Vodka in China to 2016: Databook

1 Introduction

1.1 What is this Report About?
1.2 Definitions
1.2.1 Introduction
1.2.2 Large scale, international, program of online consumer surveys
1.2.3 Nationally Representative results (age, gender)
1.2.4 Parents answered on their children's behalf
1.2.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.2.6 Integrated with industry calling and secondary research

2 China Vodka Market Analysis

2.1 Vodka Market Growth Dynamics (Volume Analysis), 2006-16
2.2 Vodka Market Consumption Analysis, 2006-16
2.2.1 Vodka Market Volume Analysis, 2006-16
2.2.2 Vodka Market Value Analysis, 2006-16
2.3 Vodka Consumption by Major Brands (Top 10)
2.4 Vodka Consumption by Channels
2.4.1 Vodka Consumption by Channel, 2006-16
2.4.2 Vodka Off-premise Consumption, 2006-16
2.4.3 Vodka On-premise Consumption, 2006-16
2.5 Vodka Consumption by Price Segment, 2006-16
2.6 Vodka Consumption by Alcoholic Strength, 2006-16
2.7 Vodka Consumption by Segments, 2006-16
2.8 Unflavored Vodka Consumption Analysis
2.8.1 Unflavored Vodka Consumption, 2006-16
2.8.2 Unflavored Vodka Consumption by Price Segment, 2006-16
2.8.3 Unflavored Vodka Consumption by Alcoholic Strength, 2006-16

3 Appendix

3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables

Table 1: Volume Units for Spirits Market
Table 2: China Vodka Market Dynamics: past and future growth rates (2006-11 & 2011-16) and future market size (Liters m 2016), by Segments
Table 3: China Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 4: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2006-11
Table 5: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2011-16
Table 6: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2006-11
Table 7: China Vodka Market Value (USD m) and Growth (Y-o-Y), 2011-16
Table 8: China Vodka Consumption by Major Brands (Liters m), 2008-11
Table 9: China Vodka Consumption (Liters m) by Channel, 2006-11
Table 10: China Vodka Consumption (Liters m) by Channel, 2011-16
Table 11: China Vodka Off-premise Consumption (Liters m), 2006-16
Table 12: China Vodka On-premise Consumption (Liters m), 2006-16
Table 13: China Vodka Consumption (Liters m) by Price Segment, 2006-11
Table 14: China Vodka Consumption (Liters m) by Price Segment, 2011-16
Table 15: China Vodka Consumption (Liters m) by Alcoholic Strength, 2006-11
Table 16: China Vodka Consumption (Liters m) by Alcoholic Strength, 2011-16
Table 17: China Vodka Consumption (Liters m) by Segments, 2006-11
Table 18: China Vodka Consumption (Liters m) by Segments, 2011-16
Table 19: China Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Table 20: China Unflavored Vodka Consumption (Liters m) by Price Segment, 2006-11
Table 21: China Unflavored Vodka Consumption (Liters m) by Price Segments, 2011-16
Table 22: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006-11
Table 23: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2011-16

List of Figures

Figure 1: Consumer Panel Report Methodology
Figure 2: China Vodka Market Dynamics by Segments, 2006-16
Figure 3: China Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 4: China Vodka Market Value (CNY m) and Growth (Y-o-Y), 2006-16
Figure 5: China Vodka Consumption by Major Brands (Liters m), 2008-11
Figure 6: China Vodka Consumption (Liters m) by Channel, 2006-16
Figure 7: China Vodka Off-premise Consumption (Liters m), 2006-16
Figure 8: China Vodka On-premise Consumption (Liters m), 2006-16
Figure 9: China Vodka Consumption (Liters m) by Price Segment, 2006-16
Figure 10: China Vodka Consumption (Liters m) by Alcoholic Strength, 2006-16
Figure 11: China Vodka Consumption (Liters m) by Segments, 2006-16
Figure 12: China Unflavored Vodka Consumption (Liters m) and Growth (Y-o-Y), 2006-16
Figure 13: China Unflavored Vodka Consumption (Liters m) by Price Segment, 2006-16
Figure 14: China Unflavored Vodka Consumption (Liters m) by Alcoholic Strength, 2006-16