I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.MARKET OVERVIEW
Skin Lightening – A Market With Enormous Growth Opportunities
Current & Future Analysis
Rapid Growth in the Global Skin Care Products Market
Culture & Ethnicity Determine Growth Potential for Skin Lighteners
Skin Lightening Products Dominate the Asian Skin Care Market
Manufacturers Devise Distinct Strategies for Different Regions
Lax Regulations, Unsafe Ingredients – Major Areas of Concern
Total Body Whitening Products – Potential Area of Growth
Price – A Key Determinant
Demand for Innovative Ingredients Rises
Rising Demand for Natural Ingredients
Women No Longer the Sole Targets of Skincare Companies
Anti-Aging Companies Shift Focus to Skin Lighteners Segment
Demand for Skin Whitening Products Rises in Europe
Companies Capitalize on the Power of Internet
2.SKIN COLOR – PHYSIOLOGY & DISORDERS
Melanin – The Pigment of Skin Color
Physiology Behind Skin Darkening
Skin Pigmentation Disorders
Types of Skin Pigmentation Disorders
Preventing Skin Pigmentation
Skin Lightening Treatments
Sunscreen
Topical Products
Laser Treatments
Combination Treatments
3.INTRODUCTION TO SKIN LIGHTENING/ WHITENING
The Quest for Fair/White Skin
Skin Lightening/Whitening – An Introduction
Applications of Skin Lighteners
Target Areas for Lightening / Whitening Products
Skin Lightening Products – Functioning Mechanism
4.SKIN LIGHTENING INGREDIENTS – AN OVERVIEW
Introduction to Skin Lightening Agents
Major Skin Whitening/Lightening Actives
Skin Whitening Ingredients of Select Companies
Hydroquinone
Restrictions on the Use of Hydroquinone
Substitutes for Hydroquinone
Azelaic Acid
Kojic Acid
Arbutin
Alpha-Arbutin
Beta-Arbutin (Bearberry Extract)
Alpha Hydroxy Acids (AHAs)
Glycolic Acid
Lactic Acid
Vitamin C
Vitamin A (Retinol)
Glycyrrhetinic Acid
Melanostat
Licorice Extract
Vitamin B3 (Niacinamide)
Mulberry Extract
Lemon Juice Extract
Emblica
5.PRODUCT INNOVATIONS/INTRODUCTIONS
Nivea Introduces Nivea Visage Sparkling Glow
CavinKare Expands ‘Fairever’ Line with Fruit Variant
Mary Kay Introduces PureWhite Range
Skin 2 Skin Care Introduces Photoaging Repair Cream
Intelligent Skin Care Launches New Range of Skin Whitening Products
Elder Healthcare Introduces Fair One Plus Five
Wipro to Launch Fairness Cream
Comvita Launches Manuka Honey-Based Skin Care Products
Ambi Develops Soft and Even Skin Care Product Range
Kanebo Develops New Magnolignan Formulation
Japanese Scientists Develop New Skin Whitening Agent
NeoStrata to Launch NeoStrata Skin Brightener
Momentive Unveils Silsoft E-Pearl Emulsion
Laboratoires Sérobiologiques Unveils Actiwhite™ LS 9808
Nivea Launches ‘Nivea for Men’ Fairness Products Range in India
Alban Muller Unveils Whitami, a Skin Lightening Ingredient
Ponds Develops Flawless White
Symrise Develops New Active Agent, SymWhite® 377
US-Based Inventors Devise New Technique for Skin Whitening
Japanese Researchers Develop Tyrosinase Structure
6.RECENT INDUSTRY ACTIVITY
Dabur India Acquires Stake in Fem Care
Syneron Inks an Agreement with Rakuto for Developing Skin Whitening
Treatment
Advantage Organic to Establish New Manufacturing Facility
Himalaya Drug Company to Enter Retail Market
Estee Lauder to Expand its Business Operations in India
ISP Takes Over Vincience
Johnson & Johnson Enters into an Agreement to Take Over Dabao
7.FOCUS ON SELECT PLAYERS
Beiersdorf AG (Germany)
CavinKare Pvt. Ltd. (India)
Clarins SA (France)
E.T. Browne Drug Company, Inc (US)
Elder Health Care Ltd. (India)
Emami Limited (India)
Hindustan Unilever Ltd (India)
Jolen, Inc. (US)
Kao Corporation (Japan)
Kanebo Cosmetics, Inc (Japan)
Shiseido Company Limited (Japan)
The Procter & Gamble Company (US)
8.GLOBAL MARKET PERSPECTIVE
Table 1: World Recent Past, Current & Future Market Analysis for Skin Lighteners by Geographic Region – US, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
Table 2: World 10-Year Perspective for Skin Lighteners by Geographic Region – Percentage Breakdown of Annual Sales for US, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)
III. MARKET
1.THE UNITED STATES
A. Market Analysis
Outlook
Overview of Skincare Products Market
Economic Uncertainty & the Skin Care Industry
An Insight into the US Skin Lighteners Market
Asian Americans Drive Demand for Skin Lighteners
Restrictions on Use of Unsafe Ingredients
Product Introductions/Innovations
Key Players
E.T. Browne Drug Company, Inc.
Jolen, Inc.
Murad, Inc.
The Procter & Gamble Company
B. Market Analytics
Table 3: US Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
2.JAPAN
A. Market Analysis
Outlook
An Overview of Cosmetics & Skin Care Markets
Japan: A Leader in Skin Whitening Arena
Japan’s Skin Lightening Market – A Historical Journey
Select Skin Lightening Brands in Japan
Skin Lightening Ingredients in Japan
Ingredients with Quasi Drug Status
Original Skin Lightening Ingredients Developed by Japanese Companies
Skin Lightening Ingredients in Japan (Non Quasi-Drugs)
Competition
Table 4: Leading Players in the Japanese Skin Lightening Market (2006): Percentage Share Breakdown of Sales for Shiseido, Kanebo, Kose, Pola, Kao Sofina, and Others (includes corresponding Graph/Chart)
Table 5: Leading Brands in the Japanese Skin Lightening Market (2006): Percentage Share Breakdown of Sales (includes corresponding Graph/Chart)
Product Introductions/Innovations
Key Players
Kao Corporation
Kanebo Cosmetics, Inc.
Shiseido Company Limited
B. Market Analytics
Table 6: Japanese Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
3.EUROPE
A. Market Analysis
Outlook
Overview of the European Skin Whitening Market
An Insight into European Skin Whitening Agents Market
Ban on Hydroquinone Boosts Demand for Substitutes
Ethnic Skin Care Segments to Grow
Strategic Corporate Developments
Key Players
Beiersdorf AG (Germany)
Clarins SA (France)
B. Market Analytics
Table 7: European Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
4.ASIA-PACIFIC
A. Market Analysis
Outlook
Skin Lightening/Whitening Market in Asia
Skin Color – A Continuing Obsession for Asians
Products with Anti-Aging & Whitening Properties – A New Area of Growth
New Strategies for Asian Customers
Growing Presence of Global Players
Advertising – A Critical Promotional Activity
Future Prospects
China
Whitening Products with Anti-Aging Features to Boost Prospects
Safety Concerns Foster Demand for International Brands
Hong Kong
India
An Insight into India’s Skincare Products Industry
Skin Lighteners – A Lucrative Market
Cultural Factors Bolster Fairness Creams Market
Global Majors Target the ‘Independent Indian Woman’
Fairness Creams for Men – A Niche Segment
Select Brands of Men’s Fairness Creams
Evolution of Men’s Fairness Products Segment
Companies Shift Gear to Promote Men’s Fairness Products
Competitive Landscape
Fair & Lovely – The Predominant Fairness Cream Brand
Fairness Bleach Segment
Table 8: Leading Brands in the Indian Fairness Bleach Market (2008): Percentage Breakdown of Value Sales for Fem, Jolen, Ayur, Olivia, and Others (includes corresponding Graph/Chart)
Advertising – Key Determinant
Table 9: Advertising Expenditure in Indian Skin Care Products Market (2007): Percentage Share Breakdown by Segment (includes corresponding Graph/Chart)
Singapore
The Philippines
Taiwan
Growing Popularity of Anti-aging Products and Facial Masks
Thailand
Table 10: Beauty Care Market in Thailand (2007): Percentage Share Breakdown by Segment for Skin Whitening Products, Anti-Aging Products, General Purpose Products, and Others (includes corresponding Graph/Chart)
Product Introductions/Innovations
Strategic Corporate Developments
Key Players
CavinKare Pvt. Ltd. (India)
Dabur India Limited (India)
Elder Health Care Ltd (India)
Emami Limited (India)
Hindustan Unilever Ltd (India)
Splash Corporation (The Philippines)
B. Market Analytics
Table 11: Asia-Pacific Recent Past, Current & Future Analysis for Skin Lighteners with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
5.REST OF WORLD
A. Market Analysis
Outlook
Skin Lightening Market in Africa
B. Market Analytics
Table 12: Rest of World Recent Past, Current & Future Analysis for Skin Lighteners Analyzed with Annual Sales in US$ Million for Years 2005 through 2015 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 117 (including Divisions/Subsidiaries - 130)
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East
