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Tea in Vietnam

Vietnam tea market: Latest market research analysed

Green tea is traditionally the most popular type of tea in Vietnam, and it accounted for a 61% share of tea off-trade volume sales in 2012. Green tea is perceived to be more beneficial to health compared to black tea; however, as green tea sales were heading towards maturity, it saw low growth in off-trade volume sales over the review period. Meanwhile, instant tea and fruit/herbal tea became increasingly popular with Vietnamese consumers thanks to their sweet and pleasant tastes.

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Tea in Vietnam

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