TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: savory spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 21
Value analysis (Euro), 2003?08 21
Value analysis (Euro), 2008?13 22
Value analysis (US dollars), 2003?08 24
Value analysis (US dollars), 2008?13 25
Volume analysis, 2003?08 27
Volume analysis, 2008?13 28
Company and brand share analysis 31
Distribution analysis 34
Expenditure and consumption per capita 36
Chapter 4 Leading Company Profile 40
Podravka d.d. 40
Chapter 5 Category Analysis: Chocolate spreads 42
Value analysis (Euro), 2003?08 42
Value analysis (Euro), 2008?13 43
Value analysis (US dollars), 2003?08 44
Value analysis (US dollars), 2008?13 44
Volume analysis, 2003?08 45
Volume analysis, 2008?13 46
Company and brand share analysis 47
Distribution analysis 49
Expenditure and consumption per capita 51
Chapter 6 Category Analysis: Honey 54
Value analysis (Euro), 2003?08 54
Value analysis (Euro), 2008?13 55
Value analysis (US dollars), 2003?08 56
Value analysis (US dollars), 2008?13 56
Volume analysis, 2003?08 57
Volume analysis, 2008?13 58
Company and brand share analysis 59
Distribution analysis 61
Expenditure and consumption per capita 63
Chapter 7 Category Analysis: Jams & preserves 66
Value analysis (Euro), 2003?08 66
Value analysis (Euro), 2008?13 67
Value analysis (US dollars), 2003?08 69
Value analysis (US dollars), 2008?13 69
Volume analysis, 2003?08 71
Volume analysis, 2008?13 72
Company and brand share analysis 75
Distribution analysis 78
Expenditure and consumption per capita 80
Chapter 8 Category Analysis: Savory spreads 83
Value analysis (Euro), 2003?08 83
Value analysis (Euro), 2008?13 84
Value analysis (US dollars), 2003?08 85
Value analysis (US dollars), 2008?13 85
Volume analysis, 2003?08 86
Volume analysis, 2008?13 87
Company and brand share analysis 88
Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 9 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 10 Socioeconomic Profile 105
Country overview 105
Key Facts 106
Political Overview 107
Economic Overview 108
Chapter 11 New Product Development 109
Product launches over time 109
Recent product launches 111
Chapter 12 Macroeconomic Profile 112
Macroeconomic indicators 112
Chapter 13 Research Methodology 117
Methodology overview 117
Secondary research 118
Market modeling 119
Creating an initial data model 119
Revising the initial data model 119
Creating a final estimate 120
Creating demographic value splits 120
Primary research 120
Data finalization 121
Ongoing research 121
Chapter 14 APPENDIX 122
Future readings 122
How to contact experts in your industry 122
Disclaimer 122
LIST OF FIGURES
Figure 1: Slovenia spreads value and value forecast, 2003?13 (€m, nominal prices) 23
Figure 2: Slovenia spreads category growth comparison, by value, 2003?13 26
Figure 3: Slovenia spreads volume and volume forecast, 2003?13 (kg, million) 29
Figure 4: Slovenia spreads category growth comparison, by volume, 2003?13 30
Figure 5: Slovenia spreads company share, by value, 2007?08 (%) 32
Figure 6: Slovenia spreads distribution channels, by value, 2007?08 (%) 35
Figure 7: Slovenia chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 43
Figure 8: Slovenia chocolate spreads volume and volume forecast, 2003?13 (kg, million) 46
Figure 9: Slovenia chocolate spreads distribution channels, by value, 2007?08 (%) 50
Figure 10: Slovenia honey value and value forecast, 2003?13 (€m, nominal prices) 55
Figure 11: Slovenia honey volume and volume forecast, 2003?13 (kg, million) 58
Figure 12: Slovenia honey distribution channels, by value, 2007?08 (%) 62
Figure 13: Slovenia jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 68
Figure 14: Slovenia jams & preserves category growth comparison, by value, 2003?13 70
Figure 15: Slovenia jams & preserves volume and volume forecast, 2003?13 (kg, million) 73
Figure 16: Slovenia jams & preserves category growth comparison, by volume, 2003?13 74
Figure 17: Slovenia jams & preserves company share, by value, 2007?08 (%) 76
Figure 18: Slovenia jams & preserves distribution channels, by value, 2007?08 (%) 79
Figure 19: Slovenia savory spreads value and value forecast, 2003?13 (€m, nominal prices) 84
Figure 20: Slovenia savory spreads volume and volume forecast, 2003?13 (kg, million) 87
Figure 21: Slovenia savory spreads company share, by value, 2007?08 (%) 89
Figure 22: Slovenia savory spreads distribution channels, by value, 2007?08 (%) 92
Figure 23: Global spreads market split (value terms, 2008), top five countries 97
Figure 24: Global spreads market value, 2003–08, top five countries 99
Figure 25: Global spreads market split (volume terms, 2008), top five countries 101
Figure 26: Global spreads market volume, 2003–08, top five countries 103
Figure 27: Map of Slovenia 106
Figure 28: Annual data review process 118
LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: Slovenia spreads value, 2003?08 (€m, nominal prices) 21
Table 4: Slovenia spreads value forecast, 2008?13 (€m, nominal prices) 22
Table 5: Slovenia spreads value, 2003?08 ($m, nominal prices) 24
Table 6: Slovenia spreads value forecast, 2008?13 ($m, nominal prices) 25
Table 7: Slovenia spreads volume, 2003?08 (kg, million) 27
Table 8: Slovenia spreads volume forecast, 2008?13 (kg, million) 28
Table 9: Slovenia spreads brand share, by value, 2007?08 (%) 31
Table 10: Slovenia spreads value, by brand 2007?08 (€m, nominal prices) 31
Table 11: Slovenia spreads company share by value, 2007?08 (%) 33
Table 12: Slovenia spreads value, by company, 2007?08 (€m, nominal prices) 33
Table 13: Slovenia spreads distribution channels, by value, 2007?08 (%) 34
Table 14: Slovenia spreads value, by distribution channel, 2007?08 (€m, nominal prices) 34
Table 15: Slovenia spreads expenditure per capita, 2003?08 (€, nominal prices) 36
Table 16: Slovenia spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 37
Table 17: Slovenia spreads expenditure per capita, 2003?08 ($, nominal prices) 37
Table 18: Slovenia spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 38
Table 19: Slovenia spreads consumption per capita, 2003?08 (kg) 38
Table 20: Slovenia spreads forecast consumption per capita, 2008?13 (kg) 39
Table 21: Podravka d.d. key facts 40
Table 22: Slovenia chocolate spreads value, 2003?08 (€m, nominal prices) 42
Table 23: Slovenia chocolate spreads value forecast, 2008?13 (€m, nominal prices) 43
Table 24: Slovenia chocolate spreads value, 2003?08 ($m, nominal prices) 44
Table 25: Slovenia chocolate spreads value forecast, 2008?13 ($m, nominal prices) 44
Table 26: Slovenia chocolate spreads volume, 2003?08 (kg, million) 45
Table 27: Slovenia chocolate spreads volume forecast, 2008?13 (kg, million) 46
Table 28: Slovenia chocolate spreads brand share, by value, 2007?08 (%) 47
Table 29: Slovenia chocolate spreads value, by brand 2007?08 (€m, nominal prices) 47
Table 30: Slovenia chocolate spreads company share by value, 2007?08 (%) 48
Table 31: Slovenia chocolate spreads value, by company, 2007?08 (€m, nominal prices) 48
Table 32: Slovenia chocolate spreads distribution channels, by value, 2007?08 (%) 49
Table 33: Slovenia chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 49
Table 34: Slovenia chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 51
Table 35: Slovenia chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 51
Table 36: Slovenia chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 52
Table 37: Slovenia chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 52
Table 38: Slovenia chocolate spreads consumption per capita, 2003?08 (kg) 53
Table 39: Slovenia chocolate spreads forecast consumption per capita, 2008?13 (kg) 53
Table 40: Slovenia honey value, 2003?08 (€m, nominal prices) 54
Table 41: Slovenia honey value forecast, 2008?13 (€m, nominal prices) 55
Table 42: Slovenia honey value, 2003?08 ($m, nominal prices) 56
Table 43: Slovenia honey value forecast, 2008?13 ($m, nominal prices) 56
Table 44: Slovenia honey volume, 2003?08 (kg, million) 57
Table 45: Slovenia honey volume forecast, 2008?13 (kg, million) 58
Table 46: Slovenia honey brand share, by value, 2007?08 (%) 59
Table 47: Slovenia honey value, by brand 2007?08 (€m, nominal prices) 59
Table 48: Slovenia honey company share by value, 2007?08 (%) 60
Table 49: Slovenia honey value, by company, 2007?08 (€m, nominal prices) 60
Table 50: Slovenia honey distribution channels, by value, 2007?08 (%) 61
Table 51: Slovenia honey value, by distribution channel, 2007?08 (€m, nominal prices) 61
Table 52: Slovenia honey expenditure per capita, 2003?08 (€, nominal prices) 63
Table 53: Slovenia honey forecast expenditure per capita, 2008?13 (€, nominal prices) 63
Table 54: Slovenia honey expenditure per capita, 2003?08 ($, nominal prices) 64
Table 55: Slovenia honey forecast expenditure per capita, 2008?13 ($, nominal prices) 64
Table 56: Slovenia honey consumption per capita, 2003?08 (kg) 65
Table 57: Slovenia honey forecast consumption per capita, 2008?13 (kg) 65
Table 58: Slovenia jams & preserves value, 2003?08 (€m, nominal prices) 66
Table 59: Slovenia jams & preserves value forecast, 2008?13 (€m, nominal prices) 67
Table 60: Slovenia jams & preserves value, 2003?08 ($m, nominal prices) 69
Table 61: Slovenia jams & preserves value forecast, 2008?13 ($m, nominal prices) 69
Table 62: Slovenia jams & preserves volume, 2003?08 (kg, million) 71
Table 63: Slovenia jams & preserves volume forecast, 2008?13 (kg, million) 72
Table 64: Slovenia jams & preserves brand share, by value, 2007?08 (%) 75
Table 65: Slovenia jams & preserves value, by brand 2007?08 (€m, nominal prices) 75
Table 66: Slovenia jams & preserves company share by value, 2007?08 (%) 77
Table 67: Slovenia jams & preserves value, by company, 2007?08 (€m, nominal prices) 77
Table 68: Slovenia jams & preserves distribution channels, by value, 2007?08 (%) 78
Table 69: Slovenia jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 78
Table 70: Slovenia jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 80
Table 71: Slovenia jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 80
Table 72: Slovenia jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 81
Table 73: Slovenia jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 81
Table 74: Slovenia jams & preserves consumption per capita, 2003?08 (kg) 82
Table 75: Slovenia jams & preserves forecast consumption per capita, 2008?13 (kg) 82
Table 76: Slovenia savory spreads value, 2003?08 (€m, nominal prices) 83
Table 77: Slovenia savory spreads value forecast, 2008?13 (€m, nominal prices) 84
Table 78: Slovenia savory spreads value, 2003?08 ($m, nominal prices) 85
Table 79: Slovenia savory spreads value forecast, 2008?13 ($m, nominal prices) 85
Table 80: Slovenia savory spreads volume, 2003?08 (kg, million) 86
Table 81: Slovenia savory spreads volume forecast, 2008?13 (kg, million) 87
Table 82: Slovenia savory spreads brand share, by value, 2007?08 (%) 88
Table 83: Slovenia savory spreads value, by brand 2007?08 (€m, nominal prices) 88
Table 84: Slovenia savory spreads company share by value, 2007?08 (%) 90
Table 85: Slovenia savory spreads value, by company, 2007?08 (€m, nominal prices) 90
Table 86: Slovenia savory spreads distribution channels, by value, 2007?08 (%) 91
Table 87: Slovenia savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 91
Table 88: Slovenia savory spreads expenditure per capita, 2003?08 (€, nominal prices) 93
Table 89: Slovenia savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 93
Table 90: Slovenia savory spreads expenditure per capita, 2003?08 ($, nominal prices) 94
Table 91: Slovenia savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 94
Table 92: Slovenia savory spreads consumption per capita, 2003?08 (kg) 95
Table 93: Slovenia savory spreads forecast consumption per capita, 2008?13 (kg) 95
Table 94: Global spreads market value, 2008 96
Table 95: Global spreads market split (value terms ($m), 2008), top five countries 99
Table 96: Global spreads market volume, 2008 100
Table 97: Global spreads market split (volume terms, 2008), top five countries 103
Table 98: Leading players, top five countries 104
Table 99: Slovenia Key Facts 106
Table 100: Slovenia spreads new product launches reports, by company (top five companies), 2008 109
Table 101: Slovenia spreads new product launches SKUs, by company (top five companies), 2008 109
Table 102: Slovenia spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 110
Table 103: Slovenia spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 110
Table 104: Slovenia spreads new product launches (reports), by package tags or claims, 2008 111
Table 105: Slovenia spreads new product launches (reports) - Recent five launches (2008) 111
Table 106: Slovenia population, by age group, 2003?08 (000’s) 112
Table 107: Slovenia population forecast, by age group, 2008?13 (000’s) 113
Table 108: Slovenia population, by gender, 2003?08 (000’s) 113
Table 109: Slovenia population forecast, by gender, 2008?13 (000’s) 114
Table 110: Slovenia nominal GDP, 2003?08 (€bn, nominal prices) 114
Table 111: Slovenia nominal GDP forecast, 2008?13 (€bn, nominal prices) 114
Table 112: Slovenia real GDP, 2003?08 (€bn, 2000 prices) 115
Table 113: Slovenia real GDP forecast, 2008?13 (€bn, 2000 prices) 115
Table 114: Slovenia real GDP, 2003?08 ($bn, 2000 prices) 115
Table 115: Slovenia real GDP forecast, 2008?13 ($bn, 2000 prices) 116
Table 116: Slovenia consumer price index, 2003?08 (2000=100) 116
Table 117: Slovenia consumer price index, 2008?13 (2000=100) 116