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The Russian Hot Drinks Market: What Consumers Drink and Why?

The Russian Hot Drinks market is dominated by Tea and Coffee, with the Other Hot Drinks category accounting for a low market share of less than one-fifth.

Private labels account for a small market penetration across the Russian Hot Drinks market, their largest share being in the Other Hot Drinks category. Private labels' penetration is expected to grow as the Russian organized retail market consolidates and follows trends evident in Western European and global retail.

Marginally more women consume tea in Russia than men. This pattern is also repeated in Coffee and Other Hot Drinks.

Coffee consumption increases as consumers get older, peaking among Pre-Mid-Lifers, who also record the highest proportion of Heavy users. In addition, the low numbers of Light Pre-Mid-Life consumers of Coffee makes this a key target demographic, as those who do consume do so strongly.

Indulgence is the most important trend in Russian Coffee consumption, followed by Personal space and time. This shows that there is great value attached to Coffee products able to provide a relaxing, quality experience.

Analyzing the Hot Drinks market by wealth group reveals that it is the Hard Pressed and Moderate income groups that consume the largest shares of the Hot Drinks market by value. As wealth increases, the low number of consumers in more affluent wealth groups means they account for less of the market.

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