TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Zloty), 2003?08 24
Value analysis (Zloty), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
The J.M. Smucker Company 44
Kraft Foods Inc. 46
Chapter 5 Category Analysis: Chocolate spreads 48
Value analysis (Zloty), 2003?08 48
Value analysis (Zloty), 2008?13 49
Value analysis (US dollars), 2003?08 50
Value analysis (US dollars), 2008?13 50
Volume analysis, 2003?08 51
Volume analysis, 2008?13 52
Company and brand share analysis 53
Distribution analysis 56
Expenditure and consumption per capita 58
Chapter 6 Category Analysis: Honey 61
Value analysis (Zloty), 2003?08 61
Value analysis (Zloty), 2008?13 62
Value analysis (US dollars), 2003?08 63
Value analysis (US dollars), 2008?13 63
Volume analysis, 2003?08 64
Volume analysis, 2008?13 65
Company and brand share analysis 66
Distribution analysis 69
Expenditure and consumption per capita 71
Chapter 7 Category Analysis: Jams & preserves 74
Value analysis (Zloty), 2003?08 74
Value analysis (Zloty), 2008?13 75
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 82
Distribution analysis 85
Expenditure and consumption per capita 87
Chapter 8 Category Analysis: Nut-based spreads 90
Value analysis (Zloty), 2003?08 90
Value analysis (Zloty), 2008?13 91
Value analysis (US dollars), 2003?08 92
Value analysis (US dollars), 2008?13 92
Volume analysis, 2003?08 93
Volume analysis, 2008?13 94
Company and brand share analysis 95
Distribution analysis 98
Expenditure and consumption per capita 100
Chapter 9 Category Analysis: Savory spreads 103
Value analysis (Zloty), 2003?08 103
Value analysis (Zloty), 2008?13 104
Value analysis (US dollars), 2003?08 105
Value analysis (US dollars), 2008?13 105
Volume analysis, 2003?08 106
Volume analysis, 2008?13 107
Company and brand share analysis 108
Distribution analysis 110
Expenditure and consumption per capita 112
Chapter 10 Country Comparison 115
Value 115
Volume 119
Market share 123
Chapter 11 PESTLE Analysis 124
Summary 124
Political analysis 125
Economic analysis 128
Social analysis 131
Technological analysis 134
Legal analysis 137
Environmental analysis 140
Chapter 12 New Product Development 143
Product launches over time 143
Recent product launches 145
Chapter 13 Macroeconomic Profile 146
Macroeconomic indicators 146
Chapter 14 Research Methodology 151
Methodology overview 151
Secondary research 152
Market modeling 153
Creating an initial data model 153
Revising the initial data model 153
Creating a final estimate 154
Creating demographic value splits 154
Primary research 154
Data finalization 155
Ongoing research 155
Chapter 15 APPENDIX 156
Future readings 156
How to contact experts in your industry 156
Disclaimer 156
LIST OF FIGURES
Figure 1: Poland spreads value and value forecast, 2003?13 (PLNm, nominal prices) 26
Figure 2: Poland spreads category growth comparison, by value, 2003?13 29
Figure 3: Poland spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Poland spreads category growth comparison, by volume, 2003?13 32
Figure 5: Poland spreads company share, by value, 2007?08 (%) 35
Figure 6: Poland spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Poland chocolate spreads value and value forecast, 2003?13 (PLNm, nominal prices) 49
Figure 8: Poland chocolate spreads volume and volume forecast, 2003?13 (kg, million) 52
Figure 9: Poland chocolate spreads company share, by value, 2007?08 (%) 54
Figure 10: Poland chocolate spreads distribution channels, by value, 2007?08 (%) 57
Figure 11: Poland honey value and value forecast, 2003?13 (PLNm, nominal prices) 62
Figure 12: Poland honey volume and volume forecast, 2003?13 (kg, million) 65
Figure 13: Poland honey company share, by value, 2007?08 (%) 67
Figure 14: Poland honey distribution channels, by value, 2007?08 (%) 70
Figure 15: Poland jams & preserves value and value forecast, 2003?13 (PLNm, nominal prices) 76
Figure 16: Poland jams & preserves category growth comparison, by value, 2003?13 78
Figure 17: Poland jams & preserves volume and volume forecast, 2003?13 (kg, million) 81
Figure 18: Poland jams & preserves category growth comparison, by volume, 2003?13 81
Figure 19: Poland jams & preserves company share, by value, 2007?08 (%) 83
Figure 20: Poland jams & preserves distribution channels, by value, 2007?08 (%) 86
Figure 21: Poland nut-based spreads value and value forecast, 2003?13 (PLNm, nominal prices) 91
Figure 22: Poland nut-based spreads volume and volume forecast, 2003?13 (kg, million) 94
Figure 23: Poland nut-based spreads company share, by value, 2007?08 (%) 96
Figure 24: Poland nut-based spreads distribution channels, by value, 2007?08 (%) 99
Figure 25: Poland savory spreads value and value forecast, 2003?13 (PLNm, nominal prices) 104
Figure 26: Poland savory spreads volume and volume forecast, 2003?13 (kg, million) 107
Figure 27: Poland savory spreads distribution channels, by value, 2007?08 (%) 111
Figure 28: Global spreads market split (value terms, 2008), top five countries 116
Figure 29: Global spreads market value, 2003–08, top five countries 118
Figure 30: Global spreads market split (volume terms, 2008), top five countries 120
Figure 31: Global spreads market volume, 2003–08, top five countries 122
Figure 32: Annual data review process 152
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Poland spreads value, 2003?08 (PLNm, nominal prices) 24
Table 4: Poland spreads value forecast, 2008?13 (PLNm, nominal prices) 25
Table 5: Poland spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Poland spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Poland spreads volume, 2003?08 (kg, million) 30
Table 8: Poland spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Poland spreads brand share, by value, 2007?08 (%) 33
Table 10: Poland spreads value, by brand 2007?08 (PLNm, nominal prices) 34
Table 11: Poland spreads company share by value, 2007?08 (%) 36
Table 12: Poland spreads value, by company, 2007?08 (PLNm, nominal prices) 37
Table 13: Poland spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Poland spreads value, by distribution channel, 2007?08 (PLNm, nominal prices) 38
Table 15: Poland spreads expenditure per capita, 2003?08 (PLN, nominal prices) 40
Table 16: Poland spreads forecast expenditure per capita, 2008?13 (PLN, nominal prices) 41
Table 17: Poland spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Poland spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Poland spreads consumption per capita, 2003?08 (kg) 42
Table 20: Poland spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: The J.M. Smucker Company key facts 44
Table 22: Kraft Foods Inc. key facts 46
Table 23: Poland chocolate spreads value, 2003?08 (PLNm, nominal prices) 48
Table 24: Poland chocolate spreads value forecast, 2008?13 (PLNm, nominal prices) 49
Table 25: Poland chocolate spreads value, 2003?08 ($m, nominal prices) 50
Table 26: Poland chocolate spreads value forecast, 2008?13 ($m, nominal prices) 50
Table 27: Poland chocolate spreads volume, 2003?08 (kg, million) 51
Table 28: Poland chocolate spreads volume forecast, 2008?13 (kg, million) 52
Table 29: Poland chocolate spreads brand share, by value, 2007?08 (%) 53
Table 30: Poland chocolate spreads value, by brand 2007?08 (PLNm, nominal prices) 53
Table 31: Poland chocolate spreads company share by value, 2007?08 (%) 55
Table 32: Poland chocolate spreads value, by company, 2007?08 (PLNm, nominal prices) 55
Table 33: Poland chocolate spreads distribution channels, by value, 2007?08 (%) 56
Table 34: Poland chocolate spreads value, by distribution channel, 2007?08 (PLNm, nominal prices) 56
Table 35: Poland chocolate spreads expenditure per capita, 2003?08 (PLN, nominal prices) 58
Table 36: Poland chocolate spreads forecast expenditure per capita, 2008?13 (PLN, nominal prices) 58
Table 37: Poland chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 59
Table 38: Poland chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 59
Table 39: Poland chocolate spreads consumption per capita, 2003?08 (kg) 60
Table 40: Poland chocolate spreads forecast consumption per capita, 2008?13 (kg) 60
Table 41: Poland honey value, 2003?08 (PLNm, nominal prices) 61
Table 42: Poland honey value forecast, 2008?13 (PLNm, nominal prices) 62
Table 43: Poland honey value, 2003?08 ($m, nominal prices) 63
Table 44: Poland honey value forecast, 2008?13 ($m, nominal prices) 63
Table 45: Poland honey volume, 2003?08 (kg, million) 64
Table 46: Poland honey volume forecast, 2008?13 (kg, million) 65
Table 47: Poland honey brand share, by value, 2007?08 (%) 66
Table 48: Poland honey value, by brand 2007?08 (PLNm, nominal prices) 66
Table 49: Poland honey company share by value, 2007?08 (%) 68
Table 50: Poland honey value, by company, 2007?08 (PLNm, nominal prices) 68
Table 51: Poland honey distribution channels, by value, 2007?08 (%) 69
Table 52: Poland honey value, by distribution channel, 2007?08 (PLNm, nominal prices) 69
Table 53: Poland honey expenditure per capita, 2003?08 (PLN, nominal prices) 71
Table 54: Poland honey forecast expenditure per capita, 2008?13 (PLN, nominal prices) 71
Table 55: Poland honey expenditure per capita, 2003?08 ($, nominal prices) 72
Table 56: Poland honey forecast expenditure per capita, 2008?13 ($, nominal prices) 72
Table 57: Poland honey consumption per capita, 2003?08 (kg) 73
Table 58: Poland honey forecast consumption per capita, 2008?13 (kg) 73
Table 59: Poland jams & preserves value, 2003?08 (PLNm, nominal prices) 74
Table 60: Poland jams & preserves value forecast, 2008?13 (PLNm, nominal prices) 75
Table 61: Poland jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: Poland jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: Poland jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Poland jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Poland jams & preserves brand share, by value, 2007?08 (%) 82
Table 66: Poland jams & preserves value, by brand 2007?08 (PLNm, nominal prices) 82
Table 67: Poland jams & preserves company share by value, 2007?08 (%) 84
Table 68: Poland jams & preserves value, by company, 2007?08 (PLNm, nominal prices) 84
Table 69: Poland jams & preserves distribution channels, by value, 2007?08 (%) 85
Table 70: Poland jams & preserves value, by distribution channel, 2007?08 (PLNm, nominal prices) 85
Table 71: Poland jams & preserves expenditure per capita, 2003?08 (PLN, nominal prices) 87
Table 72: Poland jams & preserves forecast expenditure per capita, 2008?13 (PLN, nominal prices) 87
Table 73: Poland jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 88
Table 74: Poland jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 88
Table 75: Poland jams & preserves consumption per capita, 2003?08 (kg) 89
Table 76: Poland jams & preserves forecast consumption per capita, 2008?13 (kg) 89
Table 77: Poland nut-based spreads value, 2003?08 (PLNm, nominal prices) 90
Table 78: Poland nut-based spreads value forecast, 2008?13 (PLNm, nominal prices) 91
Table 79: Poland nut-based spreads value, 2003?08 ($m, nominal prices) 92
Table 80: Poland nut-based spreads value forecast, 2008?13 ($m, nominal prices) 92
Table 81: Poland nut-based spreads volume, 2003?08 (kg, million) 93
Table 82: Poland nut-based spreads volume forecast, 2008?13 (kg, million) 94
Table 83: Poland nut-based spreads brand share, by value, 2007?08 (%) 95
Table 84: Poland nut-based spreads value, by brand 2007?08 (PLNm, nominal prices) 95
Table 85: Poland nut-based spreads company share by value, 2007?08 (%) 97
Table 86: Poland nut-based spreads value, by company, 2007?08 (PLNm, nominal prices) 97
Table 87: Poland nut-based spreads distribution channels, by value, 2007?08 (%) 98
Table 88: Poland nut-based spreads value, by distribution channel, 2007?08 (PLNm, nominal prices) 98
Table 89: Poland nut-based spreads expenditure per capita, 2003?08 (PLN, nominal prices) 100
Table 90: Poland nut-based spreads forecast expenditure per capita, 2008?13 (PLN, nominal prices) 100
Table 91: Poland nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 101
Table 92: Poland nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 101
Table 93: Poland nut-based spreads consumption per capita, 2003?08 (kg) 102
Table 94: Poland nut-based spreads forecast consumption per capita, 2008?13 (kg) 102
Table 95: Poland savory spreads value, 2003?08 (PLNm, nominal prices) 103
Table 96: Poland savory spreads value forecast, 2008?13 (PLNm, nominal prices) 104
Table 97: Poland savory spreads value, 2003?08 ($m, nominal prices) 105
Table 98: Poland savory spreads value forecast, 2008?13 ($m, nominal prices) 105
Table 99: Poland savory spreads volume, 2003?08 (kg, million) 106
Table 100: Poland savory spreads volume forecast, 2008?13 (kg, million) 107
Table 101: Poland savory spreads brand share, by value, 2007?08 (%) 108
Table 102: Poland savory spreads value, by brand 2007?08 (PLNm, nominal prices) 108
Table 103: Poland savory spreads company share by value, 2007?08 (%) 109
Table 104: Poland savory spreads value, by company, 2007?08 (PLNm, nominal prices) 109
Table 105: Poland savory spreads distribution channels, by value, 2007?08 (%) 110
Table 106: Poland savory spreads value, by distribution channel, 2007?08 (PLNm, nominal prices) 110
Table 107: Poland savory spreads expenditure per capita, 2003?08 (PLN, nominal prices) 112
Table 108: Poland savory spreads forecast expenditure per capita, 2008?13 (PLN, nominal prices) 112
Table 109: Poland savory spreads expenditure per capita, 2003?08 ($, nominal prices) 113
Table 110: Poland savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 113
Table 111: Poland savory spreads consumption per capita, 2003?08 (kg) 114
Table 112: Poland savory spreads forecast consumption per capita, 2008?13 (kg) 114
Table 113: Global spreads market value, 2008 115
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 118
Table 115: Global spreads market volume, 2008 119
Table 116: Global spreads market split (volume terms, 2008), top five countries 122
Table 117: Leading players, top five countries 123
Table 118: Analysis of Poland’s political landscape 125
Table 119: Analysis of Poland’s economy 128
Table 120: Analysis of Poland’s social system 131
Table 121: Analysis of Poland’s technology landscape 134
Table 122: Patents received from USPTO 135
Table 123: Analysis of Poland’s legal landscape 137
Table 124: Analysis of Poland’s environmental landscape 140
Table 125: Poland spreads new product launches reports, by company, 2008 143
Table 126: Poland spreads new product launches SKUs, by company, 2008 143
Table 127: Poland spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 144
Table 128: Poland spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 144
Table 129: Poland spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 145
Table 130: Poland spreads new product launches (reports) - Recent launches (2008) 145
Table 131: Poland population, by age group, 2003?08 (millions) 146
Table 132: Poland population forecast, by age group, 2008?13 (millions) 147
Table 133: Poland population, by gender, 2003?08 (millions) 147
Table 134: Poland population forecast, by gender, 2008?13 (millions) 148
Table 135: Poland nominal GDP, 2003?08 (PLNbn, nominal prices) 148
Table 136: Poland nominal GDP forecast, 2008?13 (PLNbn, nominal prices) 148
Table 137: Poland real GDP, 2003?08 (PLNbn, 2000 prices) 149
Table 138: Poland real GDP forecast, 2008?13 (PLNbn, 2000 prices) 149
Table 139: Poland real GDP, 2003?08 ($bn, 2000 prices) 149
Table 140: Poland real GDP forecast, 2008?13 ($bn, 2000 prices) 150
Table 141: Poland consumer price index, 2003?08 (2000=100) 150
Table 142: Poland consumer price index, 2008?13 (2000=100) 150
