TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Saudi Riyal), 2003?08 25
Value analysis (Saudi Riyal), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 46
The J.M. Smucker Company 46
Kraft Foods, Inc. 48
Chapter 5 Category Analysis: Chocolate spreads 50
Value analysis (Saudi Riyal), 2003?08 50
Value analysis (Saudi Riyal), 2008?13 51
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 55
Distribution analysis 58
Expenditure and consumption per capita 60
Chapter 6 Category Analysis: Honey 63
Value analysis (Saudi Riyal), 2003?08 63
Value analysis (Saudi Riyal), 2008?13 64
Value analysis (US dollars), 2003?08 65
Value analysis (US dollars), 2008?13 65
Volume analysis, 2003?08 66
Volume analysis, 2008?13 67
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Jams & preserves 76
Value analysis (Saudi Riyal), 2003?08 76
Value analysis (Saudi Riyal), 2008?13 77
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 79
Volume analysis, 2008?13 80
Company and brand share analysis 81
Distribution analysis 86
Expenditure and consumption per capita 88
Chapter 8 Category Analysis: Nut-based spreads 91
Value analysis (Saudi Riyal), 2003?08 91
Value analysis (Saudi Riyal), 2008?13 92
Value analysis (US dollars), 2003?08 93
Value analysis (US dollars), 2008?13 93
Volume analysis, 2003?08 94
Volume analysis, 2008?13 95
Company and brand share analysis 96
Distribution analysis 99
Expenditure and consumption per capita 101
Chapter 9 Category Analysis: Savory spreads 104
Value analysis (Saudi Riyal), 2003?08 104
Value analysis (Saudi Riyal), 2008?13 105
Value analysis (US dollars), 2003?08 106
Value analysis (US dollars), 2008?13 106
Volume analysis, 2003?08 107
Volume analysis, 2008?13 108
Company and brand share analysis 109
Distribution analysis 111
Expenditure and consumption per capita 113
Chapter 10 Country Comparison 116
Value 116
Volume 120
Market share 124
Chapter 11 PESTLE Analysis 125
Summary 125
Political analysis 126
Economic analysis 129
Social analysis 133
Technology analysis 136
Legal analysis 139
Environmental analysis 142
Chapter 12 New Product Development 145
Product launches over time 145
Recent product launches 147
Chapter 13 Macroeconomic Profile 148
Macroeconomic indicators 148
Chapter 14 Research Methodology 153
Methodology overview 153
Secondary research 154
Market modeling 155
Creating an initial data model 155
Revising the initial data model 155
Creating a final estimate 156
Creating demographic value splits 156
Primary research 156
Data finalization 157
Ongoing research 157
Chapter 15 APPENDIX 158
Future readings 158
How to contact experts in your industry 158
Disclaimer 158
LIST OF FIGURES
Figure 1: Saudi Arabia spreads value and value forecast, 2003?13 (SARm, nominal prices) 27
Figure 2: Saudi Arabia spreads category growth comparison, by value, 2003?13 30
Figure 3: Saudi Arabia spreads volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Saudi Arabia spreads category growth comparison, by volume, 2003?13 34
Figure 5: Saudi Arabia spreads company share, by value, 2007?08 (%) 37
Figure 6: Saudi Arabia spreads distribution channels, by value, 2007?08 (%) 41
Figure 7: Saudi Arabia chocolate spreads value and value forecast, 2003?13 (SARm, nominal prices) 51
Figure 8: Saudi Arabia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 54
Figure 9: Saudi Arabia chocolate spreads company share, by value, 2007?08 (%) 56
Figure 10: Saudi Arabia chocolate spreads distribution channels, by value, 2007?08 (%) 59
Figure 11: Saudi Arabia honey value and value forecast, 2003?13 (SARm, nominal prices) 64
Figure 12: Saudi Arabia honey volume and volume forecast, 2003?13 (kg, million) 67
Figure 13: Saudi Arabia honey company share, by value, 2007?08 (%) 69
Figure 14: Saudi Arabia honey distribution channels, by value, 2007?08 (%) 72
Figure 15: Saudi Arabia jams & preserves value and value forecast, 2003?13 (SARm, nominal prices) 77
Figure 16: Saudi Arabia jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 17: Saudi Arabia jams & preserves company share, by value, 2007?08 (%) 83
Figure 18: Saudi Arabia jams & preserves distribution channels, by value, 2007?08 (%) 87
Figure 19: Saudi Arabia nut-based spreads value and value forecast, 2003?13 (SARm, nominal prices) 92
Figure 20: Saudi Arabia nut-based spreads volume and volume forecast, 2003?13 (kg, million) 95
Figure 21: Saudi Arabia nut-based spreads company share, by value, 2007?08 (%) 97
Figure 22: Saudi Arabia nut-based spreads distribution channels, by value, 2007?08 (%) 100
Figure 23: Saudi Arabia savory spreads value and value forecast, 2003?13 (SARm, nominal prices) 105
Figure 24: Saudi Arabia savory spreads volume and volume forecast, 2003?13 (kg, million) 108
Figure 25: Saudi Arabia savory spreads distribution channels, by value, 2007?08 (%) 112
Figure 26: Global spreads market split (value terms, 2008), top five countries 117
Figure 27: Global spreads market value, 2003–08, top five countries 119
Figure 28: Global spreads market split (volume terms, 2008), top five countries 121
Figure 29: Global spreads market volume, 2003–08, top five countries 123
Figure 30: Annual data review process 154
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Saudi Arabia spreads value, 2003?08 (SARm, nominal prices) 25
Table 4: Saudi Arabia spreads value forecast, 2008?13 (SARm, nominal prices) 26
Table 5: Saudi Arabia spreads value, 2003?08 ($m, nominal prices) 28
Table 6: Saudi Arabia spreads value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Saudi Arabia spreads volume, 2003?08 (kg, million) 31
Table 8: Saudi Arabia spreads volume forecast, 2008?13 (kg, million) 32
Table 9: Saudi Arabia spreads brand share, by value, 2007?08 (%) 35
Table 10: Saudi Arabia spreads value, by brand 2007?08 (SARm, nominal prices) 36
Table 11: Saudi Arabia spreads company share by value, 2007?08 (%) 38
Table 12: Saudi Arabia spreads value, by company, 2007?08 (SARm, nominal prices) 39
Table 13: Saudi Arabia spreads distribution channels, by value, 2007?08 (%) 40
Table 14: Saudi Arabia spreads value, by distribution channel, 2007?08 (SARm, nominal prices) 40
Table 15: Saudi Arabia spreads expenditure per capita, 2003?08 (SAR, nominal prices) 42
Table 16: Saudi Arabia spreads forecast expenditure per capita, 2008?13 (SAR, nominal prices) 43
Table 17: Saudi Arabia spreads expenditure per capita, 2003?08 ($, nominal prices) 43
Table 18: Saudi Arabia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 44
Table 19: Saudi Arabia spreads consumption per capita, 2003?08 (kg) 44
Table 20: Saudi Arabia spreads forecast consumption per capita, 2008?13 (kg) 45
Table 21: The J.M. Smucker Company key facts 46
Table 22: Kraft Foods, Inc. key facts 48
Table 23: Saudi Arabia chocolate spreads value, 2003?08 (SARm, nominal prices) 50
Table 24: Saudi Arabia chocolate spreads value forecast, 2008?13 (SARm, nominal prices) 51
Table 25: Saudi Arabia chocolate spreads value, 2003?08 ($m, nominal prices) 52
Table 26: Saudi Arabia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 52
Table 27: Saudi Arabia chocolate spreads volume, 2003?08 (kg, million) 53
Table 28: Saudi Arabia chocolate spreads volume forecast, 2008?13 (kg, million) 54
Table 29: Saudi Arabia chocolate spreads brand share, by value, 2007?08 (%) 55
Table 30: Saudi Arabia chocolate spreads value, by brand 2007?08 (SARm, nominal prices) 55
Table 31: Saudi Arabia chocolate spreads company share by value, 2007?08 (%) 57
Table 32: Saudi Arabia chocolate spreads value, by company, 2007?08 (SARm, nominal prices) 57
Table 33: Saudi Arabia chocolate spreads distribution channels, by value, 2007?08 (%) 58
Table 34: Saudi Arabia chocolate spreads value, by distribution channel, 2007?08 (SARm, nominal prices) 58
Table 35: Saudi Arabia chocolate spreads expenditure per capita, 2003?08 (SAR, nominal prices) 60
Table 36: Saudi Arabia chocolate spreads forecast expenditure per capita, 2008?13 (SAR, nominal prices) 60
Table 37: Saudi Arabia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 61
Table 38: Saudi Arabia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 61
Table 39: Saudi Arabia chocolate spreads consumption per capita, 2003?08 (kg) 62
Table 40: Saudi Arabia chocolate spreads forecast consumption per capita, 2008?13 (kg) 62
Table 41: Saudi Arabia honey value, 2003?08 (SARm, nominal prices) 63
Table 42: Saudi Arabia honey value forecast, 2008?13 (SARm, nominal prices) 64
Table 43: Saudi Arabia honey value, 2003?08 ($m, nominal prices) 65
Table 44: Saudi Arabia honey value forecast, 2008?13 ($m, nominal prices) 65
Table 45: Saudi Arabia honey volume, 2003?08 (kg, million) 66
Table 46: Saudi Arabia honey volume forecast, 2008?13 (kg, million) 67
Table 47: Saudi Arabia honey brand share, by value, 2007?08 (%) 68
Table 48: Saudi Arabia honey value, by brand 2007?08 (SARm, nominal prices) 68
Table 49: Saudi Arabia honey company share by value, 2007?08 (%) 70
Table 50: Saudi Arabia honey value, by company, 2007?08 (SARm, nominal prices) 70
Table 51: Saudi Arabia honey distribution channels, by value, 2007?08 (%) 71
Table 52: Saudi Arabia honey value, by distribution channel, 2007?08 (SARm, nominal prices) 71
Table 53: Saudi Arabia honey expenditure per capita, 2003?08 (SAR, nominal prices) 73
Table 54: Saudi Arabia honey forecast expenditure per capita, 2008?13 (SAR, nominal prices) 73
Table 55: Saudi Arabia honey expenditure per capita, 2003?08 ($, nominal prices) 74
Table 56: Saudi Arabia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 74
Table 57: Saudi Arabia honey consumption per capita, 2003?08 (kg) 75
Table 58: Saudi Arabia honey forecast consumption per capita, 2008?13 (kg) 75
Table 59: Saudi Arabia jams & preserves value, 2003?08 (SARm, nominal prices) 76
Table 60: Saudi Arabia jams & preserves value forecast, 2008?13 (SARm, nominal prices) 77
Table 61: Saudi Arabia jams & preserves value, 2003?08 ($m, nominal prices) 78
Table 62: Saudi Arabia jams & preserves value forecast, 2008?13 ($m, nominal prices) 78
Table 63: Saudi Arabia jams & preserves volume, 2003?08 (kg, million) 79
Table 64: Saudi Arabia jams & preserves volume forecast, 2008?13 (kg, million) 80
Table 65: Saudi Arabia jams & preserves brand share, by value, 2007?08 (%) 81
Table 66: Saudi Arabia jams & preserves value, by brand 2007?08 (SARm, nominal prices) 82
Table 67: Saudi Arabia jams & preserves company share by value, 2007?08 (%) 84
Table 68: Saudi Arabia jams & preserves value, by company, 2007?08 (SARm, nominal prices) 85
Table 69: Saudi Arabia jams & preserves distribution channels, by value, 2007?08 (%) 86
Table 70: Saudi Arabia jams & preserves value, by distribution channel, 2007?08 (SARm, nominal prices) 86
Table 71: Saudi Arabia jams & preserves expenditure per capita, 2003?08 (SAR, nominal prices) 88
Table 72: Saudi Arabia jams & preserves forecast expenditure per capita, 2008?13 (SAR, nominal prices) 88
Table 73: Saudi Arabia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 89
Table 74: Saudi Arabia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 89
Table 75: Saudi Arabia jams & preserves consumption per capita, 2003?08 (kg) 90
Table 76: Saudi Arabia jams & preserves forecast consumption per capita, 2008?13 (kg) 90
Table 77: Saudi Arabia nut-based spreads value, 2003?08 (SARm, nominal prices) 91
Table 78: Saudi Arabia nut-based spreads value forecast, 2008?13 (SARm, nominal prices) 92
Table 79: Saudi Arabia nut-based spreads value, 2003?08 ($m, nominal prices) 93
Table 80: Saudi Arabia nut-based spreads value forecast, 2008?13 ($m, nominal prices) 93
Table 81: Saudi Arabia nut-based spreads volume, 2003?08 (kg, million) 94
Table 82: Saudi Arabia nut-based spreads volume forecast, 2008?13 (kg, million) 95
Table 83: Saudi Arabia nut-based spreads brand share, by value, 2007?08 (%) 96
Table 84: Saudi Arabia nut-based spreads value, by brand 2007?08 (SARm, nominal prices) 96
Table 85: Saudi Arabia nut-based spreads company share by value, 2007?08 (%) 98
Table 86: Saudi Arabia nut-based spreads value, by company, 2007?08 (SARm, nominal prices) 98
Table 87: Saudi Arabia nut-based spreads distribution channels, by value, 2007?08 (%) 99
Table 88: Saudi Arabia nut-based spreads value, by distribution channel, 2007?08 (SARm, nominal prices) 99
Table 89: Saudi Arabia nut-based spreads expenditure per capita, 2003?08 (SAR, nominal prices) 101
Table 90: Saudi Arabia nut-based spreads forecast expenditure per capita, 2008?13 (SAR, nominal prices) 101
Table 91: Saudi Arabia nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 102
Table 92: Saudi Arabia nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 102
Table 93: Saudi Arabia nut-based spreads consumption per capita, 2003?08 (kg) 103
Table 94: Saudi Arabia nut-based spreads forecast consumption per capita, 2008?13 (kg) 103
Table 95: Saudi Arabia savory spreads value, 2003?08 (SARm, nominal prices) 104
Table 96: Saudi Arabia savory spreads value forecast, 2008?13 (SARm, nominal prices) 105
Table 97: Saudi Arabia savory spreads value, 2003?08 ($m, nominal prices) 106
Table 98: Saudi Arabia savory spreads value forecast, 2008?13 ($m, nominal prices) 106
Table 99: Saudi Arabia savory spreads volume, 2003?08 (kg, million) 107
Table 100: Saudi Arabia savory spreads volume forecast, 2008?13 (kg, million) 108
Table 101: Saudi Arabia savory spreads brand share, by value, 2007?08 (%) 109
Table 102: Saudi Arabia savory spreads value, by brand 2007?08 (SARm, nominal prices) 109
Table 103: Saudi Arabia savory spreads company share by value, 2007?08 (%) 110
Table 104: Saudi Arabia savory spreads value, by company, 2007?08 (SARm, nominal prices) 110
Table 105: Saudi Arabia savory spreads distribution channels, by value, 2007?08 (%) 111
Table 106: Saudi Arabia savory spreads value, by distribution channel, 2007?08 (SARm, nominal prices) 111
Table 107: Saudi Arabia savory spreads expenditure per capita, 2003?08 (SAR, nominal prices) 113
Table 108: Saudi Arabia savory spreads forecast expenditure per capita, 2008?13 (SAR, nominal prices) 113
Table 109: Saudi Arabia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 114
Table 110: Saudi Arabia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 114
Table 111: Saudi Arabia savory spreads consumption per capita, 2003?08 (kg) 115
Table 112: Saudi Arabia savory spreads forecast consumption per capita, 2008?13 (kg) 115
Table 113: Global spreads market value, 2008 116
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 119
Table 115: Global spreads market volume, 2008 120
Table 116: Global spreads market split (volume terms, 2008), top five countries 123
Table 117: Leading players, top five countries 124
Table 118: Analysis of Saudi Arabia’s political landscape 126
Table 119: Analysis of the Saudi Arabian economy 129
Table 120: Analysis of the Saudi Arabian social system 133
Table 121: Analysis of Saudi Arabia’s technology landscape 136
Table 122: Analysis of the Saudi Arabian legal landscape 139
Table 123: Analysis of Saudi Arabia’s environmental landscape 142
Table 124: Saudi Arabia spreads new product launches reports, by company (top five companies), 2008 145
Table 125: Saudi Arabia spreads new product launches SKUs, by company (top five companies), 2008 145
Table 126: Saudi Arabia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 146
Table 127: Saudi Arabia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 146
Table 128: Saudi Arabia spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 147
Table 129: Saudi Arabia spreads new product launches (reports) - Recent five launches (2008) 147
Table 130: Saudi Arabia population, by age group, 2003?08 (millions) 148
Table 131: Saudi Arabia population forecast, by age group, 2008?13 (millions) 149
Table 132: Saudi Arabia population, by gender, 2003?08 (millions) 149
Table 133: Saudi Arabia population forecast, by gender, 2008?13 (millions) 150
Table 134: Saudi Arabia nominal GDP, 2003-2008 (SARbn, nominal prices) 150
Table 135: Saudi Arabia nominal GDP forecast, 2008?13 (SARbn, nominal prices) 150
Table 136: Saudi Arabia real GDP, 2003?08 (SARbn, 2000 prices) 151
Table 137: Saudi Arabia real GDP forecast, 2008?13 (SARbn, 2000 prices) 151
Table 138: Saudi Arabia real GDP, 2003?08 ($bn, 2000 prices) 151
Table 139: Saudi Arabia real GDP forecast, 2008?13 ($bn, 2000 prices) 152
Table 140: Saudi Arabia consumer price index, 2003?08 (2000=100) 152
Table 141: Saudi Arabia consumer price index, 2008?13 (2000=100) 152
