The food and drink industries of the ten countries that joined the European Union in 2004 have been transformed by this expansion of Europe’s borderless market. Food and drink companies and markets in the countries that joined the EU on 2007, Bulgaria and Romania, are facing a similar transformation. But what of the countries that are still knocking on the door of the EU for future membership? How will their food and drink sectors fare, assuming their countries are admitted. And how could this further expansion impact on the EU’s existing food and drink sectors? Here we investigate and analyse the potential results of more EU expansion.