TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Pakistan Rupee), 2003?08 24
Value analysis (Pakistan Rupee), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
Unilever 43
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Pakistan Rupee), 2003?08 46
Value analysis (Pakistan Rupee), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Pakistan Rupee), 2003?08 59
Value analysis (Pakistan Rupee), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 67
Expenditure and consumption per capita 69
Chapter 7 Category Analysis: Jams & preserves 72
Value analysis (Pakistan Rupee), 2003?08 72
Value analysis (Pakistan Rupee), 2008?13 73
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 79
Distribution analysis 82
Expenditure and consumption per capita 84
Chapter 8 Category Analysis: Nut-based spreads 87
Value analysis (Pakistan Rupee), 2003?08 87
Value analysis (Pakistan Rupee), 2008?13 88
Value analysis (US dollars), 2003?08 89
Value analysis (US dollars), 2008?13 89
Volume analysis, 2003?08 90
Volume analysis, 2008?13 91
Company and brand share analysis 92
Distribution analysis 95
Expenditure and consumption per capita 97
Chapter 9 Category Analysis: Savory spreads 100
Value analysis (Pakistan Rupee), 2003?08 100
Value analysis (Pakistan Rupee), 2008?13 101
Value analysis (US dollars), 2003?08 102
Value analysis (US dollars), 2008?13 102
Volume analysis, 2003?08 103
Volume analysis, 2008?13 104
Company and brand share analysis 105
Distribution analysis 108
Expenditure and consumption per capita 110
Chapter 10 Country Comparison 113
Value 113
Volume 117
Market share 121
Chapter 11 Socioeconomic Profile 122
Country overview 122
Key facts 123
Political overview 124
Economic overview 125
Chapter 12 New Product Development 126
Product launches over time 126
Recent product launches 128
Chapter 13 Macroeconomic Profile 129
Macroeconomic indicators 129
Chapter 14 Research Methodology 133
Methodology overview 133
Secondary research 134
Market modeling 135
Creating an initial data model 135
Revising the initial data model 135
Creating a final estimate 136
Creating demographic value splits 136
Primary research 136
Data finalization 137
Ongoing research 137
Chapter 15 APPENDIX 138
Future readings 138
How to contact experts in your industry 138
Disclaimer 138
LIST OF FIGURES
Figure 1: Pakistan spreads value and value forecast, 2003?13 (PKRm, nominal prices) 26
Figure 2: Pakistan spreads category growth comparison, by value, 2003?13 29
Figure 3: Pakistan spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Pakistan spreads category growth comparison, by volume, 2003?13 32
Figure 5: Pakistan spreads company share, by value, 2007?08 (%) 35
Figure 6: Pakistan spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: Pakistan chocolate spreads value and value forecast, 2003?13 (PKRm, nominal prices) 47
Figure 8: Pakistan chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: Pakistan chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: Pakistan chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: Pakistan honey value and value forecast, 2003?13 (PKRm, nominal prices) 60
Figure 12: Pakistan honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: Pakistan honey company share, by value, 2007?08 (%) 65
Figure 14: Pakistan honey distribution channels, by value, 2007?08 (%) 68
Figure 15: Pakistan jams & preserves value and value forecast, 2003?13 (PKRm, nominal prices) 73
Figure 16: Pakistan jams & preserves category growth comparison, by value, 2003?13 75
Figure 17: Pakistan jams & preserves volume and volume forecast, 2003?13 (kg, million) 78
Figure 18: Pakistan jams & preserves category growth comparison, by volume, 2003?13 78
Figure 19: Pakistan jams & preserves company share, by value, 2007?08 (%) 80
Figure 20: Pakistan jams & preserves distribution channels, by value, 2007?08 (%) 83
Figure 21: Pakistan nut-based spreads value and value forecast, 2003?13 (PKRm, nominal prices) 88
Figure 22: Pakistan nut-based spreads volume and volume forecast, 2003?13 (kg, million) 91
Figure 23: Pakistan nut-based spreads company share, by value, 2007?08 (%) 93
Figure 24: Pakistan nut-based spreads distribution channels, by value, 2007?08 (%) 96
Figure 25: Pakistan savory spreads value and value forecast, 2003?13 (PKRm, nominal prices) 101
Figure 26: Pakistan savory spreads volume and volume forecast, 2003?13 (kg, million) 104
Figure 27: Pakistan savory spreads company share, by value, 2007?08 (%) 106
Figure 28: Pakistan savory spreads distribution channels, by value, 2007?08 (%) 109
Figure 29: Global spreads market split (value terms, 2008), top five countries 114
Figure 30: Global spreads market value, 2003–08, top five countries 116
Figure 31: Global spreads market split (volume terms, 2008), top five countries 118
Figure 32: Global spreads market volume, 2003–08, top five countries 120
Figure 33: Map of Pakistan 123
Figure 34: Annual data review process 134
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Pakistan spreads value, 2003?08 (PKRm, nominal prices) 24
Table 4: Pakistan spreads value forecast, 2008?13 (PKRm, nominal prices) 25
Table 5: Pakistan spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Pakistan spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Pakistan spreads volume, 2003?08 (kg, million) 30
Table 8: Pakistan spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Pakistan spreads brand share, by value, 2007?08 (%) 33
Table 10: Pakistan spreads value, by brand 2007?08 (PKRm, nominal prices) 34
Table 11: Pakistan spreads company share by value, 2007?08 (%) 36
Table 12: Pakistan spreads value, by company, 2007?08 (PKRm, nominal prices) 36
Table 13: Pakistan spreads distribution channels, by value, 2007?08 (%) 37
Table 14: Pakistan spreads value, by distribution channel, 2007?08 (PKRm, nominal prices) 37
Table 15: Pakistan spreads expenditure per capita, 2003?08 (PKR, nominal prices) 39
Table 16: Pakistan spreads forecast expenditure per capita, 2008?13 (PKR, nominal prices) 40
Table 17: Pakistan spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Pakistan spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Pakistan spreads consumption per capita, 2003?08 (kg) 41
Table 20: Pakistan spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: Unilever key facts 43
Table 22: Pakistan chocolate spreads value, 2003?08 (PKRm, nominal prices) 46
Table 23: Pakistan chocolate spreads value forecast, 2008?13 (PKRm, nominal prices) 47
Table 24: Pakistan chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 25: Pakistan chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 26: Pakistan chocolate spreads volume, 2003?08 (kg, million) 49
Table 27: Pakistan chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 28: Pakistan chocolate spreads brand share, by value, 2007?08 (%) 51
Table 29: Pakistan chocolate spreads value, by brand 2007?08 (PKRm, nominal prices) 51
Table 30: Pakistan chocolate spreads company share by value, 2007?08 (%) 53
Table 31: Pakistan chocolate spreads value, by company, 2007?08 (PKRm, nominal prices) 53
Table 32: Pakistan chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 33: Pakistan chocolate spreads value, by distribution channel, 2007?08 (PKRm, nominal prices) 54
Table 34: Pakistan chocolate spreads expenditure per capita, 2003?08 (PKR, nominal prices) 56
Table 35: Pakistan chocolate spreads forecast expenditure per capita, 2008?13 (PKR, nominal prices) 56
Table 36: Pakistan chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 37: Pakistan chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 38: Pakistan chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 39: Pakistan chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 40: Pakistan honey value, 2003?08 (PKRm, nominal prices) 59
Table 41: Pakistan honey value forecast, 2008?13 (PKRm, nominal prices) 60
Table 42: Pakistan honey value, 2003?08 ($m, nominal prices) 61
Table 43: Pakistan honey value forecast, 2008?13 ($m, nominal prices) 61
Table 44: Pakistan honey volume, 2003?08 (kg, million) 62
Table 45: Pakistan honey volume forecast, 2008?13 (kg, million) 63
Table 46: Pakistan honey brand share, by value, 2007?08 (%) 64
Table 47: Pakistan honey value, by brand 2007?08 (PKRm, nominal prices) 64
Table 48: Pakistan honey company share by value, 2007?08 (%) 66
Table 49: Pakistan honey value, by company, 2007?08 (PKRm, nominal prices) 66
Table 50: Pakistan honey distribution channels, by value, 2007?08 (%) 67
Table 51: Pakistan honey value, by distribution channel, 2007?08 (PKRm, nominal prices) 67
Table 52: Pakistan honey expenditure per capita, 2003?08 (PKR, nominal prices) 69
Table 53: Pakistan honey forecast expenditure per capita, 2008?13 (PKR, nominal prices) 69
Table 54: Pakistan honey expenditure per capita, 2003?08 ($, nominal prices) 70
Table 55: Pakistan honey forecast expenditure per capita, 2008?13 ($, nominal prices) 70
Table 56: Pakistan honey consumption per capita, 2003?08 (kg) 71
Table 57: Pakistan honey forecast consumption per capita, 2008?13 (kg) 71
Table 58: Pakistan jams & preserves value, 2003?08 (PKRm, nominal prices) 72
Table 59: Pakistan jams & preserves value forecast, 2008?13 (PKRm, nominal prices) 73
Table 60: Pakistan jams & preserves value, 2003?08 ($m, nominal prices) 74
Table 61: Pakistan jams & preserves value forecast, 2008?13 ($m, nominal prices) 74
Table 62: Pakistan jams & preserves volume, 2003?08 (kg, million) 76
Table 63: Pakistan jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 64: Pakistan jams & preserves brand share, by value, 2007?08 (%) 79
Table 65: Pakistan jams & preserves value, by brand 2007?08 (PKRm, nominal prices) 79
Table 66: Pakistan jams & preserves company share by value, 2007?08 (%) 81
Table 67: Pakistan jams & preserves value, by company, 2007?08 (PKRm, nominal prices) 81
Table 68: Pakistan jams & preserves distribution channels, by value, 2007?08 (%) 82
Table 69: Pakistan jams & preserves value, by distribution channel, 2007?08 (PKRm, nominal prices) 82
Table 70: Pakistan jams & preserves expenditure per capita, 2003?08 (PKR, nominal prices) 84
Table 71: Pakistan jams & preserves forecast expenditure per capita, 2008?13 (PKR, nominal prices) 84
Table 72: Pakistan jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 85
Table 73: Pakistan jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 85
Table 74: Pakistan jams & preserves consumption per capita, 2003?08 (kg) 86
Table 75: Pakistan jams & preserves forecast consumption per capita, 2008?13 (kg) 86
Table 76: Pakistan nut-based spreads value, 2003?08 (PKRm, nominal prices) 87
Table 77: Pakistan nut-based spreads value forecast, 2008?13 (PKRm, nominal prices) 88
Table 78: Pakistan nut-based spreads value, 2003?08 ($m, nominal prices) 89
Table 79: Pakistan nut-based spreads value forecast, 2008?13 ($m, nominal prices) 89
Table 80: Pakistan nut-based spreads volume, 2003?08 (kg, million) 90
Table 81: Pakistan nut-based spreads volume forecast, 2008?13 (kg, million) 91
Table 82: Pakistan nut-based spreads brand share, by value, 2007?08 (%) 92
Table 83: Pakistan nut-based spreads value, by brand 2007?08 (PKRm, nominal prices) 92
Table 84: Pakistan nut-based spreads company share by value, 2007?08 (%) 94
Table 85: Pakistan nut-based spreads value, by company, 2007?08 (PKRm, nominal prices) 94
Table 86: Pakistan nut-based spreads distribution channels, by value, 2007?08 (%) 95
Table 87: Pakistan nut-based spreads value, by distribution channel, 2007?08 (PKRm, nominal prices) 95
Table 88: Pakistan nut-based spreads expenditure per capita, 2003?08 (PKR, nominal prices) 97
Table 89: Pakistan nut-based spreads forecast expenditure per capita, 2008?13 (PKR, nominal prices) 97
Table 90: Pakistan nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 98
Table 91: Pakistan nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 98
Table 92: Pakistan nut-based spreads consumption per capita, 2003?08 (kg) 98
Table 93: Pakistan nut-based spreads forecast consumption per capita, 2008?13 (kg) 99
Table 94: Pakistan savory spreads value, 2003?08 (PKRm, nominal prices) 100
Table 95: Pakistan savory spreads value forecast, 2008?13 (PKRm, nominal prices) 101
Table 96: Pakistan savory spreads value, 2003?08 ($m, nominal prices) 102
Table 97: Pakistan savory spreads value forecast, 2008?13 ($m, nominal prices) 102
Table 98: Pakistan savory spreads volume, 2003?08 (kg, million) 103
Table 99: Pakistan savory spreads volume forecast, 2008?13 (kg, million) 104
Table 100: Pakistan savory spreads brand share, by value, 2007?08 (%) 105
Table 101: Pakistan savory spreads value, by brand 2007?08 (PKRm, nominal prices) 105
Table 102: Pakistan savory spreads company share by value, 2007?08 (%) 107
Table 103: Pakistan savory spreads value, by company, 2007?08 (PKRm, nominal prices) 107
Table 104: Pakistan savory spreads distribution channels, by value, 2007?08 (%) 108
Table 105: Pakistan savory spreads value, by distribution channel, 2007?08 (PKRm, nominal prices) 108
Table 106: Pakistan savory spreads expenditure per capita, 2003?08 (PKR, nominal prices) 110
Table 107: Pakistan savory spreads forecast expenditure per capita, 2008?13 (PKR, nominal prices) 110
Table 108: Pakistan savory spreads expenditure per capita, 2003?08 ($, nominal prices) 111
Table 109: Pakistan savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 111
Table 110: Pakistan savory spreads consumption per capita, 2003?08 (kg) 112
Table 111: Pakistan savory spreads forecast consumption per capita, 2008?13 (kg) 112
Table 112: Global spreads market value, 2008 113
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 116
Table 114: Global spreads market volume, 2008 117
Table 115: Global spreads market split (volume terms, 2008), top five countries 120
Table 116: Leading players, top five countries 121
Table 117: Pakistan key facts 123
Table 118: Pakistan spreads new product launches reports, by company (top five companies), 2008 126
Table 119: Pakistan spreads new product launches SKUs, by company (top five companies), 2008 126
Table 120: Pakistan spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 127
Table 121: Pakistan spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 127
Table 122: Pakistan spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 128
Table 123: Pakistan spreads new product launches (reports) - Recent five launches (2008) 128
Table 124: Pakistan population, by age group, 2003?08 (millions) 129
Table 125: Pakistan population forecast, by age group, 2008?13 (millions) 130
Table 126: Pakistan population, by gender, 2003?08 (millions) 130
Table 127: Pakistan population forecast, by gender, 2008?13 (millions) 131
Table 128: Pakistan nominal GDP, 2003?08 (PKRbn, nominal prices) 131
Table 129: Pakistan real GDP, 2003?08 (PKRbn, 2000 prices) 131
Table 130: Pakistan real GDP, 2003?08 ($bn, 2000 prices) 132
Table 131: Pakistan consumer price index, 2003?08 (2000=100) 132
Table 132: Pakistan consumer price index, 2008?13 (2000=100) 132
