1.Industry Overview
Extreme Sports – A Quick Primer
Extreme Sports – "Then" & "Now"
Market Participants – Manufacturers & Retailers
Major Vendors
Media – A Major Promotional Platform
2.Market Dynamics
Extreme Sports - Exploding Potential in-Store
Extreme Sports Companies Hunt Investors, Seek Alliances
Snowshoeing – The New Rage
Zorbing – A ‘Fun & Thrill’ Sport
Leading Snow Skiing Destinations
Table 1: Leading Ten Snow Skiing Destination Countries Worldwide in 2006
3.An Insight into Extreme Sports
In-Line Skating
Roller Skating
Snowboarding/Skiboarding
Skateboarding
Wakeboarding
Sandboarding
Boardsailing
Mountaineering/Rock Climbing
Skydiving
Waterskiing
Trick Skiing
Slalom Skiing
Ski Jump
Snow Skiing
Alpine Skiing
Freestyle Skiing
Freeskiing
Nordic Skiing
Cross-country Skiing
Nordic Jumping
Paintball
Bungee Jumping
Street Luging
Cardio Kickboxing
Freestyle Motocross
BMX / Bicycle Motocross
4.Product Launches
BuyWake.com Launches First True LTD Wakeboard
Extreme Sports Zone Introduces Brush-Surfing Ramp
ESPN to Introduce Online ESPN Action Sports Network
Extremedia Introduces extremity.tv
Bragster and Extreme Group to Launch ExBrag
New Sports Channel, Ma Chaîne Sport, Launched
Black Diamond to Launch Freeride Ski Boots
5.Strategic Corporate Developments
Black Diamond Inaugurates New Global Distribution Center in China
Burton Snowboards Pockets DNA Distribution
Ault Glazer Acquires Hayes Brothers Snowboard
USA TODAY Takes Over Banquet
W. E. Rock Event Acquires W.E.ROCK
Jarden Acquires K2
Volcom Announces Electric Visual Evolution Acquisition
Mammoth Energy to Take Over Sport Technology
Ski Channel Purchases Broadcast Rights
Wizzard Media and Sandra Carter Ink Agreement
Wizzard Media and Media Rights of America Ink Agreement
IMG Forms Joint Venture with Tollin Productions
NBC U Joint Venture with MTV
PUMA and Ronstan Enter into Partnership Arrangement
XFMedia Acquires Minor Stake in All Sports Network
Billabong International Acquires Sector 9
Billabong International Signs DaKine Hawaii Acquisition Agreement
Lafuma to Acquire Eider
Vidshadow and Planet X Enter into an Agreement
Oak Holdings Signs Agreement with Rotherham Metropolitan Borough Council
Adrenalina to Construct Stores in Cherry Creek Shopping Center and Willow Bend
Teignbridge District Council Grants Aid to Set up Extreme Sports Park
Extreme, Debut Partner for Outdoor Sports Equipment and Products
J-Star and Central Oklahoma Join Hands
Basic Services Acquires LQD Adrenalina
Rhino Outdoor Takes Over YamaBuggy Sales & Distribution
Charlesbank Capital and TRM Acquires MasterCraft Boat
Ipath Footwear Pockets IPath
R&R Sports Takes Over The Ski Barn
Source Capital Pockets Surf Technicians
Bear Growth Capital Partners Snaps Up Just Add Water
Billabong International Acquires Xcel Brand
Payless ShoeSource to Acquire Collective Licensing International
Mecseki Erdeszeti to Develop an Extreme Sports Park
ReelTime and Movie Made Productions Sign Agreement
Burton Snowboards to Inaugurate New Distribution Center
blinkx and Broadband Sports Enter into Agreement
GoFish Inks Agreement with Movie Made Productions and Adrenalina
REGIONAL MARKET PERSPECTIVE
1.The United States
Sporting Goods: An Overview…
Extreme Sports: An American Way of Adventure and Fun
Table 2: US Extreme Sports Industry (2008): Number of Participants in Select Extreme Sports – Mountain Biking, Skateboarding, In-Line Roller Skating, Paintball, Alpine Skiing, Snowboarding, Water Skiing, and Cross Country Skiing (in Million)
Extreme Sports Outpace Traditional Sports
Firing Up the Young Blood!
Table 3: US Population Statistics (2005, 2010, 2015 & 2020): Number of Population Under the Age Group of 10-24 Years (in Million)
Table 4: Select US Extreme Sports Ranked by Mean Age of Participants – By Gender
Table 5: US Extreme Sports Participation (2007): Number of Participants Aged between 7 and 17 Years in Select Extreme Sports - Mountain Biking, In-Line Roller Skating, Skateboarding, Alpine Skiing and Snowboarding (in Thousands)
Table 6: US Snow Sports Industry (2007): Percentage Breakdown of Participation in Snow Sports - Alpine Skiing, Snowboarding and Cross-Country Skiing - By Age Group
Women: Fall to the Adrenaline Rush
Table 7: In-Line Roller Skating in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 8: Skateboarding in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 9: Snowboarding in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 10: Water Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 11: Mountain Biking in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 12: Paintball Games in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 13: Alpine Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Table 14: Cross Country Skiing in the US (2005-2007): Percentage Breakdown of Participation Based on Gender
Total Participation Statistics
Table 15: In-Line Roller Skating Participation in the US (2003-2008): Number of Participants in Million
Table 16: Skateboarding Participation in the US (2003-2008): Number of Participants in Million
Table 17: Cross-Country Skiing Participation in the US (2003-2008): Number of Participants in Million
Table 18: Alpine Skiing Participation in the US (2003-2008): Number of Participants in Million
Table 19: Alpine Skiing Participation in the US (2006): Percentage Breakdown of Participants by Income Level – Household Income Less than $50,000, Household Income Between US$50,000 and US$100,000, and Household Income More than US$100,000
Table 20: Snowboarding Participation in the US (2003-2008): Number of Participants in Million
Table 21: Snowboarding Participation in the US (2007-2005): Percentage Breakdown of Participants by Category – Occasional and Frequent
Table 22: Snowboarding Participation in the US (2007-2005): Percentage Breakdown of Participants by Income Level – Household Income $50,000+, Household Income less than $35,000 and Household Income US$35,000-$50,000
Snow Sports Overview
Recession Hits Hard the Snow Sports Market
Table 23: US Snowboard Equipment Market - Breakdown of Value Sales by Product Segment in US$ Million (August 2008 to January 2009)
Sales Channels: Speciality Leads, Internet Grows
Table 24: US Snow Sports Equipment Market – Percentage Breakdown of Value Sales by Distribution/Sales Channel (August 2008 to January 2009)
Table 25: US Alpine Equipment Market - Breakdown of Value Sales by Distribution/ Sales Channel in US$ Million (August 2008 to January 2009)
Table 26: US Snowboard Equipment Market - Breakdown of Value Sales by Distribution/ Sales Channel in US$ Million (August 2008 to January 2009)
Table 27: US Snow Sports Equipment Market (2006 & 2007): Percentage Breakdown of Online Sales by Category – Apparel, Accessories and Equipment
Skiing Overview
Mountain Resort Numbers Ski Down
Table 28: US Skiing Market: Total Ski Mountains, Total Skier Visits and Average Skier Visit Per Mountain (2001-2007)
Table 29: US Mountain Ski Resorts – Break Up of Number of Resorts by Leading State (2006-2007)
Table 30: Leading Skier Visit Destination States in the US (2006-2007)
Baby Boomers, Youngsters Keep Skiing Statistics Up
Paintball Overview
Capturing Fancy of Adventure Sport Enthusiasts
Table 31: US Paintball Participation – Number of Participants in Million (2003-2008)
Factors Behind the Fame
Popularity to Remain Undeterred by Declines
Mountain Biking Overview
Table 32: US Bicycle Industry (2007 & 2008): Percentage Breakdown of Unit Sales by Category - Mountain Bikes, Hybrid/Cross Bicycles, Road/700C Bicycles, Comfort Bicycles, Cruiser Bicycles and Others
2.Canada
Ski & Snowboard Overview
Table 33: Canadian Ski Market (2007 & 2008): Percentage Breakdown of Canadian Dollar Sales of Ski Equipment by Category - Alpine Ski and Cross-Country Ski
Table 34: Canadian Ski Market (2007 & 2008): Percentage Breakdown of Canadian Dollar Sales of Alpine Ski and Cross-Country Ski Equipment by Province – Alberta Atlantic, British Columbia, Ontario, Quebec and Saskatchewan/Manitoba
Participants Fact Sheet by Alpine Skiing, Cross-Country Skiing, and Snowboarding
Alpine Skiing
Cross-Country Skiing
Snowboarding
Table 35: Participation in Ski and Snowboarding in Canada (2007): Percentage Breakdown of Participants by Age Group
Government Measures to Promote Ski & Snowboarding Sport
Locals Win Hands Down in Participation
Export and Import Notes
Imports
Table 36: Canadian Imports of Ski & Snowboard Equipment (2006 & 2007): Percentage Breakdown of Value Imports by Select Countries of Origin
Exports
Competitive Landscape
Distribution Channels
The Changing Face of Future Ski and Snowboard Industry
3.Japan
4.Europe
Skiing Market
Table 37: Leading European Ski Destinations (2006)
Snowboard Market
Table 38: European Snowboarding Market (2006): Percentage Breakdown of Unit Sales of Snowboards by Country – Switzerland, Germany, France, Austria, Italy, Russia, Norway, UK, Spain and Others
Table 39: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales of Boots by Country – Switzerland, France, Germany, Austria, Italy, Russia, UK, Norway, Spain and Others
Table 40: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales of Bindings by Country – Switzerland, Germany, France, Austria, Italy, Russia, Norway, UK, Spain and Others
Table 41: European Snowboarding Market (2006 & 2007): Percentage Breakdown of Unit Sales by Distribution Channel – Proshop, Sport Chains, Sport Shops and Big Box
Leading Brands
Select Leading Snowboard Brands in Europe (2006)
Select Leading Snow Bindings Brands in Europe (2006)
Select Leading Snow Boots Brands in Europe (2006)
Select Leading Helmets Brands for Snowboarding in Europe (2006)
Participation – By Gender
Table 42: European Snowboarding Industry (2006 & 2007): Percentage Breakdown of Snowboarding Participation Based on Gender
4a.France
French Ski Resorts – The Ultimate Skiing Destination
4b.Germany
4c.Czech Republic
Market Participation
5.China
Extreme Sports – A Bright Future Ahead
Government Support for Extreme Sports
Skiing – A Promising Market
Table 43: Chinese Population, Skier Visits, and Visitor Penetration (2006)
Quiksilver Leads the Way50Global Directory
