Toy & Craft Supplies Wholesaling in the US

Back in the game: Revenue will improve modestly over the next five years, as demand for discretionary toys and games increases. Still, competition from vertically integrated toy and craft supply manufacturers (i.e. those that have distribution functions) will continue to erode supply contracts available to wholesalers, offsetting some of the industry's growth. Since wholesalers need to discount their prices in order to compete, profitability will remain relatively flat.

Operators in this industry wholesale various toys and craft supplies, including dolls, games, fireworks, playing cards, model planes and arts supplies. Merchandise is largely sourced from domestic and international manufacturers and sold to retailers such as small toy and hobby stores, big-box merchandisers and discount department stores.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.