I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
II. EXECUTIVE SUMMARY
1.INDUSTRY OVERVIEW
Outlook
What’s Driving the Mini-PCs
The Price Point
Functionality
Network Operators Playing a Key Role
Technological Innovations Fuel Growth
Retarding Factors
Netbooks Shine Bright Despite Market Gloom
What’s Next?
2.COMPETITIVE SCENARIO
Major Players
Table 1: Leading Vendors in the Global Netbook Market (2008): Percentage Share Breakdown of Volume Shipments for Acer, Asustek, HP, MicroStar International, and Others (includes corresponding Graph/Chart)
Table 2: Leading Vendors in the Global Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, Asustek, HP, MSI, Samsung, Lenovo, and Others (includes corresponding Graph/Chart)
Netbook Vendors Target New Growth Areas
Nokia Gambles in Netbook Market
Leading Netbook Models
Table 3: Select Netbook Brands by Manufacturer
Netbooks Vs Notebooks
3.MARKET TRENDS
The OS Game
Android – A Potential Threat to Windows
Laptop Owners Emerge as the Major Buyers of Netbooks
Table 4: Netbook Buyers by Age Group in First Two Quarters of 2009 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)
Telecom Operators Push Netbook Sales
Select Netbook Vendor and Telecom Operator Partnerships by Region
Netbook to Boost Demand for Mobile Broadband Services
Netbook Prices Report a Declining Trend
Table 5: Change in Average Selling Price (ASP) and Revenues for Netbooks from Q2 2008 to Q2 2009 (includes corresponding Graph/Chart)
ARM Based Netbooks to Garner Increased Share
Netbooks Improve Share in Portable PC Segment
Table 6: Percentage Share of Mini-Notebooks and Notebook PCs in Portable Computer Shipments in Q1 and Q2, 2009 and Q2, 2008 (includes corresponding Graph/Chart) (includes corresponding Graph/Chart)
4.GLOBAL MARKET ANALYSIS
Netbook Sales to Increase by Twice by 2015
The Largest and the Fastest Growing Market
5.PRODUCT OVERVIEW
Netbooks - An Introduction
Historical Overview
Netbook Features
Netbook Hard Drives
Batteries
Netbook Platforms
Software and Hardware
Software
Hardware
Operating System
Windows
Google Chrome OS
Mac OS X
Linux
Google Android
Central Processor
ARM
MIPS
6.RECENT INDUSTRY ACTIVITY
Lenovo Enters into Partnership with Synnex Canada
JMI Mechanical Services and AT&T Sign Contract
HP Cancels Launch of Linux Based Mini 1000 MIE Netbook Version
Mirics Semiconductor Partners with Shanghai HDIC to Bring HDTV Content to Netbooks
Asus Enters into Agreement with DTS to Improve Sound Quality of Netbooks
Lenovo and Dolby Combine to Bring Surround Sound Experience for Netbooks
Sony Enters into Partnership with Harvey Norman
Suning Appliance and GOME Electrical Appliances Enter into Partnership with China Mobile
Intel Corporation and China Mobile to Promote TD-SCDMA Netbooks
7.PRODUCT LAUNCHES
Nokia Unveils Nokia Booklet 3G
Pegatron Launches Vivid Netbook
Asus Launches 1005HA Netbook Series
Walt Disney and Asustek Computer to Launch Netpal Netbooks
BenQ Introduces Joybook Lite U121 Eco
ChinaMobile to Launch TD-SCDMA/GSM Netbooks
NEC Introduces LaVie Light BL100 and BL300 Netbooks
Lenovo Introduces IdeaPad S12
ECS to Introduce Netbooks
HP Launches Mini 1101 and Mini 110 Mi/ XP
Dell Launches Latitude 2100 Netbook
Acer to Launch Aspire One 571
Packard Bell Introduces Netbooks
Gateway Unveils LT30 and LT20 Netbooks
OCZ Technology Launches Neutrino Netbook
Shenzhen Weibu Launches N10A Netbook
Lenovo Rolls Out Enhanced IdeaPad S10-2 Netbook
Suzuki Launches Suzuki Neutron 701 MNI Touchscreen Netbook
Dell, Numedeon, and Nickelodeon Introduce Dell Inspiron Mini Nickelodeon
Sony Launches VAIO W Range of Netbooks
AT&T to Introduce Subsidized Netbooks
Acer to Launch Android Based Aspire One Netbook
ViewSonic to Unveil Two Innovative Netbook Models
BenQ Unveils Joybook Lite U102
Archos Unveils Ubuntu Netbook
Lenovo Rolls Out IdeaPad U150 and IdeaPad S12 Mini Netbook
HP Introduces HP Mini 5101 PC
Gateway Launches LT3100 Netbook
Gateway Launches LT2000 Netbook
Asus Launches T101H and T91 Tablet Netbooks
Asus Unveils Eee PC Asus D200
EMTEC Launches Gdium Mobile Netbook
LimePC Introduces New Netbook
Sony Introduces World’s Lightest Netbook
HP Unveils HP Mini 2140 Notebook
Virgin Media Unveils Freedom Netbook
Datawind Introduces UbiSurfer Netbook
Gateway and Acer Introduce LT2100u Netbook
Verizon Wireless Unveils Netbook Bundle with Gateway
Acer Launches Ferrari Netbook
Hewlett Packard and NVIDIA Introduce HP Mini 311 Netbook
ViewSonic Launches VieBook Netbook and ViePC Range of Products
HP Taiwan Unveils Special Edition of Mini 110 Netbook
Hacao Introduces Netbook
Intex Unveils N101-WC1100 Netbook
Kojinsha Introduces S130 Mini Notebook
Acer Introduces Aspire One
Gigabyte Launches M912V Touch-Screen Netbook
Lenovo Launches Ideapad S10 and Ideapad S9 Netbooks
Lenovo Rolls Out Ideapad U8
Smoothcreations Unveils ‘Smoothbook Slice’ Netbook
Samsung Unveils NC10 Netbook
HiVision Unveils NB0700 and NB0800 Netbooks
Fujitsu Launches Amilo Mini Ui 3520 Netbook
LG Mobile Unveils X110 Netbook
Samsung Unveils X360 Mini-Notebook
HP Launches HP Mini 1000 Netbook
HP Introduces HP 2133 Mini-Note PC
Packard Bell Launches Dot Netbook
Fujitsu Launches LifeBook U820 Netbook
Dell Introduces Inspiron Mini 12 Netbook
LG Electronics Rolls Out Xnote MINI X110 Notebook
Toshiba Introduces Satellite NB100 Netbook
Asus Launches ASUS F8
Gigabyte Launches Innovative Netbook Series
Kohjinsha to Roll Out E8 Netbook
Kohjinsha Introduces W130 Netbook
Simmtronics Semiconductors to Introduce Netbook Series in Collaboration with Intel
8.FOCUS ON SELECT KEY PLAYERS
Acer Incorporated (Taiwan)
Asustek Computer, Inc. (Taiwan)
Dell, Inc. (US)
First International Computer, Inc (Taiwan)
Hewlett-Packard Company (US)
Micro-Star International Co., Ltd. (Taiwan)
Sony Corporation (Japan)
Toshiba America, Inc. (US)
9.GLOBAL MARKET PERSPECTIVE
Table 7: Global Recent Past, Current & Future Analysis for Netbooks by Geographic Region – North America, Japan, EMEA, Asia Pacific, and Latin America Markets Independently Analyzed with Annual Sales Figures in 000s Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 8: Global 8-Year Perspective for Netbooks by Geographic Region – Percentage Breakdown of Sales for North America, Japan, EMEA, Asia Pacific, and Latin America Markets for Years 2007, 2009 & 2015 (includes corresponding Graph/Chart)
III. MARKET
1.NORTH AMERICA
A. Market Analysis
Current and Future Analysis
Netbook Penetration Increases in Education Sector
Telecom Carriers Kindle Demand
Leading Players
Table 9: Leading Vendors in the US Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, Asustek, HP, Dell, Samsung, Lenovo, Toshiba, and Others (includes corresponding Graph/Chart)
Strategic Corporate Developments
Product Launches
Key Players
Dell, Inc.
Hewlett-Packard Company
Lenovo Group Limited
Toshiba America, Inc.
B. Market Analytics
Table 10: North American Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
2.JAPAN
A. Market Analysis
Current and Future Analysis
Product Launches
Key Players
Sony Corporation
B. Market Analytics
Table 11: Japanese Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
3.EMEA - EUROPE, MIDDLE EAST, AFRICA
A. Market Analysis
Current and Future Analysis
Market Overview
Netbook Vendors in EMEA
Table 12: Leading Netbook Vendors in the EMEA (2008 (Q4)): Percentage Breakdown of Volume Sales for Acer, Asus, HP, Samsung, Dell, and Others (includes corresponding Graph/Chart)
Europe
Market Overview
Middle East
Strategic Corporate Developments
Product Launches
B. Market Analytics
Table 13: EMEA Recent Past, Current & Future Analysis for Netbooks with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
4.ASIA-PACIFIC
A. Market Analysis
Current and Future Analysis
Market Overview
B. Market Analytics
Table 14: Asia Pacific Recent Past, Current & Future Analysis for Netbooks by Geographic Region – China, and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in ‘000s Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
Table 15: Asia-Pacific 8-Year Perspective for Netbooks by Geographic Region – Percentage Breakdown of Sales for China and Rest of Asia-Pacific Markets for Years 2007, 2009 & 2015
4a.CHINA
A. Market Analysis
Market Overview
Leading Players
Table 16: Leading Vendors in the Global Netbook Market (2008): Percentage Share Breakdown of Volume Sales for Acer, Asustek, Lenovo, BenQ, and Others (includes corresponding Graph/Chart)
Non-Brand Netbooks to Witness Growth
Demand Decline for 3G Services Hits Netbook Industry
Strategic Corporate Developments
Product Launches
Key Player
Great Wall Computer Group Co. Ltd
B. Market Analytics
Table 17: Chinese Recent Past, Current & Future Analysis for Netbooks Market with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
4b.REST OF ASIA-PACIFIC
A. Market Analysis
India
Table 18: Leading Vendors in the Indian Netbook Market (2009 1st Quarter): Percentage Share Breakdown of Volume Sales for Acer, HCL, HP, and Others (includes corresponding Graph/Chart)
Taiwan
Network Providers Generate Half of the Netbook Sales
Select Netbook Vendor and Telecom Operator Partnerships in Taiwan
Singapore
Product Launches
Strategic Corporate Development
Key Players
Acer Incorporated (Taiwan)
Asustek Computer Inc. (Taiwan)
First International Computer, Inc (Taiwan)
Micro-Star International Co., Ltd (Taiwan)
Samsung Group (South Korea)
B. Market Analytics
Table 19: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Netbooks Markets with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
5.LATIN AMERICA
A. Market Analysis
Mexico
Product Launches
B. Market Analytics
Table 20: Latin American Recent Past, Current & Future Analysis for Netbooks Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2007 through 2015 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 59 (including Divisions/Subsidiaries - 108)
Region/CountryPlayers
The United States
Japan
Europe
France
Germany
The United Kingdom
Italy
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle East