TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Yuan Renminbi), 2003?08 24
Value analysis (Yuan Renminbi), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Kraft Foods Inc. 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Yuan Renminbi), 2003?08 46
Value analysis (Yuan Renminbi), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Yuan Renminbi), 2003?08 59
Value analysis (Yuan Renminbi), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Jams & preserves 72
Value analysis (Yuan Renminbi), 2003?08 72
Value analysis (Yuan Renminbi), 2008?13 73
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Yuan Renminbi), 2003?08 89
Value analysis (Yuan Renminbi), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Yuan Renminbi), 2003?08 102
Value analysis (Yuan Renminbi), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 129
Social analysis 135
Technological analysis 140
Legal analysis 145
Environmental analysis 149
Chapter 12 New Product Development 154
Product launches over time 154
Recent product launches 156
Chapter 13 Macroeconomic Profile 157
Macroeconomic indicators 157
Chapter 14 Research Methodology 162
Methodology overview 162
Secondary research 163
Market modeling 164
Creating an initial data model 164
Revising the initial data model 164
Creating a final estimate 165
Creating demographic value splits 165
Primary research 165
Data finalization 166
Ongoing research 166
Chapter 15 APPENDIX 167
Future readings 167
How to contact experts in your industry 167
Disclaimer 167
LIST OF FIGURES
Figure 1: China spreads value and value forecast, 2003?13 (CNYm, nominal prices) 26
Figure 2: China spreads category growth comparison, by value, 2003?13 29
Figure 3: China spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: China spreads category growth comparison, by volume, 2003?13 32
Figure 5: China spreads company share, by value, 2007?08 (%) 35
Figure 6: China spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: China chocolate spreads value and value forecast, 2003?13 (CNYm, nominal prices) 47
Figure 8: China chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: China chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: China chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: China honey value and value forecast, 2003?13 (CNYm, nominal prices) 60
Figure 12: China honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: China honey company share, by value, 2007?08 (%) 65
Figure 14: China honey distribution channels, by value, 2007?08 (%) 68
Figure 15: China jams & preserves value and value forecast, 2003?13 (CNYm, nominal prices) 74
Figure 16: China jams & preserves category growth comparison, by value, 2003?13 76
Figure 17: China jams & preserves volume and volume forecast, 2003?13 (kg, million) 79
Figure 18: China jams & preserves category growth comparison, by volume, 2003?13 79
Figure 19: China jams & preserves company share, by value, 2007?08 (%) 82
Figure 20: China jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 21: China nut-based spreads value and value forecast, 2003?13 (CNYm, nominal prices) 90
Figure 22: China nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 23: China nut-based spreads company share, by value, 2007?08 (%) 95
Figure 24: China nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 25: China savory spreads value and value forecast, 2003?13 (CNYm, nominal prices) 103
Figure 26: China savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 27: China savory spreads company share, by value, 2007?08 (%) 108
Figure 28: China savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 29: Global spreads market split (value terms, 2008), top five countries 116
Figure 30: Global spreads market value, 2003–08, top five countries 118
Figure 31: Global spreads market split (volume terms, 2008), top five countries 120
Figure 32: Global spreads market volume, 2003–08, top five countries 122
Figure 33: Unemployment status in China, 2000–12 132
Figure 34: Carbon dioxide emissions in China, 2002–07 153
Figure 35: Annual data review process 163
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: China spreads value, 2003?08 (CNYm, nominal prices) 24
Table 4: China spreads value forecast, 2008?13 (CNYm, nominal prices) 25
Table 5: China spreads value, 2003?08 ($m, nominal prices) 27
Table 6: China spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: China spreads volume, 2003?08 (kg, million) 30
Table 8: China spreads volume forecast, 2008?13 (kg, million) 31
Table 9: China spreads brand share, by value, 2007?08 (%) 33
Table 10: China spreads value, by brand 2007?08 (CNYm, nominal prices) 34
Table 11: China spreads company share by value, 2007?08 (%) 36
Table 12: China spreads value, by company, 2007?08 (CNYm, nominal prices) 37
Table 13: China spreads distribution channels, by value, 2007?08 (%) 38
Table 14: China spreads value, by distribution channel, 2007?08 (CNYm, nominal prices) 38
Table 15: China spreads expenditure per capita, 2003?08 (CNY, nominal prices) 40
Table 16: China spreads forecast expenditure per capita, 2008?13 (CNY, nominal prices) 41
Table 17: China spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: China spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: China spreads consumption per capita, 2003?08 (kg) 42
Table 20: China spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Kraft Foods Inc. key facts 44
Table 22: China chocolate spreads value, 2003?08 (CNYm, nominal prices) 46
Table 23: China chocolate spreads value forecast, 2008?13 (CNYm, nominal prices) 47
Table 24: China chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 25: China chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 26: China chocolate spreads volume, 2003?08 (kg, million) 49
Table 27: China chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 28: China chocolate spreads brand share, by value, 2007?08 (%) 51
Table 29: China chocolate spreads value, by brand 2007?08 (CNYm, nominal prices) 51
Table 30: China chocolate spreads company share by value, 2007?08 (%) 53
Table 31: China chocolate spreads value, by company, 2007?08 (CNYm, nominal prices) 53
Table 32: China chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 33: China chocolate spreads value, by distribution channel, 2007?08 (CNYm, nominal prices) 54
Table 34: China chocolate spreads expenditure per capita, 2003?08 (CNY, nominal prices) 56
Table 35: China chocolate spreads forecast expenditure per capita, 2008?13 (CNY, nominal prices) 56
Table 36: China chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 37: China chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 38: China chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 39: China chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 40: China honey value, 2003?08 (CNYm, nominal prices) 59
Table 41: China honey value forecast, 2008?13 (CNYm, nominal prices) 60
Table 42: China honey value, 2003?08 ($m, nominal prices) 61
Table 43: China honey value forecast, 2008?13 ($m, nominal prices) 61
Table 44: China honey volume, 2003?08 (kg, million) 62
Table 45: China honey volume forecast, 2008?13 (kg, million) 63
Table 46: China honey brand share, by value, 2007?08 (%) 64
Table 47: China honey value, by brand 2007?08 (CNYm, nominal prices) 64
Table 48: China honey company share by value, 2007?08 (%) 66
Table 49: China honey value, by company, 2007?08 (CNYm, nominal prices) 66
Table 50: China honey distribution channels, by value, 2007?08 (%) 67
Table 51: China honey value, by distribution channel, 2007?08 (CNYm, nominal prices) 67
Table 52: China honey expenditure per capita, 2003?08 (CNY, nominal prices) 69
Table 53: China honey forecast expenditure per capita, 2008?13 (CNY, nominal prices) 69
Table 54: China honey expenditure per capita, 2003?08 ($, nominal prices) 70
Table 55: China honey forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 56: China honey consumption per capita, 2003?08 (kg) 71
Table 57: China honey forecast consumption per capita, 2008?13 (kg) 71
Table 58: China jams & preserves value, 2003?08 (CNYm, nominal prices) 72
Table 59: China jams & preserves value forecast, 2008?13 (CNYm, nominal prices) 73
Table 60: China jams & preserves value, 2003?08 ($m, nominal prices) 75
Table 61: China jams & preserves value forecast, 2008?13 ($m, nominal prices) 75
Table 62: China jams & preserves volume, 2003?08 (kg, million) 77
Table 63: China jams & preserves volume forecast, 2008?13 (kg, million) 78
Table 64: China jams & preserves brand share, by value, 2007?08 (%) 80
Table 65: China jams & preserves value, by brand 2007?08 (CNYm, nominal prices) 81
Table 66: China jams & preserves company share by value, 2007?08 (%) 83
Table 67: China jams & preserves value, by company, 2007?08 (CNYm, nominal prices) 83
Table 68: China jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 69: China jams & preserves value, by distribution channel, 2007?08 (CNYm, nominal prices) 84
Table 70: China jams & preserves expenditure per capita, 2003?08 (CNY, nominal prices) 86
Table 71: China jams & preserves forecast expenditure per capita, 2008?13 (CNY, nominal prices) 86
Table 72: China jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 73: China jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 74: China jams & preserves consumption per capita, 2003?08 (kg) 88
Table 75: China jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 76: China nut-based spreads value, 2003?08 (CNYm, nominal prices) 89
Table 77: China nut-based spreads value forecast, 2008?13 (CNYm, nominal prices) 90
Table 78: China nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 79: China nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 80: China nut-based spreads volume, 2003?08 (kg, million) 92
Table 81: China nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 82: China nut-based spreads brand share, by value, 2007?08 (%) 94
Table 83: China nut-based spreads value, by brand 2007?08 (CNYm, nominal prices) 94
Table 84: China nut-based spreads company share by value, 2007?08 (%) 96
Table 85: China nut-based spreads value, by company, 2007?08 (CNYm, nominal prices) 96
Table 86: China nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 87: China nut-based spreads value, by distribution channel, 2007?08 (CNYm, nominal prices) 97
Table 88: China nut-based spreads expenditure per capita, 2003?08 (CNY, nominal prices) 99
Table 89: China nut-based spreads forecast expenditure per capita, 2008?13 (CNY, nominal prices) 99
Table 90: China nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 91: China nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 92: China nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 93: China nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 94: China savory spreads value, 2003?08 (CNYm, nominal prices) 102
Table 95: China savory spreads value forecast, 2008?13 (CNYm, nominal prices) 103
Table 96: China savory spreads value, 2003?08 ($m, nominal prices) 104
Table 97: China savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 98: China savory spreads volume, 2003?08 (kg, million) 105
Table 99: China savory spreads volume forecast, 2008?13 (kg, million) 106
Table 100: China savory spreads brand share, by value, 2007?08 (%) 107
Table 101: China savory spreads value, by brand 2007?08 (CNYm, nominal prices) 107
Table 102: China savory spreads company share by value, 2007?08 (%) 109
Table 103: China savory spreads value, by company, 2007?08 (CNYm, nominal prices) 109
Table 104: China savory spreads distribution channels, by value, 2007?08 (%) 110
Table 105: China savory spreads value, by distribution channel, 2007?08 (CNYm, nominal prices) 110
Table 106: China savory spreads expenditure per capita, 2003?08 (CNY, nominal prices) 112
Table 107: China savory spreads forecast expenditure per capita, 2008?13 (CNY, nominal prices) 112
Table 108: China savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 109: China savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 110: China savory spreads consumption per capita, 2003?08 (kg) 114
Table 111: China savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 112: Global spreads market value, 2008 115
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 114: Global spreads market volume, 2008 119
Table 115: Global spreads market split (volume terms, 2008), top five countries 122
Table 116: Leading players, top five countries 123
Table 117: Analysis of China’s political landscape 125
Table 118: Analysis of China’s economy 129
Table 119: Analysis of China’s social system 135
Table 120: Analysis of China’s technology landscape 140
Table 121: Average annual salaries for researchers across countries 144
Table 122: Analysis of the China’s legal landscape 145
Table 123: Analysis of China’s environmental landscape 149
Table 124: China spreads new product launches reports, by company (top five companies), 2008 154
Table 125: China spreads new product launches SKUs, by company (top five companies), 2008 154
Table 126: China spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 155
Table 127: China spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 155
Table 128: China spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 156
Table 129: China spreads new product launches (reports) - Recent five launches (2008) 156
Table 130: China population, by age group, 2003?08 (millions) 157
Table 131: China population forecast, by age group, 2008?13 (millions) 158
Table 132: China population, by gender, 2003?08 (millions) 158
Table 133: China population forecast, by gender, 2008?13 (millions) 159
Table 134: China nominal GDP, 2003?08 (CNYbn, nominal prices) 159
Table 135: China nominal GDP forecast, 2008?13 (CNYbn, nominal prices) 159
Table 136: China real GDP, 2003?08 (CNYbn, 2000 prices) 160
Table 137: China real GDP forecast, 2008?13 (CNYbn, 2000 prices) 160
Table 138: China real GDP, 2003?08 ($bn, 2000 prices) 160
Table 139: China real GDP forecast, 2008?13 ($bn, 2000 prices) 161
Table 140: China consumer price index, 2003?08 (2000=100) 161
Table 141: China consumer price index, 2008?13 (2000=100) 161