TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: spreads 2
Summary category level: chocolate spreads 3
Summary category level: honey 4
Summary category level: jams & preserves 5
Summary category level: nut-based spreads 6
Summary category level: savory spreads 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 25
Value analysis (Euro), 2003?08 25
Value analysis (Euro), 2008?13 26
Value analysis (US dollars), 2003?08 28
Value analysis (US dollars), 2008?13 29
Volume analysis, 2003?08 31
Volume analysis, 2008?13 32
Company and brand share analysis 34
Distribution analysis 37
Expenditure and consumption per capita 39
Chapter 4 Leading Company Profiles 43
Ferrero 43
Hero AG 45
Chapter 5 Category Analysis: Chocolate spreads 47
Value analysis (Euro), 2003?08 47
Value analysis (Euro), 2008?13 48
Value analysis (US dollars), 2003?08 49
Value analysis (US dollars), 2008?13 49
Volume analysis, 2003?08 50
Volume analysis, 2008?13 51
Company and brand share analysis 52
Distribution analysis 55
Expenditure and consumption per capita 57
Chapter 6 Category Analysis: Honey 60
Value analysis (Euro), 2003?08 60
Value analysis (Euro), 2008?13 61
Value analysis (US dollars), 2003?08 62
Value analysis (US dollars), 2008?13 62
Volume analysis, 2003?08 63
Volume analysis, 2008?13 64
Company and brand share analysis 65
Distribution analysis 68
Expenditure and consumption per capita 70
Chapter 7 Category Analysis: Jams & preserves 73
Value analysis (Euro), 2003?08 73
Value analysis (Euro), 2008?13 74
Value analysis (US dollars), 2003?08 75
Value analysis (US dollars), 2008?13 75
Volume analysis, 2003?08 76
Volume analysis, 2008?13 77
Company and brand share analysis 78
Distribution analysis 81
Expenditure and consumption per capita 83
Chapter 8 Category Analysis: Nut-based spreads 86
Value analysis (Euro), 2003?08 86
Value analysis (Euro), 2008?13 87
Value analysis (US dollars), 2003?08 88
Value analysis (US dollars), 2008?13 88
Volume analysis, 2003?08 89
Volume analysis, 2008?13 90
Company and brand share analysis 91
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 9 Category Analysis: Savory spreads 98
Value analysis (Euro), 2003?08 98
Value analysis (Euro), 2008?13 99
Value analysis (US dollars), 2003?08 100
Value analysis (US dollars), 2008?13 100
Volume analysis, 2003?08 101
Volume analysis, 2008?13 102
Company and brand share analysis 103
Distribution analysis 105
Expenditure and consumption per capita 107
Chapter 10 Country Comparison 110
Value 110
Volume 114
Market share 118
Chapter 11 PESTLE Analysis 119
Summary 119
Political analysis 120
Economic analysis 125
Social analysis 130
Technological analysis 134
Legal analysis 139
Environmental analysis 143
Chapter 12 New Product Development 147
Product launches over time 147
Recent product launches 149
Chapter 13 Macroeconomic Profile 150
Macroeconomic indicators 150
Chapter 14 Research Methodology 155
Methodology overview 155
Secondary research 156
Market modeling 157
Creating an initial data model 157
Revising the initial data model 157
Creating a final estimate 158
Creating demographic value splits 158
Primary research 158
Data finalization 159
Ongoing research 159
Chapter 15 APPENDIX 160
Future readings 160
How to contact experts in your industry 160
Disclaimer 160
LIST OF FIGURES
Figure 1: Netherlands spreads value and value forecast, 2003?13 (€m, nominal prices) 27
Figure 2: Netherlands spreads category growth comparison, by value, 2003?13 30
Figure 3: Netherlands spreads volume and volume forecast, 2003?13 (kg, million) 33
Figure 4: Netherlands spreads category growth comparison, by volume, 2003?13 33
Figure 5: Netherlands spreads company share, by value, 2007?08 (%) 35
Figure 6: Netherlands spreads distribution channels, by value, 2007?08 (%) 38
Figure 7: Netherlands chocolate spreads value and value forecast, 2003?13 (€m, nominal prices) 48
Figure 8: Netherlands chocolate spreads volume and volume forecast, 2003?13 (kg, million) 51
Figure 9: Netherlands chocolate spreads company share, by value, 2007?08 (%) 53
Figure 10: Netherlands chocolate spreads distribution channels, by value, 2007?08 (%) 56
Figure 11: Netherlands honey value and value forecast, 2003?13 (€m, nominal prices) 61
Figure 12: Netherlands honey volume and volume forecast, 2003?13 (kg, million) 64
Figure 13: Netherlands honey company share, by value, 2007?08 (%) 66
Figure 14: Netherlands honey distribution channels, by value, 2007?08 (%) 69
Figure 15: Netherlands jams & preserves value and value forecast, 2003?13 (€m, nominal prices) 74
Figure 16: Netherlands jams & preserves volume and volume forecast, 2003?13 (kg, million) 77
Figure 17: Netherlands jams & preserves company share, by value, 2007?08 (%) 79
Figure 18: Netherlands jams & preserves distribution channels, by value, 2007?08 (%) 82
Figure 19: Netherlands nut-based spreads value and value forecast, 2003?13 (€m, nominal prices) 87
Figure 20: Netherlands nut-based spreads volume and volume forecast, 2003?13 (kg, million) 90
Figure 21: Netherlands nut-based spreads distribution channels, by value, 2007?08 (%) 94
Figure 22: Netherlands savory spreads value and value forecast, 2003?13 (€m, nominal prices) 99
Figure 23: Netherlands savory spreads volume and volume forecast, 2003?13 (kg, million) 102
Figure 24: Netherlands savory spreads distribution channels, by value, 2007?08 (%) 106
Figure 25: Global spreads market split (value terms, 2008), top five countries 111
Figure 26: Global spreads market value, 2003–08, top five countries 113
Figure 27: Global spreads market split (volume terms, 2008), top five countries 115
Figure 28: Global spreads market volume, 2003–08, top five countries 117
Figure 29: Annual data review process 156
LIST OF TABLES
Table 1: Spreads category definitions 10
Table 2: Spreads distribution channels 11
Table 3: Netherlands spreads value, 2003?08 (€m, nominal prices) 25
Table 4: Netherlands spreads value forecast, 2008?13 (€m, nominal prices) 26
Table 5: Netherlands spreads value, 2003?08 ($m, nominal prices) 28
Table 6: Netherlands spreads value forecast, 2008?13 ($m, nominal prices) 29
Table 7: Netherlands spreads volume, 2003?08 (kg, million) 31
Table 8: Netherlands spreads volume forecast, 2008?13 (kg, million) 32
Table 9: Netherlands spreads brand share, by value, 2007?08 (%) 34
Table 10: Netherlands spreads value, by brand 2007?08 (€m, nominal prices) 34
Table 11: Netherlands spreads company share by value, 2007?08 (%) 36
Table 12: Netherlands spreads value, by company, 2007?08 (€m, nominal prices) 36
Table 13: Netherlands spreads distribution channels, by value, 2007?08 (%) 37
Table 14: Netherlands spreads value, by distribution channel, 2007?08 (€m, nominal prices) 37
Table 15: Netherlands spreads expenditure per capita, 2003?08 (€, nominal prices) 39
Table 16: Netherlands spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 40
Table 17: Netherlands spreads expenditure per capita, 2003?08 ($, nominal prices) 40
Table 18: Netherlands spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 41
Table 19: Netherlands spreads consumption per capita, 2003?08 (kg) 41
Table 20: Netherlands spreads forecast consumption per capita, 2008?13 (kg) 42
Table 21: Ferrero key facts 43
Table 22: Hero AG key facts 45
Table 23: Netherlands chocolate spreads value, 2003?08 (€m, nominal prices) 47
Table 24: Netherlands chocolate spreads value forecast, 2008?13 (€m, nominal prices) 48
Table 25: Netherlands chocolate spreads value, 2003?08 ($m, nominal prices) 49
Table 26: Netherlands chocolate spreads value forecast, 2008?13 ($m, nominal prices) 49
Table 27: Netherlands chocolate spreads volume, 2003?08 (kg, million) 50
Table 28: Netherlands chocolate spreads volume forecast, 2008?13 (kg, million) 51
Table 29: Netherlands chocolate spreads brand share, by value, 2007?08 (%) 52
Table 30: Netherlands chocolate spreads value, by brand 2007?08 (€m, nominal prices) 52
Table 31: Netherlands chocolate spreads company share by value, 2007?08 (%) 54
Table 32: Netherlands chocolate spreads value, by company, 2007?08 (€m, nominal prices) 54
Table 33: Netherlands chocolate spreads distribution channels, by value, 2007?08 (%) 55
Table 34: Netherlands chocolate spreads value, by distribution channel, 2007?08 (€m, nominal prices) 55
Table 35: Netherlands chocolate spreads expenditure per capita, 2003?08 (€, nominal prices) 57
Table 36: Netherlands chocolate spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 57
Table 37: Netherlands chocolate spreads expenditure per capita, 2003?08 ($, nominal prices) 58
Table 38: Netherlands chocolate spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 58
Table 39: Netherlands chocolate spreads consumption per capita, 2003?08 (kg) 59
Table 40: Netherlands chocolate spreads forecast consumption per capita, 2008?13 (kg) 59
Table 41: Netherlands honey value, 2003?08 (€m, nominal prices) 60
Table 42: Netherlands honey value forecast, 2008?13 (€m, nominal prices) 61
Table 43: Netherlands honey value, 2003?08 ($m, nominal prices) 62
Table 44: Netherlands honey value forecast, 2008?13 ($m, nominal prices) 62
Table 45: Netherlands honey volume, 2003?08 (kg, million) 63
Table 46: Netherlands honey volume forecast, 2008?13 (kg, million) 64
Table 47: Netherlands honey brand share, by value, 2007?08 (%) 65
Table 48: Netherlands honey value, by brand 2007?08 (€m, nominal prices) 65
Table 49: Netherlands honey company share by value, 2007?08 (%) 67
Table 50: Netherlands honey value, by company, 2007?08 (€m, nominal prices) 67
Table 51: Netherlands honey distribution channels, by value, 2007?08 (%) 68
Table 52: Netherlands honey value, by distribution channel, 2007?08 (€m, nominal prices) 68
Table 53: Netherlands honey expenditure per capita, 2003?08 (€, nominal prices) 70
Table 54: Netherlands honey forecast expenditure per capita, 2008?13 (€, nominal prices) 70
Table 55: Netherlands honey expenditure per capita, 2003?08 ($, nominal prices) 71
Table 56: Netherlands honey forecast expenditure per capita, 2008?13 ($, nominal prices) 71
Table 57: Netherlands honey consumption per capita, 2003?08 (kg) 72
Table 58: Netherlands honey forecast consumption per capita, 2008?13 (kg) 72
Table 59: Netherlands jams & preserves value, 2003?08 (€m, nominal prices) 73
Table 60: Netherlands jams & preserves value forecast, 2008?13 (€m, nominal prices) 74
Table 61: Netherlands jams & preserves value, 2003?08 ($m, nominal prices) 75
Table 62: Netherlands jams & preserves value forecast, 2008?13 ($m, nominal prices) 75
Table 63: Netherlands jams & preserves volume, 2003?08 (kg, million) 76
Table 64: Netherlands jams & preserves volume forecast, 2008?13 (kg, million) 77
Table 65: Netherlands jams & preserves brand share, by value, 2007?08 (%) 78
Table 66: Netherlands jams & preserves value, by brand 2007?08 (€m, nominal prices) 78
Table 67: Netherlands jams & preserves company share by value, 2007?08 (%) 80
Table 68: Netherlands jams & preserves value, by company, 2007?08 (€m, nominal prices) 80
Table 69: Netherlands jams & preserves distribution channels, by value, 2007?08 (%) 81
Table 70: Netherlands jams & preserves value, by distribution channel, 2007?08 (€m, nominal prices) 81
Table 71: Netherlands jams & preserves expenditure per capita, 2003?08 (€, nominal prices) 83
Table 72: Netherlands jams & preserves forecast expenditure per capita, 2008?13 (€, nominal prices) 83
Table 73: Netherlands jams & preserves expenditure per capita, 2003?08 ($, nominal prices) 84
Table 74: Netherlands jams & preserves forecast expenditure per capita, 2008?13 ($, nominal prices) 84
Table 75: Netherlands jams & preserves consumption per capita, 2003?08 (kg) 85
Table 76: Netherlands jams & preserves forecast consumption per capita, 2008?13 (kg) 85
Table 77: Netherlands nut-based spreads value, 2003?08 (€m, nominal prices) 86
Table 78: Netherlands nut-based spreads value forecast, 2008?13 (€m, nominal prices) 87
Table 79: Netherlands nut-based spreads value, 2003?08 ($m, nominal prices) 88
Table 80: Netherlands nut-based spreads value forecast, 2008?13 ($m, nominal prices) 88
Table 81: Netherlands nut-based spreads volume, 2003?08 (kg, million) 89
Table 82: Netherlands nut-based spreads volume forecast, 2008?13 (kg, million) 90
Table 83: Netherlands nut-based spreads brand share, by value, 2007?08 (%) 91
Table 84: Netherlands nut-based spreads value, by brand 2007?08 (€m, nominal prices) 91
Table 85: Netherlands nut-based spreads company share by value, 2007?08 (%) 92
Table 86: Netherlands nut-based spreads value, by company, 2007?08 (€m, nominal prices) 92
Table 87: Netherlands nut-based spreads distribution channels, by value, 2007?08 (%) 93
Table 88: Netherlands nut-based spreads value, by distribution channel, 2007?08 (€m, nominal prices) 93
Table 89: Netherlands nut-based spreads expenditure per capita, 2003?08 (€, nominal prices) 95
Table 90: Netherlands nut-based spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 95
Table 91: Netherlands nut-based spreads expenditure per capita, 2003?08 ($, nominal prices) 96
Table 92: Netherlands nut-based spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 96
Table 93: Netherlands nut-based spreads consumption per capita, 2003?08 (kg) 97
Table 94: Netherlands nut-based spreads forecast consumption per capita, 2008?13 (kg) 97
Table 95: Netherlands savory spreads value, 2003?08 (€m, nominal prices) 98
Table 96: Netherlands savory spreads value forecast, 2008?13 (€m, nominal prices) 99
Table 97: Netherlands savory spreads value, 2003?08 ($m, nominal prices) 100
Table 98: Netherlands savory spreads value forecast, 2008?13 ($m, nominal prices) 100
Table 99: Netherlands savory spreads volume, 2003?08 (kg, million) 101
Table 100: Netherlands savory spreads volume forecast, 2008?13 (kg, million) 102
Table 101: Netherlands savory spreads brand share, by value, 2007?08 (%) 103
Table 102: Netherlands savory spreads value, by brand 2007?08 (€m, nominal prices) 103
Table 103: Netherlands savory spreads company share by value, 2007?08 (%) 104
Table 104: Netherlands savory spreads value, by company, 2007?08 (€m, nominal prices) 104
Table 105: Netherlands savory spreads distribution channels, by value, 2007?08 (%) 105
Table 106: Netherlands savory spreads value, by distribution channel, 2007?08 (€m, nominal prices) 105
Table 107: Netherlands savory spreads expenditure per capita, 2003?08 (€, nominal prices) 107
Table 108: Netherlands savory spreads forecast expenditure per capita, 2008?13 (€, nominal prices) 107
Table 109: Netherlands savory spreads expenditure per capita, 2003?08 ($, nominal prices) 108
Table 110: Netherlands savory spreads forecast expenditure per capita, 2008?13 ($, nominal prices) 108
Table 111: Netherlands savory spreads consumption per capita, 2003?08 (kg) 109
Table 112: Netherlands savory spreads forecast consumption per capita, 2008?13 (kg) 109
Table 113: Global spreads market value, 2008 110
Table 114: Global spreads market split (value terms ($m), 2008), top five countries 113
Table 115: Global spreads market volume, 2008 114
Table 116: Global spreads market split (volume terms, 2008), top five countries 117
Table 117: Leading players, top five countries 118
Table 118: Analysis of the Netherlands’s political landscape 120
Table 119: Analysis of the Netherlands’s economic landscape 125
Table 120: Analysis of the Netherlands’s social landscape 130
Table 121: Analysis of the Netherlands’s technology landscape 134
Table 122: Analysis of the Netherlands’s legal landscape 139
Table 123: Analysis of the Netherlands’s environmental landscape 143
Table 124: Netherlands spreads new product launches reports, by company (top five companies), 2008 147
Table 125: Netherlands spreads new product launches SKUs, by company (top five companies), 2008 147
Table 126: Netherlands spreads new product launches (reports), by flavor and fragrances (top 10 flavors), 2008 148
Table 127: Netherlands spreads new product launches (reports), by ingredients (top 10 ingredients), 2008 148
Table 128: Netherlands spreads new product launches (reports), by package tags or claims (top 10 claims), 2008 149
Table 129: Netherlands spreads new product launches (reports) - Recent five launches (2008) 149
Table 130: Netherlands population, by age group, 2003?08 (millions) 150
Table 131: Netherlands population forecast, by age group, 2008?13 (millions) 151
Table 132: Netherlands population, by gender, 2003?08 (millions) 151
Table 133: Netherlands population forecast, by gender, 2008?13 (millions) 152
Table 134: Netherlands nominal GDP, 2003?08 (€bn, nominal prices) 152
Table 135: Netherlands nominal GDP forecast, 2008?13 (€bn, nominal prices) 152
Table 136: Netherlands real GDP, 2003?08 (€bn, 2000 prices) 153
Table 137: Netherlands real GDP forecast, 2008?13 (€bn, 2000 prices) 153
Table 138: Netherlands real GDP, 2003?08 ($bn, 2000 prices) 153
Table 139: Netherlands real GDP forecast, 2008?13 ($bn, 2000 prices) 154
Table 140: Netherlands consumer price index, 2003?08 (2000=100) 154
Table 141: Netherlands consumer price index, 2008?13 (2000=100) 154
