1.INDUSTRY OVERVIEW
Table 1: Top Ten Nations by Number of Internet Users (2008)
Table 2: Global Internet Usage Market (2008): Percentage Breakdown of Users by Region – Asia, Europe, North America, Latin America, Africa, Middle East, and Others
Table 3: Global Web Portals Market (2007): Percentage Share of Daily Visits by Users by Category – Search Engines, Social Networking, General News, Online Banks, and Sports News
Significance of Web Portal
Advantages
Online Communities: A Valuable Tool for Businesses
2.WEB PORTALS INDUSTRY
Portal Market: The Growth Saga to Continue
Revenue Sources for Web Portals
Consumer Side Revenue Model
Supplier Side Revenue Model
Promotional Advertising Revenue Model
Hybrid Model
Online Advertising Market Feels the Heat of Economic Downturn
Table 4: Global Online Advertising Market (2007): Percentage Breakdown of Revenues by Segment – Search Engine Advertising, Display Advertising, and Others
Portals and Web Content Management Solutions
Growing Demand for Portals with Dual Functionalities
Demand for Enterprise Portals Grows
Integration with Document Management
Web-Based Retailing: The New Fad Among Branded Apparel Retailers
Social Networking Websites Gaining Popularity
Substantial Rise in Acquisitions and Mergers
Web Portal Consolidation for Content Refinement
Advantages of Community Portals
Advantages of Business-to-Business Web Portals
Web 2.0 Technology
Thin Line Computing
Applications
User-Generated Content
Applications
Drawback of Web 2.0
Enterprise 2.0 Portal
Working of an Enterprise 2.0 Portal
Enterprise 2.0 Meets Requirements of Different Groups
SLATES for the Formation and Installation of Enterprise 2.0
Purpose of Enterprise 2.0 Portal
Mobile Web 2.0
Advanced Web Applications Offer Convenience to Users
Consumer Portal Versus Enterprise Portal
Similarity Between Portals and Mashups
Disadvantages of Web Portals
3.ONLINE COMMUNITIES – AN OVERVIEW
Uneven Distribution of Online Communities
Incentives Encouraging Contribution to Online Communities
Participation Inequality Among Users of Online Communities
Table 5: Participation of Web Users in Online Communities: Percentage Breakdown of Usage and Content Contribution by Category – Most Frequent Contributors, Occasional Contributors, Silent Lurkers and Abstainers
Public Online Community Versus Private Online Community
Online Community and the Telecommunication Industry
Web-Based Communities to Fail
Factors Responsible for Failure of Online Communities of Organizations
Measures to Prevent Failure of Web-based Communities
4.COMPETITIVE SCENARIO
Google: The Undisputed Leader
Enterprise Information Portal Market
Key Players in Enterprise Information Portal Software Market
WebSphere Maintains Leadership in Enterprise Portal Industry
Table 6: Leading Players in the Global Enterprise Portal Market (2007): Percentage Breakdown of Revenues for IBM, Microsoft, BEA Systems, Oracle and Others
Table 7: Leading Players in the Global Enterprise Portal Software Market (2006): Percentage Breakdown of Revenues for IBM, Microsoft, BEA Systems, Oracle and Others
Select Key Players
America Online, Inc. (US)
Google, Inc. (US)
Microsoft Corp. (US)
Walt Disney Internet Group (US)
Yahoo!, Inc. (US)
5.PRODUCT OVERVIEW
Web Portals: An Insight
Types of Web Portals
Horizontal Portals
Vertical Portals
Affinity Portals
Commerce Portals
Consumer Portals
Enterprise Portals
e-Business and e-Commerce Web Portals
Business-to-Business Portals
Social Commerce Portals
Personal Portals
Business Portals
Academic Portals
Regional Web Portals
Government Web Portals
Corporate Web Portals
Hosted Web Portals
Domain-Specific Portals
Sports Portal
Features of Web Portals
Personal Information Management (PIM)
Entertainment, Financial & Business Content
Business Resource Management
My Web Portal
Real-Time Event Alerts
Online Auctions and Reverse Auctions
Externalizing Back Office Legacy and Web Applications
e-Commerce Service/Product Procurement & Catalogues
Shared Contents and Recruiting Services
Auctions
Reverse Auctions
Added Data Content Collection Point and Resell
Exchange for Goods and Services
Service/Product Sale
Taste Test Generates Subscription
Advertising
Fee-Based Transaction Services
Referral Sales Commission
Enterprise Portals: An Overview
Background
Evolution of Advanced Technologies
Online Communities: An Insight
Background
Life Cycle for Members
6.PRODUCT LAUNCHES/DEVELOPMENTS
7.MERGERS AND ACQUISITIONS
8.STRATEGIC CORPORATE DEVELOPMENTS
A REGIONAL PERSPECTIVE
1.THE UNITED STATES
Streamlining Web-based Dating Sites
Privacy Matters…
Competition
Web Portal Market
Table 8: Leading Players in the US Web Portal Market (2007): Percentage Breakdown of Online Advertising Revenues for Google, Yahoo, AOL and Microsoft
Table 9: Leading Players in the US Web Portal Market (2007): Percentage Breakdown of Unique Visitors for Google, Yahoo, MSN
Table 10: Leading Portals in the US Pay-Per- Click Search Advertising Market (2007): Percentage Breakdown of Revenues for Google, Yahoo and MSN
Social Networking Portals Market
Table 11: Leading Social Networking Sites in the US (2006): Percentage Breakdown of Traffic for MySpace.com, YouTube.com, Blogger.com, Classmates.com, Facebook.com and Others
Select Key Players
Pingo
Verticalnet, Inc.
2.EUROPE
Localizing European Websites: An Area of Focus
Table 12: Internet Usage Market in Europe (2008): Percentage Breakdown of Number of Internet Users by Country – Germany, UK, France, Italy, and Spain
2a.THE UNITED KINGDOM
Growing Spending on Online Advertising
3.ASIA-PACIFIC
3a.CHINA
Online Market Thrives in Leading Cities
Table 13: Online Market in China (2008): Percentage Breakdown of Online Purchases by Category – Female Customers and Male Customers
Table 14: Portals Market in China (2007 & 2008): Percentage Breakdown of Portals by Select Channel – News, Entertainment Finance/Business, Sports and Games
Tough Times for Portals with Obscene Content
Competitive Scenario
Table 15: Leading Players in the Chinese Web Portal Market (2007 & 2008): Percentage Breakdown of Site Visit for Sina, Sohu, Baidu.com, NetEase and Yahoo
Table 16: Leading Players in the Chinese Web Portal Advertising Market (2008): Percentage Breakdown of Revenues for Sina, Sohu, Tencent, Netease and Others
Table 17: Portal Market in China (2007 & 2008): Percentage Breakdown of Portals Used for Personal Blogging – 163, Sina, Sohu, MSN, 51.com, Qzone, and Baidu
Table 18: Leading Players in the Chinese Consumer-to-Consumer Portal Market (2008): Percentage Breakdown of Revenues for Dangdang.com, Joyo, Eachnet, Paipai.com and Others
Sina.com – A Key Player
3b.INDIA
Increased Internet Usage Drives Growth in e-Commerce Market
Online Advertising Gaining Popularity
Job Portal Sector On a High
e-Matrimony Industry Gaining Foothold
Low Acceptance Level of Social Networking and Blogging Sites
Overseas Tourism Organizations Utilize Web Portals to Influence Indian Tourists
3c.MALAYSIA
Growing Demand for e-Governance Portals
3d.VIETNAM
A Preferred Web Portal Development Destination
4.LATIN AMERICA
Growing Interest in Content Management
Table 19: Internet Usage Market in Latin America (2008): Percentage Breakdown of Number of Internet Users by Country – Brazil, Mexico, Argentina, Colombia, and Chile
Computer Mediated Communication Scenario
Uneven Distribution of List Servers and Electronic Lists
Disparity in Distribution of Virtual Communities
Information Resources Versus Communication Resources
Still Dependent on Other Nations for Information Sources
Enhanced Presence in Virtual Communities: Need of the Hour
4a.BRAZIL
Growing Prominence of Social Networking Sites
Global Directory
