TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Euro), 2003?08 24
Value analysis (Euro), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 34
Distribution analysis 39
Expenditure and consumption per capita 41
Chapter 4 Leading Company Profiles 45
The J.M. Smucker Company 45
Kraft Foods, Inc. 47
Chapter 5 Category Analysis: Chocolate spreads 49
Value analysis (Euro), 2003?08 49
Value analysis (Euro), 2008?13 50
Value analysis (US dollars), 2003?08 51
Value analysis (US dollars), 2008?13 51
Volume analysis, 2003?08 52
Volume analysis, 2008?13 53
Company and brand share analysis 54
Distribution analysis 57
Expenditure and consumption per capita 59
Chapter 6 Category Analysis: Honey 62
Value analysis (Euro), 2003?08 62
Value analysis (Euro), 2008?13 63
Value analysis (US dollars), 2003?08 64
Value analysis (US dollars), 2008?13 64
Volume analysis, 2003?08 65
Volume analysis, 2008?13 66
Company and brand share analysis 67
Distribution analysis 70
Expenditure and consumption per capita 72
Chapter 7 Category Analysis: Jams & preserves 75
Value analysis (Euro), 2003?08 75
Value analysis (Euro), 2008?13 76
Value analysis (US dollars), 2003?08 78
Value analysis (US dollars), 2008?13 78
Volume analysis, 2003?08 80
Volume analysis, 2008?13 81
Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 8 Category Analysis: Nut-based spreads 92
Value analysis (Euro), 2003?08 92
Value analysis (Euro), 2008?13 93
Value analysis (US dollars), 2003?08 94
Value analysis (US dollars), 2008?13 94
Volume analysis, 2003?08 95
Volume analysis, 2008?13 96
Company and brand share analysis 97
Distribution analysis 100
Expenditure and consumption per capita 102
Chapter 9 Category Analysis: Savory spreads 105
Value analysis (Euro), 2003?08 105
Value analysis (Euro), 2008?13 106
Value analysis (US dollars), 2003?08 107
Value analysis (US dollars), 2008?13 107
Volume analysis, 2003?08 108
Volume analysis, 2008?13 109
Company and brand share analysis 110
Distribution analysis 113
Expenditure and consumption per capita 115
Chapter 10 Country Comparison 117
Value 117
Volume 121
Market share 125
Chapter 11 PESTLE Analysis 126
Summary 126
Political analysis 127
Economic analysis 130
Social analysis 134
Technological analysis 138
Legal analysis 142
Environmental analysis 145
Chapter 12 New Product Development 149
Product launches over time 149
Recent product launches 151
Chapter 13 Macroeconomic Profile 152
Macroeconomic indicators 152
Chapter 14 Research Methodology 157
Methodology overview 157
Secondary research 158
Market modeling 159
Creating an initial data model 159
Revising the initial data model 159
Creating a final estimate 160
Creating demographic value splits 160
Primary research 160
Data finalization 161
Ongoing research 161
Chapter 15 APPENDIX 162
Future readings 162
How to contact experts in your industry 162
Disclaimer 162

LIST OF FIGURES
Figure 1: Spain spreads value and value forecast, 2003?13 (€m, nominal prices) 26
Figure 2: Spain spreads category growth comparison, by value, 2003?13 29
Figure 3: Spain spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Spain spreads category growth comparison, by volume, 2003?13 33
Figure 5: Spain spreads company share, by value, 2007?08 (%) 36
Figure 6: Spain spreads distribution channels, by value, 2007?08 (%) 40
Figure 7: Spain chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 50
Figure 8: Spain chocolate spreads volume and volume forecast, 2003?13 (kg, million) 53
Figure 9: Spain chocolate spreads company share, by value, 2007?08 (%) 55
Figure 10: Spain chocolate spreads distribution channels, by value, 2007?08 (%) 58
Figure 11: Spain honey value and value forecast, 2003?13 (€m, nominal prices) 63
Figure 12: Spain honey volume and volume forecast, 2003?13 (kg, million) 66
Figure 13: Spain honey company share, by value, 2007?08 (%) 68
Figure 14: Spain honey distribution channels, by value, 2007?08 (%) 71
Figure 15: Spain jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 77
Figure 16: Spain jams & preserves category growth comparison, by value, 2003?13 79
Figure 17: Spain jams & preserves volume and volume forecast, 2003?13 (kg, million) 82
Figure 18: Spain jams & preserves category growth comparison, by volume, 2003?13 83
Figure 19: Spain jams & preserves company share, by value, 2007?08 (%) 85
Figure 20: Spain jams & preserves distribution channels, by value, 2007?08 (%) 88
Figure 21: Spain nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 93
Figure 22: Spain nut-based spreads volume and volume forecast, 2003?13 (kg, million) 96
Figure 23: Spain nut-based spreads company share, by value, 2007?08 (%) 98
Figure 24: Spain nut-based spreads distribution channels, by value, 2007?08 (%) 101
Figure 25: Spain savory spreads value and value forecast, 2003?13 (€m, nominal prices) 106
Figure 26: Spain savory spreads volume and volume forecast, 2003?13 (kg, million) 109
Figure 27: Spain savory spreads company share, by value, 2007?08 (%) 111
Figure 28: Spain savory spreads distribution channels, by value, 2007?08 (%) 114
Figure 29: Global spreads market split (value terms, 2008), top five countries 118
Figure 30: Global spreads market value, 2003–08, top five countries 120
Figure 31: Global spreads market split (volume terms, 2008), top five countries 122
Figure 32: Global spreads market volume, 2003–08, top five countries 124
Figure 33: Annual data review process 158

LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Spain spreads value, 2003?08 (€m, nominal prices) 24
Table 4: Spain spreads value forecast, 2008?13 (€m, nominal prices) 25
Table 5: Spain spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Spain spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Spain spreads volume, 2003?08 (kg, million) 30
Table 8: Spain spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Spain spreads brand share, by value, 2007?08 (%) 34
Table 10: Spain spreads value, by brand 2007?08 (€m, nominal prices) 35
Table 11: Spain spreads company share by value, 2007?08 (%) 37
Table 12: Spain spreads value, by company, 2007?08 (€m, nominal prices) 38
Table 13: Spain spreads distribution channels, by value, 2007?08 (%) 39
Table 14: Spain spreads value, by distribution channel, 2007?08 (€m, nominal prices) 39
Table 15: Spain spreads expenditure per capita, 2003?08 (€, nominal prices) 41
Table 16: Spain spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 42
Table 17: Spain spreads expenditure per capita, 2003?08 ($, nominal prices) 42
Table 18: Spain spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 43
Table 19: Spain spreads consumption per capita, 2003?08 (kg) 43
Table 20: Spain spreads forecast consumption per capita, 2008?13 (kg) 44
Table 21: The J.M. Smucker Company key facts 45
Table 22: Kraft Foods, Inc. key facts 47
Table 23: Spain chocolate spreads value, 2003?08 (€m, nominal prices) 49
Table 24: Spain chocolate spreads value forecast, 2008?13 (€m, nominal prices) 50
Table 25: Spain chocolate spreads value, 2003?08 ($m, nominal prices) 51
Table 26: Spain chocolate spreads value forecast, 2008?13 ($m, nominal prices) 51
Table 27: Spain chocolate spreads volume, 2003?08 (kg, million) 52
Table 28: Spain chocolate spreads volume forecast, 2008?13 (kg, million) 53
Table 29: Spain chocolate spreads brand share, by value, 2007?08 (%) 54
Table 30: Spain chocolate spreads value, by brand 2007?08 (€m, nominal prices) 54
Table 31: Spain chocolate spreads company share by value, 2007?08 (%) 56
Table 32: Spain chocolate spreads value, by company, 2007?08 (€m, nominal prices) 56
Table 33: Spain chocolate spreads distribution channels, by value, 2007?08 (%) 57
Table 34: Spain chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 57
Table 35: Spain chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 59
Table 36: Spain chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 59
Table 37: Spain chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 60
Table 38: Spain chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 60
Table 39: Spain chocolate spreads consumption per capita, 2003?08 (kg) 61
Table 40: Spain chocolate spreads forecast consumption per capita, 2008?13 (kg) 61
Table 41: Spain honey value, 2003?08 (€m, nominal prices) 62
Table 42: Spain honey value forecast, 2008?13 (€m, nominal prices) 63
Table 43: Spain honey value, 2003?08 ($m, nominal prices) 64
Table 44: Spain honey value forecast, 2008?13 ($m, nominal prices) 64
Table 45: Spain honey volume, 2003?08 (kg, million) 65
Table 46: Spain honey volume forecast, 2008?13 (kg, million) 66
Table 47: Spain honey brand share, by value, 2007?08 (%) 67
Table 48: Spain honey value, by brand 2007?08 (€m, nominal prices) 67
Table 49: Spain honey company share by value, 2007?08 (%) 69
Table 50: Spain honey value, by company, 2007?08 (€m, nominal prices) 69
Table 51: Spain honey distribution channels, by value, 2007?08 (%) 70
Table 52: Spain honey value, by distribution channel, 2007?08 (€m, nominal prices) 70
Table 53: Spain honey expenditure per capita, 2003?08 (€, nominal prices) 72
Table 54: Spain honey forecast expenditure per capita, 2008?13 (€, nominal prices) 72
Table 55: Spain honey expenditure per capita, 2003?08 ($, nominal prices) 73
Table 56: Spain honey forecast expenditure per capita, 2008?13 ($, nominal prices) 73
Table 57: Spain honey consumption per capita, 2003?08 (kg) 74
Table 58: Spain honey forecast consumption per capita, 2008?13 (kg) 74
Table 59: Spain jams & preserves value, 2003?08 (€m, nominal prices) 75
Table 60: Spain jams & preserves value forecast, 2008?13 (€m, nominal prices) 76
Table 61: Spain jams & preserves value, 2003?08 ($m, nominal prices) 78
Table 62: Spain jams & preserves value forecast, 2008?13 ($m, nominal prices) 78
Table 63: Spain jams & preserves volume, 2003?08 (kg, million) 80
Table 64: Spain jams & preserves volume forecast, 2008?13 (kg, million) 81
Table 65: Spain jams & preserves brand share, by value, 2007?08 (%) 84
Table 66: Spain jams & preserves value, by brand 2007?08 (€m, nominal prices) 84
Table 67: Spain jams & preserves company share by value, 2007?08 (%) 86
Table 68: Spain jams & preserves value, by company, 2007?08 (€m, nominal prices) 86
Table 69: Spain jams & preserves distribution channels, by value, 2007?08 (%) 87
Table 70: Spain jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 87
Table 71: Spain jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 89
Table 72: Spain jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 89
Table 73: Spain jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 90
Table 74: Spain jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 90
Table 75: Spain jams & preserves consumption per capita, 2003?08 (kg) 91
Table 76: Spain jams & preserves forecast consumption per capita, 2008?13 (kg) 91
Table 77: Spain nut-based spreads value, 2003?08 (€m, nominal prices) 92
Table 78: Spain nut-based spreads value forecast, 2008?13 (€m, nominal prices) 93
Table 79: Spain nut-based spreads value, 2003?08 ($m, nominal prices) 94
Table 80: Spain nut-based spreads value forecast, 2008?13 ($m, nominal prices) 94
Table 81: Spain nut-based spreads volume, 2003?08 (kg, million) 95
Table 82: Spain nut-based spreads volume forecast, 2008?13 (kg, million) 96
Table 83: Spain nut-based spreads brand share, by value, 2007?08 (%) 97
Table 84: Spain nut-based spreads value, by brand 2007?08 (€m, nominal prices) 97
Table 85: Spain nut-based spreads company share by value, 2007?08 (%) 99
Table 86: Spain nut-based spreads value, by company, 2007?08 (€m, nominal prices) 99
Table 87: Spain nut-based spreads distribution channels, by value, 2007?08 (%) 100
Table 88: Spain nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 100
Table 89: Spain nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 102
Table 90: Spain nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 102
Table 91: Spain nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 103
Table 92: Spain nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 103
Table 93: Spain nut-based spreads consumption per capita, 2003?08 (kg) 104
Table 94: Spain nut-based spreads forecast consumption per capita, 2008?13 (kg) 104
Table 95: Spain savory spreads value, 2003?08 (€m, nominal prices) 105
Table 96: Spain savory spreads value forecast, 2008?13 (€m, nominal prices) 106
Table 97: Spain savory spreads value, 2003?08 ($m, nominal prices) 107
Table 98: Spain savory spreads value forecast, 2008?13 ($m, nominal prices) 107
Table 99: Spain savory spreads volume, 2003?08 (kg, million) 108
Table 100: Spain savory spreads volume forecast, 2008?13 (kg, million) 109
Table 101: Spain savory spreads brand share, by value, 2007?08 (%) 110
Table 102: Spain savory spreads value, by brand 2007?08 (€m, nominal prices) 110
Table 103: Spain savory spreads company share by value, 2007?08 (%) 112
Table 104: Spain savory spreads value, by company, 2007?08 (€m, nominal prices) 112
Table 105: Spain savory spreads distribution channels, by value, 2007?08 (%) 113
Table 106: Spain savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 113
Table 107: Spain savory spreads expenditure per capita, 2003?08 (€, nominal prices) 115
Table 108: Spain savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 115
Table 109: Spain savory spreads expenditure per capita, 2003?08 ($, nominal prices) 115
Table 110: Spain savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 116
Table 111: Spain savory spreads consumption per capita, 2003?08 (kg) 116
Table 112: Spain savory spreads forecast consumption per capita, 2008?13 (kg) 116
Table 113: Global spreads market value, 2008 117
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 120
Table 115: Global spreads market volume, 2008 121
Table 116: Global spreads market split (volume terms, 2008), top five countries 124
Table 117: Leading players, top five countries 125
Table 118: Analysis of Spain’s political landscape 127
Table 119: Analysis of Spain’s economy 130
Table 120: Analysis of Spain’s social system 134
Table 121: Analysis of Spain’s technology landscape 138
Table 122: Comparative performance – patents 141
Table 123: Analysis of Spain’s legal landscape 142
Table 124: Analysis of Spain’s environmental landscape 145
Table 125: Spain spreads new product launches reports, by company (top five companies), 2008 149
Table 126: Spain spreads new product launches SKUs, by company (top five companies), 2008 149
Table 127: Spain spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 150
Table 128: Spain spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 150
Table 129: Spain spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 151
Table 130: Spain spreads new product launches (reports) - Recent five launches (2008) 151
Table 131: Spain population, by age group, 2003?08 (millions) 152
Table 132: Spain population forecast, by age group, 2008?13 (millions) 153
Table 133: Spain population, by gender, 2003?08 (millions) 153
Table 134: Spain population forecast, by gender, 2008?13 (millions) 154
Table 135: Spain nominal GDP, 2003?08 (€bn, nominal prices) 154
Table 136: Spain nominal GDP forecast, 2008?13 (€bn, nominal prices) 154
Table 137: Spain real GDP, 2003?08 (€bn, 2000 prices) 155
Table 138: Spain real GDP forecast, 2008?13 (€bn, 2000 prices) 155
Table 139: Spain real GDP, 2003?08 ($bn, 2000 prices) 155
Table 140: Spain real GDP forecast, 2008?13 ($bn, 2000 prices) 156
Table 141: Spain consumer price index, 2003?08 (2000=100) 156
Table 142: Spain consumer price index, 2008?13 (2000=100) 156