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Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis Review

Fitbug Holdings PLC (Fitbug), formerly known as ADDleisure Plc, is a provider of online health and well-being services. It develops products and services in the health and leisure sectors. The group provides activity tracking devices, which download to, to provide an understanding of each user's daily activities. Besides, it combines the activity tracking devices with web technology to provide users personalized weekly activity and nutrition targets, feedback, advice and encouragement. Fitbug offers its services to health insurance and rewards providers, workplace health programmes, primary care trusts, fitness operators and consumers.

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