TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
The J.M. Smucker Company 44
Kraft Foods, Inc. 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Euro), 2003?08 48
Value analysis (Euro), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Euro), 2003?08 61
Value analysis (Euro), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Euro), 2003?08 74
Value analysis (Euro), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Euro), 2003?08 90
Value analysis (Euro), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Euro), 2003?08 102
Value analysis (Euro), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 129
Social analysis 133
Technological analysis 136
Legal analysis 140
Environmental analysis 144
Chapter 12 New Product Development 147
Product launches over time 147
Recent product launches 149
Chapter 13 Macroeconomic Profile 150
Macroeconomic indicators 150
Chapter 14 Research Methodology 155
Methodology overview 155
Secondary research 156
Market modeling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
Primary research 158
Data finalization 159
Ongoing research 159
Chapter 15 APPENDIX 160
Future readings 160
How to contact experts in your industry 160
Disclaimer 160
LIST OF FIGURES
Figure 1: Greece spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Greece spreads category growth comparison, by value, 2003?13 29
Figure 3: Greece spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Greece spreads category growth comparison, by volume, 2003?13 32
Figure 5: Greece spreads company share, by value, 2007?08 (%) 35
Figure 6: Greece spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Greece chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 49
Figure 8: Greece chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Greece chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Greece chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Greece honey value and value forecast, 2003?13 (€m, nominal prices) 62
Figure 12: Greece honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Greece honey company share, by value, 2007?08 (%) 67
Figure 14: Greece honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Greece jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 76
Figure 16: Greece jams & preserves category growth comparison, by value, 2003?13 78
Figure 17: Greece jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 18: Greece jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Greece jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Greece jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Greece nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 91
Figure 22: Greece nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Greece nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 24: Greece savory spreads value and value forecast, 2003?13 (€m, nominal prices) 103
Figure 25: Greece savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 26: Greece savory spreads company share, by value, 2007?08 (%) 108
Figure 27: Greece savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 28: Global spreads market split (value terms, 2008), top five countries 116
Figure 29: Global spreads market value, 2003–08, top five countries 118
Figure 30: Global spreads market split (volume terms, 2008), top five countries 120
Figure 31: Global spreads market volume, 2003–08, top five countries 122
Figure 32: Annual data review process 156
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Greece spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Greece spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Greece spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Greece spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Greece spreads volume, 2003?08 (kg, million) 30
Table 8: Greece spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Greece spreads brand share, by value, 2007?08 (%) 33
Table 10: Greece spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Greece spreads company share by value, 2007?08 (%) 36
Table 12: Greece spreads value, by company, 2007?08 (€m, nominal prices) 37
Table 13: Greece spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Greece spreads value, by distribution channel, 2007?08 (€m, nominal prices) 38
Table 15: Greece spreads expenditure per capita, 2003?08 (€, nominal prices) 40
Table 16: Greece spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 41
Table 17: Greece spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Greece spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Greece spreads consumption per capita, 2003?08 (kg) 42
Table 20: Greece spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: The J.M. Smucker Company key facts 44
Table 22: Kraft Foods, Inc. key facts 46
Table 23: Greece chocolate spreads value, 2003?08 (€m, nominal prices) 48
Table 24: Greece chocolate spreads value forecast, 2008?13 (€m, nominal prices) 49
Table 25: Greece chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Greece chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Greece chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Greece chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Greece chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Greece chocolate spreads value, by brand 2007?08 (€m, nominal prices) 53
Table 31: Greece chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Greece chocolate spreads value, by company, 2007?08 (€m, nominal prices) 55
Table 33: Greece chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Greece chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 56
Table 35: Greece chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 58
Table 36: Greece chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 58
Table 37: Greece chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Greece chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Greece chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Greece chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Greece honey value, 2003?08 (€m, nominal prices) 61
Table 42: Greece honey value forecast, 2008?13 (€m, nominal prices) 62
Table 43: Greece honey value, 2003?08 ($m, nominal prices) 63
Table 44: Greece honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Greece honey volume, 2003?08 (kg, million) 64
Table 46: Greece honey volume forecast, 2008?13 (kg, million) 65
Table 47: Greece honey brand share, by value, 2007?08 (%) 66
Table 48: Greece honey value, by brand 2007?08 (€m, nominal prices) 66
Table 49: Greece honey company share by value, 2007?08 (%) 68
Table 50: Greece honey value, by company, 2007?08 (€m, nominal prices) 68
Table 51: Greece honey distribution channels, by value, 2007?08 (%) 69
Table 52: Greece honey value, by distribution channel, 2007?08 (€m, nominal prices) 69
Table 53: Greece honey expenditure per capita, 2003?08 (€, nominal prices) 71
Table 54: Greece honey forecast expenditure per capita, 2008?13 (€, nominal prices) 71
Table 55: Greece honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Greece honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Greece honey consumption per capita, 2003?08 (kg) 73
Table 58: Greece honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Greece jams & preserves value, 2003?08 (€m, nominal prices) 74
Table 60: Greece jams & preserves value forecast, 2008?13 (€m, nominal prices) 75
Table 61: Greece jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Greece jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Greece jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Greece jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Greece jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Greece jams & preserves value, by brand 2007?08 (€m, nominal prices) 82
Table 67: Greece jams & preserves company share by value, 2007?08 (%) 84
Table 68: Greece jams & preserves value, by company, 2007?08 (€m, nominal prices) 84
Table 69: Greece jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Greece jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 85
Table 71: Greece jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 87
Table 72: Greece jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 87
Table 73: Greece jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Greece jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Greece jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Greece jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Greece nut-based spreads value, 2003?08 (€m, nominal prices) 90
Table 78: Greece nut-based spreads value forecast, 2008?13 (€m, nominal prices) 91
Table 79: Greece nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Greece nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Greece nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Greece nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Greece nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Greece nut-based spreads value, by brand 2007?08 (€m, nominal prices) 95
Table 85: Greece nut-based spreads company share by value, 2007?08 (%) 96
Table 86: Greece nut-based spreads value, by company, 2007?08 (€m, nominal prices) 96
Table 87: Greece nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 88: Greece nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 97
Table 89: Greece nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 99
Table 90: Greece nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 99
Table 91: Greece nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: Greece nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: Greece nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 94: Greece nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 95: Greece savory spreads value, 2003?08 (€m, nominal prices) 102
Table 96: Greece savory spreads value forecast, 2008?13 (€m, nominal prices) 103
Table 97: Greece savory spreads value, 2003?08 ($m, nominal prices) 104
Table 98: Greece savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 99: Greece savory spreads volume, 2003?08 (kg, million) 105
Table 100: Greece savory spreads volume forecast, 2008?13 (kg, million) 106
Table 101: Greece savory spreads brand share, by value, 2007?08 (%) 107
Table 102: Greece savory spreads value, by brand 2007?08 (€m, nominal prices) 107
Table 103: Greece savory spreads company share by value, 2007?08 (%) 109
Table 104: Greece savory spreads value, by company, 2007?08 (€m, nominal prices) 109
Table 105: Greece savory spreads distribution channels, by value, 2007?08 (%) 110
Table 106: Greece savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 110
Table 107: Greece savory spreads expenditure per capita, 2003?08 (€, nominal prices) 112
Table 108: Greece savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 112
Table 109: Greece savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 110: Greece savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 111: Greece savory spreads consumption per capita, 2003?08 (kg) 114
Table 112: Greece savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 113: Global spreads market value, 2008 115
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 115: Global spreads market volume, 2008 119
Table 116: Global spreads market split (volume terms, 2008), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Analysis of Greece’s political landscape 125
Table 119: Analysis of Greece’s economy 129
Table 120: Analysis of Greece’s social system 133
Table 121: Analysis of Greece’s technology landscape 136
Table 122: Hourly labor cost in EU countries (in Euros) 137
Table 123: Patents granted by USPTO 139
Table 124: Analysis of Greece’s legal landscape 140
Table 125: Analysis of Greece’s environmental landscape 144
Table 126: Greece spreads new product launches reports, by company, 2008 147
Table 127: Greece spreads new product launches SKUs, by company, 2008 147
Table 128: Greece spreads new product launches (reports), by flavor and fragrances, 2008 148
Table 129: Greece spreads new product launches (reports), by ingredients, 2008 148
Table 130: Greece spreads new product launches (reports), by package tags or claims, 2008 148
Table 131: Greece spreads new product launches (reports) - Recent launches (2008) 149
Table 132: Greece population, by age group, 2003?08 (millions) 150
Table 133: Greece population forecast, by age group, 2008?13 (millions) 151
Table 134: Greece population, by gender, 2003?08 (millions) 151
Table 135: Greece population forecast, by gender, 2008?13 (millions) 152
Table 136: Greece nominal GDP, 2003?08 (€bn, nominal prices) 152
Table 137: Greece nominal GDP forecast, 2008?13 (€bn, nominal prices) 152
Table 138: Greece real GDP, 2003?08 (€bn, 2000 prices) 153
Table 139: Greece real GDP forecast, 2008?13 (€bn, 2000 prices) 153
Table 140: Greece real GDP, 2003?08 ($bn, 2000 prices) 153
Table 141: Greece real GDP forecast, 2008?13 ($bn, 2000 prices) 154
Table 142: Greece consumer price index, 2003?08 (2000=100) 154
Table 143: Greece consumer price index, 2008?13 (2000=100) 154
