TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Rupiah), 2003?08 24
Value analysis (Rupiah), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
The J.M. Smucker Company 45
Kraft Foods, Inc. 47
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Rupiah), 2003?08 49
Value analysis (Rupiah), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Rupiah), 2003?08 62
Value analysis (Rupiah), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Rupiah), 2003?08 75
Value analysis (Rupiah), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Nut-based spreads 92
Value analysis (Rupiah), 2003?08 92
Value analysis (Rupiah), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Savory spreads 105
Value analysis (Rupiah), 2003?08 105
Value analysis (Rupiah), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 108
Volume analysis, 2008?13 109
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 10 Country Comparison 118
Value 118
Volume 122
Market share 126
Chapter 11 PESTLE Analysis 127
Summary 127
Political analysis 128
Economic analysis 131
Social analysis 134
Technological analysis 137
Legal analysis 140
Environmental analysis 144
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161
LIST OF FIGURES
Figure 1: Indonesia spreads value and value forecast, 2003?13 (IDRm, nominal prices) 26
Figure 2: Indonesia spreads category growth comparison, by value, 2003?13 29
Figure 3: Indonesia spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Indonesia spreads category growth comparison, by volume, 2003?13 33
Figure 5: Indonesia spreads company share, by value, 2007?08 (%) 36
Figure 6: Indonesia spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Indonesia chocolate spreads value and value forecast, 2003?13 (IDRm, nominal prices) 50
Figure 8: Indonesia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Indonesia chocolate spreads company share, by value, 2007?08 (%) 55
Figure 10: Indonesia chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 11: Indonesia honey value and value forecast, 2003?13 (IDRm, nominal prices) 63
Figure 12: Indonesia honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 13: Indonesia honey company share, by value, 2007?08 (%) 68
Figure 14: Indonesia honey distribution channels, by value, 2007?08 (%) 71
Figure 15: Indonesia jams & preserves value and value forecast, 2003?13 (IDRm, nominal prices) 77
Figure 16: Indonesia jams & preserves category growth comparison, by value, 2003?13 79
Figure 17: Indonesia jams & preserves volume and volume forecast, 2003?13 (kg, million) 82
Figure 18: Indonesia jams & preserves category growth comparison, by volume, 2003?13 83
Figure 19: Indonesia jams & preserves company share, by value, 2007?08 (%) 85
Figure 20: Indonesia jams & preserves distribution channels, by value, 2007?08 (%) 88
Figure 21: Indonesia nut-based spreads value and value forecast, 2003?13 (IDRm, nominal prices) 93
Figure 22: Indonesia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 96
Figure 23: Indonesia nut-based spreads company share, by value, 2007?08 (%) 98
Figure 24: Indonesia nut-based spreads distribution channels, by value, 2007?08 (%) 101
Figure 25: Indonesia savory spreads value and value forecast, 2003?13 (IDRm, nominal prices) 106
Figure 26: Indonesia savory spreads volume and volume forecast, 2003?13 (kg, million) 109
Figure 27: Indonesia savory spreads company share, by value, 2007?08 (%) 111
Figure 28: Indonesia savory spreads distribution channels, by value, 2007?08 (%) 114
Figure 29: Global spreads market split (value terms, 2008), top five countries 119
Figure 30: Global spreads market value, 2003–08, top five countries 121
Figure 31: Global spreads market split (volume terms, 2008), top five countries 123
Figure 32: Global spreads market volume, 2003–08, top five countries 125
Figure 33: Annual data review process 157
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Indonesia spreads value, 2003?08 (IDRm, nominal prices) 24
Table 4: Indonesia spreads value forecast, 2008?13 (IDRm, nominal prices) 25
Table 5: Indonesia spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Indonesia spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Indonesia spreads volume, 2003?08 (kg, million) 30
Table 8: Indonesia spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Indonesia spreads brand share, by value, 2007?08 (%) 34
Table 10: Indonesia spreads value, by brand 2007?08 (IDRm, nominal prices) 35
Table 11: Indonesia spreads company share by value, 2007?08 (%) 37
Table 12: Indonesia spreads value, by company, 2007?08 (IDRm, nominal prices) 38
Table 13: Indonesia spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Indonesia spreads value, by distribution channel, 2007?08 (IDRm, nominal prices) 39
Table 15: Indonesia spreads expenditure per capita, 2003?08 (IDR, nominal prices) 41
Table 16: Indonesia spreads forecast expenditure per capita, 2008?13 (IDR, nominal prices) 42
Table 17: Indonesia spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Indonesia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Indonesia spreads consumption per capita, 2003?08 (kg) 43
Table 20: Indonesia spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: The J.M. Smucker Company key facts 45
Table 22: Kraft Foods, Inc. key facts 47
Table 23: Indonesia chocolate spreads value, 2003?08 (IDRm, nominal prices) 49
Table 24: Indonesia chocolate spreads value forecast, 2008?13 (IDRm, nominal prices) 50
Table 25: Indonesia chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Indonesia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Indonesia chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Indonesia chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Indonesia chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Indonesia chocolate spreads value, by brand 2007?08 (IDRm, nominal prices) 54
Table 31: Indonesia chocolate spreads company share by value, 2007?08 (%) 56
Table 32: Indonesia chocolate spreads value, by company, 2007?08 (IDRm, nominal prices) 56
Table 33: Indonesia chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: Indonesia chocolate spreads value, by distribution channel, 2007?08 (IDRm, nominal prices) 57
Table 35: Indonesia chocolate spreads expenditure per capita, 2003?08 (IDR, nominal prices) 59
Table 36: Indonesia chocolate spreads forecast expenditure per capita, 2008?13 (IDR, nominal prices) 59
Table 37: Indonesia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Indonesia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Indonesia chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: Indonesia chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: Indonesia honey value, 2003?08 (IDRm, nominal prices) 62
Table 42: Indonesia honey value forecast, 2008?13 (IDRm, nominal prices) 63
Table 43: Indonesia honey value, 2003?08 ($m, nominal prices) 64
Table 44: Indonesia honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Indonesia honey volume, 2003?08 (kg, million) 65
Table 46: Indonesia honey volume forecast, 2008?13 (kg, million) 66
Table 47: Indonesia honey brand share, by value, 2007?08 (%) 67
Table 48: Indonesia honey value, by brand 2007?08 (IDRm, nominal prices) 67
Table 49: Indonesia honey company share by value, 2007?08 (%) 69
Table 50: Indonesia honey value, by company, 2007?08 (IDRm, nominal prices) 69
Table 51: Indonesia honey distribution channels, by value, 2007?08 (%) 70
Table 52: Indonesia honey value, by distribution channel, 2007?08 (IDRm, nominal prices) 70
Table 53: Indonesia honey expenditure per capita, 2003?08 (IDR, nominal prices) 72
Table 54: Indonesia honey forecast expenditure per capita, 2008?13 (IDR, nominal prices) 72
Table 55: Indonesia honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Indonesia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Indonesia honey consumption per capita, 2003?08 (kg) 74
Table 58: Indonesia honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: Indonesia jams & preserves value, 2003?08 (IDRm, nominal prices) 75
Table 60: Indonesia jams & preserves value forecast, 2008?13 (IDRm, nominal prices) 76
Table 61: Indonesia jams & preserves value, 2003?08 ($m, nominal prices) 78
Table 62: Indonesia jams & preserves value forecast, 2008?13 ($m, nominal prices) 78
Table 63: Indonesia jams & preserves volume, 2003?08 (kg, million) 80
Table 64: Indonesia jams & preserves volume forecast, 2008?13 (kg, million) 81
Table 65: Indonesia jams & preserves brand share, by value, 2007?08 (%) 84
Table 66: Indonesia jams & preserves value, by brand 2007?08 (IDRm, nominal prices) 84
Table 67: Indonesia jams & preserves company share by value, 2007?08 (%) 86
Table 68: Indonesia jams & preserves value, by company, 2007?08 (IDRm, nominal prices) 86
Table 69: Indonesia jams & preserves distribution channels, by value, 2007?08 (%) 87
Table 70: Indonesia jams & preserves value, by distribution channel, 2007?08 (IDRm, nominal prices) 87
Table 71: Indonesia jams & preserves expenditure per capita, 2003?08 (IDR, nominal prices) 89
Table 72: Indonesia jams & preserves forecast expenditure per capita, 2008?13 (IDR, nominal prices) 89
Table 73: Indonesia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Indonesia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Indonesia jams & preserves consumption per capita, 2003?08 (kg) 91
Table 76: Indonesia jams & preserves forecast consumption per capita, 2008?13 (kg) 91
Table 77: Indonesia nut-based spreads value, 2003?08 (IDRm, nominal prices) 92
Table 78: Indonesia nut-based spreads value forecast, 2008?13 (IDRm, nominal prices) 93
Table 79: Indonesia nut-based spreads value, 2003?08 ($m, nominal prices) 94
Table 80: Indonesia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Indonesia nut-based spreads volume, 2003?08 (kg, million) 95
Table 82: Indonesia nut-based spreads volume forecast, 2008?13 (kg, million) 96
Table 83: Indonesia nut-based spreads brand share, by value, 2007?08 (%) 97
Table 84: Indonesia nut-based spreads value, by brand 2007?08 (IDRm, nominal prices) 97
Table 85: Indonesia nut-based spreads company share by value, 2007?08 (%) 99
Table 86: Indonesia nut-based spreads value, by company, 2007?08 (IDRm, nominal prices) 99
Table 87: Indonesia nut-based spreads distribution channels, by value, 2007?08 (%) 100
Table 88: Indonesia nut-based spreads value, by distribution channel, 2007?08 (IDRm, nominal prices) 100
Table 89: Indonesia nut-based spreads expenditure per capita, 2003?08 (IDR, nominal prices) 102
Table 90: Indonesia nut-based spreads forecast expenditure per capita, 2008?13 (IDR, nominal prices) 102
Table 91: Indonesia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Indonesia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Indonesia nut-based spreads consumption per capita, 2003?08 (kg) 104
Table 94: Indonesia nut-based spreads forecast consumption per capita, 2008?13 (kg) 104
Table 95: Indonesia savory spreads value, 2003?08 (IDRm, nominal prices) 105
Table 96: Indonesia savory spreads value forecast, 2008?13 (IDRm, nominal prices) 106
Table 97: Indonesia savory spreads value, 2003?08 ($m, nominal prices) 107
Table 98: Indonesia savory spreads value forecast, 2008?13 ($m, nominal prices) 107
Table 99: Indonesia savory spreads volume, 2003?08 (kg, million) 108
Table 100: Indonesia savory spreads volume forecast, 2008?13 (kg, million) 109
Table 101: Indonesia savory spreads brand share, by value, 2007?08 (%) 110
Table 102: Indonesia savory spreads value, by brand 2007?08 (IDRm, nominal prices) 110
Table 103: Indonesia savory spreads company share by value, 2007?08 (%) 112
Table 104: Indonesia savory spreads value, by company, 2007?08 (IDRm, nominal prices) 112
Table 105: Indonesia savory spreads distribution channels, by value, 2007?08 (%) 113
Table 106: Indonesia savory spreads value, by distribution channel, 2007?08 (IDRm, nominal prices) 113
Table 107: Indonesia savory spreads expenditure per capita, 2003?08 (IDR, nominal prices) 115
Table 108: Indonesia savory spreads forecast expenditure per capita, 2008?13 (IDR, nominal prices) 115
Table 109: Indonesia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 116
Table 110: Indonesia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 111: Indonesia savory spreads consumption per capita, 2003?08 (kg) 117
Table 112: Indonesia savory spreads forecast consumption per capita, 2008?13 (kg) 117
Table 113: Global spreads market value, 2008 118
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 121
Table 115: Global spreads market volume, 2008 122
Table 116: Global spreads market split (volume terms, 2008), top five countries 125
Table 117: Leading players, top five countries 126
Table 118: Analysis of Indonesia’s political landscape 128
Table 119: Analysis of Indonesia’s economy 131
Table 120: Analysis of Indonesia’s social system 134
Table 121: Analysis of Indonesia’s technology landscape 137
Table 122: Analysis of Indonesia’s legal landscape 140
Table 123: Analysis of Indonesia’s environmental landscape 144
Table 124: Indonesia spreads new product launches reports, by company, 2008 148
Table 125: Indonesia spreads new product launches SKUs, by company, 2008 148
Table 126: Indonesia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 149
Table 127: Indonesia spreads new product launches (reports), by ingredients, 2008 149
Table 128: Indonesia spreads new product launches (reports), by package tags or claims, 2008 150
Table 129: Indonesia spreads new product launches (reports) - Recent five launches (2008) 150
Table 130: Indonesia population, by age group, 2003?08 (millions) 151
Table 131: Indonesia population forecast, by age group, 2008?13 (millions) 152
Table 132: Indonesia population, by gender, 2003?08 (millions) 152
Table 133: Indonesia population forecast, by gender, 2008?13 (millions) 153
Table 134: Indonesia nominal GDP, 2003?08 (IDRbn, nominal prices) 153
Table 135: Indonesia nominal GDP forecast, 2008?13 (IDRbn, nominal prices) 153
Table 136: Indonesia real GDP, 2003?08 (IDRbn, 2000 prices) 154
Table 137: Indonesia real GDP forecast, 2008?13 (IDRbn, 2000 prices) 154
Table 138: Indonesia real GDP, 2003?08 ($bn, 2000 prices) 154
Table 139: Indonesia real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 140: Indonesia consumer price index, 2003?08 (2000=100) 155
Table 141: Indonesia consumer price index, 2008?13 (2000=100) 155