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The Brazilian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?

Consumption of Flavoured Alcoholic Beverages is highest among young adults, with consumption declining as consumers get older. Furthermore, light consumption is the most common, highlighting that Flavoured Alcoholic Drinks tend to be consumed at special occasions. The Older Consumers age group had the highest share of non-users, with over half not consuming Flavoured Alcoholic Beverages.

Brazilian consumers listed Fun and enjoyment and Experience seeking as the two most important trends in the Flavoured Alcoholic Drinks market, showing that consumption is often linked to parties and social occasions.

Market value analysis reveals that Lager alone accounts for 98% of the Beer and Pre-Mixed Spirits market. Flavoured Alcoholic Beverages are the second largest segment.

Trend analysis indicates that Brazilian consumers value Beer and Pre-Mixed Spirits when relaxing and unwinding from busy work schedules, as highlighted by the popularity of the Personal space and time and Fun and enjoyment trends.

Brand analysis reveals that private labels have low penetration in the Beer and Pre-Mixed Spirits market. Private label presence is comparatively higher for the Beer andAle category, which is 15% in the market.

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