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Fitbug Holdings PLC (FITB) - Financial and Strategic SWOT Analysis Review

Fitbug Holdings PLC (Fitbug), formerly known as ADDleisure Plc, is an online health and well-being service provider. It develops products and services in the health and leisure sectors. The group provides activity tracking devices to provide an understanding of each user's daily activities. Besides, it combines the activity tracking devices with web technology to provide users personalized weekly activity and nutrition targets, feedback, advice and encouragement. Its product portfolio includes sleep tracker, Fitbug Orb; pedometers comprising Fitbug Go and Fitbug Air; and a weight measurement device, Fitbug WoW.

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