Over 700 billion minutes a month are spent on Facebook, 20 million applications are installed per day and over 250 million people interact with Facebook from outside the official website on a monthly basis, across 2 million websites. Over 350 million people access Facebook via their mobile phone. Fourty-eight percent of young people say they now get their news through Facebook. Meanwhile, in just 20 minutes on Facebook more than one million links are shared, two million friend requests are accepted and almost three million messages are sent.

These statistics are not lost on Microsoft who, without their own social media/networking vehicle, relies upon FB for more than 160 sites of their own.

This research identifies and evaluates five different categories:

1. First impression
2. Basic Information
3. Above and Beyond Information
4. Update Frequency
5. Community Building

Audience:

- Media planners, marketers, and advertisers
- Social media/networking companies including Facebook, Google, and others
- Anyone interested in the "coopetition" between Microsoft, Facebook, and others