TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
Hero Group 43
Chapter 5 Category Analysis: Chocolate spreads 45
Value analysis (Euro), 2003?08 45
Value analysis (Euro), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Honey 58
Value analysis (Euro), 2003?08 58
Value analysis (Euro), 2008?13 59
Value analysis (US dollars), 2003?08 60
Value analysis (US dollars), 2008?13 60
Volume analysis, 2003?08 61
Volume analysis, 2008?13 62
Company and brand share analysis 63
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Jams & preserves 70
Value analysis (Euro), 2003?08 70
Value analysis (Euro), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Euro), 2003?08 86
Value analysis (Euro), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Savory spreads 98
Value analysis (Euro), 2003?08 98
Value analysis (Euro), 2008?13 99
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 11 PESTLE Analysis 119
Summary 119
Political analysis 120
Economic analysis 124
Social analysis 129
Technological analysis 133
Legal analysis 137
Environmental analysis 141
Chapter 12 New Product Development 144
Product launches over time 144
Recent product launches 146
Chapter 13 Macroeconomic Profile 147
Macroeconomic indicators 147
Chapter 14 Research Methodology 152
Methodology overview 152
Secondary research 153
Market modeling 154
Creating an initial data model 154
Revising the initial data model 154
Creating a final estimate 155
Creating demographic value splits 155
Primary research 155
Data finalization 156
Ongoing research 156
Chapter 15 APPENDIX 157
Future readings 157
How to contact experts in your industry 157
Disclaimer 157

LIST OF FIGURES
Figure 1: Germany spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Germany spreads category growth comparison, by value, 2003?13 29
Figure 3: Germany spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Germany spreads category growth comparison, by volume, 2003?13 32
Figure 5: Germany spreads company share, by value, 2007?08 (%) 35
Figure 6: Germany spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: Germany chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 46
Figure 8: Germany chocolate spreads volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Germany chocolate spreads company share, by value, 2007?08 (%) 51
Figure 10: Germany chocolate spreads distribution channels, by value, 2007?08 (%) 54
Figure 11: Germany honey value and value forecast, 2003?13 (€m, nominal prices) 59
Figure 12: Germany honey volume and volume forecast, 2003?13 (kg, million) 62
Figure 13: Germany honey distribution channels, by value, 2007?08 (%) 66
Figure 14: Germany jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 72
Figure 15: Germany jams & preserves category growth comparison, by value, 2003?13 74
Figure 16: Germany jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 17: Germany jams & preserves category growth comparison, by volume, 2003?13 77
Figure 18: Germany jams & preserves company share, by value, 2007?08 (%) 79
Figure 19: Germany jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 20: Germany nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 87
Figure 21: Germany nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 22: Germany nut-based spreads distribution channels, by value, 2007?08 (%) 94
Figure 23: Germany savory spreads value and value forecast, 2003?13 (€m, nominal prices) 99
Figure 24: Germany savory spreads volume and volume forecast, 2003?13 (kg, million) 102
Figure 25: Germany savory spreads distribution channels, by value, 2007?08 (%) 106
Figure 26: Global spreads market split (value terms, 2008), top five countries 111
Figure 27: Global spreads market value, 2003–08, top five countries 113
Figure 28: Global spreads market split (volume terms, 2008), top five countries 115
Figure 29: Global spreads market volume, 2003–08, top five countries 117
Figure 30: Annual data review process 153

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Germany spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Germany spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Germany spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Germany spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Germany spreads volume, 2003?08 (kg, million) 30
Table 8: Germany spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Germany spreads brand share, by value, 2007?08 (%) 33
Table 10: Germany spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Germany spreads company share by value, 2007?08 (%) 36
Table 12: Germany spreads value, by company, 2007?08 (€m, nominal prices) 36
Table 13: Germany spreads distribution channels, by value, 2007?08 (%) 37
Table 14: Germany spreads value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: Germany spreads expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Germany spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Germany spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Germany spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Germany spreads consumption per capita, 2003?08 (kg) 41
Table 20: Germany spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: Hero Group key facts 43
Table 22: Germany chocolate spreads value, 2003?08 (€m, nominal prices) 45
Table 23: Germany chocolate spreads value forecast, 2008?13 (€m, nominal prices) 46
Table 24: Germany chocolate spreads value, 2003?08 ($m, nominal prices) 47
Table 25: Germany chocolate spreads value forecast, 2008?13 ($m, nominal prices) 47
Table 26: Germany chocolate spreads volume, 2003?08 (kg, million) 48
Table 27: Germany chocolate spreads volume forecast, 2008?13 (kg, million) 49
Table 28: Germany chocolate spreads brand share, by value, 2007?08 (%) 50
Table 29: Germany chocolate spreads value, by brand 2007?08 (€m, nominal prices) 50
Table 30: Germany chocolate spreads company share by value, 2007?08 (%) 52
Table 31: Germany chocolate spreads value, by company, 2007?08 (€m, nominal prices) 52
Table 32: Germany chocolate spreads distribution channels, by value, 2007?08 (%) 53
Table 33: Germany chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 53
Table 34: Germany chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 55
Table 35: Germany chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 55
Table 36: Germany chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 56
Table 37: Germany chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 56
Table 38: Germany chocolate spreads consumption per capita, 2003?08 (kg) 57
Table 39: Germany chocolate spreads forecast consumption per capita, 2008?13 (kg) 57
Table 40: Germany honey value, 2003?08 (€m, nominal prices) 58
Table 41: Germany honey value forecast, 2008?13 (€m, nominal prices) 59
Table 42: Germany honey value, 2003?08 ($m, nominal prices) 60
Table 43: Germany honey value forecast, 2008?13 ($m, nominal prices) 60
Table 44: Germany honey volume, 2003?08 (kg, million) 61
Table 45: Germany honey volume forecast, 2008?13 (kg, million) 62
Table 46: Germany honey brand share, by value, 2007?08 (%) 63
Table 47: Germany honey value, by brand 2007?08 (€m, nominal prices) 63
Table 48: Germany honey company share by value, 2007?08 (%) 64
Table 49: Germany honey value, by company, 2007?08 (€m, nominal prices) 64
Table 50: Germany honey distribution channels, by value, 2007?08 (%) 65
Table 51: Germany honey value, by distribution channel, 2007?08 (€m, nominal prices) 65
Table 52: Germany honey expenditure per capita, 2003?08 (€, nominal prices) 67
Table 53: Germany honey forecast expenditure per capita, 2008?13 (€, nominal prices) 67
Table 54: Germany honey expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: Germany honey forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: Germany honey consumption per capita, 2003?08 (kg) 69
Table 57: Germany honey forecast consumption per capita, 2008?13 (kg) 69
Table 58: Germany jams & preserves value, 2003?08 (€m, nominal prices) 70
Table 59: Germany jams & preserves value forecast, 2008?13 (€m, nominal prices) 71
Table 60: Germany jams & preserves value, 2003?08 ($m, nominal prices) 73
Table 61: Germany jams & preserves value forecast, 2008?13 ($m, nominal prices) 73
Table 62: Germany jams & preserves volume, 2003?08 (kg, million) 75
Table 63: Germany jams & preserves volume forecast, 2008?13 (kg, million) 76
Table 64: Germany jams & preserves brand share, by value, 2007?08 (%) 78
Table 65: Germany jams & preserves value, by brand 2007?08 (€m, nominal prices) 78
Table 66: Germany jams & preserves company share by value, 2007?08 (%) 80
Table 67: Germany jams & preserves value, by company, 2007?08 (€m, nominal prices) 80
Table 68: Germany jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 69: Germany jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 70: Germany jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 83
Table 71: Germany jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 83
Table 72: Germany jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 73: Germany jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 74: Germany jams & preserves consumption per capita, 2003?08 (kg) 85
Table 75: Germany jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 76: Germany nut-based spreads value, 2003?08 (€m, nominal prices) 86
Table 77: Germany nut-based spreads value forecast, 2008?13 (€m, nominal prices) 87
Table 78: Germany nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 79: Germany nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 80: Germany nut-based spreads volume, 2003?08 (kg, million) 89
Table 81: Germany nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 82: Germany nut-based spreads brand share, by value, 2007?08 (%) 91
Table 83: Germany nut-based spreads value, by brand 2007?08 (€m, nominal prices) 91
Table 84: Germany nut-based spreads company share by value, 2007?08 (%) 92
Table 85: Germany nut-based spreads value, by company, 2007?08 (€m, nominal prices) 92
Table 86: Germany nut-based spreads distribution channels, by value, 2007?08 (%) 93
Table 87: Germany nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 93
Table 88: Germany nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 95
Table 89: Germany nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 95
Table 90: Germany nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 96
Table 91: Germany nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 92: Germany nut-based spreads consumption per capita, 2003?08 (kg) 97
Table 93: Germany nut-based spreads forecast consumption per capita, 2008?13 (kg) 97
Table 94: Germany savory spreads value, 2003?08 (€m, nominal prices) 98
Table 95: Germany savory spreads value forecast, 2008?13 (€m, nominal prices) 99
Table 96: Germany savory spreads value, 2003?08 ($m, nominal prices) 100
Table 97: Germany savory spreads value forecast, 2008?13 ($m, nominal prices) 100
Table 98: Germany savory spreads volume, 2003?08 (kg, million) 101
Table 99: Germany savory spreads volume forecast, 2008?13 (kg, million) 102
Table 100: Germany savory spreads brand share, by value, 2007?08 (%) 103
Table 101: Germany savory spreads value, by brand 2007?08 (€m, nominal prices) 103
Table 102: Germany savory spreads company share by value, 2007?08 (%) 104
Table 103: Germany savory spreads value, by company, 2007?08 (€m, nominal prices) 104
Table 104: Germany savory spreads distribution channels, by value, 2007?08 (%) 105
Table 105: Germany savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 105
Table 106: Germany savory spreads expenditure per capita, 2003?08 (€, nominal prices) 107
Table 107: Germany savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 107
Table 108: Germany savory spreads expenditure per capita, 2003?08 ($, nominal prices) 108
Table 109: Germany savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 108
Table 110: Germany savory spreads consumption per capita, 2003?08 (kg) 109
Table 111: Germany savory spreads forecast consumption per capita, 2008?13 (kg) 109
Table 112: Global spreads market value, 2008 110
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 113
Table 114: Global spreads market volume, 2008 114
Table 115: Global spreads market split (volume terms, 2008), top five countries 117
Table 116: Leading players, top five countries 118
Table 117: Analysis of Germany’s political landscape 120
Table 118: Analysis of Germany’s economy 124
Table 119: Analysis of Germany’s social system 129
Table 120: Analysis of Germany’s technological landscape 133
Table 121: Analysis of Germany’s legal landscape 137
Table 122: Analysis of Germany’s environmental landscape 141
Table 123: Germany spreads new product launches reports, by company (top five companies), 2008 144
Table 124: Germany spreads new product launches SKUs, by company (top five companies), 2008 144
Table 125: Germany spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 145
Table 126: Germany spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 145
Table 127: Germany spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 146
Table 128: Germany spreads new product launches (reports) - Recent five launches (2008) 146
Table 129: Germany population, by age group, 2003?08 (millions) 147
Table 130: Germany population forecast, by age group, 2008?13 (millions) 148
Table 131: Germany population, by gender, 2003?08 (millions) 148
Table 132: Germany population forecast, by gender, 2008?13 (millions) 149
Table 133: Germany nominal GDP, 2003?08 (€bn, nominal prices) 149
Table 134: Germany nominal GDP forecast, 2008?13 (€bn, nominal prices) 149
Table 135: Germany real GDP, 2003?08 (€bn, 2000 prices) 150
Table 136: Germany real GDP forecast, 2008?13 (€bn, 2000 prices) 150
Table 137: Germany real GDP, 2003?08 ($bn, 2000 prices) 150
Table 138: Germany real GDP forecast, 2008?13 ($bn, 2000 prices) 151
Table 139: Germany consumer price index, 2003?08 (2000=100) 151
Table 140: Germany consumer price index, 2008?13 (2000=100) 151