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Google vs. Microsoft in Social Search

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Market

Information Technology

Report Type

Market Research

Country

Global

Published

7 December 2012

Number of Pages

11

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Mind Commerce LLC

File Format

PDF

Global social search market: New market reseach published

A "social search" is that puts search queries into a social context. With social search, each searcher sees unique results that are shaped by the characteristics of his social network friends including interested, posts, likes, and more.

There is a continuously and rapidly increasing amount of social data that is commonly known as User Generated Content (UGC). UGC, if indexed and searched, provides valuable information to the searcher including up-to-date, highly relevant, personalized information about topics being searched.

Now search engines have an additional source for external citations including links shared on social sites such as Facebook, Twitter, FriendFeed and Google+.

Report Scope

This research evaluates Google and Microsoft in social search including a comparative analysis and SWOT analysis for the two companies in social.

Target Audience

- Social media companies
- Mobile network operators
- Mobile and online portal companies
- Mobile and online marketing companies
- Google, Microsoft and their competitors

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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