Spreads in Malaysia to 2013

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Market	Food and Drink
Report Type	Market Research
Country	Malaysia
Published	9 October 2009
Number of Pages	156
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the spreads market in Malaysia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in Malaysia increased at a compound annual growth rate of 5.2% between 2003 and 2008.

The nut-based spreads category led the spreads market in Malaysia, accounting for a share of 29.9%.

Leading players in Malaysian spreads market include Eminent Food Industries Sdn. Bhd, Caf Food Products Sdn. Bhd and Ferrero S.p.A.

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in Malaysia

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Malaysian Ringgit), 2003?08 24
Value analysis (Malaysian Ringgit), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profile 45
Ferrero 45
Chapter 5 Category Analysis: Chocolate spreads 47
Value analysis (Malaysian Ringgit), 2003?08 47
Value analysis (Malaysian Ringgit), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Malaysian Ringgit), 2003?08 60
Value analysis (Malaysian Ringgit), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Malaysian Ringgit), 2003?08 74
Value analysis (Malaysian Ringgit), 2008?13 75
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 77
Volume analysis, 2008?13 78
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Nut-based spreads 87
Value analysis (Malaysian Ringgit), 2003?08 87
Value analysis (Malaysian Ringgit), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Category Analysis: Savory spreads 100
Value analysis (Malaysian Ringgit), 2003?08 100
Value analysis (Malaysian Ringgit), 2008?13 101
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company and brand share analysis 105
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 126
Social analysis 130
Technology analysis 133
Legal analysis 136
Environmental analysis 140
Chapter 12 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 13 Macroeconomic Profile 146
Macroeconomic indicators 146
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 APPENDIX 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: Malaysia spreads value and value forecast, 2003?13 (MYRm, nominal prices) 26
Figure 2: Malaysia spreads category growth comparison, by value, 2003?13 29
Figure 3: Malaysia spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Malaysia spreads category growth comparison, by volume, 2003?13 33
Figure 5: Malaysia spreads company share, by value, 2007?08 (%) 36
Figure 6: Malaysia spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Malaysia chocolate spreads value and value forecast, 2003?13 (MYRm, nominal prices) 48
Figure 8: Malaysia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Malaysia chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Malaysia chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Malaysia honey value and value forecast, 2003?13 (MYRm, nominal prices) 61
Figure 12: Malaysia honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Malaysia honey company share, by value, 2007?08 (%) 67
Figure 14: Malaysia honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Malaysia jams & preserves value and value forecast, 2003?13 (MYRm, nominal prices) 75
Figure 16: Malaysia jams & preserves volume and volume forecast, 2003?13 (kg, million) 78
Figure 17: Malaysia jams & preserves company share, by value, 2007?08 (%) 80
Figure 18: Malaysia jams & preserves distribution channels, by value, 2007?08 (%) 83
Figure 19: Malaysia nut-based spreads value and value forecast, 2003?13 (MYRm, nominal prices) 88
Figure 20: Malaysia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 91
Figure 21: Malaysia nut-based spreads company share, by value, 2007?08 (%) 93
Figure 22: Malaysia nut-based spreads distribution channels, by value, 2007?08 (%) 96
Figure 23: Malaysia savory spreads value and value forecast, 2003?13 (MYRm, nominal prices) 101
Figure 24: Malaysia savory spreads volume and volume forecast, 2003?13 (kg, million) 104
Figure 25: Malaysia savory spreads distribution channels, by value, 2007?08 (%) 108
Figure 26: Global spreads market split (value terms, 2008), top five countries 113
Figure 27: Global spreads market value, 2003–08, top five countries 115
Figure 28: Global spreads market split (volume terms, 2008), top five countries 117
Figure 29: Global spreads market volume, 2003–08, top five countries 119
Figure 30: Annual data review process 152

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Malaysia spreads value, 2003?08 (MYRm, nominal prices) 24
Table 4: Malaysia spreads value forecast, 2008?13 (MYRm, nominal prices) 25
Table 5: Malaysia spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Malaysia spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Malaysia spreads volume, 2003?08 (kg, million) 30
Table 8: Malaysia spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Malaysia spreads brand share, by value, 2007?08 (%) 34
Table 10: Malaysia spreads value, by brand 2007?08 (MYRm, nominal prices) 35
Table 11: Malaysia spreads company share by value, 2007?08 (%) 37
Table 12: Malaysia spreads value, by company, 2007?08 (MYRm, nominal prices) 38
Table 13: Malaysia spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Malaysia spreads value, by distribution channel, 2007?08 (MYRm, nominal prices) 39
Table 15: Malaysia spreads expenditure per capita, 2003?08 (MYR, nominal prices) 41
Table 16: Malaysia spreads forecast expenditure per capita, 2008?13 (MYR, nominal prices) 42
Table 17: Malaysia spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Malaysia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Malaysia spreads consumption per capita, 2003?08 (kg) 43
Table 20: Malaysia spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: Ferrero key facts 45
Table 22: Malaysia chocolate spreads value, 2003?08 (MYRm, nominal prices) 47
Table 23: Malaysia chocolate spreads value forecast, 2008?13 (MYRm, nominal prices) 48
Table 24: Malaysia chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 25: Malaysia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Malaysia chocolate spreads volume, 2003?08 (kg, million) 50
Table 27: Malaysia chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 28: Malaysia chocolate spreads brand share, by value, 2007?08 (%) 52
Table 29: Malaysia chocolate spreads value, by brand 2007?08 (MYRm, nominal prices) 52
Table 30: Malaysia chocolate spreads company share by value, 2007?08 (%) 54
Table 31: Malaysia chocolate spreads value, by company, 2007?08 (MYRm, nominal prices) 54
Table 32: Malaysia chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 33: Malaysia chocolate spreads value, by distribution channel, 2007?08 (MYRm, nominal prices) 55
Table 34: Malaysia chocolate spreads expenditure per capita, 2003?08 (MYR, nominal prices) 57
Table 35: Malaysia chocolate spreads forecast expenditure per capita, 2008?13 (MYR, nominal prices) 57
Table 36: Malaysia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Malaysia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Malaysia chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 39: Malaysia chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 40: Malaysia honey value, 2003?08 (MYRm, nominal prices) 60
Table 41: Malaysia honey value forecast, 2008?13 (MYRm, nominal prices) 61
Table 42: Malaysia honey value, 2003?08 ($m, nominal prices) 62
Table 43: Malaysia honey value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Malaysia honey volume, 2003?08 (kg, million) 63
Table 45: Malaysia honey volume forecast, 2008?13 (kg, million) 64
Table 46: Malaysia honey brand share, by value, 2007?08 (%) 65
Table 47: Malaysia honey value, by brand 2007?08 (MYRm, nominal prices) 66
Table 48: Malaysia honey company share by value, 2007?08 (%) 68
Table 49: Malaysia honey value, by company, 2007?08 (MYRm, nominal prices) 68
Table 50: Malaysia honey distribution channels, by value, 2007?08 (%) 69
Table 51: Malaysia honey value, by distribution channel, 2007?08 (MYRm, nominal prices) 69
Table 52: Malaysia honey expenditure per capita, 2003?08 (MYR, nominal prices) 71
Table 53: Malaysia honey forecast expenditure per capita, 2008?13 (MYR, nominal prices) 71
Table 54: Malaysia honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 55: Malaysia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 56: Malaysia honey consumption per capita, 2003?08 (kg) 73
Table 57: Malaysia honey forecast consumption per capita, 2008?13 (kg) 73
Table 58: Malaysia jams & preserves value, 2003?08 (MYRm, nominal prices) 74
Table 59: Malaysia jams & preserves value forecast, 2008?13 (MYRm, nominal prices) 75
Table 60: Malaysia jams & preserves value, 2003?08 ($m, nominal prices) 76
Table 61: Malaysia jams & preserves value forecast, 2008?13 ($m, nominal prices) 76
Table 62: Malaysia jams & preserves volume, 2003?08 (kg, million) 77
Table 63: Malaysia jams & preserves volume forecast, 2008?13 (kg, million) 78
Table 64: Malaysia jams & preserves brand share, by value, 2007?08 (%) 79
Table 65: Malaysia jams & preserves value, by brand 2007?08 (MYRm, nominal prices) 79
Table 66: Malaysia jams & preserves company share by value, 2007?08 (%) 81
Table 67: Malaysia jams & preserves value, by company, 2007?08 (MYRm, nominal prices) 81
Table 68: Malaysia jams & preserves distribution channels, by value, 2007?08 (%) 82
Table 69: Malaysia jams & preserves value, by distribution channel, 2007?08 (MYRm, nominal prices) 82
Table 70: Malaysia jams & preserves expenditure per capita, 2003?08 (MYR, nominal prices) 84
Table 71: Malaysia jams & preserves forecast expenditure per capita, 2008?13 (MYR, nominal prices) 84
Table 72: Malaysia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Malaysia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Malaysia jams & preserves consumption per capita, 2003?08 (kg) 86
Table 75: Malaysia jams & preserves forecast consumption per capita, 2008?13 (kg) 86
Table 76: Malaysia nut-based spreads value, 2003?08 (MYRm, nominal prices) 87
Table 77: Malaysia nut-based spreads value forecast, 2008?13 (MYRm, nominal prices) 88
Table 78: Malaysia nut-based spreads value, 2003?08 ($m, nominal prices) 89
Table 79: Malaysia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 89
Table 80: Malaysia nut-based spreads volume, 2003?08 (kg, million) 90
Table 81: Malaysia nut-based spreads volume forecast, 2008?13 (kg, million) 91
Table 82: Malaysia nut-based spreads brand share, by value, 2007?08 (%) 92
Table 83: Malaysia nut-based spreads value, by brand 2007?08 (MYRm, nominal prices) 92
Table 84: Malaysia nut-based spreads company share by value, 2007?08 (%) 94
Table 85: Malaysia nut-based spreads value, by company, 2007?08 (MYRm, nominal prices) 94
Table 86: Malaysia nut-based spreads distribution channels, by value, 2007?08 (%) 95
Table 87: Malaysia nut-based spreads value, by distribution channel, 2007?08 (MYRm, nominal prices) 95
Table 88: Malaysia nut-based spreads expenditure per capita, 2003?08 (MYR, nominal prices) 97
Table 89: Malaysia nut-based spreads forecast expenditure per capita, 2008?13 (MYR, nominal prices) 97
Table 90: Malaysia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 98
Table 91: Malaysia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 92: Malaysia nut-based spreads consumption per capita, 2003?08 (kg) 99
Table 93: Malaysia nut-based spreads forecast consumption per capita, 2008?13 (kg) 99
Table 94: Malaysia savory spreads value, 2003?08 (MYRm, nominal prices) 100
Table 95: Malaysia savory spreads value forecast, 2008?13 (MYRm, nominal prices) 101
Table 96: Malaysia savory spreads value, 2003?08 ($m, nominal prices) 102
Table 97: Malaysia savory spreads value forecast, 2008?13 ($m, nominal prices) 102
Table 98: Malaysia savory spreads volume, 2003?08 (kg, million) 103
Table 99: Malaysia savory spreads volume forecast, 2008?13 (kg, million) 104
Table 100: Malaysia savory spreads brand share, by value, 2007?08 (%) 105
Table 101: Malaysia savory spreads value, by brand 2007?08 (MYRm, nominal prices) 105
Table 102: Malaysia savory spreads company share by value, 2007?08 (%) 106
Table 103: Malaysia savory spreads value, by company, 2007?08 (MYRm, nominal prices) 106
Table 104: Malaysia savory spreads distribution channels, by value, 2007?08 (%) 107
Table 105: Malaysia savory spreads value, by distribution channel, 2007?08 (MYRm, nominal prices) 107
Table 106: Malaysia savory spreads expenditure per capita, 2003?08 (MYR, nominal prices) 109
Table 107: Malaysia savory spreads forecast expenditure per capita, 2008?13 (MYR, nominal prices) 109
Table 108: Malaysia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 110
Table 109: Malaysia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 110
Table 110: Malaysia savory spreads consumption per capita, 2003?08 (kg) 111
Table 111: Malaysia savory spreads forecast consumption per capita, 2008?13 (kg) 111
Table 112: Global spreads market value, 2008 112
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 115
Table 114: Global spreads market volume, 2008 116
Table 115: Global spreads market split (volume terms, 2008), top five countries 119
Table 116: Leading players, top five countries 120
Table 117: Analysis of Malaysia’s political landscape 122
Table 118: Analysis of the Malaysian economy 126
Table 119: Analysis of the Malaysian social system 130
Table 120: Analysis of Malaysia’s technology landscape 133
Table 121: Analysis of Malaysia’s legal landscape 136
Table 122: Analysis of Malaysia’s environmental landscape 140
Table 123: Malaysia spreads new product launches reports, by company (top five companies), 2008 143
Table 124: Malaysia spreads new product launches SKUs, by company (top five companies), 2008 143
Table 125: Malaysia spreads new product launches (reports), by flavor and fragrances, 2008 144
Table 126: Malaysia spreads new product launches (reports), by ingredients, 2008 144
Table 127: Malaysia spreads new product launches (reports), by package tags or claims, 2008 145
Table 128: Malaysia spreads new product launches (reports) - Recent five launches (2008) 145
Table 129: Malaysia population, by age group, 2003?08 (millions) 146
Table 130: Malaysia population forecast, by age group, 2008?13 (millions) 147
Table 131: Malaysia population, by gender, 2003?08 (millions) 147
Table 132: Malaysia population forecast, by gender, 2008?13 (millions) 148
Table 133: Malaysia nominal GDP, 2003?08 (MYRbn, nominal prices) 148
Table 134: Malaysia nominal GDP forecast, 2008?13 (MYRbn, nominal prices) 148
Table 135: Malaysia real GDP, 2003?08 (MYRbn, 2000 prices) 149
Table 136: Malaysia real GDP forecast, 2008?13 (MYRbn, 2000 prices) 149
Table 137: Malaysia real GDP, 2003?08 ($bn, 2000 prices) 149
Table 138: Malaysia real GDP forecast, 2008?13 ($bn, 2000 prices) 150
Table 139: Malaysia consumer price index, 2003?08 (2000=100) 150
Table 140: Malaysia consumer price index, 2008?13 (2000=100) 150

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