TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 Middle East And Africa Spreads - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 26
Volume analysis, 2008?13 27
Company share analysis 29
Distribution analysis 32
Expenditure and consumption per capita 34
Chapter 5 Leading Company Profile 37
Tiger Foods Brands Ltd. 37
Chapter 6 Category Analysis: Chocolate Spreads 39
Value analysis (US dollars), 2003?08 39
Value analysis (US dollars), 2008?13 40
Volume analysis, 2003?08 41
Volume analysis, 2008?13 42
Company share analysis 43
Distribution analysis 46
Expenditure and consumption per capita 48
Chapter 7 Category Analysis: Honey 50
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Jams & Preserves 61
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Category Analysis: Nut-Based Spreads 74
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 10 Category Analysis: Savory Spreads 85
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 86
Volume analysis, 2003?08 87
Volume analysis, 2008?13 88
Company share analysis 89
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 11 Research Methodology 95
Methodology overview 95
Secondary research 96
Market modeling 97
Creating an initial data model 97
Revising the initial data model 97
Creating a final estimate 98
Creating demographic value splits 98
Primary research 98
Data finalization 99
Ongoing research 99
Chapter 12 APPENDIX 100
Future readings 100
How to contact experts in your industry 100
Disclaimer 100

LIST OF FIGURES
Figure 1: Middle East and Africa spreads value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: Middle East and Africa spreads category growth comparison, by value, 2003?13 25
Figure 3: Middle East and Africa spreads volume and volume forecast, 2003?13 (kg, million) 28
Figure 4: Middle East and Africa spreads category growth comparison, by volume, 2003?13 28
Figure 5: Middle East and Africa spreads company share (top five companies), by value, 2007?08 (%) 31
Figure 6: Middle East and Africa spreads distribution channels, by value, 2007?08 (%) 33
Figure 7: Middle East and Africa chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 40
Figure 8: Middle East and Africa chocolate spreads volume and volume forecast, 2003?13 (kg, million) 42
Figure 9: Middle East and Africa chocolate spreads company share (top five companies), by value, 2007?08 (%) 45
Figure 10: Middle East and Africa chocolate spreads distribution channels, by value, 2007?08 (%) 47
Figure 11: Middle East and Africa honey value and value forecast, 2003?13 ($m, nominal prices) 51
Figure 12: Middle East and Africa honey volume and volume forecast, 2003?13 (kg, million) 53
Figure 13: Middle East and Africa honey company share (top five companies), by value, 2007?08 (%) 56
Figure 14: Middle East and Africa honey distribution channels, by value, 2007?08 (%) 58
Figure 15: Middle East and Africa jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 63
Figure 16: Middle East and Africa jams & preserves category growth comparison, by value, 2003?13 63
Figure 17: Middle East and Africa jams & preserves volume and volume forecast, 2003?13 (kg, million) 66
Figure 18: Middle East and Africa jams & preserves category growth comparison, by volume, 2003?13 66
Figure 19: Middle East and Africa jams & preserves company share (top five companies), by value, 2007?08 (%) 69
Figure 20: Middle East and Africa jams & preserves distribution channels, by value, 2007?08 (%) 71
Figure 21: Middle East and Africa nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 75
Figure 22: Middle East and Africa nut-based spreads volume and volume forecast, 2003?13 (kg, million) 77
Figure 23: Middle East and Africa nut-based spreads company share (top five companies), by value, 2007?08 (%) 80
Figure 24: Middle East and Africa nut-based spreads distribution channels, by value, 2007?08 (%) 82
Figure 25: Middle East and Africa savory spreads value and value forecast, 2003?13 ($m, nominal prices) 86
Figure 26: Middle East and Africa savory spreads volume and volume forecast, 2003?13 (kg, million) 88
Figure 27: Middle East and Africa savory spreads company share, by value, 2007?08 (%) 90
Figure 28: Middle East and Africa savory spreads distribution channels, by value, 2007?08 (%) 92
Figure 29: Annual data review process 96

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Middle East and Africa spreads value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: Middle East and Africa spreads value (country-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: Middle East and Africa spreads volume (country-wise), 2003?08 (kg, million) 22
Table 6: Middle East and Africa spreads volume (country-wise) forecast, 2008–13 (kg, million) 22
Table 7: Middle East and Africa spreads value, 2003?08 ($m, nominal prices) 23
Table 8: Middle East and Africa spreads value forecast, 2008?13 ($m, nominal prices) 24
Table 9: Middle East and Africa spreads volume, 2003?08 (kg, million) 26
Table 10: Middle East and Africa spreads volume forecast, 2008?13 (kg, million) 27
Table 11: Middle East and Africa spreads company share (top 20 companies) by value, 2007?08 (%) 29
Table 12: Middle East and Africa spreads value, by company, 2007?08 ($m, nominal prices) 30
Table 13: Middle East and Africa spreads distribution channels, by value, 2007?08 (%) 32
Table 14: Middle East and Africa spreads value, by distribution channel, 2007?08 ($m, nominal prices) 32
Table 15: Middle East and Africa spreads expenditure per capita, 2003?08 ($, nominal prices) 34
Table 16: Middle East and Africa spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 35
Table 17: Middle East and Africa spreads consumption per capita, 2003?08 (kg) 35
Table 18: Middle East and Africa spreads forecast consumption per capita, 2008?13 (kg) 36
Table 19: Tiger Foods Brands Ltd. key facts 37
Table 20: Middle East and Africa chocolate spreads value, 2003?08 ($m, nominal prices) 39
Table 21: Middle East and Africa chocolate spreads value forecast, 2008?13 ($m, nominal prices) 40
Table 22: Middle East and Africa chocolate spreads volume, 2003?08 (kg, million) 41
Table 23: Middle East and Africa chocolate spreads volume forecast, 2008?13 (kg, million) 42
Table 24: Middle East and Africa chocolate spreads company share, by value, 2007?08 (%) 43
Table 25: Middle East and Africa chocolate spreads value, by company, 2007?08 ($m, nominal prices) 44
Table 26: Middle East and Africa chocolate spreads distribution channels, by value, 2007?08 (%) 46
Table 27: Middle East and Africa chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 46
Table 28: Middle East and Africa chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 48
Table 29: Middle East and Africa chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 48
Table 30: Middle East and Africa chocolate spreads consumption per capita, 2003?08 (kg) 49
Table 31: Middle East and Africa chocolate spreads forecast consumption per capita, 2008?13 (kg) 49
Table 32: Middle East and Africa honey value, 2003?08 ($m, nominal prices) 50
Table 33: Middle East and Africa honey value forecast, 2008?13 ($m, nominal prices) 51
Table 34: Middle East and Africa honey volume, 2003?08 (kg, million) 52
Table 35: Middle East and Africa honey volume forecast, 2008?13 (kg, million) 53
Table 36: Middle East and Africa honey company share (top 20 companies) by value, 2007?08 (%) 54
Table 37: Middle East and Africa honey value, by company, 2007?08 ($m, nominal prices) 55
Table 38: Middle East and Africa honey distribution channels, by value, 2007?08 (%) 57
Table 39: Middle East and Africa honey value, by distribution channel, 2007?08 ($m, nominal prices) 57
Table 40: Middle East and Africa honey expenditure per capita, 2003?08 ($, nominal prices) 59
Table 41: Middle East and Africa honey forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 42: Middle East and Africa honey consumption per capita, 2003?08 (kg) 60
Table 43: Middle East and Africa honey forecast consumption per capita, 2008?13 (kg) 60
Table 44: Middle East and Africa jams & preserves value, 2003?08 ($m, nominal prices) 61
Table 45: Middle East and Africa jams & preserves value forecast, 2008?13 ($m, nominal prices) 62
Table 46: Middle East and Africa jams & preserves volume, 2003?08 (kg, million) 64
Table 47: Middle East and Africa jams & preserves volume forecast, 2008?13 (kg, million) 65
Table 48: Middle East and Africa jams & preserves company share (top 20 companies) by value, 2007?08 (%) 67
Table 49: Middle East and Africa jams & preserves value, by company, 2007?08 ($m, nominal prices) 68
Table 50: Middle East and Africa jams & preserves distribution channels, by value, 2007?08 (%) 70
Table 51: Middle East and Africa jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 70
Table 52: Middle East and Africa jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 72
Table 53: Middle East and Africa jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 54: Middle East and Africa jams & preserves consumption per capita, 2003?08 (kg) 73
Table 55: Middle East and Africa jams & preserves forecast consumption per capita, 2008?13 (kg) 73
Table 56: Middle East and Africa nut-based spreads value, 2003?08 ($m, nominal prices) 74
Table 57: Middle East and Africa nut-based spreads value forecast, 2008?13 ($m, nominal prices) 75
Table 58: Middle East and Africa nut-based spreads volume, 2003?08 (kg, million) 76
Table 59: Middle East and Africa nut-based spreads volume forecast, 2008?13 (kg, million) 77
Table 60: Middle East and Africa nut-based spreads company share, by value, 2007?08 (%) 78
Table 61: Middle East and Africa nut-based spreads value, by company, 2007?08 ($m, nominal prices) 79
Table 62: Middle East and Africa nut-based spreads distribution channels, by value, 2007?08 (%) 81
Table 63: Middle East and Africa nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 81
Table 64: Middle East and Africa nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 83
Table 65: Middle East and Africa nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 83
Table 66: Middle East and Africa nut-based spreads consumption per capita, 2003?08 (kg) 84
Table 67: Middle East and Africa nut-based spreads forecast consumption per capita, 2008?13 (kg) 84
Table 68: Middle East and Africa savory spreads value, 2003?08 ($m, nominal prices) 85
Table 69: Middle East and Africa savory spreads value forecast, 2008?13 ($m, nominal prices) 86
Table 70: Middle East and Africa savory spreads volume, 2003?08 (kg, million) 87
Table 71: Middle East and Africa savory spreads volume forecast, 2008?13 (kg, million) 88
Table 72: Middle East and Africa savory spreads company share, by value, 2007?08 (%) 89
Table 73: Middle East and Africa savory spreads value, by company, 2007?08 ($m, nominal prices) 89
Table 74: Middle East and Africa savory spreads distribution channels, by value, 2007?08 (%) 91
Table 75: Middle East and Africa savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 91
Table 76: Middle East and Africa savory spreads expenditure per capita, 2003?08 ($, nominal prices) 93
Table 77: Middle East and Africa savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 93
Table 78: Middle East and Africa savory spreads consumption per capita, 2003?08 (kg) 94
Table 79: Middle East and Africa savory spreads forecast consumption per capita, 2008?13 (kg) 94