2010 Trends to Watch: Enterprise Content Management

Overview 2
CATALYST 2
SUMMARY 2
OUR VIEW 2
analysis 4
INCREASING PRODUCTIVITY AND COST REDUCTION THROUGH IMPROVED CONTENT MANAGEMENT 5
Making content searchable through classification and indexing 5
ENSURING INFORMATION GOVERNANCE, COMPLIANCE AND RISK REDUCTION 6
Content must be easily discoverable to ensure compliance 6
STREAMLINING CONTENT-CENTRIC PROCESSES 7
Pushing paper documents into the TCM mix 7
PROVIDING A 360 DEGREE VIEW OF CUSTOMERS 8
Integrating different customer information sources 8
Providing users with timely access to relevant information 8
Understanding customer preferences 8
INTEGRATING BOTH STRUCTURED AND SEMI-STRUCTURED INFORMATION 9
ENSURING COLLABORATION BETWEEN GEOGRAPHICALLY DISPERSED TEAMS 9
Enterprise 2.0 enhances collaboration 9
SharePoint will play an important role in enabling collaboration 10
ACTIONS 10
RECOMMENDATIONS FOR ORGANISATIONS 10
Do not just focus on compliance; cost reduction and process efficiency are equally important business drivers 10
Develop an information management strategy and then choose the technologies with care 11
Ensure that appropriate search and discovery tools are implemented to support compliance 11
Consider web analytics to support sales and marketing 11
Consider SP2010 as a cost-effective solution for ad-hoc users 11
Greater value from ECM investments can be gained by adopting an enterprise-wide view 12
RECOMMENDATIONS FOR PROVIDERS OF TECHNOLOGIES AND SERVICES 12
Provide more vertical solutions 12
Incorporate better discovery tools within ECM solutions 12
Search and compliance will continue to drive ECM spending 12
Ensure tight integration with Microsoft SharePoint 12
APPENDIX 13
DEFINITIONS 13
Business process management (BPM) 13
BPM concerns the software and tools required to model and execute an organisation's business processes, through the orchestration and integration of the necessary people, systems, applications and application components. 13
Document management 13
A system of tracking and storing electronic documents and/or images of paper documents. The term often overlaps with enterprise content management (ECM) systems and related digital asset management, document imaging, records management and workflow systems. 13
Enterprise social software 13
Comprises social software as used in 'enterprise' (business/commercial) contexts. It includes social and networked modifications to corporate intranets and other classic software platforms used by large companies to organise their communication. 13
Records management 13
SharePoint 2010 (SP2010) 13
SP2010 is Microsoft's business collaboration platform that enables organisations to connect and empower people through formal and informal business communities, within the enterprise and beyond, and to manage content throughout the information lifecycle. SharePoint's integrated capabilities are enhanced by search technologies and enable a rapid response to changing business needs by making data-driven decisions and deploying customised solutions quickly and securely. The consolidation of collaboration solutions with SP2010 makes it possible to cut costs by lowering training and maintenance expenses and increasing IT productivity, all within a governable and compliant platform. 13
Workflow 13
This is a term used to describe the tasks, procedural steps, organisations or people involved, required input and output information, and tools needed for each step in a business process. 13
METHODOLOGY 14
FURTHER READING 14
LEAD AUTHOR 14
CONTRIBUTING AUTHORS 14
OUR CONSULTANCY 14
DISCLAIMER 14