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Market Opportunity: Social + LTE + Commerce

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Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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Market

Information Technology

Report Type

Market Research

Country

Global

Published

27 December 2012

Number of Pages

20

Report Delivery

Email

Delivery Lead Time

1-3 hours, 24 hour max

Publisher

Mind Commerce LLC

File Format

PDF

Mobile commerce LTE market: New market research published

Mobile commerce is transforming from more than just banking, coupons, and checkout to become a more transcendent medium for all aspects of commerce. It is important to recognize that commerce is more than purchasing. Commerce starts with an impression, leading to a purchase decision, and ultimately a purchase. There is a lot of money in the entire value chain, especially considering the huge amount of advertising spent by major enterprise companies.

The convergence of LTE, social and commerce represents an opportunity for wireless communications companies, commerce companies, and enterprise of all types to provide value-added solutions for retail customers to realize benefits across the entire advertising-to-purchase spectrum. Solutions include Smart Shopping, Online-to-Onsite (O2O), and more.

The primary objective of most solutions is to leverage mobile communications and applications to enable retailers sell more efficiently and effectively. Retailers recognize that sales traditional sales model is broken and that modern culture increasingly relies upon technology for the purchasing process to be more rewarding (less expensive, better decisions, entertaining, etc.). Accordingly, retailers of all types need to leverage the anytime, anywhere nature of mobile communications to combat online-only stores such as Amazon and others.

Report Scope

This report provides information for the reader to understand Fourth Generation (4G) cellular broadband, social networking, and commerce. More specifically, this research provides an understanding into the profound importance of their convergence and the solutions that are spawning as a result. These solutions will become increasingly important to retailers of all types but especially the so-called "Big Box" retailers who are suffering from cultural shifts towards online.

Target Audience

- Big box retail stores
- Retailers of all types
- Advertising agencies
- Social media companies
- Handset manufacturers
- Mobile network operators
- Mobile commerce companies
- Online consumer products portals

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Select License Type

Electronic License

Electronic License

An electronic version (mostly PDF, but can be Excel or PPT), which is either available for immediate download or will be sent via email by the Publisher of the report. The licencing for an electronic version is for use by the purchaser ONLY.

Corporate License

Corporate License

An electronic version (mostly PDF, but can be Excel or PPT). Where the report(s) is/are intended for use by an organisation in its entirety. For example, if reports are put on an Intranet or if they are distributed or used by more than one office, division, or country operation, then a Corporate Licence is required.

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