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The Indian Beer, Cider and Pre-mixed Spirits Market: What Consumers Drink and Why?

Consumer segmentation by gender group reveals females account for significantly less Beer and Pre-Mixed Spirits consumption than men. Tradition is a significant factor in this, with alcohol consumption among Indian women a taboo until recently.

India's Better Off wealth group account for nearly half the total consumption of Beer and Pre-Mixed Spirits in value terms. Notably, the Hard Pressed and Moderate Income groups constitute the second and third largest cohort groups.

Market value analysis reveals that Lager alone accounts for more than 82% of the Beer and Pre-Mixed Spirits market in India in value terms. Flavoured Alcoholic Beverages is the second largest segment.

Brand analysis reveals that private label's penetration in Flavored Alcoholic Beverages is higher compared to other categories in market. However, both remaining categories have a minimal penetration of2-5% of the overall market, limiting retailers' revenues in these categories.

India's young population and increasing urbanization, which tends to lead Indian consumers to increasingly delay settling down, marriage, and childbirth, are key trends that will shape the Indian Beer and Pre-Mixed Spirits market.

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