Spreads in South Africa to 2013

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Market	Food and Drink
Report Type	Market Research
Country	South Africa
Published	9 October 2009
Number of Pages	143
Report Delivery	Email
Delivery Lead Time	-
Publisher	Datamonitor

Introduction

This databook provides key data and information on the spreads market in South Africa. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

*Contains information on five categories: jams & preserves, honey, chocolate spreads, nut-based spreads and savory spreads

*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

*Category level company and brand share as well as distribution share information for 2007 and 2008

*Review of the top two companies within the spreads market, including company overview, key facts and business description

Highlights

The market for spreads in South Africa increased at a compound annual growth rate of 4.2% between 2003 and 2008.

The Jams & preserves category led the spreads market in South Africa, accounting for a share of 73.6%.

Leading players in South African spreads market include Tiger Foods Brands Ltd., Rhodes Foods Group and Premier Foods plc.

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*Develop business strategies by understanding the quantitative trends within the spreads market in South Africa

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TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Chapter 2 Introduction 7
What is this report about? 7
How to use this report 7
Market definition 8
Chapter 3 Market Overview 22
Value analysis (Rand), 2003?08 22
Value analysis (Rand), 2008?13 23
Value analysis (US dollars), 2003?08 25
Value analysis (US dollars), 2008?13 26
Volume analysis, 2003?08 28
Volume analysis, 2008?13 29
Company and brand share analysis 32
Distribution analysis 36
Expenditure and consumption per capita 38
Chapter 4 Leading Company Profiles 42
Tiger Brands Ltd. 42
Premier Foods plc 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Rand), 2003?08 46
Value analysis (Rand), 2008?13 47
Value analysis (US dollars), 2003?08 48
Value analysis (US dollars), 2008?13 48
Volume analysis, 2003?08 49
Volume analysis, 2008?13 50
Company and brand share analysis 51
Distribution analysis 54
Expenditure and consumption per capita 56
Chapter 6 Category Analysis: Honey 59
Value analysis (Rand), 2003?08 59
Value analysis (Rand), 2008?13 60
Value analysis (US dollars), 2003?08 61
Value analysis (US dollars), 2008?13 61
Volume analysis, 2003?08 62
Volume analysis, 2008?13 63
Company and brand share analysis 64
Distribution analysis 66
Expenditure and consumption per capita 68
Chapter 7 Category Analysis: Jams & preserves 71
Value analysis (Rand), 2003?08 71
Value analysis (Rand), 2008?13 72
Value analysis (US dollars), 2003?08 74
Value analysis (US dollars), 2008?13 74
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 80
Distribution analysis 83
Expenditure and consumption per capita 85
Chapter 8 Category Analysis: Nut-based spreads 88
Value analysis (Rand), 2003?08 88
Value analysis (Rand), 2008?13 89
Value analysis (US dollars), 2003?08 90
Value analysis (US dollars), 2008?13 90
Volume analysis, 2003?08 91
Volume analysis, 2008?13 92
Company and brand share analysis 93
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Country Comparison 101
Value 101
Volume 105
Market share 109
Chapter 10 PESTLE Analysis 110
Summary 110
Political analysis 111
Economic analysis 114
Social analysis 117
Technology analysis 121
Legal analysis 124
Environmental analysis 127
Chapter 11 New Product Development 130
Product launches over time 130
Recent product launches 132
Chapter 12 Macroeconomic Profile 133
Macroeconomic indicators 133
Chapter 13 Research Methodology 138
Methodology overview 138
Secondary research 139
Market modeling 140
Creating an initial data model 140
Revising the initial data model 140
Creating a final estimate 141
Creating demographic value splits 141
Primary research 141
Data finalization 142
Ongoing research 142
Chapter 14 APPENDIX 143
Future readings 143
How to contact experts in your industry 143
Disclaimer 143

LIST OF FIGURES
Figure 1: South Africa spreads value and value forecast, 2003?13 (ZARm, nominal prices) 24
Figure 2: South Africa spreads category growth comparison, by value, 2003?13 27
Figure 3: South Africa spreads volume and volume forecast, 2003?13 (kg, million) 30
Figure 4: South Africa spreads category growth comparison, by volume, 2003?13 31
Figure 5: South Africa spreads company share, by value, 2007?08 (%) 34
Figure 6: South Africa spreads distribution channels, by value, 2007?08 (%) 37
Figure 7: South Africa chocolate spreads value and value forecast, 2003?13 (ZARm, nominal prices) 47
Figure 8: South Africa chocolate spreads volume and volume forecast, 2003?13 (kg, million) 50
Figure 9: South Africa chocolate spreads company share, by value, 2007?08 (%) 52
Figure 10: South Africa chocolate spreads distribution channels, by value, 2007?08 (%) 55
Figure 11: South Africa honey value and value forecast, 2003?13 (ZARm, nominal prices) 60
Figure 12: South Africa honey volume and volume forecast, 2003?13 (kg, million) 63
Figure 13: South Africa honey distribution channels, by value, 2007?08 (%) 67
Figure 14: South Africa jams & preserves value and value forecast, 2003?13 (ZARm, nominal prices) 73
Figure 15: South Africa jams & preserves category growth comparison, by value, 2003?13 75
Figure 16: South Africa jams & preserves volume and volume forecast, 2003?13 (kg, million) 78
Figure 17: South Africa jams & preserves category growth comparison, by volume, 2003?13 79
Figure 18: South Africa jams & preserves company share, by value, 2007?08 (%) 81
Figure 19: South Africa jams & preserves distribution channels, by value, 2007?08 (%) 84
Figure 20: South Africa nut-based spreads value and value forecast, 2003?13 (ZARm, nominal prices) 89
Figure 21: South Africa nut-based spreads volume and volume forecast, 2003?13 (kg, million) 92
Figure 22: South Africa nut-based spreads company share, by value, 2007?08 (%) 94
Figure 23: South Africa nut-based spreads distribution channels, by value, 2007?08 (%) 97
Figure 24: Global spreads market split (value terms, 2008), top five countries 102
Figure 25: Global spreads market value, 2003–08, top five countries 104
Figure 26: Global spreads market split (volume terms, 2008), top five countries 106
Figure 27: Global spreads market volume, 2003–08, top five countries 108
Figure 28: Annual data review process 139

LIST OF TABLES
Table 1: Spreads category definitions 9
Table 2: Spreads distribution channels 10
Table 3: South Africa spreads value, 2003?08 (ZARm, nominal prices) 22
Table 4: South Africa spreads value forecast, 2008?13 (ZARm, nominal prices) 23
Table 5: South Africa spreads value, 2003?08 ($m, nominal prices) 25
Table 6: South Africa spreads value forecast, 2008?13 ($m, nominal prices) 26
Table 7: South Africa spreads volume, 2003?08 (kg, million) 28
Table 8: South Africa spreads volume forecast, 2008?13 (kg, million) 29
Table 9: South Africa spreads brand share, by value, 2007?08 (%) 32
Table 10: South Africa spreads value, by brand 2007?08 (ZARm, nominal prices) 33
Table 11: South Africa spreads company share by value, 2007?08 (%) 35
Table 12: South Africa spreads value, by company, 2007?08 (ZARm, nominal prices) 35
Table 13: South Africa spreads distribution channels, by value, 2007?08 (%) 36
Table 14: South Africa spreads value, by distribution channel, 2007?08 (ZARm, nominal prices) 36
Table 15: South Africa spreads expenditure per capita, 2003?08 (ZAR, nominal prices) 38
Table 16: South Africa spreads forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 39
Table 17: South Africa spreads expenditure per capita, 2003?08 ($, nominal prices) 39
Table 18: South Africa spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 40
Table 19: South Africa spreads consumption per capita, 2003?08 (kg) 40
Table 20: South Africa spreads forecast consumption per capita, 2008?13 (kg) 41
Table 21: Tiger Brands Ltd. key facts 42
Table 22: Premier Foods plc key facts 44
Table 23: South Africa chocolate spreads value, 2003?08 (ZARm, nominal prices) 46
Table 24: South Africa chocolate spreads value forecast, 2008?13 (ZARm, nominal prices) 47
Table 25: South Africa chocolate spreads value, 2003?08 ($m, nominal prices) 48
Table 26: South Africa chocolate spreads value forecast, 2008?13 ($m, nominal prices) 48
Table 27: South Africa chocolate spreads volume, 2003?08 (kg, million) 49
Table 28: South Africa chocolate spreads volume forecast, 2008?13 (kg, million) 50
Table 29: South Africa chocolate spreads brand share, by value, 2007?08 (%) 51
Table 30: South Africa chocolate spreads value, by brand 2007?08 (ZARm, nominal prices) 51
Table 31: South Africa chocolate spreads company share by value, 2007?08 (%) 53
Table 32: South Africa chocolate spreads value, by company, 2007?08 (ZARm, nominal prices) 53
Table 33: South Africa chocolate spreads distribution channels, by value, 2007?08 (%) 54
Table 34: South Africa chocolate spreads value, by distribution channel, 2007?08 (ZARm, nominal prices) 54
Table 35: South Africa chocolate spreads expenditure per capita, 2003?08 (ZAR, nominal prices) 56
Table 36: South Africa chocolate spreads forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 56
Table 37: South Africa chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 57
Table 38: South Africa chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 57
Table 39: South Africa chocolate spreads consumption per capita, 2003?08 (kg) 58
Table 40: South Africa chocolate spreads forecast consumption per capita, 2008?13 (kg) 58
Table 41: South Africa honey value, 2003?08 (ZARm, nominal prices) 59
Table 42: South Africa honey value forecast, 2008?13 (ZARm, nominal prices) 60
Table 43: South Africa honey value, 2003?08 ($m, nominal prices) 61
Table 44: South Africa honey value forecast, 2008?13 ($m, nominal prices) 61
Table 45: South Africa honey volume, 2003?08 (kg, million) 62
Table 46: South Africa honey volume forecast, 2008?13 (kg, million) 63
Table 47: South Africa honey brand share, by value, 2007?08 (%) 64
Table 48: South Africa honey value, by brand 2007?08 (ZARm, nominal prices) 64
Table 49: South Africa honey company share by value, 2007?08 (%) 65
Table 50: South Africa honey value, by company, 2007?08 (ZARm, nominal prices) 65
Table 51: South Africa honey distribution channels, by value, 2007?08 (%) 66
Table 52: South Africa honey value, by distribution channel, 2007?08 (ZARm, nominal prices) 66
Table 53: South Africa honey expenditure per capita, 2003?08 (ZAR, nominal prices) 68
Table 54: South Africa honey forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 68
Table 55: South Africa honey expenditure per capita, 2003?08 ($, nominal prices) 69
Table 56: South Africa honey forecast expenditure per capita, 2008?13 ($, nominal prices) 69
Table 57: South Africa honey consumption per capita, 2003?08 (kg) 70
Table 58: South Africa honey forecast consumption per capita, 2008?13 (kg) 70
Table 59: South Africa jams & preserves value, 2003?08 (ZARm, nominal prices) 71
Table 60: South Africa jams & preserves value forecast, 2008?13 (ZARm, nominal prices) 72
Table 61: South Africa jams & preserves value, 2003?08 ($m, nominal prices) 74
Table 62: South Africa jams & preserves value forecast, 2008?13 ($m, nominal prices) 74
Table 63: South Africa jams & preserves volume, 2003?08 (kg, million) 76
Table 64: South Africa jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 65: South Africa jams & preserves brand share, by value, 2007?08 (%) 80
Table 66: South Africa jams & preserves value, by brand 2007?08 (ZARm, nominal prices) 80
Table 67: South Africa jams & preserves company share by value, 2007?08 (%) 82
Table 68: South Africa jams & preserves value, by company, 2007?08 (ZARm, nominal prices) 82
Table 69: South Africa jams & preserves distribution channels, by value, 2007?08 (%) 83
Table 70: South Africa jams & preserves value, by distribution channel, 2007?08 (ZARm, nominal prices) 83
Table 71: South Africa jams & preserves expenditure per capita, 2003?08 (ZAR, nominal prices) 85
Table 72: South Africa jams & preserves forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 85
Table 73: South Africa jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 86
Table 74: South Africa jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 86
Table 75: South Africa jams & preserves consumption per capita, 2003?08 (kg) 87
Table 76: South Africa jams & preserves forecast consumption per capita, 2008?13 (kg) 87
Table 77: South Africa nut-based spreads value, 2003?08 (ZARm, nominal prices) 88
Table 78: South Africa nut-based spreads value forecast, 2008?13 (ZARm, nominal prices) 89
Table 79: South Africa nut-based spreads value, 2003?08 ($m, nominal prices) 90
Table 80: South Africa nut-based spreads value forecast, 2008?13 ($m, nominal prices) 90
Table 81: South Africa nut-based spreads volume, 2003?08 (kg, million) 91
Table 82: South Africa nut-based spreads volume forecast, 2008?13 (kg, million) 92
Table 83: South Africa nut-based spreads brand share, by value, 2007?08 (%) 93
Table 84: South Africa nut-based spreads value, by brand 2007?08 (ZARm, nominal prices) 93
Table 85: South Africa nut-based spreads company share by value, 2007?08 (%) 95
Table 86: South Africa nut-based spreads value, by company, 2007?08 (ZARm, nominal prices) 95
Table 87: South Africa nut-based spreads distribution channels, by value, 2007?08 (%) 96
Table 88: South Africa nut-based spreads value, by distribution channel, 2007?08 (ZARm, nominal prices) 96
Table 89: South Africa nut-based spreads expenditure per capita, 2003?08 (ZAR, nominal prices) 98
Table 90: South Africa nut-based spreads forecast expenditure per capita, 2008?13 (ZAR, nominal prices) 98
Table 91: South Africa nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 99
Table 92: South Africa nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 93: South Africa nut-based spreads consumption per capita, 2003?08 (kg) 100
Table 94: South Africa nut-based spreads forecast consumption per capita, 2008?13 (kg) 100
Table 95: Global spreads market value, 2008 101
Table 96: Global spreads market split (value terms ($m), 2008), top five countries 104
Table 97: Global spreads market volume, 2008 105
Table 98: Global spreads market split (volume terms, 2008), top five countries 108
Table 99: Leading players, top five countries 109
Table 100: Analysis of South Africa’s political landscape 111
Table 101: Analysis of the South African economy 114
Table 102: Analysis of the South African social system 117
Table 103: Analysis of South African technology landscape 121
Table 104: Analysis of South Africa legal landscape 124
Table 105: Analysis of South African environmental landscape 127
Table 106: South Africa spreads new product launches reports, by company (top five companies), 2008 130
Table 107: South Africa spreads new product launches SKUs, by company (top five companies), 2008 130
Table 108: South Africa spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 131
Table 109: South Africa spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 131
Table 110: South Africa spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 132
Table 111: South Africa spreads new product launches (reports) - Recent five launches (2008) 132
Table 112: South Africa population, by age group, 2003?08 (millions) 133
Table 113: South Africa population forecast, by age group, 2008?13 (millions) 134
Table 114: South Africa population, by gender, 2003?08 (millions) 134
Table 115: South Africa population forecast, by gender, 2008?13 (millions) 135
Table 116: South Africa nominal GDP, 2003?08 (ZARbn, nominal prices) 135
Table 117: South Africa nominal GDP forecast, 2008?13 (ZARbn, nominal prices) 135
Table 118: South Africa real GDP, 2003?08 (ZARbn, 2000 prices) 136
Table 119: South Africa real GDP forecast, 2008?13 (ZARbn, 2000 prices) 136
Table 120: South Africa real GDP, 2003?08 ($bn, 2000 prices) 136
Table 121: South Africa real GDP forecast, 2008?13 ($bn, 2000 prices) 137
Table 122: South Africa consumer price index, 2003?08 (2000=100) 137
Table 123: South Africa consumer price index, 2008?13 (2000=100) 137

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