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New dynamics in digital advertising
Market |
Information Technology |
Report Type |
Market Research |
Country |
Global |
Published |
22 May 2009 |
Number of Pages |
43 |
- |
|
Publisher |
Ovum |
File Format |
- |
The digital advertising industry is changing fast, sending reverberations down the length of the value chain. With consumers taking greater control of their viewing, companies are re-evaluating their digital media assets and finding new ways of engaging.
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