 2008?13 (C$m, nominal prices) 100
Table 97: Canada savory spreads value, 2003?08 ($m, nominal prices) 101
Table 98: Canada savory spreads value forecast, 2008?13 ($m, nominal prices) 101
Table 99: Canada savory spreads volume, 2003?08 (kg, million) 102
Table 100: Canada savory spreads volume forecast, 2008?13 (kg, million) 103
Table 101: Canada savory spreads brand share, by value, 2007?08 (%) 104
Table 102: Canada savory spreads value, by brand 2007?08 (C$m, nominal prices) 104
Table 103: Canada savory spreads company share by value, 2007?08 (%) 105
Table 104: Canada savory spreads value, by company, 2007?08 (C$m, nominal prices) 105
Table 105: Canada savory spreads distribution channels, by value, 2007?08 (%) 106
Table 106: Canada savory spreads value, by distribution channel, 2007?08 (C$m, nominal prices) 106
Table 107: Canada savory spreads expenditure per capita, 2003?08 (C$, nominal prices) 108
Table 108: Canada savory spreads forecast expenditure per capita, 2008?13 (C$, nominal prices) 108
Table 109: Canada savory spreads expenditure per capita, 2003?08 ($, nominal prices) 109
Table 110: Canada savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 109
Table 111: Canada savory spreads consumption per capita, 2003?08 (kg) 110
Table 112: Canada savory spreads forecast consumption per capita, 2008?13 (kg) 110
Table 113: Global spreads market value, 2008 111
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 114
Table 115: Global spreads market volume, 2008 115
Table 116: Global spreads market split (volume terms, 2008), top five countries 118
Table 117: Leading players, top five countries 119
Table 118: Analysis of Canada’s political landscape 121
Table 119: Analysis of Canada’s economy 124
Table 120: Analysis of Canadian social system 128
Table 121: Analysis of Canada’s technological landscape 131
Table 122: Cost competitiveness – ranking by cost index 132
Table 123: Patents granted by the USPTO 134
Table 124: Analysis of Canada’s legal landscape 136
Table 125: Analysis of Canada’s environmental landscape 140
Table 126: Canada spreads new product launches reports, by company (top five companies), 2008 144
Table 127: Canada spreads new product launches SKUs, by company (top five companies), 2008 144
Table 128: Canada spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 145
Table 129: Canada spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 145
Table 130: Canada spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 146
Table 131: Canada spreads new product launches (reports) - Recent five launches (2008) 146
Table 132: Canada population, by age group, 2003?08 (millions) 147
Table 133: Canada population forecast, by age group, 2008?13 (millions) 148
Table 134: Canada population, by gender, 2003?08 (millions) 148
Table 135: Canada population forecast, by gender, 2008?13 (millions) 149
Table 136: Canada nominal GDP, 2003?08 (C$bn, nominal prices) 149
Table 137: Canada nominal GDP forecast, 2008?13 (C$bn, nominal prices) 149
Table 138: Canada real GDP, 2003?08 (C$bn, 2000 prices) 150
Table 139: Canada real GDP forecast, 2008?13 (C$bn, 2000 prices) 150
Table 140: Canada real GDP, 2003?08 ($bn, 2000 prices) 150
Table 141: Canada real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 142: Canada consumer price index, 2003?08 (2000=100) 151
Table 143: Canada consumer price index, 2008?13 (2000=100) 151
