IBM builds up its cloud offering

EXECUTIVE SUMMARY
In a Nutshell
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
A workload-centric approach to cloud computing
Three new offerings
One platform and two (private and public) clouds
Moving to the cloud one workload at a time
Showcasing as well as structuring IBM’s cloud portfolio
A work in progress
A cloud offering centred on development or test workloads, or both
Based on IBM software delivery services for the cloud
Staggered delivery across all Smart Business systems and services
It will take some time to mature
Expansion beyond development and test
Low-risk workload, impressive rewards
Virtualised desktop workloads
Only on public and private clouds
Desktop-as-a-service (DaaS)
An offering with an agenda
A service management-centric approach to cloud computing
Service management is key
Becoming an efficient service provider
The ‘secret sauce’
The sauce, not the main dish
Across all three new offerings
Overall offering: Service Management Centre for Cloud Computing
‘Smart Business’ offering gets a specific software bundle
Self-service online catalogue
Key element for the integrated service management offering
SME and large enterprise catalogues to converge
How the offerings will evolve
Each cloud offering has its own set of challenges
IBM CloudBurst: in line with IBM’s overall approach to systems
Dynamic infrastructure for clouds
Approached from a variety of perspectives
From data centres to private clouds
IBM builds on its service capabilities
Signposting the way to private clouds
From private to public clouds
Public cloud offering: high profile but not yet beta
A hybrid approach to the cloud
An IaaS offering focused on workloads
Potential to challenge other IaaS offerings
May become PaaS in the future





List of Figures
Figure 1: Cloud computing foundations versus workloads