Future of Global Advanced Batteries Market Outlook to 2020: Opportunity Analysis in Electronics and Transportation

1 Table of Contents 4
2 Introduction 9
2.1 Research Report Guidance 9
3 Defining Advanced Batteries for the Electronics and Transportation Market 10
3.1 Overview of Leading Advanced Battery Technologies 10
3.1.1 Lithium-ion Batteries 10
3.1.2 Nickel-metal Hydride Batteries 10
3.1.3 Nickel-cadmium Batteries 11
4 Forces Pulling and Pushing the Advanced Batteries Market 12
4.1 Global Advanced Batteries Market, Key Drivers for Development 12
4.1.1 Need for Advanced Energy Storage Systems with High Energy and Power Density 12
4.1.2 Growth in Consumer Electronics and Portable Devices 12
4.1.3 Successful Commercialization of Hybrid Electric Vehicles 12
4.1.4 Government Support and Incentives 13
4.2 Global Advanced Batteries Market, Key Restraints for Development 13
4.2.1 Safety Issues for both Portable & HEV Li-ion Batteries 13
4.2.2 High Initial Costs 14
4.2.3 Lithium Production and Supply may be a Bottleneck 14
5 Adavnced Batteries for Electronic and Transportation Market Analysis and Forecast to 2020 16
5.1 Advanced Batteries Market Overview 16
5.2 Global Lithium-ion Battery Market for Electronic and Transportation Market Analysis and Forecast to 2020 17
5.2.1 Global Lithium-ion Battery Market, Analysis on the Basis of Application, Portable PCs and Notebook, By Value ($ Million), 2002–2020 18
5.2.2 Global Lithium-ion Battery Market, Analysis on the Basis of Application, Cellular Phones, By Value ($ Million), 2002–20 20
5.2.3 Global Lithium-ion Battery Market, Analysis on the Basis of Application, Power Tools, By Value ($ Million), 2005–20 21
5.2.4 Global Lithium-ion Battery Market, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2009–2020 23
5.3 Global Nickel-metal Hydride Battery Market for Electronic and Transportation Market Analysis and Forecast to 2020 24
5.3.1 Global Nickel-metal Hydride Battery Market, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–2020 24
5.3.2 Global Nickel-metal Hydride Battery Market, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2002–2020 26
5.4 Global Nickel-cadmium Market for Electronic Market Analysis and Forecast to 2020 28
5.4.1 Global Nickel-cadmium Battery Market, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–20 28
6 Market Growth Projections of PHEV Sales and Opportunities in PHEV Battery Market 31
6.1 Plug-in Hybrid Electric Vehicle (PHEV) Overview 31
6.2 Plug-in Hybrid Battery Types 31
6.2.1 Nickel Metal Hydride Batteries 31
6.2.2 Lithium-ion Batteries 31
6.3 PHEV Market Drivers 32
6.3.1 Reduced Oil Dependence 32
6.3.2 Regulatory Push: Purchase Incentives, Tax Incentives and Mandated Purchases 32
6.3.3 Volatile Oil Prices 33
6.3.4 Environmental and Climate Change Concerns 34
6.4 Global Plug-in Hybrid Electric Vehicle Market 35
6.5 Sales Growth Potential for Advanced Batteries for in Emerging Plug-In Hybrid Electric Vehicle Market 38
7 Porter’s Five Forces Analysis of the Electric Vehicle Battery Industry 40
7.1 The Threat of Substitute Products — Low 40
7.2 The Threat of the Entry of New Competitors (New Entrants) — Moderately Low 41
7.3 The Intensity of Competitive Rivalry — Medium to Moderately High 41
7.4 The Bargaining Power of Customers — Moderately High 41
7.5 The Bargaining Power of Suppliers — Moderately Low 42
8 Regulatory Framework 43
8.1 International Standards of the Advanced Battery Industry 43
8.1.1 IEEE 1725 Standard: Standard for Rechargeable Batteries for Cellular Telephones 43
8.1.2 IEC 62281: Safety of Primary and Secondary Lithium Cells and Batteries during Transport 44
8.1.3 Pipeline and Hazardous Materials Safety Administration: Transportation of Lithium Batteries – Final Rule 44
8.2 Regional Standards for Advanced Batteries 46
8.2.1 North American Standards 46
8.2.2 South and Central American Standards 47
8.2.3 Asia Pacific Standards 48
8.2.4 European Standards 51
9 Key Players in the Advanced Batteries Market 53
9.1 Advanced Batteries Key Player: Panasonic EV Energy Co., Ltd. 53
9.1.2 Panasonic EV Energy Co., Ltd. — SWOT Analysis 54
9.1.3 Panasonic EV Energy Co., Ltd. Strengths 54
9.1.4 Panasonic EV Energy Co., Ltd. Weaknesses 55
9.1.5 Panasonic EV Energy Co., Ltd. Opportunities 55
9.1.6 Panasonic EV Energy Co., Ltd. Threats 55
9.2 Advanced Batteries Key Player: SANYO Electric Co., Ltd 56
9.2.1 SANYO Electric Co., Ltd. — Company Snapshot 56
9.2.2 SANYO Electric Co., Ltd. — Company Overview 57
9.2.3 SANYO Electric Co., Ltd. — Major Products and Services 58
9.2.4 SANYO Electric Co., Ltd. — SWOT Analysis 58
9.2.5 SANYO Electric Co., Ltd. Strengths 59
9.2.6 SANYO Electric Co., Ltd. Weaknesses 59
9.2.7 SANYO Electric Co., Ltd. Opportunities 60
9.2.8 SANYO Electric Co., Ltd. Threats 60
9.3 Advanced Batteries Key Player: Cobasys LLC 61
9.3.1 Cobasys LLC — Company Snapshot 61
9.3.2 Cobasys LLC — Company Overview 61
9.3.3 Cobasys LLC — Major Products and Services 62
9.3.4 Cobasys LLC — SWOT Analysis 62
9.3.5 Cobasys LLC Strengths 63
9.3.6 Cobasys LLC Weaknesses 63
9.3.7 Cobasys LLC Opportunities 64
9.3.8 Cobasys LLC Threats 64
9.4 Advanced Batteries Key Player: BYD Company Limited 65
9.4.1 BYD Company Limited — Company Snapshot 65
9.4.2 BYD Company Limited — Company Overview 65
9.4.3 BYD Company Limited — Major Products and Services 67
9.4.4 BYD Company Limited — SWOT Analysis 67
9.4.5 BYD Company Limited Strengths 67
9.4.6 BYD Company Limited Weaknesses 69
9.4.7 BYD Company Limited Opportunities 69
9.4.8 BYD Company Limited Threats 70
9.5 Advanced Batteries Key Player: LG Chem, Ltd. 71
9.5.1 LG Chem, Ltd. — Company Snapshot 71
9.5.2 LG Chem, Ltd. — Company Overview 71
9.5.3 LG Chem, Ltd. — Major Products and Services 72
9.5.4 LG Chem, Ltd. — SWOT Analysis 73
9.5.5 LG Chem, Ltd. Strengths 74
9.5.6 LG Chem, Ltd. Weaknesses 74
9.5.7 LG Chem, Ltd. Opportunities 74
9.5.8 LG Chem, Ltd. Threats 75
10 Appendix 76
10.1 About GBI Research 76
10.2 Glossary of Terms 77
10.3 Methodology 78
10.3.1 Coverage 79
10.3.2 Secondary Research 79
10.3.3 Primary Research 79
10.3.4 Expert Panel Validation 79
10.4 Contact Us 80
10.5 Disclaimer 80" "1.1 List of Tables
Table 1: Characteristics of Advanced Batteries, 2009 10
Table 2: Global Advanced Batteries Market, Key Drivers for Development, 2009 12
Table 3: Global Advanced Batteries Market, Key Restraints for Development, 2009 13
Table 4: Contained Lithium Metal Production (in tons), 2008 14
Table 5: Production Break-down by Country (% share of $ Value) 2002-2009 17
Table 6: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Portable PCs and Notebook, By Value ($ Million), 2002–2020 19
Table 7: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Cellular Phones, By Value ($ Million), 2002–2020 21
Table 8: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Power Tools, By Value ($ Million), 2005–2020 22
Table 9: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2009–2020 24
Table 10: Nickel-metal Hydride Battery Market, Global, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–2020 25
Table 11: Nickel-metal Hydride Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2002–2020 27
Table 12: Market Share of Battery Makers in Nickel-metal Hydride Battery Market for HEV, Global, (Volume Share in %), 2009 28
Table 13: Nickel-cadmium Battery Market, Global, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–2020 29
Table 14: Market Share of Nickel-cadmium Battery Market, Global, (Revenue Share in %), 2009 30
Table 15: Lithium-ion Battery Characteristics, by Chemistry, 2009 31
Table 16: Global Oil Prices per Barrel (Nominal US $), 1988–2008 34
Table 17: Global Plug-in Hybrid Electric Vehicle Market, 2011–2020 36
Table 18: PHEV Product Launch Timeline 37
Table 19: Global PHEV Battery Market, Revenue Opportunity ($m), 2011–2020 39
Table 20: Vehicle and Battery Manufacturer Partnerships and Production Targets, 2009 39
Table 21: Brief Overview of Battery Standards for Electrified Vehicles 43
Table 22: Comparison of 3 Common Battery Standards 45
Table 23: Comparison of 3 Common Battery Standards 46
Table 24: Panasonic EV Energy Co., Ltd., Key Facts 53
Table 25: Major Products and Services 54
Table 26: Panasonic EV Energy Co., Ltd., SWOT Analysis 54
Table 27: SANYO Electric Co., Ltd., Key Facts 56
Table 28: Major Products and Services 58
Table 29: SANYO Electric Co., Ltd., SWOT Analysis 59
Table 30: Cobasys LLC, Key Facts 61
Table 31: Major Products and Services 62
Table 32: Cobasys LLC, SWOT Analysis 62
Table 33: BYD Company Limited, Key Facts 65
Table 34: Major Products and Services 67
Table 35: BYD Company Limited, SWOT Analysis 67
Table 36: LG Chem, Ltd., Key Facts 71
Table 37: Major Products and Services 73
Table 38: LG Chem, Ltd., SWOT Analysis 73
Table 39: Glossary 77" "1.2 List of Figures
Figure 1: Advanced Battery Market, Global, Market Share by Battery Chemistry, (% Share of $ Value), 2009 16
Figure 2: Production Break-down by Country (% share of $ Value) 2002-2009 17
Figure 3: Market Share of Lithium-ion Battery Manufacturers, Global, (Volume Share of Lithium-ion Cells for Portable Batteries in %), 2009 18
Figure 4: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Portable PCs and Notebook, By Value ($ Million), 2002–2020 19
Figure 5: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Cellular Phones, By Value ($ Million), 2002–2020 20
Figure 6: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Power Tools, By Value ($ Million), 2005–2020 22
Figure 7: Lithium-ion Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2009–2020 24
Figure 8: Nickel-metal Hydride Battery Market, Global, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–2020 25
Figure 9: Nickel-metal Hydride Battery Market, Global, Analysis on the Basis of Application, Hybrid Electric Vehicles, By Value ($ Million), 2002–2020 26
Figure 10: Market Share of Battery Makers in Nickel-metal Hydride Battery Market for HEV, Global, (Volume Share in %), 2009 28
Figure 11: Nickel-cadmium Battery Market, Global, Analysis on the Basis of Application, Electronic, By Value ($ Million), 2002–2020 29
Figure 12: Market Share of Nickel-cadmium Battery Market, Global, (Revenue Share in %), 2009 30
Figure 13: Imported Oil as a Percentage of Total Consumption in Developed Economies, 2009 32
Figure 14: Variation in Global Oil Prices, (US $), 1988–2008 33
Figure 15: Snapshot of Major Auto Markets, Annual Sales Volume Breakdown, 2020 35
Figure 16: Global Plug-in Hybrid Electric Vehicle Market, 2011–2020 36
Figure 17: Global PHEV Battery Market, Revenue Opportunity ($m), 2011–2020 38
Figure 18: Porter’s Five Forces Framework 40
Figure 19: GBI Research Methodology 78