TABLE OF CONTENTS
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Wine 2
Summary category level - Fortified wine 3
Summary category level - Still wine 4
Summary category level - Champagne 5
Chapter 2 INTRODUCTION 6
What is this report about? 6
How to use this report 6
Market Definition 7
Chapter 3 MARKET OVERVIEW 19
Value Analysis, 2002?2007 19
Value Analysis, 2007?2012 20
Value Analysis, US$ 2002?2007 22
Value Analysis, US$ 2007?2012 22
Volume Analysis, 2002?2007 24
Volume Analysis, 2007?2012 25
Company and Brand Share Analysis 28
Distribution Analysis 33
Expenditure & consumption per capita 35
Chapter 4 LEADING COMPANY PROFILES 38
Pernod Ricard 38
Constellation Brands, Inc. 40
Chapter 5 CATEGORY ANALYSIS - FORTIFIED WINE 42
Value Analysis, 2002?2007 42
Value Analysis, 2007?2012 43
Value Analysis, US$ 2002?2007 45
Value Analysis, US$ 2007?2012 46
Volume Analysis, 2002?2007 48
Volume Analysis, 2007?2012 49
Company and Brand Share Analysis 52
Distribution Analysis 55
Expenditure & consumption per capita 57
Chapter 6 CATEGORY ANALYSIS - STILL WINE 60
Value Analysis, 2002?2007 60
Value Analysis, 2007?2012 61
Value Analysis, US$ 2002?2007 63
Value Analysis, US$ 2007?2012 63
Volume Analysis, 2002?2007 65
Volume Analysis, 2007?2012 66
Company and Brand Share Analysis 69
Distribution Analysis 74
Expenditure & consumption per capita 76
Chapter 7 CATEGORY ANALYSIS - CHAMPAGNE 79
Value Analysis, 2002?2007 79
Value Analysis, 2007?2012 80
Value Analysis, US$ 2002?2007 82
Value Analysis, US$ 2007?2012 82
Volume Analysis, 2002?2007 83
Volume Analysis, 2007?2012 84
Company and Brand Share Analysis 86
Distribution Analysis 88
Expenditure & consumption per capita 90
Chapter 8 COUNTRY COMPARISON 93
Value 93
Volume 98
Market Share 103
Chapter 9 VIETNAM SOCIOECONOMIC PROFILE 104
Country Overview 104
Key Facts 105
Political Overview 107
Vietnam Economic Overview 108
Chapter 10 VIETNAM MACROECONOMIC PROFILE 109
Macroeconomic Indicators 109
Chapter 11 RESEARCH METHODOLOGY 114
Methodology overview 114
Secondary research 115
Market modeling 116
Primary research 117
Data finalization 118
Ongoing research 118
Chapter 12 APPENDIX 119
Future readings 119
How to contact experts in your industry 119
Disclaimer 119
LIST OF FIGURES
Figure 1: Vietnam wine value and value forecast, 2002?2012 (VND m, nominal prices) 21
Figure 2: Vietnam wine category growth comparison, by value, 2002?2012 23
Figure 3: Vietnam wine volume and volume forecast, 2002?2012 (Liters m) 26
Figure 4: Vietnam wine category growth comparison, by volume, 2002?2012 27
Figure 5: Vietnam wine company share, by volume, 2006?2007 (%) 30
Figure 6: Vietnam wine distribution channels, by volume, 2006?2007(%) 34
Figure 7: Vietnam fortified wine value and value forecast, 2002?2012 (VND m, nominal prices) 44
Figure 8: Vietnam fortified wine category growth comparison, by value, 2002?2012 47
Figure 9: Vietnam fortified wine volume and volume forecast, 2002?2012 (Liters m) 50
Figure 10: Vietnam fortified wine category growth comparison, by volume, 2002?2012 51
Figure 11: Vietnam fortified wine company share, by volume, 2006?2007 (%) 53
Figure 12: Vietnam fortified wine distribution channels, by volume, 2006?2007(%) 56
Figure 13: Vietnam still wine value and value forecast, 2002?2012 (VND m, nominal prices) 62
Figure 14: Vietnam still wine category growth comparison, by value, 2002?2012 64
Figure 15: Vietnam still wine volume and volume forecast, 2002?2012 (Liters m) 67
Figure 16: Vietnam still wine category growth comparison, by volume, 2002?2012 68
Figure 17: Vietnam still wine company share, by volume, 2006?2007 (%) 71
Figure 18: Vietnam still wine distribution channels, by volume, 2006?2007(%) 75
Figure 19: Vietnam champagne value and value forecast, 2002?2012 (VND m, nominal prices) 81
Figure 20: Vietnam champagne volume and volume forecast, 2002?2012 (Liters m) 85
Figure 21: Vietnam champagne distribution channels, by volume, 2006?2007(%) 89
Figure 22: Global wine market split (value terms, 2007) – Top 5 countries 94
Figure 23: Global wine market value, 2002–2007 (Top 5 countries) 97
Figure 24: Global wine market split (volume terms, 2007) – Top 5 countries 99
Figure 25: Global wine market volume, 2002–2007 (Top 5 countries) 102
Figure 26: Map of Vietnam 106
Figure 27: Annual data review process 115
LIST OF TABLES
Table 1: Wine category definitions 8
Table 2: Wine distribution channels 9
Table 3: Vietnam wine value, 2002?2007 (VND m, nominal prices) 19
Table 4: Vietnam wine value forecast, 2007?2012 (VND m, nominal prices) 20
Table 5: Vietnam wine value, 2002?2007 (US$ m nominal prices) 22
Table 6: Vietnam wine value forecast, 2007?2012 (US$ m nominal prices) 22
Table 7: Vietnam wine volume, 2002?2007 (Liters m) 24
Table 8: Vietnam wine volume forecast, 2007?2012 (Liters m) 25
Table 9: Vietnam wine brand share, by volume, 2006?2007 (%) 28
Table 10: Vietnam wine volume, by brand 2006?2007 (Liters m) 29
Table 11: Vietnam wine company share by volume, 2006?2007 (%) 31
Table 12: Vietnam wine volume, by company, 2006?2007 (Liters m) 32
Table 13: Vietnam wine distribution channels, by volume, 2006?2007 (%) 33
Table 14: Vietnam wine volume, by distribution channel, 2006?2007 (Liters m) 33
Table 15: Vietnam wine expenditure per capita, 2002?2007 (VND, nominal prices) 35
Table 16: Vietnam wine forecast expenditure per capita, 2007?2012 (VND, nominal prices) 35
Table 17: Vietnam wine expenditure per capita, 2002?2007 (US$ nominal prices) 36
Table 18: Vietnam wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 36
Table 19: Vietnam wine consumption per capita, 2002?2007 (Liters) 37
Table 20: Vietnam wine forecast consumption per capita, 2007?2012 (Liters) 37
Table 21: Pernod Ricard Key Facts 38
Table 22: Constellation Brands, Inc. Key Facts 40
Table 23: Vietnam fortified wine value, 2002?2007 (VND m, nominal prices) 42
Table 24: Vietnam fortified wine value forecast, 2007?2012 (VND m, nominal prices) 43
Table 25: Vietnam fortified wine value, 2002?2007 (US$ m nominal prices) 45
Table 26: Vietnam fortified wine value forecast, 2007?2012 (US$ m nominal prices) 46
Table 27: Vietnam fortified wine volume, 2002?2007 (Liters m) 48
Table 28: Vietnam fortified wine volume forecast, 2007?2012 (Liters m) 49
Table 29: Vietnam fortified wine brand share, by volume, 2006?2007 (%) 52
Table 30: Vietnam fortified wine volume, by brand 2006?2007 (Liters m) 52
Table 31: Vietnam fortified wine company share by volume, 2006?2007 (%) 54
Table 32: Vietnam fortified wine volume, by company, 2006?2007 (Liters m) 54
Table 33: Vietnam fortified wine distribution channels, by volume, 2006?2007 (%) 55
Table 34: Vietnam fortified wine volume, by distribution channel, 2006?2007 (Liters m) 55
Table 35: Vietnam fortified wine expenditure per capita, 2002?2007 (VND, nominal prices) 57
Table 36: Vietnam fortified wine forecast expenditure per capita, 2007?2012 (VND, nominal prices) 57
Table 37: Vietnam fortified wine expenditure per capita, 2002?2007 (US$ nominal prices) 58
Table 38: Vietnam fortified wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 58
Table 39: Vietnam fortified wine consumption per capita, 2002?2007 (Liters) 59
Table 40: Vietnam fortified wine forecast consumption per capita, 2007?2012 (Liters) 59
Table 41: Vietnam still wine value, 2002?2007 (VND m, nominal prices) 60
Table 42: Vietnam still wine value forecast, 2007?2012 (VND m, nominal prices) 61
Table 43: Vietnam still wine value, 2002?2007 (US$ m nominal prices) 63
Table 44: Vietnam still wine value forecast, 2007?2012 (US$ m nominal prices) 63
Table 45: Vietnam still wine volume, 2002?2007 (Liters m) 65
Table 46: Vietnam still wine volume forecast, 2007?2012 (Liters m) 66
Table 47: Vietnam still wine brand share, by volume, 2006?2007 (%) 69
Table 48: Vietnam still wine volume, by brand 2006?2007 (Liters m) 70
Table 49: Vietnam still wine company share by volume, 2006?2007 (%) 72
Table 50: Vietnam still wine volume, by company, 2006?2007 (Liters m) 73
Table 51: Vietnam still wine distribution channels, by volume, 2006?2007 (%) 74
Table 52: Vietnam still wine volume, by distribution channel, 2006?2007 (Liters m) 74
Table 53: Vietnam still wine expenditure per capita, 2002?2007 (VND, nominal prices) 76
Table 54: Vietnam still wine forecast expenditure per capita, 2007?2012 (VND, nominal prices) 76
Table 55: Vietnam still wine expenditure per capita, 2002?2007 (US$ nominal prices) 77
Table 56: Vietnam still wine forecast expenditure per capita, 2007?2012 (US$ nominal prices) 77
Table 57: Vietnam still wine consumption per capita, 2002?2007 (Liters) 78
Table 58: Vietnam still wine forecast consumption per capita, 2007?2012 (Liters) 78
Table 59: Vietnam champagne value, 2002?2007 (VND m, nominal prices) 79
Table 60: Vietnam champagne value forecast, 2007?2012 (VND m, nominal prices) 80
Table 61: Vietnam champagne value, 2002?2007 (US$ m nominal prices) 82
Table 62: Vietnam champagne value forecast, 2007?2012 (US$ m nominal prices) 82
Table 63: Vietnam champagne volume, 2002?2007 (Liters m) 83
Table 64: Vietnam champagne volume forecast, 2007?2012 (Liters m) 84
Table 65: Vietnam champagne brand share, by volume, 2006?2007 (%) 86
Table 66: Vietnam champagne volume, by brand 2006?2007 (Liters m) 86
Table 67: Vietnam champagne company share by volume, 2006?2007 (%) 87
Table 68: Vietnam champagne volume, by company, 2006?2007 (Liters m) 87
Table 69: Vietnam champagne distribution channels, by volume, 2006?2007 (%) 88
Table 70: Vietnam champagne volume, by distribution channel, 2006?2007 (Liters m) 88
Table 71: Vietnam champagne expenditure per capita, 2002?2007 (VND, nominal prices) 90
Table 72: Vietnam champagne forecast expenditure per capita, 2007?2012 (VND, nominal prices) 90
Table 73: Vietnam champagne expenditure per capita, 2002?2007 (US$ nominal prices) 91
Table 74: Vietnam champagne forecast expenditure per capita, 2007?2012 (US$ nominal prices) 91
Table 75: Vietnam champagne consumption per capita, 2002?2007 (Liters) 92
Table 76: Vietnam champagne forecast consumption per capita, 2007?2012 (Liters) 92
Table 77: Global wine market value, 2007 93
Table 78: Global wine market split (value terms (US$ m), 2007) – Top 5 countries 96
Table 79: Global wine market volume, 2007 98
Table 80: Global wine market split (volume terms, 2007) – Top 5 countries 101
Table 81: Leading players - Top 5 countries 103
Table 82: Vietnam Key Facts 105
Table 83: Vietnam population, by age group, 2002-2007 (millions) 109
Table 84: Vietnam population forecast, by age group, 2007-2012 (millions) 110
Table 85: Vietnam population, by gender, 2002-2007 (millions) 110
Table 86: Vietnam population forecast, by gender, 2007-2012 (millions) 111
Table 87: Vietnam nominal GDP, 2002-2007 (VND bn, 2000 prices) 111
Table 88: Vietnam nominal GDP forecast, 2007-2012 (VND bn, 2000 prices) 111
Table 89: Vietnam real GDP, 2002-2007 (VND bn, nominal prices) 112
Table 90: Vietnam real GDP forecast, 2007-2012 (VND bn, nominal prices) 112
Table 91: Vietnam real GDP, 2002-2007 (US$ bn, 2000 prices) 112
Table 92: Vietnam real GDP forecast, 2007-2012 (US$ bn, 2000 prices) 113
Table 93: Vietnam consumer price index, 2002-2007 (2003=100) 113
Table 94: Vietnam consumer price index, 2007-2012 (2003=100) 113
