TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Dong), 2003?08 24
Value analysis (Dong), 2008?13 25
Value analysis (US dollars), 2003?08 27
Value analysis (US dollars), 2008?13 28
Volume analysis, 2003?08 30
Volume analysis, 2008?13 31
Company and brand share analysis 33
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profile 43
The J.M. Smucker Company 43
Chapter 5 Category Analysis: Chocolate spreads 45
Value analysis (Dong), 2003?08 45
Value analysis (Dong), 2008?13 46
Value analysis (US dollars), 2003?08 47
Value analysis (US dollars), 2008?13 47
Volume analysis, 2003?08 48
Volume analysis, 2008?13 49
Company and brand share analysis 50
Distribution analysis 52
Expenditure and consumption per capita 54
Chapter 6 Category Analysis: Honey 57
Value analysis (Dong), 2003?08 57
Value analysis (Dong), 2008?13 58
Value analysis (US dollars), 2003?08 59
Value analysis (US dollars), 2008?13 59
Volume analysis, 2003?08 60
Volume analysis, 2008?13 61
Company and brand share analysis 62
Distribution analysis 65
Expenditure and consumption per capita 67
Chapter 7 Category Analysis: Jams & preserves 70
Value analysis (Dong), 2003?08 70
Value analysis (Dong), 2008?13 71
Value analysis (US dollars), 2003?08 73
Value analysis (US dollars), 2008?13 73
Volume analysis, 2003?08 75
Volume analysis, 2008?13 76
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Dong), 2003?08 86
Value analysis (Dong), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 94
Expenditure and consumption per capita 96
Chapter 9 Category Analysis: Savory spreads 99
Value analysis (Dong), 2003?08 99
Value analysis (Dong), 2008?13 100
Value analysis (US dollars), 2003?08 101
Value analysis (US dollars), 2008?13 101
Volume analysis, 2003?08 102
Volume analysis, 2008?13 103
Company and brand share analysis 104
Distribution analysis 107
Expenditure and consumption per capita 109
Chapter 10 Country Comparison 112
Value 112
Volume 116
Market share 120
Chapter 11 PESTLE Analysis 121
Summary 121
Political analysis 122
Economic analysis 125
Social analysis 128
Technological analysis 132
Legal analysis 135
Environmental analysis 138
Chapter 12 New Product Development 141
Product launches over time 141
Recent product launches 143
Chapter 13 Macroeconomic Profile 144
Macroeconomic indicators 144
Chapter 14 Research Methodology 149
Methodology overview 149
Secondary research 150
Market modeling 151
Creating an initial data model 151
Revising the initial data model 151
Creating a final estimate 152
Creating demographic value splits 152
Primary research 152
Data finalization 153
Ongoing research 153
Chapter 15 APPENDIX 154
Future readings 154
How to contact experts in your industry 154
Disclaimer 154
LIST OF FIGURES
Figure 1: Vietnam spreads value and value forecast, 2003?13 (VNDm, nominal prices) 26
Figure 2: Vietnam spreads category growth comparison, by value, 2003?13 29
Figure 3: Vietnam spreads volume and volume forecast, 2003?13 (kg, million) 32
Figure 4: Vietnam spreads category growth comparison, by volume, 2003?13 32
Figure 5: Vietnam spreads company share, by value, 2007?08 (%) 35
Figure 6: Vietnam spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: Vietnam chocolate spreads value and value forecast, 2003?13 (VNDm, nominal prices) 46
Figure 8: Vietnam chocolate spreads volume and volume forecast, 2003?13 (kg, million) 49
Figure 9: Vietnam chocolate spreads distribution channels, by value, 2007?08 (%) 53
Figure 10: Vietnam honey value and value forecast, 2003?13 (VNDm, nominal prices) 58
Figure 11: Vietnam honey volume and volume forecast, 2003?13 (kg, million) 61
Figure 12: Vietnam honey company share, by value, 2007?08 (%) 63
Figure 13: Vietnam honey distribution channels, by value, 2007?08 (%) 66
Figure 14: Vietnam jams & preserves value and value forecast, 2003?13 (VNDm, nominal prices) 72
Figure 15: Vietnam jams & preserves category growth comparison, by value, 2003?13 74
Figure 16: Vietnam jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 17: Vietnam jams & preserves category growth comparison, by volume, 2003?13 77
Figure 18: Vietnam jams & preserves company share, by value, 2007?08 (%) 79
Figure 19: Vietnam jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 20: Vietnam nut-based spreads value and value forecast, 2003?13 (VNDm, nominal prices) 87
Figure 21: Vietnam nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 22: Vietnam nut-based spreads company share, by value, 2007?08 (%) 92
Figure 23: Vietnam nut-based spreads distribution channels, by value, 2007?08 (%) 95
Figure 24: Vietnam savory spreads value and value forecast, 2003?13 (VNDm, nominal prices) 100
Figure 25: Vietnam savory spreads volume and volume forecast, 2003?13 (kg, million) 103
Figure 26: Vietnam savory spreads company share, by value, 2007?08 (%) 105
Figure 27: Vietnam savory spreads distribution channels, by value, 2007?08 (%) 108
Figure 28: Global spreads market split (value terms, 2008), top five countries 113
Figure 29: Global spreads market value, 2003–08, top five countries 115
Figure 30: Global spreads market split (volume terms, 2008), top five countries 117
Figure 31: Global spreads market volume, 2003–08, top five countries 119
Figure 32: Annual data review process 150
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Vietnam spreads value, 2003?08 (VNDm, nominal prices) 24
Table 4: Vietnam spreads value forecast, 2008?13 (VNDm, nominal prices) 25
Table 5: Vietnam spreads value, 2003?08 ($m, nominal prices) 27
Table 6: Vietnam spreads value forecast, 2008?13 ($m, nominal prices) 28
Table 7: Vietnam spreads volume, 2003?08 (kg, million) 30
Table 8: Vietnam spreads volume forecast, 2008?13 (kg, million) 31
Table 9: Vietnam spreads brand share, by value, 2007?08 (%) 33
Table 10: Vietnam spreads value, by brand 2007?08 (VNDm, nominal prices) 34
Table 11: Vietnam spreads company share by value, 2007?08 (%) 36
Table 12: Vietnam spreads value, by company, 2007?08 (VNDm, nominal prices) 36
Table 13: Vietnam spreads distribution channels, by value, 2007?08 (%) 37
Table 14: Vietnam spreads value, by distribution channel, 2007?08 (VNDm, nominal prices) 37
Table 15: Vietnam spreads expenditure per capita, 2003?08 (VND, nominal prices) 39
Table 16: Vietnam spreads forecast expenditure per capita, 2008?13 (VND, nominal prices) 40
Table 17: Vietnam spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Vietnam spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Vietnam spreads consumption per capita, 2003?08 (kg) 41
Table 20: Vietnam spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: The J.M. Smucker Company key facts 43
Table 22: Vietnam chocolate spreads value, 2003?08 (VNDm, nominal prices) 45
Table 23: Vietnam chocolate spreads value forecast, 2008?13 (VNDm, nominal prices) 46
Table 24: Vietnam chocolate spreads value, 2003?08 ($m, nominal prices) 47
Table 25: Vietnam chocolate spreads value forecast, 2008?13 ($m, nominal prices) 47
Table 26: Vietnam chocolate spreads volume, 2003?08 (kg, million) 48
Table 27: Vietnam chocolate spreads volume forecast, 2008?13 (kg, million) 49
Table 28: Vietnam chocolate spreads brand share, by value, 2007?08 (%) 50
Table 29: Vietnam chocolate spreads value, by brand 2007?08 (VNDm, nominal prices) 50
Table 30: Vietnam chocolate spreads company share by value, 2007?08 (%) 51
Table 31: Vietnam chocolate spreads value, by company, 2007?08 (VNDm, nominal prices) 51
Table 32: Vietnam chocolate spreads distribution channels, by value, 2007?08 (%) 52
Table 33: Vietnam chocolate spreads value, by distribution channel, 2007?08 (VNDm, nominal prices) 52
Table 34: Vietnam chocolate spreads expenditure per capita, 2003?08 (VND, nominal prices) 54
Table 35: Vietnam chocolate spreads forecast expenditure per capita, 2008?13 (VND, nominal prices) 54
Table 36: Vietnam chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 55
Table 37: Vietnam chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 55
Table 38: Vietnam chocolate spreads consumption per capita, 2003?08 (kg) 56
Table 39: Vietnam chocolate spreads forecast consumption per capita, 2008?13 (kg) 56
Table 40: Vietnam honey value, 2003?08 (VNDm, nominal prices) 57
Table 41: Vietnam honey value forecast, 2008?13 (VNDm, nominal prices) 58
Table 42: Vietnam honey value, 2003?08 ($m, nominal prices) 59
Table 43: Vietnam honey value forecast, 2008?13 ($m, nominal prices) 59
Table 44: Vietnam honey volume, 2003?08 (kg, million) 60
Table 45: Vietnam honey volume forecast, 2008?13 (kg, million) 61
Table 46: Vietnam honey brand share, by value, 2007?08 (%) 62
Table 47: Vietnam honey value, by brand 2007?08 (VNDm, nominal prices) 62
Table 48: Vietnam honey company share by value, 2007?08 (%) 64
Table 49: Vietnam honey value, by company, 2007?08 (VNDm, nominal prices) 64
Table 50: Vietnam honey distribution channels, by value, 2007?08 (%) 65
Table 51: Vietnam honey value, by distribution channel, 2007?08 (VNDm, nominal prices) 65
Table 52: Vietnam honey expenditure per capita, 2003?08 (VND, nominal prices) 67
Table 53: Vietnam honey forecast expenditure per capita, 2008?13 (VND, nominal prices) 67
Table 54: Vietnam honey expenditure per capita, 2003?08 ($, nominal prices) 68
Table 55: Vietnam honey forecast expenditure per capita, 2008?13 ($, nominal prices) 68
Table 56: Vietnam honey consumption per capita, 2003?08 (kg) 69
Table 57: Vietnam honey forecast consumption per capita, 2008?13 (kg) 69
Table 58: Vietnam jams & preserves value, 2003?08 (VNDm, nominal prices) 70
Table 59: Vietnam jams & preserves value forecast, 2008?13 (VNDm, nominal prices) 71
Table 60: Vietnam jams & preserves value, 2003?08 ($m, nominal prices) 73
Table 61: Vietnam jams & preserves value forecast, 2008?13 ($m, nominal prices) 73
Table 62: Vietnam jams & preserves volume, 2003?08 (kg, million) 75
Table 63: Vietnam jams & preserves volume forecast, 2008?13 (kg, million) 76
Table 64: Vietnam jams & preserves brand share, by value, 2007?08 (%) 78
Table 65: Vietnam jams & preserves value, by brand 2007?08 (VNDm, nominal prices) 78
Table 66: Vietnam jams & preserves company share by value, 2007?08 (%) 80
Table 67: Vietnam jams & preserves value, by company, 2007?08 (VNDm, nominal prices) 80
Table 68: Vietnam jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 69: Vietnam jams & preserves value, by distribution channel, 2007?08 (VNDm, nominal prices) 81
Table 70: Vietnam jams & preserves expenditure per capita, 2003?08 (VND, nominal prices) 83
Table 71: Vietnam jams & preserves forecast expenditure per capita, 2008?13 (VND, nominal prices) 83
Table 72: Vietnam jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 73: Vietnam jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 74: Vietnam jams & preserves consumption per capita, 2003?08 (kg) 85
Table 75: Vietnam jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 76: Vietnam nut-based spreads value, 2003?08 (VNDm, nominal prices) 86
Table 77: Vietnam nut-based spreads value forecast, 2008?13 (VNDm, nominal prices) 87
Table 78: Vietnam nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 79: Vietnam nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 80: Vietnam nut-based spreads volume, 2003?08 (kg, million) 89
Table 81: Vietnam nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 82: Vietnam nut-based spreads brand share, by value, 2007?08 (%) 91
Table 83: Vietnam nut-based spreads value, by brand 2007?08 (VNDm, nominal prices) 91
Table 84: Vietnam nut-based spreads company share by value, 2007?08 (%) 93
Table 85: Vietnam nut-based spreads value, by company, 2007?08 (VNDm, nominal prices) 93
Table 86: Vietnam nut-based spreads distribution channels, by value, 2007?08 (%) 94
Table 87: Vietnam nut-based spreads value, by distribution channel, 2007?08 (VNDm, nominal prices) 94
Table 88: Vietnam nut-based spreads expenditure per capita, 2003?08 (VND, nominal prices) 96
Table 89: Vietnam nut-based spreads forecast expenditure per capita, 2008?13 (VND, nominal prices) 96
Table 90: Vietnam nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 97
Table 91: Vietnam nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 97
Table 92: Vietnam nut-based spreads consumption per capita, 2003?08 (kg) 98
Table 93: Vietnam nut-based spreads forecast consumption per capita, 2008?13 (kg) 98
Table 94: Vietnam savory spreads value, 2003?08 (VNDm, nominal prices) 99
Table 95: Vietnam savory spreads value forecast, 2008?13 (VNDm, nominal prices) 100
Table 96: Vietnam savory spreads value, 2003?08 ($m, nominal prices) 101
Table 97: Vietnam savory spreads value forecast, 2008?13 ($m, nominal prices) 101
Table 98: Vietnam savory spreads volume, 2003?08 (kg, million) 102
Table 99: Vietnam savory spreads volume forecast, 2008?13 (kg, million) 103
Table 100: Vietnam savory spreads brand share, by value, 2007?08 (%) 104
Table 101: Vietnam savory spreads value, by brand 2007?08 (VNDm, nominal prices) 104
Table 102: Vietnam savory spreads company share by value, 2007?08 (%) 106
Table 103: Vietnam savory spreads value, by company, 2007?08 (VNDm, nominal prices) 106
Table 104: Vietnam savory spreads distribution channels, by value, 2007?08 (%) 107
Table 105: Vietnam savory spreads value, by distribution channel, 2007?08 (VNDm, nominal prices) 107
Table 106: Vietnam savory spreads expenditure per capita, 2003?08 (VND, nominal prices) 109
Table 107: Vietnam savory spreads forecast expenditure per capita, 2008?13 (VND, nominal prices) 109
Table 108: Vietnam savory spreads expenditure per capita, 2003?08 ($, nominal prices) 110
Table 109: Vietnam savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 110
Table 110: Vietnam savory spreads consumption per capita, 2003?08 (kg) 111
Table 111: Vietnam savory spreads forecast consumption per capita, 2008?13 (kg) 111
Table 112: Global spreads market value, 2008 112
Table 113: Global spreads market split (value terms ($m), 2008), top five countries 115
Table 114: Global spreads market volume, 2008 116
Table 115: Global spreads market split (volume terms, 2008), top five countries 119
Table 116: Leading players, top five countries 120
Table 117: Analysis of Vietnam’s political landscape 122
Table 118: Analysis of Vietnam’s economy 125
Table 119: Analysis of Vietnam’s social system 128
Table 120: Analysis of Vietnam’s technology landscape 132
Table 121: Analysis of Vietnam’s legal landscape 135
Table 122: Analysis of Vietnam’s environmental landscape 138
Table 123: Vietnam spreads new product launches reports, by company, 2008 141
Table 124: Vietnam spreads new product launches SKUs, by company, 2008 141
Table 125: Vietnam spreads new product launches (reports), by flavor and fragrances, 2008 142
Table 126: Vietnam spreads new product launches (reports), by ingredients, 2008 142
Table 127: Vietnam spreads new product launches (reports), by package tags or claims, 2008 143
Table 128: Vietnam spreads new product launches (reports) - Recent launches (2008) 143
Table 129: Vietnam population, by age group, 2003?08 (millions) 144
Table 130: Vietnam population forecast, by age group, 2008?13 (millions) 145
Table 131: Vietnam population, by gender, 2003?08 (millions) 145
Table 132: Vietnam population forecast, by gender, 2008?13 (millions) 146
Table 133: Vietnam nominal GDP, 2003?08 (VNDbn, nominal prices) 146
Table 134: Vietnam nominal GDP forecast, 2008?13 (VNDbn, nominal prices) 146
Table 135: Vietnam real GDP, 2003?08 (VNDbn, 2000 prices) 147
Table 136: Vietnam real GDP forecast, 2008?13 (VNDbn, 2000 prices) 147
Table 137: Vietnam real GDP, 2003?08 ($bn, 2000 prices) 147
Table 138: Vietnam real GDP forecast, 2008?13 ($bn, 2000 prices) 148
Table 139: Vietnam consumer price index, 2003?08 (2000=100) 148
Table 140: Vietnam consumer price index, 2008?13 (2000=100) 148
