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Yeast: A Global Strategic Business Report

Global yeast market to reach value of $4 billion by 2018

The global market for Yeast is projected to reach US$4.0 billion by the year 2018, primarily driven by the increasing consumer demand for wine, beer, animal feed, bio-ethanol, and bakery products, among others. Sustained demand for Yeast is also attributed to its high nutritional value, which is contributing to its popularity as a health product.

Yeast has been in use for several centuries in manufacturing a wide range of food and beverage products, and is a vital constituent of bread, wine, and beer making processes. The global market for yeast has been growing at a robust pace, and is in fact among the few industries to withstand the negative effects of the economic crises that the world has witnessed over the past few years. Growth is primarily attributed to the increasing demand for wine, beer, animal feed, bio-ethanol, and bakery products among consumers. Also, yeasts health benefits and the growing demand for natural foods among consumers allowed the market to register buoyant growth even during the recession.

With consumers now sure of the relationship between safe health and nutrition, and focusing more on the need for essential ingredients in diet for improved health, and reduced risk to disease, the market for yeast is rapidly on the rise. Yeasts growing popularity is also attributed to its increasing application as flavor enhancers, in bakery foods, animal feed, brewery, probiotics, and dietary supplements. Rising concerns over digestive health in developed and developing nations, courtesy poor dietary trends, stress, and other health conditions and negative effects of genetically modified organisms on health are fast encouraging consumers to focus on well-balanced and healthy diet, which in turn is driving the demand for yeast at the international level.

Europe represents the largest region worldwide. Increasing bread consumption, growth of specialty food sector, advances in formulation and greater demand for natural flavoring and ingredients are the major drivers of growth in the European yeast market. Growth is also attributed to the increasing demand for yeast from Eastern European countries, partly due to the significant increase in consumption of cakes, breads, and pastries, as well as alcoholic beverages. Flavor Enhancers represents the largest application segment of yeast. In the coming years, growth is expected to stem from developing markets in Asia, Latin America and Middle East. China is a lucrative market for yeast owing to the robust growth in the countrys animal breeding and food health industries. Increasing awareness about the health benefits offered by nutrient-rich composition of yeast is also driving demand for the product in China.

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