1.INDUSTRY OVERVIEW
Historic Developments
Organization and Structure
Market Dynamics
Merchandising and Sponsorship
Salary Cap
Stadiums
Financing Stadium Construction
Optimizing Construction Costs
Impact from Decommissioning Old Stadium
Insurance Costs for Players
Television and Sports Industry – A Historic Review
Leading Franchises in Various Sports
Baseball
New York Yankees (US)
Yomiuri Giants (Japan)
American Football
Washington Redskins (US)
Basketball
The Los Angeles Lakers (US)
Ice Hockey
Soccer
Manchester United (UK)
Rugby
Leading Sports Promoters and Agents
IMG
SFX Sports Group
Octagon
2.MARKET TRENDS
Taking Ownership
Sports Sponsorship Industry: Recession Impacts
Impact of Slowdown on US’ Sports Industry
Sports Sponsorship: Brand Building Tool in the UK
Sports Events: Growth Drivers for Tourism Industry in the Middle East
Major Event and Grass-Root Sponsorships to Experience Strong Growth in the UK
Sports Sponsorship Market Corners Bigger Slice
3.PRODUCT OVERVIEW
Sports Clubs
Organizational Functions of a Sports Club
Multi-Sport Clubs Worldwide
Major Active Multi-Sports Clubs
Jugoslovensko Sportsko Društvo Partizan (Serbia)
Associazione Sportiva Roma (Italy)
Cardiff Athletic Club (Wales)
Futbol Club Barcelona (Spain)
Futebol Clube do Porto (Portugal)
Olympiacos CFP (Greece)
Panathinaikos Athlitikos Omilos (Greece)
Società Sportiva Lazio (Italy)
Sport Lisboa e Benfica (Portugal)
4.PROFESSIONAL SPORTS: A HISTORIC REVIEW
Sports Revenue
Players Income
Baseball
National League
American League
Labor Organization
Television: Source of Home Entertainment
Owner-Player Relationship
Free Agents
Football
National Football League
NFL Union
All-America Football Conference
American Football League
World Football League
The United States Football League
Free Agents
Basketball
National Basketball Association (NBL/NBA)
American Basketball League (ABL)
Basketball Association of America (BAA)
NBL Vs BAA
Contemporary Basketball
NBA Players Association (NBAPA)
American Basketball Association (ABA)
Free Agents
Salary Restriction
Hockey
National Hockey Association (NHA/NHL)
Pacific Coast League (PCL)
National Hockey League Players Association (NHLPA)
5.PRODUCT LAUNCHES
6.MERGERS AND ACQUISITIONS
7.STRATEGIC CORPORATE DEVELOPMENTS
A REGIONAL MARKET PERSPECTIVE
1.NORTH AMERICA
OUTLOOK
1a.THE UNITED STATES
Market Overview
Background
Prominent Professional Sports Groups
Major League Baseball (MLB)
Table 1: Sports Sponsorship Market in the US (2007): Percentage Breakdown of Sales based on MLB Licensed Merchandise by Teams – Yankees, Red Sox, Cubs, Cardinals, Dodgers, and Others
National Football League (NFL)
National Basketball Association (NBA)
National Hockey League (NHL)
Competition
Table 2: Sports Sponsorship in the US (2006): Percentage Breakdown of Sales by Corporate Sponsorship – Sports, Entertainment, Causes, Events, Associations, and Others
2.EUROPE
Market Overview
Football Sponsoring
Competitive Scenario
Table 3: Leading Football Clubs in Europe (2007-2008): Average Attendance for Real Madrid, Manchester United, Borussia Dortmund, Bayern Munich, Barcelona, Schalke 04, Arsenal, Celtic, AC Milan, and Hamburg SV
Table 4: Leading Football Clubs in Europe (2005-2006): Turnover in £ Million for Real Madrid, Barcelona, Juventus, Manchester United, AC Milan, Chelsea, Internazionale, Bayern Munich, Arsenal, and Liverpool
Table 5: Leading Football Clubs in the Benelux Region (2007-2008): Average Attendance for Ajax, Feyenoord, PSV Eindhoven, Club Brugge, Standard Liege, SC Heerenveen, RSC Anderlecht, KRC Genk, FC Utrecht, and Vitesse Arnhem
Table 6: Leading Football Clubs in Nordic Region including Norway, Sweden, Finland and Denmark (2007-2008): Average Attendance for FC Copenhagen, Rosenborg BK, SK Brann, Brondby IF, AIK, Viking FK, Valerenga, Fredrikstad FK, Malmo FF, and Hammarby IF
Table 7: Leading Football Clubs in France (2007-2008): Average Attendance for Olympique Marseille, Olympique Lyonnais, Paris Saint Germain, RC Lens, AS Saint-Etienne, Stade Rennais, Girondins de Bordeaux, FC Nantes Atlantiques, Toulouse, and SM Caen
Table 8: Leading Football Clubs in Italy (2007-2008): Average Attendance for AC Milan, FC Internazionale, SS Calcio Napoli, AS Roma, Fiorentina, US Palermo, Genoa C & FC 1893, UC Sampdoria, SS Lazio, and Juventus
Table 9: Leading Football Clubs in Spain (2007-2008): Average Attendance for Real Madrid, Barcelona, Atletico de Madrid, Valencia, Sevilla, Real Betis, Athletic Bilbao, Real Zaragoza, Real Murcia, and RCD Espanol
Table 10: Leading Football Clubs in Poland (2007-2008): Average Attendance for Lech Poznan, Wisla Krakow, Gornik Zabrze, Korona Kielce, and Ruch Chorzow
Table 11: Leading Football Clubs in Portugal (2007-2008): Average Attendance for FC Porto, SL Benfica, Sporting CP, Vitoria Guimares, and Sporting Braga
Table 12: Leading Football Clubs in Scotland (2007-08 & 2008-09): Average Attendance for Celtic, Rangers, Heart of Midlothian, Aberdeen, Hibernian, Dundee United, Falkirk, Kilmarnock, Motherwell, and Saint Mirren
2a.GERMANY
Table 13: Leading Football Clubs in Germany (2007-2008): Average Attendance for Borussia Dortmund, Bayern Munich, Schalke 04, Hamburg SV, VfB Stuttgart, Eintracht Frankfurt, Hertha BSC, FC Koln, FC Nurnberg, and Borussia Munchengladbach
Table 14: Sports Clubs Market in Germany (2006): Percentage Breakdown of Clubs by Number of Members – 0-100, 101-300, 301-1000, and Above 1000
Table 15: Sports Clubs Market in Germany (2006): Percentage Breakdown of Clubs by Number of Divisions – 1, 2-5, and Above 5
Table 16: Sports Clubs Market in Germany (2006): Percentage Breakdown of Clubs by Income Component – Membership Fee, Commercial Income, Subsidies, Grants, Credit, and Others
2b.THE UNITED KINGDOM
Sports Industry Outlook
Sports Sponsorship Industry
Growth Drivers
Table 17: Leading Football Clubs in England (2008-2009): Average Attendance for Manchester United, Arsenal, Newcastle United, Liverpool, Manchester City, Chelsea, Sunderland, Aston Villa, Tottenham Hotspur, and Everton
Table 18: Leading Football Clubs in England (2008-2009): Average attendance for Derby County, Sheffield United, Norwich City, Wolverhampton Wanderers, Nottingham Forest, and Sheffield Wednesday
English Premier League Clubs (2006-2007): Shirt Sponsors for West Ham United, Wigan Athletic, Blackburn Rovers, Birmingham City, Chelsea, Sunderland, Bolton Wanderers, Fulham, Portsmouth, Middlesbrough, Arsenal, West Brom Albion, Manchester City, Everton, Liverpool, Aston Villa, Charlton Athletic, Manchester United, Newcastle United, Tottenham Hotspur, and Watford
Table 19: Leading Football Clubs in England (2005-2006): Turnover in £ Million for Arsenal F.C. Plc, Chelsea Football Club Ltd., Liverpool Football Club and Athletic Grounds Plc, Manchester United FC Ltd., Newcastle United Football Company Ltd., Tottenham Hotspur Plc, Manchester City Football Club Plc, Everton F.C. Co. Ltd., West Ham United F.C. Plc, and Aston Villa Plc
Leading Team Sports
Football
Cricket
Rugby Football
Rugby League
3.ASIA
3a.SINGAPORE
Global Directory
