Spreads in New Zealand to 2013

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Market	Food and Drink
Report Type	Market Research
Country	New Zealand
Published	9 October 2009
Number of Pages	156
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor
File Format	-

Introduction

This databook provides key data and information on the spreads market in New Zealand. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights

The market for spreads in New Zealand increased at a compound annual growth rate of 4.5% between 2003 and 2008.

The honey category led the spreads market in New Zealand, accounting for a share of 28.7%.

Leading players in New Zealand spreads market include H.J. Heinz Company, Sanitarium Health Food Company and New Zealand Honey Producers Co-operative Ltd..

Reasons to Purchase

*Develop business strategies by understanding the quantitative trends within the spreads market in New Zealand

*Design effective marketing and sales strategies by identifying key market categories and segments

*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (New Zealand Dollar), 2003?08 24
Value analysis (New Zealand Dollar), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
H.J. Heinz Company 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (New Zealand Dollar), 2003?08 46
Value analysis (New Zealand Dollar), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (New Zealand Dollar), 2003?08 59
Value analysis (New Zealand Dollar), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (New Zealand Dollar), 2003?08 73
Value analysis (New Zealand Dollar), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (New Zealand Dollar), 2003?08 89
Value analysis (New Zealand Dollar), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (New Zealand Dollar), 2003?08 102
Value analysis (New Zealand Dollar), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 128
Social analysis 131
Technological analysis 134
Legal analysis 137
Environmental analysis 140
Chapter 12 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 13 Macroeconomic Profile 146
Macroeconomic indicators 146
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 APPENDIX 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156

LIST OF FIGURES
Figure 1: New Zealand spreads value and value forecast, 2003?13 (NZ$m, nominal prices) 26
Figure 2: New Zealand spreads category growth comparison, by value, 2003?13 29
Figure 3: New Zealand spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: New Zealand spreads category growth comparison, by volume, 2003?13 32
Figure 5: New Zealand spreads company share, by value, 2007?08 (%) 35
Figure 6: New Zealand spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: New Zealand chocolate spreads value and value forecast, 2003?13 (NZ$m, nominal prices) 47
Figure 8: New Zealand chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: New Zealand chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: New Zealand chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: New Zealand honey value and value forecast, 2003?13 (NZ$m, nominal prices) 60
Figure 12: New Zealand honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: New Zealand honey company share, by value, 2007?08 (%) 66
Figure 14: New Zealand honey distribution channels, by value, 2007?08 (%) 69
Figure 15: New Zealand jams & preserves value and value forecast, 2003?13 (NZ$m, nominal prices) 75
Figure 16: New Zealand jams & preserves category growth comparison, by value, 2003?13 77
Figure 17: New Zealand jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 18: New Zealand jams & preserves category growth comparison, by volume, 2003?13 80
Figure 19: New Zealand jams & preserves company share, by value, 2007?08 (%) 82
Figure 20: New Zealand jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 21: New Zealand nut-based spreads value and value forecast, 2003?13 (NZ$m, nominal prices) 90
Figure 22: New Zealand nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 23: New Zealand nut-based spreads company share, by value, 2007?08 (%) 95
Figure 24: New Zealand nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 25: New Zealand savory spreads value and value forecast, 2003?13 (NZ$m, nominal prices) 103
Figure 26: New Zealand savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 27: New Zealand savory spreads company share, by value, 2007?08 (%) 108
Figure 28: New Zealand savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 29: Global spreads market split (value terms, 2008), top five countries 116
Figure 30: Global spreads market value, 2003–08, top five countries 118
Figure 31: Global spreads market split (volume terms, 2008), top five countries 120
Figure 32: Global spreads market volume, 2003–08, top five countries 122
Figure 33: Annual data review process 152

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: New Zealand spreads value, 2003?08 (NZ$m, nominal prices) 24
Table 4: New Zealand spreads value forecast, 2008?13 (NZ$m, nominal prices) 25
Table 5: New Zealand spreads value, 2003?08 ($m, nominal prices) 27
Table 6: New Zealand spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: New Zealand spreads volume, 2003?08 (kg, million) 30
Table 8: New Zealand spreads volume forecast, 2008?13 (kg, million) 31
Table 9: New Zealand spreads brand share, by value, 2007?08 (%) 33
Table 10: New Zealand spreads value, by brand 2007?08 (NZ$m, nominal prices) 34
Table 11: New Zealand spreads company share by value, 2007?08 (%) 36
Table 12: New Zealand spreads value, by company, 2007?08 (NZ$m, nominal prices) 37
Table 13: New Zealand spreads distribution channels, by value, 2007?08 (%) 38
Table 14: New Zealand spreads value, by distribution channel, 2007?08 (NZ$m, nominal prices) 38
Table 15: New Zealand spreads expenditure per capita, 2003?08 (NZ$, nominal prices) 40
Table 16: New Zealand spreads forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 41
Table 17: New Zealand spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: New Zealand spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: New Zealand spreads consumption per capita, 2003?08 (kg) 42
Table 20: New Zealand spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: H.J. Heinz Company key facts 44
Table 22: New Zealand chocolate spreads value, 2003?08 (NZ$m, nominal prices) 46
Table 23: New Zealand chocolate spreads value forecast, 2008?13 (NZ$m, nominal prices) 47
Table 24: New Zealand chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 25: New Zealand chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 26: New Zealand chocolate spreads volume, 2003?08 (kg, million) 49
Table 27: New Zealand chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 28: New Zealand chocolate spreads brand share, by value, 2007?08 (%) 51
Table 29: New Zealand chocolate spreads value, by brand 2007?08 (NZ$m, nominal prices) 51
Table 30: New Zealand chocolate spreads company share by value, 2007?08 (%) 53
Table 31: New Zealand chocolate spreads value, by company, 2007?08 (NZ$m, nominal prices) 53
Table 32: New Zealand chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 33: New Zealand chocolate spreads value, by distribution channel, 2007?08 (NZ$m, nominal prices) 54
Table 34: New Zealand chocolate spreads expenditure per capita, 2003?08 (NZ$, nominal prices) 56
Table 35: New Zealand chocolate spreads forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 56
Table 36: New Zealand chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 37: New Zealand chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 38: New Zealand chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 39: New Zealand chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 40: New Zealand honey value, 2003?08 (NZ$m, nominal prices) 59
Table 41: New Zealand honey value forecast, 2008?13 (NZ$m, nominal prices) 60
Table 42: New Zealand honey value, 2003?08 ($m, nominal prices) 61
Table 43: New Zealand honey value forecast, 2008?13 ($m, nominal prices) 61
Table 44: New Zealand honey volume, 2003?08 (kg, million) 62
Table 45: New Zealand honey volume forecast, 2008?13 (kg, million) 63
Table 46: New Zealand honey brand share, by value, 2007?08 (%) 64
Table 47: New Zealand honey value, by brand 2007?08 (NZ$m, nominal prices) 65
Table 48: New Zealand honey company share by value, 2007?08 (%) 67
Table 49: New Zealand honey value, by company, 2007?08 (NZ$m, nominal prices) 67
Table 50: New Zealand honey distribution channels, by value, 2007?08 (%) 68
Table 51: New Zealand honey value, by distribution channel, 2007?08 (NZ$m, nominal prices) 68
Table 52: New Zealand honey expenditure per capita, 2003?08 (NZ$, nominal prices) 70
Table 53: New Zealand honey forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 70
Table 54: New Zealand honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 55: New Zealand honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 56: New Zealand honey consumption per capita, 2003?08 (kg) 72
Table 57: New Zealand honey forecast consumption per capita, 2008?13 (kg) 72
Table 58: New Zealand jams & preserves value, 2003?08 (NZ$m, nominal prices) 73
Table 59: New Zealand jams & preserves value forecast, 2008?13 (NZ$m, nominal prices) 74
Table 60: New Zealand jams & preserves value, 2003?08 ($m, nominal prices) 76
Table 61: New Zealand jams & preserves value forecast, 2008?13 ($m, nominal prices) 76
Table 62: New Zealand jams & preserves volume, 2003?08 (kg, million) 78
Table 63: New Zealand jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 64: New Zealand jams & preserves brand share, by value, 2007?08 (%) 81
Table 65: New Zealand jams & preserves value, by brand 2007?08 (NZ$m, nominal prices) 81
Table 66: New Zealand jams & preserves company share by value, 2007?08 (%) 83
Table 67: New Zealand jams & preserves value, by company, 2007?08 (NZ$m, nominal prices) 83
Table 68: New Zealand jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 69: New Zealand jams & preserves value, by distribution channel, 2007?08 (NZ$m, nominal prices) 84
Table 70: New Zealand jams & preserves expenditure per capita, 2003?08 (NZ$, nominal prices) 86
Table 71: New Zealand jams & preserves forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 86
Table 72: New Zealand jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 73: New Zealand jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 74: New Zealand jams & preserves consumption per capita, 2003?08 (kg) 88
Table 75: New Zealand jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 76: New Zealand nut-based spreads value, 2003?08 (NZ$m, nominal prices) 89
Table 77: New Zealand nut-based spreads value forecast, 2008?13 (NZ$m, nominal prices) 90
Table 78: New Zealand nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 79: New Zealand nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 80: New Zealand nut-based spreads volume, 2003?08 (kg, million) 92
Table 81: New Zealand nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 82: New Zealand nut-based spreads brand share, by value, 2007?08 (%) 94
Table 83: New Zealand nut-based spreads value, by brand 2007?08 (NZ$m, nominal prices) 94
Table 84: New Zealand nut-based spreads company share by value, 2007?08 (%) 96
Table 85: New Zealand nut-based spreads value, by company, 2007?08 (NZ$m, nominal prices) 96
Table 86: New Zealand nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 87: New Zealand nut-based spreads value, by distribution channel, 2007?08 (NZ$m, nominal prices) 97
Table 88: New Zealand nut-based spreads expenditure per capita, 2003?08 (NZ$, nominal prices) 99
Table 89: New Zealand nut-based spreads forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 99
Table 90: New Zealand nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 91: New Zealand nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 92: New Zealand nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 93: New Zealand nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 94: New Zealand savory spreads value, 2003?08 (NZ$m, nominal prices) 102
Table 95: New Zealand savory spreads value forecast, 2008?13 (NZ$m, nominal prices) 103
Table 96: New Zealand savory spreads value, 2003?08 ($m, nominal prices) 104
Table 97: New Zealand savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 98: New Zealand savory spreads volume, 2003?08 (kg, million) 105
Table 99: New Zealand savory spreads volume forecast, 2008?13 (kg, million) 106
Table 100: New Zealand savory spreads brand share, by value, 2007?08 (%) 107
Table 101: New Zealand savory spreads value, by brand 2007?08 (NZ$m, nominal prices) 107
Table 102: New Zealand savory spreads company share by value, 2007?08 (%) 109
Table 103: New Zealand savory spreads value, by company, 2007?08 (NZ$m, nominal prices) 109
Table 104: New Zealand savory spreads distribution channels, by value, 2007?08 (%) 110
Table 105: New Zealand savory spreads value, by distribution channel, 2007?08 (NZ$m, nominal prices) 110
Table 106: New Zealand savory spreads expenditure per capita, 2003?08 (NZ$, nominal prices) 112
Table 107: New Zealand savory spreads forecast expenditure per capita, 2008?13 (NZ$, nominal prices) 112
Table 108: New Zealand savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 109: New Zealand savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 110: New Zealand savory spreads consumption per capita, 2003?08 (kg) 114
Table 111: New Zealand savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 112: Global spreads market value, 2008 115
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 114: Global spreads market volume, 2008 119
Table 115: Global spreads market split (volume terms, 2008), top five countries 122
Table 116: Leading players, top five countries 123
Table 117: Analysis of New Zealand’s political landscape 125
Table 118: Analysis of New Zealand’s economic landscape 128
Table 119: Analysis of New Zealand’s social landscape 131
Table 120: Analysis of New Zealand’s technology landscape 134
Table 121: Analysis of New Zealand’s legal landscape 137
Table 122: Analysis of New Zealand’s environmental landscape 140
Table 123: New Zealand spreads new product launches reports, by company, 2008 143
Table 124: New Zealand spreads new product launches SKUs, by company, 2008 143
Table 125: New Zealand spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 144
Table 126: New Zealand spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 144
Table 127: New Zealand spreads new product launches (reports), by package tags or claims, 2008 145
Table 128: New Zealand spreads new product launches (reports) - Recent five launches (2008) 145
Table 129: New Zealand population, by age group, 2003?08 (millions) 146
Table 130: New Zealand population forecast, by age group, 2008?13 (millions) 147
Table 131: New Zealand population, by gender, 2003?08 (millions) 147
Table 132: New Zealand population forecast, by gender, 2008?13 (millions) 148
Table 133: New Zealand nominal GDP, 2003?08 (NZ$bn, nominal prices) 148
Table 134: New Zealand nominal GDP forecast, 2008?13 (NZ$bn, nominal prices) 148
Table 135: New Zealand real GDP, 2003?08 (NZ$bn, 2000 prices) 149
Table 136: New Zealand real GDP forecast, 2008?13 (NZ$bn, 2000 prices) 149
Table 137: New Zealand real GDP, 2003?08 ($bn, 2000 prices) 149
Table 138: New Zealand real GDP forecast, 2008?13 ($bn, 2000 prices) 150
Table 139: New Zealand consumer price index, 2003?08 (2000=100) 150
Table 140: New Zealand consumer price index, 2008?13 (2000=100) 150

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