Companies and Markets
Call us on +44 (0) 203 086 8600
Market Research A to Z | Company Profiles A to Z | RegisterRegister | Contact UsContact Us | Shopping Basket Shopping Basket
+44 (0) 203 086 8600 Call us on

The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?

Consumption of Flavoured Alcoholic Beverages is highest among young adults, with consumption declining as consumers get older. Furthermore, light consumption is the most common, highlighting that Flavoured Alcoholic Drinks tend to be consumed at special occasions. The Older Consumers age group had the highest share of non-users, with over half not consuming Flavoured Alcoholic Beverages.

Brazilian consumers listed Fun and enjoyment and Experience seeking as the two most important trends in the Flavoured Alcoholic Drinks market, showing that consumption is often linked to parties and social occasions.

Market value analysis reveals that Lager alone accounts for 98% of the Beer and Pre-Mixed Spirits market. Flavoured Alcoholic Beverages are the second largest segment.

Trend analysis indicates that Brazilian consumers value Beer and Pre-Mixed Spirits when relaxing and unwinding from busy work schedules, as highlighted by the popularity of the Personal space and time and Fun and enjoyment trends.

Brand analysis reveals that private labels have low penetration in the Beer and Pre-Mixed Spirits market. Private label presence is comparatively higher for the Beer andAle category, which is 15% in the market.

Change Currency

GBP
USD

Visitor Comments

All posts are pre-moderated and must obey the house rules.

Change Currency

GBP
USD

Use our research skills: Get free support

Free Research Support: Let us do the work for you and find information from public and private sources of information. Contact us now and we can save you time and money.......Free Research Support

December Discounted Prices: Contact us to ask about our special discounts available in December

For the last month in 2014 we are offering discounted prices on a selection of new reports. Please contact us on 00 44 (0) 203 0868600 or via email (click here to email) to ask about prices and special discounts.

Available during December and the run-up to Christmas; Discounted prices on a selection of our reports.

Find all the research at the best prices. Great promotions being offered during December!

We are offering our clients substantial savings on the best research available during December. Please contact us either via emailor by calling our team to discuss your specific research needs on Tel: 00 44 (0) 203 0868600. We look forward to being able to find you the research you require at good prices.

Accessibility
Close

Contrast settings

Text size settings