The online gaming market in China has been growing steadily and is estimated to grow dynamically in the future. The large user base coupled with major research and development initiatives pursued by the players will drive the market. Players have been adopting various business models towards generating profits based on their capabilities. A Wide spectrum of games has been developed towards catering to large scale audiences with varied preferences. Players are competing at the international level using their own expertise which has been developing constantly.

The report begins with an overview of the global gaming industry with emphasis on the Asia-pacific region. It introduces China’s online gaming market including market size and growth figures coupled with the forecasted increase in user base. The various business models pursued by establishments coupled with the range of games offered to the consumers have been highlighted.

The drivers and challenges explain the factors influencing growth of the industry including growth in broadband subscribers, steady rise in computers purchased, large number of consumers being drawn to online gaming, growing revenues from advertisements, growth in mobile internet users and large demand from the export market. The key challenges identified encompass the cumbersome market entry procedure, protectionist approach adopted by the government, online gaming segment fraught with cyber criminals, low internet penetration level and introduction of the anti-game addiction programme.
Key characteristics of the market has been highlighted covering the growth in pre-paid gaming cards, government clamping down on online games content, focus on research and development, branding taking priority among players in the market, players competing in the international market and operators non-compliant with virtual currency regulations.
Competition section profiles the major players in the market. The section contains a snapshot of their corporation, financial performance and business highlights, providing an insight into the existing competitive scenario.