TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
Unilever 43
Chapter 5 Category Analysis: Chocolate spreads 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Honey 58
Value analysis (Euro), 2003?08 58
Value analysis (Euro), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Jams & preserves 71
Value analysis (Euro), 2003?08 71
Value analysis (Euro), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Nut-based spreads 87
Value analysis (Euro), 2003?08 87
Value analysis (Euro), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Category Analysis: Savory spreads 100
Value analysis (Euro), 2003?08 100
Value analysis (Euro), 2008?13 101
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company and brand share analysis 105
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 125
Social analysis 129
Technology analysis 133
Legal analysis 136
Environmental analysis 139
Chapter 12 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 13 Macroeconomic Profile 146
Macroeconomic indicators 146
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 APPENDIX 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156
LIST OF FIGURES
Figure 1: France spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: France spreads category growth comparison, by value, 2003?13 29
Figure 3: France spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: France spreads category growth comparison, by volume, 2003?13 32
Figure 5: France spreads company share, by value, 2007?08 (%) 35
Figure 6: France spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: France chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 46
Figure 8: France chocolate spreads volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: France chocolate spreads company share, by value, 2007?08 (%) 51
Figure 10: France chocolate spreads distribution channels, by value, 2007?08 (%) 54
Figure 11: France honey value and value forecast, 2003?13 (€m, nominal prices) 59
Figure 12: France honey volume and volume forecast, 2003?13 (kg, million) 62
Figure 13: France honey company share, by value, 2007?08 (%) 64
Figure 14: France honey distribution channels, by value, 2007?08 (%) 67
Figure 15: France jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 73
Figure 16: France jams & preserves category growth comparison, by value, 2003?13 75
Figure 17: France jams & preserves volume and volume forecast, 2003?13 (kg, million) 78
Figure 18: France jams & preserves category growth comparison, by volume, 2003?13 78
Figure 19: France jams & preserves company share, by value, 2007?08 (%) 80
Figure 20: France jams & preserves distribution channels, by value, 2007?08 (%) 83
Figure 21: France nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 88
Figure 22: France nut-based spreads volume and volume forecast, 2003?13 (kg, million) 91
Figure 23: France nut-based spreads company share, by value, 2007?08 (%) 93
Figure 24: France nut-based spreads distribution channels, by value, 2007?08 (%) 96
Figure 25: France savory spreads value and value forecast, 2003?13 (€m, nominal prices) 101
Figure 26: France savory spreads volume and volume forecast, 2003?13 (kg, million) 104
Figure 27: France savory spreads distribution channels, by value, 2007?08 (%) 108
Figure 28: Global spreads market split (value terms, 2008), top five countries 113
Figure 29: Global spreads market value, 2003–08, top five countries 115
Figure 30: Global spreads market split (volume terms, 2008), top five countries 117
Figure 31: Global spreads market volume, 2003–08, top five countries 119
Figure 32: Annual data review process 152
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: France spreads value, 2003?08 (€m, nominal prices) 24
Table 4: France spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: France spreads value, 2003?08 ($m, nominal prices) 27
Table 6: France spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: France spreads volume, 2003?08 (kg, million) 30
Table 8: France spreads volume forecast, 2008?13 (kg, million) 31
Table 9: France spreads brand share, by value, 2007?08 (%) 33
Table 10: France spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: France spreads company share by value, 2007?08 (%) 36
Table 12: France spreads value, by company, 2007?08 (€m, nominal prices) 36
Table 13: France spreads distribution channels, by value, 2007?08 (%) 37
Table 14: France spreads value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: France spreads expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: France spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: France spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: France spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: France spreads consumption per capita, 2003?08 (kg) 41
Table 20: France spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: Unilever key facts 43
Table 22: France chocolate spreads value, 2003?08 (€m, nominal prices) 45
Table 23: France chocolate spreads value forecast, 2008?13 (€m, nominal prices) 46
Table 24: France chocolate spreads value, 2003?08 ($m, nominal prices) 47
Table 25: France chocolate spreads value forecast, 2008?13 ($m, nominal prices) 47
Table 26: France chocolate spreads volume, 2003?08 (kg, million) 48
Table 27: France chocolate spreads volume forecast, 2008?13 (kg, million) 49
Table 28: France chocolate spreads brand share, by value, 2007?08 (%) 50
Table 29: France chocolate spreads value, by brand 2007?08 (€m, nominal prices) 50
Table 30: France chocolate spreads company share by value, 2007?08 (%) 52
Table 31: France chocolate spreads value, by company, 2007?08 (€m, nominal prices) 52
Table 32: France chocolate spreads distribution channels, by value, 2007?08 (%) 53
Table 33: France chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 53
Table 34: France chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 55
Table 35: France chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 55
Table 36: France chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 56
Table 37: France chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 38: France chocolate spreads consumption per capita, 2003?08 (kg) 57
Table 39: France chocolate spreads forecast consumption per capita, 2008?13 (kg) 57
Table 40: France honey value, 2003?08 (€m, nominal prices) 58
Table 41: France honey value forecast, 2008?13 (€m, nominal prices) 59
Table 42: France honey value, 2003?08 ($m, nominal prices) 60
Table 43: France honey value forecast, 2008?13 ($m, nominal prices) 60
Table 44: France honey volume, 2003?08 (kg, million) 61
Table 45: France honey volume forecast, 2008?13 (kg, million) 62
Table 46: France honey brand share, by value, 2007?08 (%) 63
Table 47: France honey value, by brand 2007?08 (€m, nominal prices) 63
Table 48: France honey company share by value, 2007?08 (%) 65
Table 49: France honey value, by company, 2007?08 (€m, nominal prices) 65
Table 50: France honey distribution channels, by value, 2007?08 (%) 66
Table 51: France honey value, by distribution channel, 2007?08 (€m, nominal prices) 66
Table 52: France honey expenditure per capita, 2003?08 (€, nominal prices) 68
Table 53: France honey forecast expenditure per capita, 2008?13 (€, nominal prices) 68
Table 54: France honey expenditure per capita, 2003?08 ($, nominal prices) 69
Table 55: France honey forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 56: France honey consumption per capita, 2003?08 (kg) 70
Table 57: France honey forecast consumption per capita, 2008?13 (kg) 70
Table 58: France jams & preserves value, 2003?08 (€m, nominal prices) 71
Table 59: France jams & preserves value forecast, 2008?13 (€m, nominal prices) 72
Table 60: France jams & preserves value, 2003?08 ($m, nominal prices) 74
Table 61: France jams & preserves value forecast, 2008?13 ($m, nominal prices) 74
Table 62: France jams & preserves volume, 2003?08 (kg, million) 76
Table 63: France jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 64: France jams & preserves brand share, by value, 2007?08 (%) 79
Table 65: France jams & preserves value, by brand 2007?08 (€m, nominal prices) 79
Table 66: France jams & preserves company share by value, 2007?08 (%) 81
Table 67: France jams & preserves value, by company, 2007?08 (€m, nominal prices) 81
Table 68: France jams & preserves distribution channels, by value, 2007?08 (%) 82
Table 69: France jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 82
Table 70: France jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 84
Table 71: France jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 84
Table 72: France jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: France jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: France jams & preserves consumption per capita, 2003?08 (kg) 86
Table 75: France jams & preserves forecast consumption per capita, 2008?13 (kg) 86
Table 76: France nut-based spreads value, 2003?08 (€m, nominal prices) 87
Table 77: France nut-based spreads value forecast, 2008?13 (€m, nominal prices) 88
Table 78: France nut-based spreads value, 2003?08 ($m, nominal prices) 89
Table 79: France nut-based spreads value forecast, 2008?13 ($m, nominal prices) 89
Table 80: France nut-based spreads volume, 2003?08 (kg, million) 90
Table 81: France nut-based spreads volume forecast, 2008?13 (kg, million) 91
Table 82: France nut-based spreads brand share, by value, 2007?08 (%) 92
Table 83: France nut-based spreads value, by brand 2007?08 (€m, nominal prices) 92
Table 84: France nut-based spreads company share by value, 2007?08 (%) 94
Table 85: France nut-based spreads value, by company, 2007?08 (€m, nominal prices) 94
Table 86: France nut-based spreads distribution channels, by value, 2007?08 (%) 95
Table 87: France nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 95
Table 88: France nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 97
Table 89: France nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 97
Table 90: France nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 98
Table 91: France nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 92: France nut-based spreads consumption per capita, 2003?08 (kg) 99
Table 93: France nut-based spreads forecast consumption per capita, 2008?13 (kg) 99
Table 94: France savory spreads value, 2003?08 (€m, nominal prices) 100
Table 95: France savory spreads value forecast, 2008?13 (€m, nominal prices) 101
Table 96: France savory spreads value, 2003?08 ($m, nominal prices) 102
Table 97: France savory spreads value forecast, 2008?13 ($m, nominal prices) 102
Table 98: France savory spreads volume, 2003?08 (kg, million) 103
Table 99: France savory spreads volume forecast, 2008?13 (kg, million) 104
Table 100: France savory spreads brand share, by value, 2007?08 (%) 105
Table 101: France savory spreads value, by brand 2007?08 (€m, nominal prices) 105
Table 102: France savory spreads company share by value, 2007?08 (%) 106
Table 103: France savory spreads value, by company, 2007?08 (€m, nominal prices) 106
Table 104: France savory spreads distribution channels, by value, 2007?08 (%) 107
Table 105: France savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 107
Table 106: France savory spreads expenditure per capita, 2003?08 (€, nominal prices) 109
Table 107: France savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 109
Table 108: France savory spreads expenditure per capita, 2003?08 ($, nominal prices) 110
Table 109: France savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 110
Table 110: France savory spreads consumption per capita, 2003?08 (kg) 111
Table 111: France savory spreads forecast consumption per capita, 2008?13 (kg) 111
Table 112: Global spreads market value, 2008 112
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 115
Table 114: Global spreads market volume, 2008 116
Table 115: Global spreads market split (volume terms, 2008), top five countries 119
Table 116: Leading players, top five countries 120
Table 117: Analysis of France’s political landscape 122
Table 118: Analysis of France’s economy 125
Table 119: Analysis of France’s social system 129
Table 120: Analysis of France’s technology landscape 133
Table 121: Analysis of France’s legal landscape 136
Table 122: Analysis of France’s environmental landscape 139
Table 123: France spreads new product launches reports, by company (top five companies), 2008 143
Table 124: France spreads new product launches SKUs, by company (top five companies), 2008 143
Table 125: France spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 144
Table 126: France spreads new product launches (reports), by ingredients (top 10 ingredients), 2008e 144
Table 127: France spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 145
Table 128: France spreads new product launches (reports) - Recent five launches (2008) 145
Table 129: France population, by age group, 2003?08 (millions) 146
Table 130: France population forecast, by age group, 2008?13 (millions) 147
Table 131: France population, by gender, 2003?08 (millions) 147
Table 132: France population forecast, by gender, 2008?13 (millions) 148
Table 133: France nominal GDP, 2003?08 (€bn, nominal prices) 148
Table 134: France nominal GDP forecast, 2008?13 (€bn, nominal prices) 148
Table 135: France real GDP, 2003?08 (€bn, 2000 prices) 149
Table 136: France real GDP forecast, 2008?13 (€bn, 2000 prices) 149
Table 137: France real GDP, 2003?08 ($bn, 2000 prices) 149
Table 138: France real GDP forecast, 2008?13 ($bn, 2000 prices) 150
Table 139: France consumer price index, 2003?08 (2000=100) 150
Table 140: France consumer price index, 2008?13 (2000=100) 150
