TABLE OF CONTENTS
CHAPTER 1 CASINOS & GAMING IN GERMANY 9
1.1 Market Overview 9
1.2 Market Value 11
1.3 Market Segmentation I 12
1.4 Market Segmentation II 13
1.5 Five Forces Analysis 14
1.6 Market Forecasts 21
CHAPTER 2 HOTELS & MOTELS IN GERMANY 22
2.1 Market Overview 22
2.2 Market Value 24
2.3 Market Segmentation I 25
2.4 Market Segmentation II 26
2.5 Five Forces Analysis 27
2.6 Market Forecasts 33
CHAPTER 3 SPORTS EQUIPMENT IN GERMANY 34
3.1 Market Overview 34
3.2 Market Value 36
3.3 Market Segmentation I 37
3.4 Market Segmentation II 38
3.5 Five Forces Analysis 39
3.6 Market Forecasts 47
CHAPTER 4 TOYS & GAMES IN GERMANY 48
4.1 Market Overview 48
4.2 Market Value 50
4.3 Market Segmentation I 51
4.4 Market Segmentation II 52
4.5 Market Share 53
4.6 Five Forces Analysis 54
4.7 Market Forecasts 60
CHAPTER 5 MACROECONOMIC INDICATORS 61
CHAPTER 6 APPENDIX 63
6.1 Data Research Methodology 63


LIST OF TABLES
Table 1: Germany Casinos & Gaming Sector Value: $ billion, 2003-2007 11
Table 2: Germany Casinos & Gaming Sector Segmentation I: % Share, by Value, 2007 12
Table 3: Germany Casinos & Gaming Sector Segmentation II: % Share, by Value, 2007 13
Table 4: Germany Casinos & Gaming Sector Value Forecast: $ billion, 2007-2012 21
Table 5: Germany Hotels & Motels Industry Value: $ billion, 2004-2008 24
Table 6: Germany Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 25
Table 7: Germany Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 26
Table 8: Germany Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 33
Table 9: Germany Sports Equipment Market Value: $ billion, 2003-2007 36
Table 10: Germany Sports Equipment Market Segmentation I: % Share, by Value, 2007 37
Table 11: Germany Sports Equipment Market Segmentation II: % Share, by Value, 2007 38
Table 12: Germany Sports Equipment Market Value Forecast: $ billion, 2007-2012 47
Table 13: Germany Toys & Games Market Value: $ billion, 2003-2007 50
Table 14: Germany Toys & Games Market Segmentation I: % Share, by Value, 2007 51
Table 15: Germany Toys & Games Market Segmentation II: % Share, by Value, 2007 52
Table 16: Germany Toys & Games Market Share: % Share, by Value, 2007 53
Table 17: Germany Toys & Games Market Value Forecast: $ billion, 2007-2012 60
Table 18: Germany Size of Population (million) , 2004-2008 61
Table 19: Germany GDP (Constant 2000 Prices, $ billion), 2004-2008 61
Table 20: Germany Inflation, 2004-2008 62
Table 21: Germany Exchange Rate, 2004-2008 62

LIST OF FIGURES
Figure 1: Germany Casinos & Gaming Sector Value: $ billion, 2003-2007 11
Figure 2: Germany Casinos & Gaming Sector Segmentation I: % Share, by Value, 2007 12
Figure 3: Germany Casinos & Gaming Sector Segmentation II: % Share, by Value, 2007 13
Figure 4: Forces Driving Competition in the Casinos & Gaming in Germany, 2007 14
Figure 5: Drivers of Buyer Power in the Casinos & Gaming in Germany, 2007 15
Figure 6: Drivers of Supplier Power in the Casinos & Gaming in Germany, 2007 17
Figure 7: Factors Influencing the Likelihood of New Entrants in the Casinos & Gaming in Germany, 2007 18
Figure 8: Factors Influencing the Threat of Substitutes in the Casinos & Gaming in Germany, 2007 19
Figure 9: Drivers of Degree of Rivalry in the Casinos & Gaming in Germany, 2007 20
Figure 10: Germany Casinos & Gaming Sector Value Forecast: $ billion, 2007-2012 21
Figure 11: Germany Hotels & Motels Industry Value: $ billion, 2004-2008 24
Figure 12: Germany Hotels & Motels Industry Segmentation I: % Share, by Value, 2008 25
Figure 13: Germany Hotels & Motels Industry Segmentation II: % Share, by Value, 2008 26
Figure 14: Forces Driving Competition in the Hotels & Motels Industry in Germany 27
Figure 15: Drivers of Buyer Power in the Hotels & Motels Industry in Germany 28
Figure 16: Drivers of Supplier Power in the Hotels & Motels Industry in Germany 29
Figure 17: Factors Influencing the Likelihood of New Entrants in the Hotels & Motels Industry in Germany 30
Figure 18: Factors Influencing the Threat of Substitutes in the Hotels & Motels Industry in Germany 31
Figure 19: Drivers of Degree of Rivalry in the Hotels & Motels Industry in Germany 32
Figure 20: Germany Hotels & Motels Industry Value Forecast: $ billion, 2008-2013 33
Figure 21: Germany Sports Equipment Market Value: $ billion, 2003-2007 36
Figure 22: Germany Sports Equipment Market Segmentation I: % Share, by Value, 2007 37
Figure 23: Germany Sports Equipment Market Segmentation II: % Share, by Value, 2007 38
Figure 24: Forces Driving Competition in the Sports Equipment Market in Germany, 2007 39
Figure 25: Drivers of Buyer Power in the Sports Equipment Market in Germany, 2007 40
Figure 26: Drivers of Supplier Power in the Sports Equipment Market in Germany, 2007 41
Figure 27: Factors Influencing the Likelihood of New Entrants in the Sports Equipment Market in Germany, 2007 43
Figure 28: Factors Influencing the Threat of Substitutes in the Sports Equipment Market in Germany, 2007 45
Figure 29: Drivers of Degree of Rivalry in the Sports Equipment Market in Germany, 2007 46
Figure 30: Germany Sports Equipment Market Value Forecast: $ billion, 2007-2012 47
Figure 31: Germany Toys & Games Market Value: $ billion, 2003-2007 50
Figure 32: Germany Toys & Games Market Segmentation I: % Share, by Value, 2007 51
Figure 33: Germany Toys & Games Market Segmentation II: % Share, by Value, 2007 52
Figure 34: Germany Toys & Games Market Share: % Share, by Value, 2007 53
Figure 35: Forces Driving Competition in the Toys & Games Market in Germany, 2007 54
Figure 36: Drivers of Buyer Power in the Toys & Games Market in Germany, 2007 55
Figure 37: Drivers of Supplier Power in the Toys & Games Market in Germany, 2007 56
Figure 38: Factors Influencing the Likelihood of New Entrants in the Toys & Games Market in Germany, 2007 57
Figure 39: Factors Influencing the Threat of Substitutes in the Toys & Games Market in Germany, 2007 58
Figure 40: Drivers of Degree of Rivalry in the Toys & Games Market in Germany, 2007 59
Figure 41: Germany Toys & Games Market Value Forecast: $ billion, 2007-2012 60