TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Won), 2003?08 25
Value analysis (Won), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 35
Distribution analysis 40
Expenditure and consumption per capita 42
Chapter 4 Leading Company Profiles 46
Ottogi Corporation 46
Unilever 48
Chapter 5 Category Analysis: Chocolate spreads 50
Value analysis (Won), 2003?08 50
Value analysis (Won), 2008?13 51
Value analysis (US dollars), 2003?08 52
Value analysis (US dollars), 2008?13 52
Volume analysis, 2003?08 53
Volume analysis, 2008?13 54
Company and brand share analysis 55
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Won), 2003?08 62
Value analysis (Won), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Won), 2003?08 75
Value analysis (Won), 2008?13 76
Value analysis (US dollars), 2003?08 77
Value analysis (US dollars), 2008?13 77
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 80
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Won), 2003?08 89
Value analysis (Won), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 97
Expenditure and consumption per capita 99
Chapter 9 Category Analysis: Savory spreads 102
Value analysis (Won), 2003?08 102
Value analysis (Won), 2008?13 103
Value analysis (US dollars), 2003?08 104
Value analysis (US dollars), 2008?13 104
Volume analysis, 2003?08 105
Volume analysis, 2008?13 106
Company and brand share analysis 107
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 PESTLE Analysis 123
Summary 123
Political analysis 124
Economic analysis 128
Social analysis 132
Technological analysis 136
Legal analysis 140
Environmental analysis 144
Chapter 12 New Product Development 148
Product launches over time 148
Recent product launches 150
Chapter 13 Macroeconomic Profile 151
Macroeconomic indicators 151
Chapter 14 Research Methodology 156
Methodology overview 156
Secondary research 157
Market modeling 158
Creating an initial data model 158
Revising the initial data model 158
Creating a final estimate 159
Creating demographic value splits 159
Primary research 159
Data finalization 160
Ongoing research 160
Chapter 15 APPENDIX 161
Future readings 161
How to contact experts in your industry 161
Disclaimer 161
LIST OF FIGURES
Figure 1: South Korea spreads value and value forecast, 2003?13 (KRWm, nominal prices) 27
Figure 2: South Korea spreads category growth comparison, by value, 2003?13 30
Figure 3: South Korea spreads volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: South Korea spreads category growth comparison, by volume, 2003?13 34
Figure 5: South Korea spreads company share, by value, 2007?08 (%) 37
Figure 6: South Korea spreads distribution channels, by value, 2007?08 (%) 41
Figure 7: South Korea chocolate spreads value and value forecast, 2003?13 (KRWm, nominal prices) 51
Figure 8: South Korea chocolate spreads volume and volume forecast, 2003?13 (kg, million) 54
Figure 9: South Korea chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 10: South Korea honey value and value forecast, 2003?13 (KRWm, nominal prices) 63
Figure 11: South Korea honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 12: South Korea honey company share, by value, 2007?08 (%) 68
Figure 13: South Korea honey distribution channels, by value, 2007?08 (%) 71
Figure 14: South Korea jams & preserves value and value forecast, 2003?13 (KRWm, nominal prices) 76
Figure 15: South Korea jams & preserves volume and volume forecast, 2003?13 (kg, million) 79
Figure 16: South Korea jams & preserves company share, by value, 2007?08 (%) 82
Figure 17: South Korea jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 18: South Korea nut-based spreads value and value forecast, 2003?13 (KRWm, nominal prices) 90
Figure 19: South Korea nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 20: South Korea nut-based spreads company share, by value, 2007?08 (%) 95
Figure 21: South Korea nut-based spreads distribution channels, by value, 2007?08 (%) 98
Figure 22: South Korea savory spreads value and value forecast, 2003?13 (KRWm, nominal prices) 103
Figure 23: South Korea savory spreads volume and volume forecast, 2003?13 (kg, million) 106
Figure 24: South Korea savory spreads distribution channels, by value, 2007?08 (%) 110
Figure 25: Global spreads market split (value terms, 2008), top five countries 115
Figure 26: Global spreads market value, 2003–08, top five countries 117
Figure 27: Global spreads market split (volume terms, 2008), top five countries 119
Figure 28: Global spreads market volume, 2003–08, top five countries 121
Figure 29: Annual data review process 157
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: South Korea spreads value, 2003?08 (KRWm, nominal prices) 25
Table 4: South Korea spreads value forecast, 2008?13 (KRWm, nominal prices) 26
Table 5: South Korea spreads value, 2003?08 ($m, nominal prices) 28
Table 6: South Korea spreads value forecast, 2008?13 ($m, nominal prices) 29
Table 7: South Korea spreads volume, 2003?08 (kg, million) 31
Table 8: South Korea spreads volume forecast, 2008?13 (kg, million) 32
Table 9: South Korea spreads brand share, by value, 2007?08 (%) 35
Table 10: South Korea spreads value, by brand 2007?08 (KRWm, nominal prices) 36
Table 11: South Korea spreads company share by value, 2007?08 (%) 38
Table 12: South Korea spreads value, by company, 2007?08 (KRWm, nominal prices) 39
Table 13: South Korea spreads distribution channels, by value, 2007?08 (%) 40
Table 14: South Korea spreads value, by distribution channel, 2007?08 (KRWm, nominal prices) 40
Table 15: South Korea spreads expenditure per capita, 2003?08 (KRW, nominal prices) 42
Table 16: South Korea spreads forecast expenditure per capita, 2008?13 (KRW, nominal prices) 43
Table 17: South Korea spreads expenditure per capita, 2003?08 ($, nominal prices) 43
Table 18: South Korea spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 44
Table 19: South Korea spreads consumption per capita, 2003?08 (kg) 44
Table 20: South Korea spreads forecast consumption per capita, 2008?13 (kg) 45
Table 21: Ottogi Corporation key facts 46
Table 22: Unilever key facts 48
Table 23: South Korea chocolate spreads value, 2003?08 (KRWm, nominal prices) 50
Table 24: South Korea chocolate spreads value forecast, 2008?13 (KRWm, nominal prices) 51
Table 25: South Korea chocolate spreads value, 2003?08 ($m, nominal prices) 52
Table 26: South Korea chocolate spreads value forecast, 2008?13 ($m, nominal prices) 52
Table 27: South Korea chocolate spreads volume, 2003?08 (kg, million) 53
Table 28: South Korea chocolate spreads volume forecast, 2008?13 (kg, million) 54
Table 29: South Korea chocolate spreads brand share, by value, 2007?08 (%) 55
Table 30: South Korea chocolate spreads value, by brand 2007?08 (KRWm, nominal prices) 55
Table 31: South Korea chocolate spreads company share by value, 2007?08 (%) 56
Table 32: South Korea chocolate spreads value, by company, 2007?08 (KRWm, nominal prices) 56
Table 33: South Korea chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: South Korea chocolate spreads value, by distribution channel, 2007?08 (KRWm, nominal prices) 57
Table 35: South Korea chocolate spreads expenditure per capita, 2003?08 (KRW, nominal prices) 59
Table 36: South Korea chocolate spreads forecast expenditure per capita, 2008?13 (KRW, nominal prices) 59
Table 37: South Korea chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: South Korea chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: South Korea chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: South Korea chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: South Korea honey value, 2003?08 (KRWm, nominal prices) 62
Table 42: South Korea honey value forecast, 2008?13 (KRWm, nominal prices) 63
Table 43: South Korea honey value, 2003?08 ($m, nominal prices) 64
Table 44: South Korea honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: South Korea honey volume, 2003?08 (kg, million) 65
Table 46: South Korea honey volume forecast, 2008?13 (kg, million) 66
Table 47: South Korea honey brand share, by value, 2007?08 (%) 67
Table 48: South Korea honey value, by brand 2007?08 (KRWm, nominal prices) 67
Table 49: South Korea honey company share by value, 2007?08 (%) 69
Table 50: South Korea honey value, by company, 2007?08 (KRWm, nominal prices) 69
Table 51: South Korea honey distribution channels, by value, 2007?08 (%) 70
Table 52: South Korea honey value, by distribution channel, 2007?08 (KRWm, nominal prices) 70
Table 53: South Korea honey expenditure per capita, 2003?08 (KRW, nominal prices) 72
Table 54: South Korea honey forecast expenditure per capita, 2008?13 (KRW, nominal prices) 72
Table 55: South Korea honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: South Korea honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: South Korea honey consumption per capita, 2003?08 (kg) 74
Table 58: South Korea honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: South Korea jams & preserves value, 2003?08 (KRWm, nominal prices) 75
Table 60: South Korea jams & preserves value forecast, 2008?13 (KRWm, nominal prices) 76
Table 61: South Korea jams & preserves value, 2003?08 ($m, nominal prices) 77
Table 62: South Korea jams & preserves value forecast, 2008?13 ($m, nominal prices) 77
Table 63: South Korea jams & preserves volume, 2003?08 (kg, million) 78
Table 64: South Korea jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 65: South Korea jams & preserves brand share, by value, 2007?08 (%) 80
Table 66: South Korea jams & preserves value, by brand 2007?08 (KRWm, nominal prices) 81
Table 67: South Korea jams & preserves company share by value, 2007?08 (%) 83
Table 68: South Korea jams & preserves value, by company, 2007?08 (KRWm, nominal prices) 83
Table 69: South Korea jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 70: South Korea jams & preserves value, by distribution channel, 2007?08 (KRWm, nominal prices) 84
Table 71: South Korea jams & preserves expenditure per capita, 2003?08 (KRW, nominal prices) 86
Table 72: South Korea jams & preserves forecast expenditure per capita, 2008?13 (KRW, nominal prices) 86
Table 73: South Korea jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 74: South Korea jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 75: South Korea jams & preserves consumption per capita, 2003?08 (kg) 88
Table 76: South Korea jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 77: South Korea nut-based spreads value, 2003?08 (KRWm, nominal prices) 89
Table 78: South Korea nut-based spreads value forecast, 2008?13 (KRWm, nominal prices) 90
Table 79: South Korea nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 80: South Korea nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 81: South Korea nut-based spreads volume, 2003?08 (kg, million) 92
Table 82: South Korea nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 83: South Korea nut-based spreads brand share, by value, 2007?08 (%) 94
Table 84: South Korea nut-based spreads value, by brand 2007?08 (KRWm, nominal prices) 94
Table 85: South Korea nut-based spreads company share by value, 2007?08 (%) 96
Table 86: South Korea nut-based spreads value, by company, 2007?08 (KRWm, nominal prices) 96
Table 87: South Korea nut-based spreads distribution channels, by value, 2007?08 (%) 97
Table 88: South Korea nut-based spreads value, by distribution channel, 2007?08 (KRWm, nominal prices) 97
Table 89: South Korea nut-based spreads expenditure per capita, 2003?08 (KRW, nominal prices) 99
Table 90: South Korea nut-based spreads forecast expenditure per capita, 2008?13 (KRW, nominal prices) 99
Table 91: South Korea nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 100
Table 92: South Korea nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 100
Table 93: South Korea nut-based spreads consumption per capita, 2003?08 (kg) 101
Table 94: South Korea nut-based spreads forecast consumption per capita, 2008?13 (kg) 101
Table 95: South Korea savory spreads value, 2003?08 (KRWm, nominal prices) 102
Table 96: South Korea savory spreads value forecast, 2008?13 (KRWm, nominal prices) 103
Table 97: South Korea savory spreads value, 2003?08 ($m, nominal prices) 104
Table 98: South Korea savory spreads value forecast, 2008?13 ($m, nominal prices) 104
Table 99: South Korea savory spreads volume, 2003?08 (kg, million) 105
Table 100: South Korea savory spreads volume forecast, 2008?13 (kg, million) 106
Table 101: South Korea savory spreads brand share, by value, 2007?08 (%) 107
Table 102: South Korea savory spreads value, by brand 2007?08 (KRWm, nominal prices) 107
Table 103: South Korea savory spreads company share by value, 2007?08 (%) 108
Table 104: South Korea savory spreads value, by company, 2007?08 (KRWm, nominal prices) 108
Table 105: South Korea savory spreads distribution channels, by value, 2007?08 (%) 109
Table 106: South Korea savory spreads value, by distribution channel, 2007?08 (KRWm, nominal prices) 109
Table 107: South Korea savory spreads expenditure per capita, 2003?08 (KRW, nominal prices) 111
Table 108: South Korea savory spreads forecast expenditure per capita, 2008?13 (KRW, nominal prices) 111
Table 109: South Korea savory spreads expenditure per capita, 2003?08 ($, nominal prices) 112
Table 110: South Korea savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 111: South Korea savory spreads consumption per capita, 2003?08 (kg) 113
Table 112: South Korea savory spreads forecast consumption per capita, 2008?13 (kg) 113
Table 113: Global spreads market value, 2008 114
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 117
Table 115: Global spreads market volume, 2008 118
Table 116: Global spreads market split (volume terms, 2008), top five countries 121
Table 117: Leading players, top five countries 122
Table 118: Analysis of South Korea’s political landscape 124
Table 119: Analysis of South Korea’s economic landscape 128
Table 120: Analysis of South Korea’s social landscape 132
Table 121: Analysis of South Korea’s technology landscape 136
Table 122: Analysis of South Korea’s legal landscape 140
Table 123: Analysis of South Korea’s environmental landscape 144
Table 124: South Korea spreads new product launches reports, by company (top five companies), 2008 148
Table 125: South Korea spreads new product launches SKUs, by company (top five companies), 2008 148
Table 126: South Korea spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 149
Table 127: South Korea spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 149
Table 128: South Korea spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 150
Table 129: South Korea spreads new product launches (reports) - Recent five launches (2008) 150
Table 130: South Korea population, by age group, 2003?08 (millions) 151
Table 131: South Korea population forecast, by age group, 2008?13 (millions) 152
Table 132: South Korea population, by gender, 2003?08 (millions) 152
Table 133: South Korea population forecast, by gender, 2008?13 (millions) 153
Table 134: South Korea nominal GDP, 2003?08 (KRWbn, nominal prices) 153
Table 135: South Korea nominal GDP forecast, 2008?13 (KRWbn, nominal prices) 153
Table 136: South Korea real GDP, 2003?08 (KRWbn, 2000 prices) 154
Table 137: South Korea real GDP forecast, 2008?13 (KRWbn, 2000 prices) 154
Table 138: South Korea real GDP, 2003?08 ($bn, 2000 prices) 154
Table 139: South Korea real GDP forecast, 2008?13 ($bn, 2000 prices) 155
Table 140: South Korea consumer price index, 2003?08 (2000=100) 155
Table 141: South Korea consumer price index, 2008?13 (2000=100) 155
