TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: honey 3
Summary category level: jams & preserves 4
Summary category level: savory spreads 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 19
Value analysis (Chilean Peso), 2003?08 19
Value analysis (Chilean Peso), 2008?13 20
Value analysis (US dollars), 2003?08 22
Value analysis (US dollars), 2008?13 23
Volume analysis, 2003?08 25
Volume analysis, 2008?13 26
Company and brand share analysis 28
Distribution analysis 31
Expenditure and consumption per capita 33
Chapter 4 Leading Company Profiles 37
The J.M. Smucker Company 37
Kraft Foods Inc. 39
Chapter 5 Category Analysis: Honey 41
Value analysis (Chilean Peso), 2003?08 41
Value analysis (Chilean Peso), 2008?13 42
Value analysis (US dollars), 2003?08 43
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company and brand share analysis 46
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 6 Category Analysis: Jams & preserves 53
Value analysis (Chilean Peso), 2003?08 53
Value analysis (Chilean Peso), 2008?13 54
Value analysis (US dollars), 2003?08 55
Value analysis (US dollars), 2008?13 55
Volume analysis, 2003?08 56
Volume analysis, 2008?13 57
Company and brand share analysis 58
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Savory spreads 66
Value analysis (Chilean Peso), 2003?08 66
Value analysis (Chilean Peso), 2008?13 67
Value analysis (US dollars), 2003?08 68
Value analysis (US dollars), 2008?13 68
Volume analysis, 2003?08 69
Volume analysis, 2008?13 70
Company and brand share analysis 71
Distribution analysis 73
Expenditure and consumption per capita 75
Chapter 8 Country Comparison 78
Value 78
Volume 82
Market share 86
Chapter 9 PESTLE Analysis 87
Summary 87
Political analysis 88
Economic analysis 92
Social analysis 96
Technology analysis 99
Legal analysis 102
Environmental analysis 105
Chapter 10 New Product Development 108
Product launches over time 108
Recent product launches 110
Chapter 11 Macroeconomic Profile 111
Macroeconomic indicators 111
Chapter 12 Research Methodology 116
Methodology overview 116
Secondary research 117
Market modeling 118
Creating an initial data model 118
Revising the initial data model 118
Creating a final estimate 119
Creating demographic value splits 119
Primary research 119
Data finalization 120
Ongoing research 120
Chapter 13 APPENDIX 121
Future readings 121
How to contact experts in your industry 121
Disclaimer 121
LIST OF FIGURES
Figure 1: Chile spreads value and value forecast, 2003?13 (CLPm, nominal prices) 21
Figure 2: Chile spreads category growth comparison, by value, 2003?13 24
Figure 3: Chile spreads volume and volume forecast, 2003?13 (kg, million) 27
Figure 4: Chile spreads category growth comparison, by volume, 2003?13 27
Figure 5: Chile spreads company share, by value, 2007?08 (%) 29
Figure 6: Chile spreads distribution channels, by value, 2007?08 (%) 32
Figure 7: Chile honey value and value forecast, 2003?13 (CLPm, nominal prices) 42
Figure 8: Chile honey volume and volume forecast, 2003?13 (kg, million) 45
Figure 9: Chile honey distribution channels, by value, 2007?08 (%) 49
Figure 10: Chile jams & preserves value and value forecast, 2003?13 (CLPm, nominal prices) 54
Figure 11: Chile jams & preserves volume and volume forecast, 2003?13 (kg, million) 57
Figure 12: Chile jams & preserves company share, by value, 2007?08 (%) 59
Figure 13: Chile jams & preserves distribution channels, by value, 2007?08 (%) 62
Figure 14: Chile savory spreads value and value forecast, 2003?13 (CLPm, nominal prices) 67
Figure 15: Chile savory spreads volume and volume forecast, 2003?13 (kg, million) 70
Figure 16: Chile savory spreads distribution channels, by value, 2007?08 (%) 74
Figure 17: Global spreads market split (value terms, 2008), top five countries 79
Figure 18: Global spreads market value, 2003–08, top five countries 81
Figure 19: Global spreads market split (volume terms, 2008), top five countries 83
Figure 20: Global spreads market volume, 2003–08, top five countries 85
Figure 21: Annual data review process 117
LIST OF TABLES
Table 1: Spreads category definitions 8
Table 2: Spreads distribution channels 9
Table 3: Chile spreads value, 2003?08 (CLPm, nominal prices) 19
Table 4: Chile spreads value forecast, 2008?13 (CLPm, nominal prices) 20
Table 5: Chile spreads value, 2003?08 ($m, nominal prices) 22
Table 6: Chile spreads value forecast, 2008?13 ($m, nominal prices) 23
Table 7: Chile spreads volume, 2003?08 (kg, million) 25
Table 8: Chile spreads volume forecast, 2008?13 (kg, million) 26
Table 9: Chile spreads brand share, by value, 2007?08 (%) 28
Table 10: Chile spreads value, by brand 2007?08 (CLPm, nominal prices) 28
Table 11: Chile spreads company share by value, 2007?08 (%) 30
Table 12: Chile spreads value, by company, 2007?08 (CLPm, nominal prices) 30
Table 13: Chile spreads distribution channels, by value, 2007?08 (%) 31
Table 14: Chile spreads value, by distribution channel, 2007?08 (CLPm, nominal prices) 31
Table 15: Chile spreads expenditure per capita, 2003?08 (CLP, nominal prices) 33
Table 16: Chile spreads forecast expenditure per capita, 2008?13 (CLP, nominal prices) 34
Table 17: Chile spreads expenditure per capita, 2003?08 ($, nominal prices) 34
Table 18: Chile spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 19: Chile spreads consumption per capita, 2003?08 (kg) 35
Table 20: Chile spreads forecast consumption per capita, 2008?13 (kg) 36
Table 21: The J.M. Smucker Company key facts 37
Table 22: Kraft foods Inc. key facts 39
Table 23: Chile honey value, 2003?08 (CLPm, nominal prices) 41
Table 24: Chile honey value forecast, 2008?13 (CLPm, nominal prices) 42
Table 25: Chile honey value, 2003?08 ($m, nominal prices) 43
Table 26: Chile honey value forecast, 2008?13 ($m, nominal prices) 43
Table 27: Chile honey volume, 2003?08 (kg, million) 44
Table 28: Chile honey volume forecast, 2008?13 (kg, million) 45
Table 29: Chile honey brand share, by value, 2007?08 (%) 46
Table 30: Chile honey value, by brand 2007?08 (CLPm, nominal prices) 46
Table 31: Chile honey company share by value, 2007?08 (%) 47
Table 32: Chile honey value, by company, 2007?08 (CLPm, nominal prices) 47
Table 33: Chile honey distribution channels, by value, 2007?08 (%) 48
Table 34: Chile honey value, by distribution channel, 2007?08 (CLPm, nominal prices) 48
Table 35: Chile honey expenditure per capita, 2003?08 (CLP, nominal prices) 50
Table 36: Chile honey forecast expenditure per capita, 2008?13 (CLP, nominal prices) 50
Table 37: Chile honey expenditure per capita, 2003?08 ($, nominal prices) 51
Table 38: Chile honey forecast expenditure per capita, 2008?13 ($, nominal prices) 51
Table 39: Chile honey consumption per capita, 2003?08 (kg) 52
Table 40: Chile honey forecast consumption per capita, 2008?13 (kg) 52
Table 41: Chile jams & preserves value, 2003?08 (CLPm, nominal prices) 53
Table 42: Chile jams & preserves value forecast, 2008?13 (CLPm, nominal prices) 54
Table 43: Chile jams & preserves value, 2003?08 ($m, nominal prices) 55
Table 44: Chile jams & preserves value forecast, 2008?13 ($m, nominal prices) 55
Table 45: Chile jams & preserves volume, 2003?08 (kg, million) 56
Table 46: Chile jams & preserves volume forecast, 2008?13 (kg, million) 57
Table 47: Chile jams & preserves brand share, by value, 2007?08 (%) 58
Table 48: Chile jams & preserves value, by brand 2007?08 (CLPm, nominal prices) 58
Table 49: Chile jams & preserves company share by value, 2007?08 (%) 60
Table 50: Chile jams & preserves value, by company, 2007?08 (CLPm, nominal prices) 60
Table 51: Chile jams & preserves distribution channels, by value, 2007?08 (%) 61
Table 52: Chile jams & preserves value, by distribution channel, 2007?08 (CLPm, nominal prices) 61
Table 53: Chile jams & preserves expenditure per capita, 2003?08 (CLP, nominal prices) 63
Table 54: Chile jams & preserves forecast expenditure per capita, 2008?13 (CLP, nominal prices) 63
Table 55: Chile jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 64
Table 56: Chile jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 57: Chile jams & preserves consumption per capita, 2003?08 (kg) 65
Table 58: Chile jams & preserves forecast consumption per capita, 2008?13 (kg) 65
Table 59: Chile savory spreads value, 2003?08 (CLPm, nominal prices) 66
Table 60: Chile savory spreads value forecast, 2008?13 (CLPm, nominal prices) 67
Table 61: Chile savory spreads value, 2003?08 ($m, nominal prices) 68
Table 62: Chile savory spreads value forecast, 2008?13 ($m, nominal prices) 68
Table 63: Chile savory spreads volume, 2003?08 (kg, million) 69
Table 64: Chile savory spreads volume forecast, 2008?13 (kg, million) 70
Table 65: Chile savory spreads brand share, by value, 2007?08 (%) 71
Table 66: Chile savory spreads value, by brand 2007?08 (CLPm, nominal prices) 71
Table 67: Chile savory spreads company share by value, 2007?08 (%) 72
Table 68: Chile savory spreads value, by company, 2007?08 (CLPm, nominal prices) 72
Table 69: Chile savory spreads distribution channels, by value, 2007?08 (%) 73
Table 70: Chile savory spreads value, by distribution channel, 2007?08 (CLPm, nominal prices) 73
Table 71: Chile savory spreads expenditure per capita, 2003?08 (CLP, nominal prices) 75
Table 72: Chile savory spreads forecast expenditure per capita, 2008?13 (CLP, nominal prices) 75
Table 73: Chile savory spreads expenditure per capita, 2003?08 ($, nominal prices) 76
Table 74: Chile savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 76
Table 75: Chile savory spreads consumption per capita, 2003?08 (kg) 77
Table 76: Chile savory spreads forecast consumption per capita, 2008?13 (kg) 77
Table 77: Global spreads market value, 2008 78
Table 78: Global spreads market split (value terms ($m), 2008), top five countries 81
Table 79: Global spreads market volume, 2008 82
Table 80: Global spreads market split (volume terms, 2008), top five countries 85
Table 81: Leading players, top five countries 86
Table 82: Analysis of Chile’s political landscape 88
Table 83: Analysis of Chile’s economy 92
Table 84: Analysis of Chile’s social system 96
Table 85: Analysis of Chile’s technology landscape 99
Table 86: Analysis of Chile’s legal landscape 102
Table 87: Analysis of Chile’s environmental landscape 105
Table 88: Chile spreads new product launches reports, by company (top five companies), 2008 108
Table 89: Chile spreads new product launches SKUs, by company (top five companies), 2008 108
Table 90: Chile spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 109
Table 91: Chile spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 109
Table 92: Chile spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 110
Table 93: Chile spreads new product launches (reports) - Recent five launches (2008) 110
Table 94: Chile population, by age group, 2003?08 (millions) 111
Table 95: Chile population forecast, by age group, 2008?13 (millions) 112
Table 96: Chile population, by gender, 2003?08 (millions) 112
Table 97: Chile population forecast, by gender, 2008?13 (millions) 113
Table 98: Chile nominal GDP, 2003?08 (CLPbn, nominal prices) 113
Table 99: Chile nominal GDP forecast, 2008?13 (CLPbn, nominal prices) 113
Table 100: Chile real GDP, 2003?08 (CLPbn, 2000 prices) 114
Table 101: Chile real GDP forecast, 2008?13 (CLPbn, 2000 prices) 114
Table 102: Chile real GDP, 2003?08 ($bn, 2000 prices) 114
Table 103: Chile real GDP forecast, 2008?13 ($bn, 2000 prices) 115
Table 104: Chile consumer price index, 2003?08 (2000=100) 115
Table 105: Chile consumer price index, 2008?13 (2000=100) 115
