TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Hryvnia), 2003?08 24
Value analysis (Hryvnia), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profile 44
Ferrero 44
Chapter 5 Category Analysis: Chocolate spreads 46
Value analysis (Hryvnia), 2003?08 46
Value analysis (Hryvnia), 2008?13 47
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Hryvnia), 2003?08 60
Value analysis (Hryvnia), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Hryvnia), 2003?08 73
Value analysis (Hryvnia), 2008?13 74
Value analysis (US dollars), 2003?08 76
Value analysis (US dollars), 2008?13 76
Volume analysis, 2003?08 78
Volume analysis, 2008?13 79
Company and brand share analysis 81
Distribution analysis 84
Expenditure and consumption per capita 86
Chapter 8 Category Analysis: Nut-based spreads 89
Value analysis (Hryvnia), 2003?08 89
Value analysis (Hryvnia), 2008?13 90
Value analysis (US dollars), 2003?08 91
Value analysis (US dollars), 2008?13 91
Volume analysis, 2003?08 92
Volume analysis, 2008?13 93
Company and brand share analysis 94
Distribution analysis 96
Expenditure and consumption per capita 98
Chapter 9 Category Analysis: Savory spreads 101
Value analysis (Hryvnia), 2003?08 101
Value analysis (Hryvnia), 2008?13 102
Value analysis (US dollars), 2003?08 103
Value analysis (US dollars), 2008?13 103
Volume analysis, 2003?08 104
Volume analysis, 2008?13 105
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 10 Country Comparison 114
Value 114
Volume 118
Market share 122
Chapter 11 Socioeconomic profile 123
Country overview 123
Key facts 124
Political overview 125
Economic overview 126
Chapter 12 New Product Development 127
Product launches over time 127
Recent product launches 129
Chapter 13 Macroeconomic Profile 130
Macroeconomic indicators 130
Chapter 14 Research Methodology 135
Methodology overview 135
Secondary research 136
Market modeling 137
Creating an initial data model 137
Revising the initial data model 137
Creating a final estimate 138
Creating demographic value splits 138
Primary research 138
Data finalization 139
Ongoing research 139
Chapter 15 APPENDIX 140
Future readings 140
How to contact experts in your industry 140
Disclaimer 140
LIST OF FIGURES
Figure 1: Ukraine spreads value and value forecast, 2003?13 (UAHm, nominal prices) 26
Figure 2: Ukraine spreads category growth comparison, by value, 2003?13 29
Figure 3: Ukraine spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Ukraine spreads category growth comparison, by volume, 2003?13 32
Figure 5: Ukraine spreads company share, by value, 2007?08 (%) 35
Figure 6: Ukraine spreads distribution channels, by value, 2007?08 (%) 39
Figure 7: Ukraine chocolate spreads value and value forecast, 2003?13 (UAHm, nominal prices) 48
Figure 8: Ukraine chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Ukraine chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Ukraine chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Ukraine honey value and value forecast, 2003?13 (UAHm, nominal prices) 61
Figure 12: Ukraine honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Ukraine honey company share, by value, 2007?08 (%) 66
Figure 14: Ukraine honey distribution channels, by value, 2007?08 (%) 69
Figure 15: Ukraine jams & preserves value and value forecast, 2003?13 (UAHm, nominal prices) 75
Figure 16: Ukraine jams & preserves category growth comparison, by value, 2003?13 77
Figure 17: Ukraine jams & preserves volume and volume forecast, 2003?13 (kg, million) 80
Figure 18: Ukraine jams & preserves category growth comparison, by volume, 2003?13 80
Figure 19: Ukraine jams & preserves company share, by value, 2007?08 (%) 82
Figure 20: Ukraine jams & preserves distribution channels, by value, 2007?08 (%) 85
Figure 21: Ukraine nut-based spreads value and value forecast, 2003?13 (UAHm, nominal prices) 90
Figure 22: Ukraine nut-based spreads volume and volume forecast, 2003?13 (kg, million) 93
Figure 23: Ukraine nut-based spreads distribution channels, by value, 2007?08 (%) 97
Figure 24: Ukraine savory spreads value and value forecast, 2003?13 (UAHm, nominal prices) 102
Figure 25: Ukraine savory spreads volume and volume forecast, 2003?13 (kg, million) 105
Figure 26: Ukraine savory spreads company share, by value, 2007?08 (%) 107
Figure 27: Ukraine savory spreads distribution channels, by value, 2007?08 (%) 110
Figure 28: Global spreads market split (value terms, 2008), top five countries 115
Figure 29: Global spreads market value, 2003–08, top five countries 117
Figure 30: Global spreads market split (volume terms, 2008), top five countries 119
Figure 31: Global spreads market volume, 2003–08, top five countries 121
Figure 32: Map of Ukraine 124
Figure 33: Annual data review process 136
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Ukraine spreads value, 2003?08 (UAHm, nominal prices) 24
Table 4: Ukraine spreads value forecast, 2008?13 (UAHm, nominal prices) 25
Table 5: Ukraine spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Ukraine spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Ukraine spreads volume, 2003?08 (kg, million) 30
Table 8: Ukraine spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Ukraine spreads brand share, by value, 2007?08 (%) 33
Table 10: Ukraine spreads value, by brand 2007?08 (UAHm, nominal prices) 34
Table 11: Ukraine spreads company share by value, 2007?08 (%) 36
Table 12: Ukraine spreads value, by company, 2007?08 (UAHm, nominal prices) 37
Table 13: Ukraine spreads distribution channels, by value, 2007?08 (%) 38
Table 14: Ukraine spreads value, by distribution channel, 2007?08 (UAHm, nominal prices) 38
Table 15: Ukraine spreads expenditure per capita, 2003?08 (UAH, nominal prices) 40
Table 16: Ukraine spreads forecast expenditure per capita, 2008?13 (UAH, nominal prices) 41
Table 17: Ukraine spreads expenditure per capita, 2003?08 ($, nominal prices) 41
Table 18: Ukraine spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 42
Table 19: Ukraine spreads consumption per capita, 2003?08 (kg) 42
Table 20: Ukraine spreads forecast consumption per capita, 2008?13 (kg) 43
Table 21: Ferrero key facts 44
Table 22: Ukraine chocolate spreads value, 2003?08 (UAHm, nominal prices) 46
Table 23: Ukraine chocolate spreads value forecast, 2008?13 (UAHm, nominal prices) 47
Table 24: Ukraine chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 25: Ukraine chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 26: Ukraine chocolate spreads volume, 2003?08 (kg, million) 50
Table 27: Ukraine chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 28: Ukraine chocolate spreads brand share, by value, 2007?08 (%) 52
Table 29: Ukraine chocolate spreads value, by brand 2007?08 (UAHm, nominal prices) 52
Table 30: Ukraine chocolate spreads company share by value, 2007?08 (%) 54
Table 31: Ukraine chocolate spreads value, by company, 2007?08 (UAHm, nominal prices) 54
Table 32: Ukraine chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 33: Ukraine chocolate spreads value, by distribution channel, 2007?08 (UAHm, nominal prices) 55
Table 34: Ukraine chocolate spreads expenditure per capita, 2003?08 (UAH, nominal prices) 57
Table 35: Ukraine chocolate spreads forecast expenditure per capita, 2008?13 (UAH, nominal prices) 57
Table 36: Ukraine chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 37: Ukraine chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 38: Ukraine chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 39: Ukraine chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 40: Ukraine honey value, 2003?08 (UAHm, nominal prices) 60
Table 41: Ukraine honey value forecast, 2008?13 (UAHm, nominal prices) 61
Table 42: Ukraine honey value, 2003?08 ($m, nominal prices) 62
Table 43: Ukraine honey value forecast, 2008?13 ($m, nominal prices) 62
Table 44: Ukraine honey volume, 2003?08 (kg, million) 63
Table 45: Ukraine honey volume forecast, 2008?13 (kg, million) 64
Table 46: Ukraine honey brand share, by value, 2007?08 (%) 65
Table 47: Ukraine honey value, by brand 2007?08 (UAHm, nominal prices) 65
Table 48: Ukraine honey company share by value, 2007?08 (%) 67
Table 49: Ukraine honey value, by company, 2007?08 (UAHm, nominal prices) 67
Table 50: Ukraine honey distribution channels, by value, 2007?08 (%) 68
Table 51: Ukraine honey value, by distribution channel, 2007?08 (UAHm, nominal prices) 68
Table 52: Ukraine honey expenditure per capita, 2003?08 (UAH, nominal prices) 70
Table 53: Ukraine honey forecast expenditure per capita, 2008?13 (UAH, nominal prices) 70
Table 54: Ukraine honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 55: Ukraine honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 56: Ukraine honey consumption per capita, 2003?08 (kg) 72
Table 57: Ukraine honey forecast consumption per capita, 2008?13 (kg) 72
Table 58: Ukraine jams & preserves value, 2003?08 (UAHm, nominal prices) 73
Table 59: Ukraine jams & preserves value forecast, 2008?13 (UAHm, nominal prices) 74
Table 60: Ukraine jams & preserves value, 2003?08 ($m, nominal prices) 76
Table 61: Ukraine jams & preserves value forecast, 2008?13 ($m, nominal prices) 76
Table 62: Ukraine jams & preserves volume, 2003?08 (kg, million) 78
Table 63: Ukraine jams & preserves volume forecast, 2008?13 (kg, million) 79
Table 64: Ukraine jams & preserves brand share, by value, 2007?08 (%) 81
Table 65: Ukraine jams & preserves value, by brand 2007?08 (UAHm, nominal prices) 81
Table 66: Ukraine jams & preserves company share by value, 2007?08 (%) 83
Table 67: Ukraine jams & preserves value, by company, 2007?08 (UAHm, nominal prices) 83
Table 68: Ukraine jams & preserves distribution channels, by value, 2007?08 (%) 84
Table 69: Ukraine jams & preserves value, by distribution channel, 2007?08 (UAHm, nominal prices) 84
Table 70: Ukraine jams & preserves expenditure per capita, 2003?08 (UAH, nominal prices) 86
Table 71: Ukraine jams & preserves forecast expenditure per capita, 2008?13 (UAH, nominal prices) 86
Table 72: Ukraine jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 87
Table 73: Ukraine jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 87
Table 74: Ukraine jams & preserves consumption per capita, 2003?08 (kg) 88
Table 75: Ukraine jams & preserves forecast consumption per capita, 2008?13 (kg) 88
Table 76: Ukraine nut-based spreads value, 2003?08 (UAHm, nominal prices) 89
Table 77: Ukraine nut-based spreads value forecast, 2008?13 (UAHm, nominal prices) 90
Table 78: Ukraine nut-based spreads value, 2003?08 ($m, nominal prices) 91
Table 79: Ukraine nut-based spreads value forecast, 2008?13 ($m, nominal prices) 91
Table 80: Ukraine nut-based spreads volume, 2003?08 (kg, million) 92
Table 81: Ukraine nut-based spreads volume forecast, 2008?13 (kg, million) 93
Table 82: Ukraine nut-based spreads brand share, by value, 2007?08 (%) 94
Table 83: Ukraine nut-based spreads value, by brand 2007?08 (UAHm, nominal prices) 94
Table 84: Ukraine nut-based spreads company share by value, 2007?08 (%) 95
Table 85: Ukraine nut-based spreads value, by company, 2007?08 (UAHm, nominal prices) 95
Table 86: Ukraine nut-based spreads distribution channels, by value, 2007?08 (%) 96
Table 87: Ukraine nut-based spreads value, by distribution channel, 2007?08 (UAHm, nominal prices) 96
Table 88: Ukraine nut-based spreads expenditure per capita, 2003?08 (UAH, nominal prices) 98
Table 89: Ukraine nut-based spreads forecast expenditure per capita, 2008?13 (UAH, nominal prices) 98
Table 90: Ukraine nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 99
Table 91: Ukraine nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 99
Table 92: Ukraine nut-based spreads consumption per capita, 2003?08 (kg) 100
Table 93: Ukraine nut-based spreads forecast consumption per capita, 2008?13 (kg) 100
Table 94: Ukraine savory spreads value, 2003?08 (UAHm, nominal prices) 101
Table 95: Ukraine savory spreads value forecast, 2008?13 (UAHm, nominal prices) 102
Table 96: Ukraine savory spreads value, 2003?08 ($m, nominal prices) 103
Table 97: Ukraine savory spreads value forecast, 2008?13 ($m, nominal prices) 103
Table 98: Ukraine savory spreads volume, 2003?08 (kg, million) 104
Table 99: Ukraine savory spreads volume forecast, 2008?13 (kg, million) 105
Table 100: Ukraine savory spreads brand share, by value, 2007?08 (%) 106
Table 101: Ukraine savory spreads value, by brand 2007?08 (UAHm, nominal prices) 106
Table 102: Ukraine savory spreads company share by value, 2007?08 (%) 108
Table 103: Ukraine savory spreads value, by company, 2007?08 (UAHm, nominal prices) 108
Table 104: Ukraine savory spreads distribution channels, by value, 2007?08 (%) 109
Table 105: Ukraine savory spreads value, by distribution channel, 2007?08 (UAHm, nominal prices) 109
Table 106: Ukraine savory spreads expenditure per capita, 2003?08 (UAH, nominal prices) 111
Table 107: Ukraine savory spreads forecast expenditure per capita, 2008?13 (UAH, nominal prices) 111
Table 108: Ukraine savory spreads expenditure per capita, 2003?08 ($, nominal prices) 112
Table 109: Ukraine savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 112
Table 110: Ukraine savory spreads consumption per capita, 2003?08 (kg) 113
Table 111: Ukraine savory spreads forecast consumption per capita, 2008?13 (kg) 113
Table 112: Global spreads market value, 2008 114
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 117
Table 114: Global spreads market volume, 2008 118
Table 115: Global spreads market split (volume terms, 2008), top five countries 121
Table 116: Leading players, top five countries 122
Table 117: Ukraine key facts 124
Table 118: Ukraine spreads new product launches reports, by company (top five companies), 2008 127
Table 119: Ukraine spreads new product launches SKUs, by company (top five companies), 2008 127
Table 120: Ukraine spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 128
Table 121: Ukraine spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 128
Table 122: Ukraine spreads new product launches (reports), by package tags or claims, 2008 129
Table 123: Ukraine spreads new product launches (reports) - Recent five launches (2008) 129
Table 124: Ukraine population, by age group, 2003?08 (millions) 130
Table 125: Ukraine population forecast, by age group, 2008?13 (millions) 131
Table 126: Ukraine population, by gender, 2003?08 (millions) 131
Table 127: Ukraine population forecast, by gender, 2008?13 (millions) 132
Table 128: Ukraine nominal GDP, 2003?08 (UAHbn, nominal prices) 132
Table 129: Ukraine nominal GDP forecast, 2008?13 (UAHbn, nominal prices) 132
Table 130: Ukraine real GDP, 2003?08 (UAHbn, 2000 prices) 133
Table 131: Ukraine real GDP forecast, 2008?13 (UAHbn, 2000 prices) 133
Table 132: Ukraine real GDP, 2003?08 ($bn, 2000 prices) 133
Table 133: Ukraine real GDP forecast, 2008?13 ($bn, 2000 prices) 134
Table 134: Ukraine consumer price index, 2003?08 (2000=100) 134
Table 135: Ukraine consumer price index, 2008?13 (2000=100) 134
