Geographic Information System - GIS - in North America

A Geographic Information System/Spatial Information Management (GIS) is a collection of software and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. Despite the impact of the economic downturn, growing applications and widening usage of GIS software in new avenues such as land management, homeland security, route planning, social networking, Web-based advertising etc., has resulted in an increased interest in GIS software in North America. Given these developments, a major share of this increasing interest is expected to arise from the consumer segments as enterprises have begun limiting GIS usage to areas such as supply chain, enterprise security, logistics, improving customer service and retention etc., where location intelligence is a crucial requirement. Increased use of free Web-based GIS software among enterprises, growing interest among consumer verticals for location-based and navigation services are expected to lead the GIS software market in the North America.

The report forecasts the market size of the GIS software market in North America over the period 2008-2011. The report also provides the market size of the GIS software for the countries in North America. The report also highlights the key market trends and growth drivers for the GIS software market in North America. The report also provides brief profiles of the key GIS software vendors in the North America region.

This report can help IT vendors identify target geographies and verticals. Further, the sales drivers can be used to penetrate the identified vertical or increase the current share of the customer's wallet.