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Google vs. Microsoft in Social Search
Market |
Information Technology |
Report Type |
Market Research |
Country |
Global |
Published |
7 December 2012 |
Number of Pages |
11 |
1-3 hours, 24 hour max |
|
Publisher |
Mind Commerce LLC |
File Format |
Global social search market: New market reseach published
A "social search" is that puts search queries into a social context. With social search, each searcher sees unique results that are shaped by the characteristics of his social network friends including interested, posts, likes, and more.
There is a continuously and rapidly increasing amount of social data that is commonly known as User Generated Content (UGC). UGC, if indexed and searched, provides valuable information to the searcher including up-to-date, highly relevant, personalized information about topics being searched.
Now search engines have an additional source for external citations including links shared on social sites such as Facebook, Twitter, FriendFeed and Google+.
Report Scope
This research evaluates Google and Microsoft in social search including a comparative analysis and SWOT analysis for the two companies in social.
Target Audience
- Social media companies
- Mobile network operators
- Mobile and online portal companies
- Mobile and online marketing companies
- Google, Microsoft and their competitors
Visitor Comments
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All posts are pre-moderated and must obey the house rules. |
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