TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Overview 21
Value Analysis 21
Volume Analysis 22
Chapter 4 North America Spreads - Market Overview 23
Value analysis (US dollars), 2003?08 23
Value analysis (US dollars), 2008?13 24
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company share analysis 30
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 5 Leading Company Profiles 38
The J. M. Smucker Company 38
Kraft Foods Inc. 40
Chapter 6 Category Analysis: Chocolate Spreads 42
Value analysis (US dollars), 2003?08 42
Value analysis (US dollars), 2008?13 43
Volume analysis, 2003?08 44
Volume analysis, 2008?13 45
Company share analysis 46
Distribution analysis 47
Expenditure and consumption per capita 49
Chapter 7 Category Analysis: Honey 51
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 8 Category Analysis: Jams & Preserves 61
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company share analysis 68
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 9 Category Analysis: Nut-Based Spreads 74
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company share analysis 78
Distribution analysis 80
Expenditure and consumption per capita 82
Chapter 10 Category Analysis: Savory Spreads 84
Value analysis (US dollars), 2003?08 84
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company share analysis 88
Distribution analysis 89
Expenditure and consumption per capita 91
Chapter 11 Research Methodology 93
Methodology overview 93
Secondary research 94
Market modeling 95
Creating an initial data model 95
Revising the initial data model 95
Creating a final estimate 96
Creating demographic value splits 96
Primary research 96
Data finalization 97
Ongoing research 97
Chapter 12 APPENDIX 98
Future readings 98
How to contact experts in your industry 98
Disclaimer 98
LIST OF FIGURES
Figure 1: North America spreads value and value forecast, 2003?13 ($m, nominal prices) 25
Figure 2: North America spreads category growth comparison, by value, 2003?13 26
Figure 3: North America spreads volume and volume forecast, 2003?13 (kg, million) 29
Figure 4: North America spreads category growth comparison, by volume, 2003?13 29
Figure 5: North America spreads company share (top five companies), by value, 2007?08 (%) 32
Figure 6: North America spreads distribution channels, by value, 2007?08 (%) 34
Figure 7: North America chocolate spreads value and value forecast, 2003?13 ($m, nominal prices) 43
Figure 8: North America chocolate spreads volume and volume forecast, 2003?13 (kg, million) 45
Figure 9: North America chocolate spreads distribution channels, by value, 2007?08 (%) 48
Figure 10: North America honey value and value forecast, 2003?13 ($m, nominal prices) 52
Figure 11: North America honey volume and volume forecast, 2003?13 (kg, million) 54
Figure 12: North America honey company share, by value, 2007?08 (%) 56
Figure 13: North America honey distribution channels, by value, 2007?08 (%) 58
Figure 14: North America jams & preserves value and value forecast, 2003?13 ($m, nominal prices) 63
Figure 15: North America jams & preserves category growth comparison, by value, 2003?13 63
Figure 16: North America jams & preserves volume and volume forecast, 2003?13 (kg, million) 66
Figure 17: North America jams & preserves category growth comparison, by volume, 2003?13 67
Figure 18: North America jams & preserves company share, by value, 2007?08 (%) 69
Figure 19: North America jams & preserves distribution channels, by value, 2007?08 (%) 71
Figure 20: North America nut-based spreads value and value forecast, 2003?13 ($m, nominal prices) 75
Figure 21: North America nut-based spreads volume and volume forecast, 2003?13 (kg, million) 77
Figure 22: North America nut-based spreads company share, by value, 2007?08 (%) 79
Figure 23: North America nut-based spreads distribution channels, by value, 2007?08 (%) 81
Figure 24: North America savory spreads value and value forecast, 2003?13 ($m, nominal prices) 85
Figure 25: North America savory spreads volume and volume forecast, 2003?13 (kg, million) 87
Figure 26: North America savory spreads distribution channels, by value, 2007?08 (%) 90
Figure 27: Annual data review process 94
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: North America spreads value (country-wise), 2003?08 ($m, nominal prices) 21
Table 4: North America spreads value (country-wise) forecast, 2008–13 ($m, nominal prices) 21
Table 5: North America spreads volume (country-wise), 2003?08 (kg, million) 22
Table 6: North America spreads volume (country-wise) forecast, 2008–13 (kg, million) 22
Table 7: North America spreads value, 2003?08 ($m, nominal prices) 23
Table 8: North America spreads value forecast, 2008?13 ($m, nominal prices) 24
Table 9: North America spreads volume, 2003?08 (kg, million) 27
Table 10: North America spreads volume forecast, 2008?13 (kg, million) 28
Table 11: North America spreads company share, by value, 2007?08 (%) 30
Table 12: North America spreads value, by company, 2007?08 ($m, nominal prices) 31
Table 13: North America spreads distribution channels, by value, 2007?08 (%) 33
Table 14: North America spreads value, by distribution channel, 2007?08 ($m, nominal prices) 33
Table 15: North America spreads expenditure per capita, 2003?08 ($, nominal prices) 35
Table 16: North America spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 36
Table 17: North America spreads consumption per capita, 2003?08 (kg) 36
Table 18: North America spreads forecast consumption per capita, 2008?13 (kg) 37
Table 19: The J. M. Smucker Company key facts 38
Table 20: Kraft Foods Inc. key facts 40
Table 21: North America chocolate spreads value, 2003?08 ($m, nominal prices) 42
Table 22: North America chocolate spreads value forecast, 2008?13 ($m, nominal prices) 43
Table 23: North America chocolate spreads volume, 2003?08 (kg, million) 44
Table 24: North America chocolate spreads volume forecast, 2008?13 (kg, million) 45
Table 25: North America chocolate spreads company share, by value, 2007?08 (%) 46
Table 26: North America chocolate spreads value, by company, 2007?08 ($m, nominal prices) 46
Table 27: North America chocolate spreads distribution channels, by value, 2007?08 (%) 47
Table 28: North America chocolate spreads value, by distribution channel, 2007?08 ($m, nominal prices) 47
Table 29: North America chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 49
Table 30: North America chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 49
Table 31: North America chocolate spreads consumption per capita, 2003?08 (kg) 50
Table 32: North America chocolate spreads forecast consumption per capita, 2008?13 (kg) 50
Table 33: North America honey value, 2003?08 ($m, nominal prices) 51
Table 34: North America honey value forecast, 2008?13 ($m, nominal prices) 52
Table 35: North America honey volume, 2003?08 (kg, million) 53
Table 36: North America honey volume forecast, 2008?13 (kg, million) 54
Table 37: North America honey company share, by value, 2007?08 (%) 55
Table 38: North America honey value, by company, 2007?08 ($m, nominal prices) 55
Table 39: North America honey distribution channels, by value, 2007?08 (%) 57
Table 40: North America honey value, by distribution channel, 2007?08 ($m, nominal prices) 57
Table 41: North America honey expenditure per capita, 2003?08 ($, nominal prices) 59
Table 42: North America honey forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 43: North America honey consumption per capita, 2003?08 (kg) 60
Table 44: North America honey forecast consumption per capita, 2008?13 (kg) 60
Table 45: North America jams & preserves value, 2003?08 ($m, nominal prices) 61
Table 46: North America jams & preserves value forecast, 2008?13 ($m, nominal prices) 62
Table 47: North America jams & preserves volume, 2003?08 (kg, million) 64
Table 48: North America jams & preserves volume forecast, 2008?13 (kg, million) 65
Table 49: North America jams & preserves company share, by value, 2007?08 (%) 68
Table 50: North America jams & preserves value, by company, 2007?08 ($m, nominal prices) 68
Table 51: North America jams & preserves distribution channels, by value, 2007?08 (%) 70
Table 52: North America jams & preserves value, by distribution channel, 2007?08 ($m, nominal prices) 70
Table 53: North America jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 72
Table 54: North America jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 55: North America jams & preserves consumption per capita, 2003?08 (kg) 73
Table 56: North America jams & preserves forecast consumption per capita, 2008?13 (kg) 73
Table 57: North America nut-based spreads value, 2003?08 ($m, nominal prices) 74
Table 58: North America nut-based spreads value forecast, 2008?13 ($m, nominal prices) 75
Table 59: North America nut-based spreads volume, 2003?08 (kg, million) 76
Table 60: North America nut-based spreads volume forecast, 2008?13 (kg, million) 77
Table 61: North America nut-based spreads company share, by value, 2007?08 (%) 78
Table 62: North America nut-based spreads value, by company, 2007?08 ($m, nominal prices) 78
Table 63: North America nut-based spreads distribution channels, by value, 2007?08 (%) 80
Table 64: North America nut-based spreads value, by distribution channel, 2007?08 ($m, nominal prices) 80
Table 65: North America nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 82
Table 66: North America nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 82
Table 67: North America nut-based spreads consumption per capita, 2003?08 (kg) 83
Table 68: North America nut-based spreads forecast consumption per capita, 2008?13 (kg) 83
Table 69: North America savory spreads value, 2003?08 ($m, nominal prices) 84
Table 70: North America savory spreads value forecast, 2008?13 ($m, nominal prices) 85
Table 71: North America savory spreads volume, 2003?08 (kg, million) 86
Table 72: North America savory spreads volume forecast, 2008?13 (kg, million) 87
Table 73: North America savory spreads company share, by value, 2007?08 (%) 88
Table 74: North America savory spreads value, by company, 2007?08 ($m, nominal prices) 88
Table 75: North America savory spreads distribution channels, by value, 2007?08 (%) 89
Table 76: North America savory spreads value, by distribution channel, 2007?08 ($m, nominal prices) 89
Table 77: North America savory spreads expenditure per capita, 2003?08 ($, nominal prices) 91
Table 78: North America savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 91
Table 79: North America savory spreads consumption per capita, 2003?08 (kg) 92
Table 80: North America savory spreads forecast consumption per capita, 2008?13 (kg) 92
