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Gaylord Entertainment Company (GET) - Financial and Strategic SWOT Analysis Review

Gaylord Entertainment Company: New Gaylord Entertainment Company company profile published

Gaylord Entertainment Company (Gaylord) is a hospitality and entertainment company that owns and operates hotels, resorts and convention centers in the US. Its leading brands comprises of Gaylord Hotels, a network of upscale meeting-focused resorts and the Grand Ole Opry that showcases of countrys musics performers on a weekly basis. Gaylord conducts its operations through three segments, namely; Hospitality, Opry and Attractions, and Corporate and Other. Hospitality segment operates Gaylord Hotels branded hotels and the Radisson Hotel at Opryland. The Opry and Attractions segment comprises of its Nashville attractions and assets related to the Grand Ole Opry. Corporate and Other segment consists of general and administrative, operating and selling expenses related to companys operation. Gaylord is headquartered in Nashville, Tennessee, the US.

The company focuses on reorganizing its business operation as real estate investment trust by the beginning of 2013. As a part of this strategy, the company entered into an agreement to dispose off its Gaylord Hotels brand and rights to manage its four hotels to Marriott International, Inc.

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