TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Egyptian Pound), 2003?08 24
Value analysis (Egyptian Pound), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
The J.M. Smucker Company 44
Kraft Foods, Inc. 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Egyptian Pound), 2003?08 48
Value analysis (Egyptian Pound), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Egyptian Pound), 2003?08 61
Value analysis (Egyptian Pound), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Jams & preserves 76
Value analysis (Egyptian Pound), 2003?08 76
Value analysis (Egyptian Pound), 2008?13 77
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Egyptian Pound), 2003?08 89
Value analysis (Egyptian Pound), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Egyptian Pound), 2003?08 102
Value analysis (Egyptian Pound), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 PESTLE Analysis 123
Summary 123
Political analysis 124
Economic analysis 127
Social analysis 130
Technological analysis 133
Legal analysis 137
Environmental analysis 140
Chapter 12 New Product Development 142
Product launches over time 142
Recent product launches 144
Chapter 13 Macroeconomic Profile 145
Macroeconomic indicators 145
Chapter 14 Research Methodology 150
Methodology overview 150
Secondary research 151
Market modeling 152
Creating an initial data model 152
Revising the initial data model 152
Creating a final estimate 153
Creating demographic value splits 153
Primary research 153
Data finalization 154
Ongoing research 154
Chapter 15 APPENDIX 155
Future readings 155
How to contact experts in your industry 155
Disclaimer 155

LIST OF FIGURES
Figure 1: Egypt spreads value and value forecast, 2003?13 (EGPm, nominal prices) 26
Figure 2: Egypt spreads category growth comparison, by value, 2003?13 29
Figure 3: Egypt spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Egypt spreads category growth comparison, by volume, 2003?13 32
Figure 5: Egypt spreads company share, by value, 2007?08 (%) 35
Figure 6: Egypt spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Egypt chocolate spreads value and value forecast, 2003?13 (EGPm, nominal prices) 49
Figure 8: Egypt chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Egypt chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Egypt chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Egypt honey value and value forecast, 2003?13 (EGPm, nominal prices) 62
Figure 12: Egypt honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Egypt honey company share, by value, 2007?08 (%) 68
Figure 14: Egypt honey distribution channels, by value, 2007?08 (%) 72
Figure 15: Egypt jams & preserves value and value forecast, 2003?13 (EGPm, nominal prices) 77
Figure 16: Egypt jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 17: Egypt jams & preserves company share, by value, 2007?08 (%) 82
Figure 18: Egypt jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 19: Egypt nut-based spreads value and value forecast, 2003?13 (EGPm, nominal prices) 90
Figure 20: Egypt nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 21: Egypt nut-based spreads company share, by value, 2007?08 (%) 95
Figure 22: Egypt nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 23: Egypt savory spreads value and value forecast, 2003?13 (EGPm, nominal prices) 103
Figure 24: Egypt savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 25: Egypt savory spreads distribution channels, by value, 2007?08 (%) 110
Figure 26: Global spreads market split (value terms, 2008), top five countries 115
Figure 27: Global spreads market value, 2003–08, top five countries 117
Figure 28: Global spreads market split (volume terms, 2008), top five countries 119
Figure 29: Global spreads market volume, 2003–08, top five countries 121
Figure 30: Annual data review process 151

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Egypt spreads value, 2003?08 (EGPm, nominal prices) 24
Table 4: Egypt spreads value forecast, 2008?13 (EGPm, nominal prices) 25
Table 5: Egypt spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Egypt spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Egypt spreads volume, 2003?08 (kg, million) 30
Table 8: Egypt spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Egypt spreads brand share, by value, 2007?08 (%) 33
Table 10: Egypt spreads value, by brand 2007?08 (EGPm, nominal prices) 34
Table 11: Egypt spreads company share by value, 2007?08 (%) 36
Table 12: Egypt spreads value, by company, 2007?08 (EGPm, nominal prices) 37
Table 13: Egypt spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Egypt spreads value, by distribution channel, 2007?08 (EGPm, nominal prices) 38
Table 15: Egypt spreads expenditure per capita, 2003?08 (EGP, nominal prices) 40
Table 16: Egypt spreads forecast expenditure per capita, 2008?13 (EGP, nominal prices) 41
Table 17: Egypt spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Egypt spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Egypt spreads consumption per capita, 2003?08 (kg) 42
Table 20: Egypt spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: The J.M. Smucker Company key facts 44
Table 22: Kraft Foods, Inc. key facts 46
Table 23: Egypt chocolate spreads value, 2003?08 (EGPm, nominal prices) 48
Table 24: Egypt chocolate spreads value forecast, 2008?13 (EGPm, nominal prices) 49
Table 25: Egypt chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Egypt chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Egypt chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Egypt chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Egypt chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Egypt chocolate spreads value, by brand 2007?08 (EGPm, nominal prices) 53
Table 31: Egypt chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Egypt chocolate spreads value, by company, 2007?08 (EGPm, nominal prices) 55
Table 33: Egypt chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Egypt chocolate spreads value, by distribution channel, 2007?08 (EGPm, nominal prices) 56
Table 35: Egypt chocolate spreads expenditure per capita, 2003?08 (EGP, nominal prices) 58
Table 36: Egypt chocolate spreads forecast expenditure per capita, 2008?13 (EGP, nominal prices) 58
Table 37: Egypt chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Egypt chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Egypt chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Egypt chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Egypt honey value, 2003?08 (EGPm, nominal prices) 61
Table 42: Egypt honey value forecast, 2008?13 (EGPm, nominal prices) 62
Table 43: Egypt honey value, 2003?08 ($m, nominal prices) 63
Table 44: Egypt honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Egypt honey volume, 2003?08 (kg, million) 64
Table 46: Egypt honey volume forecast, 2008?13 (kg, million) 65
Table 47: Egypt honey brand share, by value, 2007?08 (%) 66
Table 48: Egypt honey value, by brand 2007?08 (EGPm, nominal prices) 67
Table 49: Egypt honey company share by value, 2007?08 (%) 69
Table 50: Egypt honey value, by company, 2007?08 (EGPm, nominal prices) 70
Table 51: Egypt honey distribution channels, by value, 2007?08 (%) 71
Table 52: Egypt honey value, by distribution channel, 2007?08 (EGPm, nominal prices) 71
Table 53: Egypt honey expenditure per capita, 2003?08 (EGP, nominal prices) 73
Table 54: Egypt honey forecast expenditure per capita, 2008?13 (EGP, nominal prices) 73
Table 55: Egypt honey expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Egypt honey forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Egypt honey consumption per capita, 2003?08 (kg) 75
Table 58: Egypt honey forecast consumption per capita, 2008?13 (kg) 75
Table 59: Egypt jams & preserves value, 2003?08 (EGPm, nominal prices) 76
Table 60: Egypt jams & preserves value forecast, 2008?13 (EGPm, nominal prices) 77
Table 61: Egypt jams & preserves value, 2003?08 ($m, nominal prices) 78
Table 62: Egypt jams & preserves value forecast, 2008?13 ($m, nominal prices) 78
Table 63: Egypt jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Egypt jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Egypt jams & preserves brand share, by value, 2007?08 (%) 81
Table 66: Egypt jams & preserves value, by brand 2007?08 (EGPm, nominal prices) 81
Table 67: Egypt jams & preserves company share by value, 2007?08 (%) 83
Table 68: Egypt jams & preserves value, by company, 2007?08 (EGPm, nominal prices) 83
Table 69: Egypt jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 70: Egypt jams & preserves value, by distribution channel, 2007?08 (EGPm, nominal prices) 84
Table 71: Egypt jams & preserves expenditure per capita, 2003?08 (EGP, nominal prices) 86
Table 72: Egypt jams & preserves forecast expenditure per capita, 2008?13 (EGP, nominal prices) 86
Table 73: Egypt jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 74: Egypt jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 75: Egypt jams & preserves consumption per capita, 2003?08 (kg) 88
Table 76: Egypt jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 77: Egypt nut-based spreads value, 2003?08 (EGPm, nominal prices) 89
Table 78: Egypt nut-based spreads value forecast, 2008?13 (EGPm, nominal prices) 90
Table 79: Egypt nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 80: Egypt nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 81: Egypt nut-based spreads volume, 2003?08 (kg, million) 92
Table 82: Egypt nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 83: Egypt nut-based spreads brand share, by value, 2007?08 (%) 94
Table 84: Egypt nut-based spreads value, by brand 2007?08 (EGPm, nominal prices) 94
Table 85: Egypt nut-based spreads company share by value, 2007?08 (%) 96
Table 86: Egypt nut-based spreads value, by company, 2007?08 (EGPm, nominal prices) 96
Table 87: Egypt nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 88: Egypt nut-based spreads value, by distribution channel, 2007?08 (EGPm, nominal prices) 97
Table 89: Egypt nut-based spreads expenditure per capita, 2003?08 (EGP, nominal prices) 99
Table 90: Egypt nut-based spreads forecast expenditure per capita, 2008?13 (EGP, nominal prices) 99
Table 91: Egypt nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: Egypt nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: Egypt nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 94: Egypt nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 95: Egypt savory spreads value, 2003?08 (EGPm, nominal prices) 102
Table 96: Egypt savory spreads value forecast, 2008?13 (EGPm, nominal prices) 103
Table 97: Egypt savory spreads value, 2003?08 ($m, nominal prices) 104
Table 98: Egypt savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 99: Egypt savory spreads volume, 2003?08 (kg, million) 105
Table 100: Egypt savory spreads volume forecast, 2008?13 (kg, million) 106
Table 101: Egypt savory spreads brand share, by value, 2007?08 (%) 107
Table 102: Egypt savory spreads value, by brand 2007?08 (EGPm, nominal prices) 107
Table 103: Egypt savory spreads company share by value, 2007?08 (%) 108
Table 104: Egypt savory spreads value, by company, 2007?08 (EGPm, nominal prices) 108
Table 105: Egypt savory spreads distribution channels, by value, 2007?08 (%) 109
Table 106: Egypt savory spreads value, by distribution channel, 2007?08 (EGPm, nominal prices) 109
Table 107: Egypt savory spreads expenditure per capita, 2003?08 (EGP, nominal prices) 111
Table 108: Egypt savory spreads forecast expenditure per capita, 2008?13 (EGP, nominal prices) 111
Table 109: Egypt savory spreads expenditure per capita, 2003?08 ($, nominal prices) 112
Table 110: Egypt savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 111: Egypt savory spreads consumption per capita, 2003?08 (kg) 113
Table 112: Egypt savory spreads forecast consumption per capita, 2008?13 (kg) 113
Table 113: Global spreads market value, 2008 114
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 117
Table 115: Global spreads market volume, 2008 118
Table 116: Global spreads market split (volume terms, 2008), top five countries 121
Table 117: Leading players, top five countries 122
Table 118: Analysis of Egypt’s political landscape 124
Table 119: Analysis of Egypt’s economy 127
Table 120: Analysis of Egypt’s social system 130
Table 121: Analysis of Egypt’s technology landscape 133
Table 122: Analysis of Egypt’s legal landscape 137
Table 123: Analysis of Egypt’s environmental landscape 140
Table 124: Egypt spreads new product launches reports, by company (top five companies), 2008 142
Table 125: Egypt spreads new product launches SKUs, by company (top five companies), 2008 142
Table 126: Egypt spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 143
Table 127: Egypt spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 143
Table 128: Egypt spreads new product launches (reports), by package tags or claims, 2008 144
Table 129: Egypt spreads new product launches (reports) - Recent five launches (2008) 144
Table 130: Egypt population, by age group, 2003?08 (millions) 145
Table 131: Egypt population forecast, by age group, 2008?13 (millions) 146
Table 132: Egypt population, by gender, 2003?08 (millions) 146
Table 133: Egypt population forecast, by gender, 2008?13 (millions) 147
Table 134: Egypt nominal GDP, 2003?08 (EGPbn, nominal prices) 147
Table 135: Egypt nominal GDP forecast, 2008?13 (EGPbn, nominal prices) 147
Table 136: Egypt real GDP, 2003?08 (EGPbn, 2000 prices) 148
Table 137: Egypt real GDP forecast, 2008?13 (EGPbn, 2000 prices) 148
Table 138: Egypt real GDP, 2003?08 ($bn, 2000 prices) 148
Table 139: Egypt real GDP forecast, 2008?13 ($bn, 2000 prices) 149
Table 140: Egypt consumer price index, 2003?08 (2000=100) 149
Table 141: Egypt consumer price index, 2008?13 (2000=100) 149