TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Chapter 2 Introduction 6
What is this report about? 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Colombian Peso), 2003?08 20
Value analysis (Colombian Peso), 2008?13 21
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company and brand share analysis 29
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 39
The J.M. Smucker Company 39
Kraft Foods Inc. 41
Chapter 5 Category Analysis: Chocolate spreads 43
Value analysis (Colombian Peso), 2003?08 43
Value analysis (Colombian Peso), 2008?13 44
Value analysis (US dollars), 2003?08 45
Value analysis (US dollars), 2008?13 45
Volume analysis, 2003-08 46
Volume analysis, 2008?13 47
Company and brand share analysis 48
Distribution analysis 51
Expenditure and consumption per capita 53
Chapter 6 Category Analysis: Honey 56
Value analysis (Colombian Peso), 2003?08 56
Value analysis (Colombian Peso), 2008?13 57
Value analysis (US dollars), 2003?08 58
Value analysis (US dollars), 2008?13 58
Volume analysis, 2003?08 59
Volume analysis, 2008?13 60
Company and brand share analysis 61
Distribution analysis 64
Expenditure and consumption per capita 66
Chapter 7 Category Analysis: Jams & preserves 69
Value analysis (Colombian Peso), 2003?08 69
Value analysis (Colombian Peso), 2008?13 70
Value analysis (US dollars), 2003?08 72
Value analysis (US dollars), 2008?13 72
Volume analysis, 2003?08 74
Volume analysis, 2008?13 75
Company and brand share analysis 77
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 8 Country Comparison 85
Value 85
Volume 89
Market share 93
Chapter 9 PESTLE Analysis 94
Summary 94
Political analysis 95
Economic analysis 98
Social analysis 101
Technology analysis 105
Legal analysis 108
Environmental analysis 111
Chapter 10 New Product Development 114
Product launches over time 114
Recent product launches 116
Chapter 11 Macroeconomic Profile 117
Macroeconomic indicators 117
Chapter 12 Research Methodology 122
Methodology overview 122
Secondary research 123
Market modeling 124
Creating an initial data model 124
Revising the initial data model 124
Creating a final estimate 125
Creating demographic value splits 125
Primary research 125
Data finalization 126
Ongoing research 126
Chapter 13 APPENDIX 127
Future readings 127
How to contact experts in your industry 127
Disclaimer 127
LIST OF FIGURES
Figure 1: Colombia spreads value and value forecast, 2003?13 (COPm, nominal prices) 22
Figure 2: Colombia spreads category growth comparison, by value, 2003?13 25
Figure 3: Colombia spreads volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Colombia spreads category growth comparison, by volume, 2003?13 28
Figure 5: Colombia spreads company share, by value, 2007?08 (%) 31
Figure 6: Colombia spreads distribution channels, by value, 2007?08 (%) 34
Figure 7: Colombia chocolate spreads value and value forecast, 2003?13 (COPm, nominal prices) 44
Figure 8: Colombia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 47
Figure 9: Colombia chocolate spreads company share, by value, 2007?08 (%) 49
Figure 10: Colombia chocolate spreads distribution channels, by value, 2007?08 (%) 52
Figure 11: Colombia honey value and value forecast, 2003?13 (COPm, nominal prices) 57
Figure 12: Colombia honey volume and volume forecast, 2003?13 (kg, million) 60
Figure 13: Colombia honey company share, by value, 2007?08 (%) 62
Figure 14: Colombia honey distribution channels, by value, 2007?08 (%) 65
Figure 15: Colombia jams & preserves value and value forecast, 2003?13 (COPm, nominal prices) 71
Figure 16: Colombia jams & preserves category growth comparison, by value, 2003?13 73
Figure 17: Colombia jams & preserves volume and volume forecast, 2003?13 (kg, million) 76
Figure 18: Colombia jams & preserves category growth comparison, by volume, 2003?13 76
Figure 19: Colombia jams & preserves company share, by value, 2007?08 (%) 78
Figure 20: Colombia jams & preserves distribution channels, by value, 2007?08 (%) 81
Figure 21: Global spreads market split (value terms, 2008), top five countries 86
Figure 22: Global spreads market value, 2003–08, top five countries 88
Figure 23: Global spreads market split (volume terms, 2008), top five countries 90
Figure 24: Global spreads market volume, 2003–08, top five countries 92
Figure 25: Annual data review process 123
LIST OF TABLES
Table 1: Spreads category definitions 8
Table 2: Spreads distribution channels 9
Table 3: Colombia spreads value, 2003?08 (COPm, nominal prices) 20
Table 4: Colombia spreads value forecast, 2008?13 (COPm, nominal prices) 21
Table 5: Colombia spreads value, 2003?08 ($m, nominal prices) 23
Table 6: Colombia spreads value forecast, 2008?13 ($m, nominal prices) 24
Table 7: Colombia spreads volume, 2003?08 (kg, million) 26
Table 8: Colombia spreads volume forecast, 2008?13 (kg, million) 27
Table 9: Colombia spreads brand share, by value, 2007?08 (%) 29
Table 10: Colombia spreads value, by brand 2007?08 (COPm, nominal prices) 30
Table 11: Colombia spreads company share by value, 2007?08 (%) 32
Table 12: Colombia spreads value, by company, 2007?08 (COPm, nominal prices) 32
Table 13: Colombia spreads distribution channels, by value, 2007?08 (%) 33
Table 14: Colombia spreads value, by distribution channel, 2007?08 (COPm, nominal prices) 33
Table 15: Colombia spreads expenditure per capita, 2003?08 (COP, nominal prices) 35
Table 16: Colombia spreads forecast expenditure per capita, 2008?13 (COP, nominal prices) 36
Table 17: Colombia spreads expenditure per capita, 2003?08 ($, nominal prices) 36
Table 18: Colombia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 37
Table 19: Colombia spreads consumption per capita, 2003?08 (kg) 37
Table 20: Colombia spreads forecast consumption per capita, 2008?13 (kg) 38
Table 21: The J.M. Smucker Company key facts 39
Table 22: Kraft foods Inc. key facts 41
Table 23: Colombia chocolate spreads value, 2003?08 (COPm, nominal prices) 43
Table 24: Colombia chocolate spreads value forecast, 2008?13 (COPm, nominal prices) 44
Table 25: Colombia chocolate spreads value, 2003?08 ($m, nominal prices) 45
Table 26: Colombia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 45
Table 27: Colombia chocolate spreads volume, 2003?08 (kg, million) 46
Table 28: Colombia chocolate spreads volume forecast, 2008?13 (kg, million) 47
Table 29: Colombia chocolate spreads brand share, by value, 2007?08 (%) 48
Table 30: Colombia chocolate spreads value, by brand 2007?08 (COPm, nominal prices) 48
Table 31: Colombia chocolate spreads company share by value, 2007?08 (%) 50
Table 32: Colombia chocolate spreads value, by company, 2007?08 (COPm, nominal prices) 50
Table 33: Colombia chocolate spreads distribution channels, by value, 2007?08 (%) 51
Table 34: Colombia chocolate spreads value, by distribution channel, 2007?08 (COPm, nominal prices) 51
Table 35: Colombia chocolate spreads expenditure per capita, 2003?08 (COP, nominal prices) 53
Table 36: Colombia chocolate spreads forecast expenditure per capita, 2008?13 (COP, nominal prices) 53
Table 37: Colombia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 54
Table 38: Colombia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 54
Table 39: Colombia chocolate spreads consumption per capita, 2003?08 (kg) 55
Table 40: Colombia chocolate spreads forecast consumption per capita, 2008?13 (kg) 55
Table 41: Colombia honey value, 2003?08 (COPm, nominal prices) 56
Table 42: Colombia honey value forecast, 2008?13 (COPm, nominal prices) 57
Table 43: Colombia honey value, 2003?08 ($m, nominal prices) 58
Table 44: Colombia honey value forecast, 2008?13 ($m, nominal prices) 58
Table 45: Colombia honey volume, 2003?08 (kg, million) 59
Table 46: Colombia honey volume forecast, 2008?13 (kg, million) 60
Table 47: Colombia honey brand share, by value, 2007?08 (%) 61
Table 48: Colombia honey value, by brand 2007?08 (COPm, nominal prices) 61
Table 49: Colombia honey company share by value, 2007?08 (%) 63
Table 50: Colombia honey value, by company, 2007?08 (COPm, nominal prices) 63
Table 51: Colombia honey distribution channels, by value, 2007?08 (%) 64
Table 52: Colombia honey value, by distribution channel, 2007?08 (COPm, nominal prices) 64
Table 53: Colombia honey expenditure per capita, 2003?08 (COP, nominal prices) 66
Table 54: Colombia honey forecast expenditure per capita, 2008?13 (COP, nominal prices) 66
Table 55: Colombia honey expenditure per capita, 2003?08 ($, nominal prices) 67
Table 56: Colombia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 67
Table 57: Colombia honey consumption per capita, 2003?08 (kg) 68
Table 58: Colombia honey forecast consumption per capita, 2008?13 (kg) 68
Table 59: Colombia jams & preserves value, 2003?08 (COPm, nominal prices) 69
Table 60: Colombia jams & preserves value forecast, 2008?13 (COPm, nominal prices) 70
Table 61: Colombia jams & preserves value, 2003?08 ($m, nominal prices) 72
Table 62: Colombia jams & preserves value forecast, 2008?13 ($m, nominal prices) 72
Table 63: Colombia jams & preserves volume, 2003?08 (kg, million) 74
Table 64: Colombia jams & preserves volume forecast, 2008?13 (kg, million) 75
Table 65: Colombia jams & preserves brand share, by value, 2007?08 (%) 77
Table 66: Colombia jams & preserves value, by brand 2007?08 (COPm, nominal prices) 77
Table 67: Colombia jams & preserves company share by value, 2007?08 (%) 79
Table 68: Colombia jams & preserves value, by company, 2007?08 (COPm, nominal prices) 79
Table 69: Colombia jams & preserves distribution channels, by value, 2007?08 (%) 80
Table 70: Colombia jams & preserves value, by distribution channel, 2007?08 (COPm, nominal prices) 80
Table 71: Colombia jams & preserves expenditure per capita, 2003?08 (COP, nominal prices) 82
Table 72: Colombia jams & preserves forecast expenditure per capita, 2008?13 (COP, nominal prices) 82
Table 73: Colombia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 83
Table 74: Colombia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 75: Colombia jams & preserves consumption per capita, 2003?08 (kg) 84
Table 76: Colombia jams & preserves forecast consumption per capita, 2008?13 (kg) 84
Table 77: Global spreads market value, 2008 85
Table 78: Global spreads market split (value terms ($m), 2008), top five countries 88
Table 79: Global spreads market volume, 2008 89
Table 80: Global spreads market split (volume terms, 2008), top five countries 92
Table 81: Leading players, top five countries 93
Table 82: Analysis of Colombia’s political landscape 95
Table 83: Analysis of the Colombian economy 98
Table 84: Analysis of Colombia’s social system 101
Table 85: Analysis of Colombia’s technology landscape 105
Table 86: Analysis of Colombia’s legal landscape 108
Table 87: Analysis of Colombia’s environmental landscape 111
Table 88: Colombia spreads new product launches reports, by company, 2008 114
Table 89: Colombia spreads new product launches SKUs, by company, 2008 114
Table 90: Colombia spreads new product launches (reports), by flavor and fragrances, 2008 115
Table 91: Colombia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 115
Table 92: Colombia spreads new product launches (reports), by package tags or claims, 2008 116
Table 93: Colombia spreads new product launches (reports) - 2008 116
Table 94: Colombia population, by age group, 2003?08 (millions) 117
Table 95: Colombia population forecast, by age group, 2008?13 (millions) 118
Table 96: Colombia population, by gender, 2003?08 (millions) 118
Table 97: Colombia population forecast, by gender, 2008?13 (millions) 119
Table 98: Colombia nominal GDP, 2003?08 (COPbn, nominal prices) 119
Table 99: Colombia nominal GDP forecast, 2008?13 (COPbn, nominal prices) 119
Table 100: Colombia real GDP, 2003?08 (COPbn, 2000 prices) 120
Table 101: Colombia real GDP forecast, 2008?13 (COPbn, 2000 prices) 120
Table 102: Colombia real GDP, 2003?08 ($bn, 2000 prices) 120
Table 103: Colombia real GDP forecast, 2008?13 ($bn, 2000 prices) 121
Table 104: Colombia consumer price index, 2003?08 (2000=100) 121
Table 105: Colombia consumer price index, 2008?13 (2000=100) 121
